Abstract Digital

BACKGROUND

Please describe your company and position.

I am the Trustee of The Reef-World Foundation

Describe what your company does in a single sentence.

Reef-World’s mission is to inspire and empower people to act in conserving and sustainably developing coastal resources, particularly coral reefs and related ecosystems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstract Digital to accomplish?

• Validate our Product Vision and Software Requirements Specification
• Build Green Fins Hub
• Provide ongoing support and maintenance for Green Fins Hub

SOLUTION

How did you find Abstract Digital?

• Online Search
• Referral

Why did you select Abstract Digital over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Abstract Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Green Fins Hub is the first-ever global marine tourism industry platform, helping operators to make simple, cost-efficient changes to their daily practices by utilising tried and tested solutions, keep track of their annual improvements and communicate with their communities and customers.

Abstract Digital took our product vision and Software Requirements Specification and shipped a platform that exceeded our expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We deployed the Green Fins Hub MVP in Septmember 2022 and continued to iterate the functionality for another 18 months. In its first year of operation 159 businesses registered to become Green Fins Digital Members, the number of countries with Green Fins members grew from 14 to 69.

The project was featured by the British Computer Society and the United Nations Environment Programme (UNEP).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project ran through the pandemic which meant that we relaxed the timeline for delivery so that both teams could prioritise their satefy wellbeing.

The execution at every stage has been world-class, from design to user testing and software engineering. 

What was your primary form of communication with Abstract Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their collaborative approach and flexibility to quickly spin up additional technical resources when needed was very impressive. Highly recommended. 

Are there any areas for improvement or something Abstract Digital could have done differently?

Nothing especially stands out – every software project of this size will have its bumps but the team working on Green Fins Hub responded really well to the challenges along the way. 

BACKGROUND

Please describe your company and position.

I am the Owner of Infocore Inc.

Describe what your company does in a single sentence.

We provide audience data and analytics to BtoB and BtoC marketers to increase sales while improving their ROI.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstract Digital to accomplish?

• Design and develop custom platform for business operations.
• Develop various tools to streamline and enhance internal processes.
• Integrate functionality between disparate platforms.

SOLUTION

How did you find Abstract Digital?

Referral

Why did you select Abstract Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Abstract Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

There are too many projects to list in detail.  We have had projects analyzing big data and quallity control of inputs. The company has created several custom APIs.  They have managed our software platforms on an ongoing basis. They have created complicated reports for our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been able to reduce inefficiencies within the business and provide important deliverables to our customers' requests. Their work output has always been complete - nothing was ever left "hanging".  

Their employees are organized and very smart as well as proactive with their suggestions and alternatives. They are pleasant to work with, adaptable, reliable, willing, and have great attitudes. They are also very current with respect to programs, platforms, and trends.  I could not ask for a better partner!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very organized and detail oriented. When we have had rush requests, they are always up for the challenge and have done and excellent job in meeting our needs.

What was your primary form of communication with Abstract Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to be agile and respond to requests quickly and thoroughly is very impressive. Their willingness to investigate all angles of a solution is helpful since we are not the experts.  I trust their advice and work product implicitly.

Are there any areas for improvement or something Abstract Digital could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m a strategic advisor at Proximity Point Group. This group is developing a new city in Kenya for the African diaspora around the world. We offer the possibility of buying a piece of land and living in a new city in Kenya.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apt Software?

We needed to create a website that showcased our master plan and vision for this new city, contributing to our brand awareness strategy. Additionally, we asked Apt Software to develop interactive software where potential buyers could see the land lots available for sale and make a deposit if they wished to.

SOLUTION

What was the scope of their involvement?

Initially, we provided Apt Software with an overview of our company. Our CEO shared the master plan document and our vision with them, as well as the location of the city on Google Maps. Apt Software developed the website using WordPress and created our brand guidelines, providing us with color schemes and the city's branding. 

Additionally, Apt Software helped us create a sales funnel using Groove.cm even before the interactive software was finished; they created a new website and sales funnel specifically for buying land lots.

