Absolute Digital Media

BACKGROUND

Please describe your company and position.

I am the Director of LoanBird

Describe what your company does in a single sentence.

We're a UK Loan broker offering a free comparison service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Absolute Digital Media to accomplish?

• SEO
• Increase Traffic
• Increase Conversions

SOLUTION

How did you find Absolute Digital Media?

Online Search

Why did you select Absolute Digital Media over others?

• Company values aligned
• Dominant In my niche

Describe the scope of work in detail. Please include a summary of key deliverables.

Initial focal areas - tech work, on-page structure, content, strategy/market gaps, gaining links, website clean up. On-going focal areas - strategy/planning, link building, content, tech work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Absolute Digital Media are the real deal to say the least! Their overall planning and attention to detail in executing our setout strategies has delivered a massive improvement in our traffic and conversion rates. Since inception, we have received a 510% increase in organic traffic to the website, along with a 634% growth in organic conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’re always efficient in delivering all the work. A detailed monthly report/call is always provided to discuss and reflect on conversions, deliverables etc. which is always presented assiduously. The relationship I've personally built with Absolute has developed a level of trust/loyalty that I hope cements an on-going partnership.

What was your primary form of communication with Absolute Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

great results within my niche. attention to detail. personal approach. will go the extra mile. acknowledge client loyalty.

Are there any areas for improvement or something Absolute Digital Media could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing head of LR Decorating.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Absolute Digital Media?

We wanted to increase our leads and online presence through web and digital marketing. 

SOLUTION

What was the scope of their involvement?

Absolute Digital Media oversees our digital marketing efforts, including conversion rate optimization, web maintenance, and Facebook ads. 

What is the team composition? 

We regularly work with an account manager.

How did you come to work with Absolute Digital Media?

We found them through an online search and decided to reach out to them based on their good reviews and certain awards they'd won.

How much have you invested with them?

We've invested between £7,000–£10,000 (about $9,000–$13,000 USD). 

What is the status of this engagement?

We've been working with them since 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Absolute Digital Media's digital marketing efforts have had a very positive impact on our business over the years. Investing in their services has definitely paid off in the long run. Our conversion rate has grown by about 200%. Their expertise has significantly improved our online visibility and performance overall, and even clients who've found us online have helped spread more awareness about us by word of mouth. 

How did Absolute Digital Media perform from a project management standpoint?

Our account manager has been very accommodating and responsive from the start. Every month, we get a detailed report of performance metrics that we go over on the phone, along with any new opportunities and ideas to continue improving performance. They always meet deadlines and reply to emails and calls promptly, so we're very happy with the relationship overall. 

What did you find most impressive about them?

Our knowledge of digital marketing is limited, so it's important for us to work with a vendor we can trust. Absolute Digital Media has always been there for us, willing to explain what they're doing and always looking for ways to continue to improve results. 

Are there any areas they could improve?

I don't have anything negative to note. 

Do you have any advice for potential customers?

Have patience. Digital marketing is an investment, not a quick solution; it takes time to generate results, but it's worth it in the long run. It's certainly been worth the wait for us. 

BACKGROUND

Please describe your company and your position there.

I’m the digital marketing and website officer at The National Autistic Society. We’re located in London and are the largest autism charity in the United Kingdom.

I'm responsible for social media advertising campaigns and the strategic direction of our Google AdWords GrantsPro account. My role also involves working and reporting on our website, building campaign actions, and managing our email marketing platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Absolute Digital Media?

We hired them to help us manage and improve our Google AdWords, Google Analytics, and Google Tag manager accounts. We also worked on a number of SEO [search engine optimization] projects to help us improve our website's position in search engines. We didn't have enough internal resources nor the expertise to address these needs.

What were your goals for this project?

All of these services were aimed at helping us achieve our core objectives like reaching more autistic people and people who have a connection with autism, as well as raise autism awareness in the U.K.

SOLUTION

How did you select this vendor?

My previous manager was involved in the selection process.

Describe the project in detail.

The scope was to increase the number of clicks by creating new and additional campaigns in our Google AdWords account as well as improve ad engagement metrics such as our click-through rate and cost per click as we had $40,000 per month available in the account. We provided ad copy, links to the landing pages for ads, and worked together on optimizing the campaign and ad performance.

Absolute Digital Media set up all campaigns and ad groups and implemented conversion tracking as well as any extra ad extensions required. Furthermore, they provided feedback, guidelines, advice, and helped us with keyword research.

What was the team composition?

The head of pay-per-click is involved in our work.

RESULTS & FEEDBACK

What outcomes or results can you share that demonstrate progress and/or success?

From 2015 – 2016, they helped us receive an additional 215,000 clicks, 1,740 conversions, and increased our account wide click-through rate by 3% in AdWords.

How effective was the project management?

They were excellent. Not only were they punctual and easy to work with but also very responsive and knowledgeable.

What impresses you about this company?

Aside from the results they produce, their expertise, availability, and proactivity really stand out.

Are there any areas for improvement?

None. They should keep being proactive.

BACKGROUND

Introduce your business and what you do there.

I'm a director with Application Advice Services UK Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Absolute Digital Media?

We had a brand new website intended to generate leads within the travel insurance sector. We hired Absolute to improve the site’s visibility and increase traffic.

SOLUTION

What was the scope of their involvement?

Their main task is search engine optimization. They do all of the work on that front and provide monthly status reports. As part of their link building efforts, they write content for our approval and then send that content to related sites with hopes that they’ll link back to our site.

They provide ongoing conversion rate optimization and advise us on website functionality changes we should make in order to receive more applications from visitors.

They also manage content that’s distributed through press releases and editorials.

What is the team dynamic?

We work directly with a dedicated SEO manager who looks after our campaign and organizes our monthly strategies. We also deal directly with the link building and content teams.

How did you come to work with Absolute Digital Media?

We ran a Google search and spoke to six different agencies, ultimately meeting with three. Absolute stood out because they provided insightful information and presented a clear strategy that fit our budget requirements. After checking their references, testimonials, and portfolio, we decided to hire them.

How much have you invested with them?

We've spent about £300,000 across multiple campaigns.

What is the status of this engagement?

We started working with them in July 2015 and our relationship is ongoing. While we initially assigned them a single project, they now provide SEO for six different websites and campaigns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've exceeded all of my expectations and their own initial projections. Our conversion rate has increased tenfold and our financial records show that our £300,000 investment has generated over £4 million.

How did Absolute Digital Media perform from a project management standpoint?

We communicate regularly with the account manager. He provides detailed, monthly updates, as well as any ad hoc reports we request. We’re always able to reach any department and they’re highly responsive.

We typically communicate through email, phone, or Skype video. We also have in-person meetings, at their office or ours, whenever they want to present statistics or convince us to shift strategies in a different direction.

What did you find most impressive about them?

We worked with an agency in the past that lacked transparency and failed to articulate clear goals. Absolute, on the other hand, is always very specific about their strategies, explains their rationale, and helps us understand where our money is going. Even though they’ve had demonstrable success, they’ve never tried to increase their price. That transparency creates trust, and we’ve since handed the previous agency’s project over to Absolute.

Are there any areas they could improve?

Given that they’ve exceeded all of our expectations, it’s difficult to pinpoint anything I would change.

Do you have any advice for potential customers?

SEO work takes time and can seem vague if you’re not familiar with the process. Absolute employs excellent communicators, so ask them to explain their services and the reasoning behind their strategies.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Manager at National Childbirth Trust (NCT). We are the UK’s leading independent parenting charity, we offer practical and emotional support through our network of local branches, with classes and counsellors. Our mission is to support parents through their first 1,000 days and help them have the best possible pregnancy, birth, and early parenthood experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Absolute Digital Media?

We hired Absolute Digital Media to restructure and manage our Google Pro Grant AdWords account, including testing and performance reporting. They also provide support for our ad-hoc projects, such as implementing TagManager.

What were your goals for this project?

We wanted to restructure the account because it no longer corresponded with our organisation goals. It needed to reflect the breadth of charity services we offer, improve our quality score, and fully utilise all of the Google Grant account functionality.

SOLUTION

How did you select this vendor?