For the interactive software, Apt Software used edge detection machine learning software, although I don't know the specific tools they employed. This software allows users to scroll through the city, click on a particular plot of land, and pull it up to see its dimensions and location.

What is the team composition?

I worked with a team of four people from Apt Software throughout the project. My main point of contact was the project manager, and I also worked with a developer and a tester. 

How did you come to work with Apt Software?

I connected with one of Apt Software's founders through a business platform. I looked at their work and decided to reach out and ask if they could help me with this project. 

How much have you invested with them?

We invested $6,000 with Apt Software.

What is the status of this engagement?

We worked together from August–December 2021. Currently, we don't work with Apt Software on an ongoing basis, but we contact them when we need something specific, and they do that assigned project for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In the first quarter after the website was launched, we sold $100,000 through the site. The branding Apt Software created for us gave us credibility, and that contributed to our sales. We also did webinars to show the new website and its features, and this was really helpful in closing sales deals.

How did Apt Software perform from a project management standpoint?

Apt Software delivered everything we asked for on time and stayed on budget. They provided us with great follow-up and asked for the information and assets they needed from us in order to deliver the work on time. We mainly communicated through Zoom.

What did you find most impressive about them?

I was most impressed with Apt Software's ability to offer tailored solutions to their clients. They went above and beyond and truly exceeded our expectations. From the beginning, they were clear and upfront about our project's limitations and reach; they asked what our problem was, our timeline, and our budget and offered us a solution according to that.

Apt Software understood our project and offered us more resources and solutions as time went on. They were responsive, customized the work according to our needs, and ended up doing more than what we initially asked them to do. 

Are there any areas they could improve?

I can't think of anything for Apt Software to improve as far as their work. They have an opportunity to market their business beyond just the software development industry. They did much more than that for us and helped us with our business strategy. 

Do you have any advice for potential customers?

I recommend being clear about the problem that you need to solve. Listen to Apt Software and ask if they have the capability and resources to solve it. Overall, have clear communication about the project you're trying to address and the expectations you have for it.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an AI team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apt Software?

We needed help with the visualization of our data analysis project.

SOLUTION

What was the scope of their involvement?

Apt Software built and developed an online app using Heroku, JavaScript, and the D3.js library.

What is the team composition?

We mainly interfaced with the founder, project manager, and several developers.

How did you come to work with Apt Software?

I met Apt Software at a conference.

How much have you invested with them?

We invested somewhere between $5,000–$10,000.

What is the status of this engagement?

We worked together from January 2020–January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The timelines and primary objectives were all met on time, which I consider a success.

How did Apt Software perform from a project management standpoint?

They were highly efficient from a project management perspective, and we typically communicated through email, Slack, and Zoom.

What did you find most impressive about them?

We were impressed with how they listened to our needs and accurately delivered them on time. 

Are there any areas they could improve?

I can’t think of anything they needed to improve on.

Do you have any advice for potential customers?

I’d advise you to be clear with your communication to get the most out of your engagement with their team.

BACKGROUND

Introduce your business and what you do there.

I’m the chief leadership officer of a training and coaching firm, and I provide organizations with training, coaching, and consultancy services for leadership growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apt Software?

I was creating an online training program, and I needed a vendor to help me develop an app for people to learn and record their experiences and responses as they go through our online program.

SOLUTION

What was the scope of their involvement?

Apt Software provided us with custom software development. They built our online training platform using Vue.js, Django, Python, JSON, Heroku, Netlify, and GitHub.

What is the team composition?

My initial point of contact was Jo (Co-Founder), and I mainly worked with JJ (Co-Founder) for the entire project.

How did you come to work with Apt Software?

I met one of their founders at a networking conference and reached out to them for their services.

How much have you invested with them?

We invested somewhere between $25,000–$50,000.

What is the status of this engagement?