I've worked with Absolute in the past and was always impressed with their approach and delivery. We considered five agencies for this work, including Absolute. The key deciding factors were cost, customer support, and understanding of/planning for our targets. We felt that Absolute met all these requirements.

Describe the project in detail.

We reviewed key product areas for the organisation, including the keywords and landing pages associated with our products. A colleague and I worked on this with Absolute. We're still working through a copy for our campaigns, but Absolute is responsible creating AdWord sets and keyword lists.

What was the team composition?

We work with only one member of Absolute's team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Compared with the previous month (which was before they managed the project) the overall volume of goal completions increased by 153.76%, whilst the CPA improved by 50.55%. The average ad position increased from 2.3 to 2.2.

How did the Absolute Digital Media perform from a project management standpoint?

Absolute Digital Media is great to work with. They're proactive and very approachable. We've never needed to create SLAs because they're so responsive and reliable. We usually speak a couple of times a week over email or phone. We use project management tools to manage support hours and project delivery.

What impresses you about the Absolute Digital Media?

Our results have been very positive, they made a point to research our position compared to our key competitors and understand our organisation and products. Their thoroughness, expertise, and proactive approach makes them a pleasure to work with.

Are there any areas for improvement?

If copywriting was added to their services, it would be very helpful.

BACKGROUND

Please describe your company and position.

I am the CEO of OneAdvent

Describe what your company does in a single sentence.

Advent Global is an insurance services company that helps businesses launch and manage insurance products by providing regulatory support, compliance guidance, underwriting infrastructure, and operational services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Absolute Digital Media to accomplish?

• Our main goal was to make our online marketing more useful and bring it closer to the needs of our business. We wanted to reach people who were genuinely interested in what OneAdvent offers, rather than focus only on getting more visitors to our website.
•  This meant looking at how people discover the business online, what catches their attention, and what might encourage them to make contact.
• Absolute Digital Media has been helping us review these areas and decide where our marketing efforts should go. 
• We also wanted a clearer way to judge progress and understand which activities deserve more time and budget. Since the engagement is still ongoing, we are continuing to build on the work and adjust our priorities as we learn more about what works for our audience.

SOLUTION

How did you find Absolute Digital Media?

Referral

Why did you select Absolute Digital Media over others?

Referred to me

How many teammates from Absolute Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

One thing we had to think about was the difference between getting attention and getting attention from the right people. Those are not always the same thing. We needed to look at how people came across the business, what they could learn from our online content, and whether the next step was clear enough. The work has also involved deciding what not to focus on. 

There are plenty of ways to spend time on online marketing, but trying to do everything at once would not make sense for us. We have had to narrow down our priorities and look at what fits our business best. Some of these choices take time because the answer is not always clear straight away. I would rather take a closer look at what is happening and make a sound change than rush into something just because it looks promising. That is still part of the work as the engagement moves forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have made progress in how we think about our online marketing and where our attention should go. The work has given us a more considered way to review our efforts instead of judging everything by the amount of traffic it brings in. We are still working toward the wider goals, so I would not call the results final yet. The next step is to keep looking at what the data tells us and use it to make better choices.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have not needed to be involved in every small decision, which has helped me keep my attention on running the business. When a choice does need input from our side, it is important to have enough context to make that decision properly. The main thing I would watch as the work continues is making sure priorities stay clear when new ideas come up. Otherwise, it is easy for attention to drift.

What was your primary form of communication with Absolute Digital Media?

Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate the need to think carefully about where the effort goes. Not every marketing idea is right for every business, and more activity does not always mean better progress. We need an approach that takes our business and the people we want to reach into account. That practical way of thinking matters more to me than making big promises about what marketing can achieve.

Are there any areas for improvement or something Absolute Digital Media could have done differently?

I would have liked to agree on a few clear measures at the outset and use those as a regular point of reference. It would make it easier to see which changes are helping and which ones need more time. A brief written note after each review, with the main decisions and next steps, would also be useful. Nothing too complicated, just something we can refer back to as the project continues.

BACKGROUND

Please describe your company and position.

I am the CEO of Newman Pearce and Partners LLP

Describe what your company does in a single sentence.