We worked together from January–April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Apt Software was technically proficient and worked seamlessly throughout the partnership. They were able to collaborate with another third-party vendor without supervision, and they consistently kept me in the loop throughout process thanks to their excellent communication skills.

Moreover, we appreciate how they were able to document every aspect of the development, so now I have a manual that will help me bring new employees on board.

How did Apt Software perform from a project management standpoint?

They were highly responsive from a project management perspective. We used Notion to manage the process and typically communicated through Zoom and email.

What did you find most impressive about them?

We were impressed with their vast technical knowledge and expertise.

Are there any areas they could improve?

They were very trustworthy, communicative, and highly professional regarding invoicing, so I can’t think of anything they need to improve.

Do you have any advice for potential customers?

It’s important to be clear about the specifications of your project so to get the most out of your engagement; I advise you to be transparent with your needs, requirements, and goals to get the most out of your partnership.

BACKGROUND

Please describe your company and position.

I am the CEO of a fitness and wellness software company

Describe what your company does in a single sentence.

fitness & wellness software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstract Digital to accomplish?

• design

SOLUTION

How did you find Abstract Digital?

Online Search

Why did you select Abstract Digital over others?

• High ratings
• Great culture fit

How many teammates from Abstract Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

abstract led our design and created design system in figma from scratch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

sped up product development for MVP

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes for most part

What was your primary form of communication with Abstract Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They were responsive 

Are there any areas for improvement or something Abstract Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

B2B food delivery platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstract Digital to accomplish?

• Dedicated Product Designer resource to amplify our team

SOLUTION

How did you find Abstract Digital?

Referral

Why did you select Abstract Digital over others?

Referred to me

How many teammates from Abstract Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged abstract because we need to amplify our ui/ux resources and Abstract provide us with the flexibility of adding a dedicated ui/ux designer. We currently signed a contract for a 6 months project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great designer assigned to us

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, overall the engagement with Abstract has been pretty smooth 

What was your primary form of communication with Abstract Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with the flexibility they provide with their staffing solutions.

Are there any areas for improvement or something Abstract Digital could have done differently?

All is good

BACKGROUND

Please describe your company and position.

I am the CEO of Aerotruth

Describe what your company does in a single sentence.

Provides a regtech SaaS product for financial institutions 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstract Digital to accomplish?

• Build a SaaS platform for the Aerotruth product

SOLUTION

How did you find Abstract Digital?

Referral

Why did you select Abstract Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Abstract Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Abstract provided:

• a senior UI/UX Designer to consult
• 1 senior project manager
• three senior developers (2 back-end, 1 front-end) to deliver a MVP of the Aeroteuth platform.

Abstract's services included:

• UI/UX Consulting
• Development of the entire Aerotruth platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Commercialisation of the product

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive to requests and delivered items on time

What was your primary form of communication with Abstract Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nothing was too hard - all requests were dealt with in an efficient and commercial manner

Are there any areas for improvement or something Abstract Digital could have done differently?

Continue to communicate on a regular basis

BACKGROUND

Please describe your company and your position there.

I am the owner and president of a dental specialty practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apt Software, and what were your goals?

Developing diagnostic, prognostic and clinical management software for use in dentistry. The goal was to develop, launch and market the software.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral from a close friend,

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I presented the background and template of the clinical problem to be solved and they developed and provided the technical, design and consulting expertise to bring the product to fruition. The next phase of the project involves beta testing, launch, and marketing of the product and is in progress.

How many people from the vendor's team worked with you, and what were their positions?

2:

• Project lead/Consultant
• Technical manager/developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

No measureable outcomes at this time as the project is entering the second phase. The deliverables were as promised but are as yet untested for functionality.

Describe their project management style, including communication tools and timeliness.

All meetings were conducted virtually. Timelines were always met. Communication style and tools were optimal.

What did you find most impressive or unique about this company?

Their reliability, technical expertise, accessibility, and professionalism were impressive.

Are there any areas for improvement or something they could have done differently?

None