Newman Pearce and Partners LLP is a professional services firm that provides specialist recruitment and executive search services, helping businesses find qualified professionals for key roles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Absolute Digital Media to accomplish?

• We wanted to make it easier for potential clients to find our business when searching online. Having a website is one thing, but making sure it appears for the right searches is a different challenge. We brought in Absolute Digital Media to help us improve our search visibility and make our online presence more useful to people looking for our services. We also wanted a clearer idea of which areas needed work, rather than making changes without knowing whether they would have much value. As the engagement is still ongoing, we are looking at this as steady work that needs regular attention.

SOLUTION

How did you find Absolute Digital Media?

Clutch Site

Why did you select Absolute Digital Media over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Absolute Digital Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

One thing that became clear early on was that getting noticed in search results was only part of the issue. We also needed to think about what people would see when they reached our site and whether the pages gave them enough reason to stay and learn more. Some parts of the site needed more attention than others, so we had to make choices about where to focus first. There have been discussions about the search terms that matter to the business, how our pages match those searches, and whether the content answers the questions a potential client might have. We have also had to be patient with the process. Search changes do not always show an immediate result, and it can be difficult to tell which adjustments are making a difference when several things are changing over time. That is why reviewing progress and deciding what to address next has remained an important part of the work. We are still building on what has been done, rather than treating SEO as something that can be finished in one go.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main benefit so far has been a more focused approach to improving our presence in search results. We have a clearer sense of the areas that need attention and why ongoing work is needed. We are also giving more thought to the connection between search visibility and the people who may actually become clients. Since the project is ongoing, I would not put a final figure on the results at this stage. We will need to keep reviewing performance over time to judge the full effect of the work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work has required some patience, as SEO is not the sort of thing where every change leads to an instant answer. I prefer to understand what is being worked on and why it matters before moving on to the next task. There have been points where priorities needed another look, which is normal for this kind of work. Keeping track of those decisions and having a clear view of the next steps helps make the process easier to follow.

What was your primary form of communication with Absolute Digital Media?

Virtual Meeting

What did you find most impressive or unique about this company?

I value the fact that SEO needs more thought than simply trying to rank for as many terms as possible. The work has to relate to what the business offers and what potential clients are likely to be looking for. It is also important to know when to focus on one area instead of spreading the effort across too many things. That practical side of the work is what I find useful, especially when progress needs to be judged over a longer period.

Are there any areas for improvement or something Absolute Digital Media could have done differently?

I would find it helpful to have more regular summaries that show what has changed, what those changes are meant to achieve, and what we should look at next. SEO can be hard to judge from one update to the next, so a simple view of progress over several months would make decisions easier. It would also help to agree on the main measures of success early and keep coming back to them throughout the engagement.

BACKGROUND

Please describe your company and position.

I am the CEO of Aguila

Describe what your company does in a single sentence.

Aguila Risk is a risk management and insurance advisory firm that helps businesses identify, assess, and manage risks through tailored risk solutions and specialist advice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Absolute Digital Media to accomplish?

• We wanted to make our paid advertising more focused and get a better sense of whether our spending was reaching the right audience. For a risk-focused business like Aguila, reaching people who are a good fit matters more than simply getting a high number of clicks. We started working with Absolute Digital Media to improve how we reach potential clients, make better use of our advertising budget, and understand which parts of our campaigns deserve more attention. The aim is to build a more consistent way of attracting relevant interest while keeping the cost of advertising in view.

SOLUTION

How did you find Absolute Digital Media?

Clutch Site

Why did you select Absolute Digital Media over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Absolute Digital Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A key part of the work has been thinking about who we actually want to reach through paid search. It is easy to cast a wide net and bring more people to a site, but that does not mean those visitors are likely to become useful contacts. We have needed to look more closely at the searches people make, the intent behind them, and whether our ads match what they are looking for. There has also been a need to keep an eye on where the budget goes. We have discussed which areas deserve more attention and where it makes sense to be more selective. Some searches may look useful at first but do not always bring the right type of interest, so the thinking behind the campaign matters. As the engagement continues, the focus is on learning from what we see, making changes where they are justified, and avoiding changes that do not have a clear purpose. That ongoing review is important to us because our audience is specific, and not every click has the same value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, the main value has been having a clearer way to think about our paid advertising and how it supports our wider business goals. We are putting more attention on the quality of the traffic and whether our spending is directed toward the right audience, rather than judging progress by clicks alone. The engagement is still ongoing, so we are continuing to assess the longer term impact. We want to build a clearer picture of what works and use that to guide future decisions about the budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work has involved ongoing discussions about campaign priorities and where changes may be needed. Some decisions require a closer look before we act, especially when spending is involved. I prefer to understand the reason for a change rather than make adjustments just to show activity. Having room to review the approach as the work develops has been useful, although keeping the key priorities and next steps clearly documented would make the process even easier to follow.

What was your primary form of communication with Absolute Digital Media?

Email or Messaging App

What did you find most impressive or unique about this company?

What matters to me is Absolute Digital Media's need to look beyond the surface numbers. A campaign can bring in plenty of traffic without reaching the people who are likely to need our services. Paid advertising needs a clear purpose, particularly when the audience is quite specific and the cost of reaching the wrong people can add up. I value an approach that considers the quality of the audience and the reason behind each change, rather than treating more clicks as the only sign of progress.

Are there any areas for improvement or something Absolute Digital Media could have done differently?

I would find it useful to have a simple, regular view of spending, the quality of incoming traffic, and the changes made since the previous review. It would also help to agree on the main success measures early and keep them consistent as the campaign develops. That would make it easier to compare progress over time and decide where the next round of work should go.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Crypto Saving Expert

Describe what your company does in a single sentence.

Crypto Saving Expert is a cryptocurrency education and media company that provides crypto news, market insights, investment information, exclusive discounts, and marketing connections for Web3 projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Absolute Digital Media to accomplish?

• We wanted to improve how people find our business online and make it easier for visitors to move from browsing to taking action. As our online presence grew, we needed a better way to reach people who were already interested in what we offer. We also wanted to understand which parts of our marketing were bringing the right kind of visitors and where we were losing their attention. Absolute Digital Media has been helping us work through these areas while we continue to build our online presence.

SOLUTION

How did you find Absolute Digital Media?

Referral

Why did you select Absolute Digital Media over others?

Referred to me

How many teammates from Absolute Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A lot of the work has been about understanding how people discover our content and what makes them stay engaged. We initially had a broad view of the audience we wanted to reach, but we needed to get more specific about the searches people make and the information they expect to find. This led to discussions about which pages deserved more attention, how our content matched what people were looking for, and where the journey from search to action could be clearer. Another part of the work has been reviewing priorities as we go. Not every page or marketing idea needs the same amount of effort, so we have had to look at what matters most rather than trying to change everything at once. Some decisions have needed more discussion than expected, especially when balancing visibility with the experience visitors have after reaching the site. Since the project is still ongoing, the focus continues to shift as we learn more about what is working and what needs further attention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main benefit so far has been having a clearer view of our online marketing priorities and where we should put our attention. We have been able to approach our visibility goals with more direction instead of making changes without a clear reason behind them. We are still working toward the wider goals, so I would not say the job is finished yet. The ongoing work gives us room to review progress and make better decisions as our needs change.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The working process has been fairly structured, although some decisions have taken a little longer when we needed to agree on the best direction. We have had discussions around priorities and what should be addressed first, which has helped keep the work focused. I also appreciate having the chance to revisit earlier decisions when new information comes up instead of sticking to a plan that no longer makes sense.

What was your primary form of communication with Absolute Digital Media?

Virtual Meeting

What did you find most impressive or unique about this company?

I like that the work has not been treated as a simple exercise in getting more traffic. There is a need to consider what people are searching for, why they visit, and what they do next. That wider view matters to us because bringing people to a page is only one part of the job. The team has helped us think about the connection between visibility and the actions we want visitors to take.

Are there any areas for improvement or something Absolute Digital Media could have done differently?

I think it would be useful to agree on the main measures of success even earlier and keep them in one place throughout the project. That would make it easier to compare progress over time and see how each change connects to our wider goals. More regular summaries of what has changed, what still needs work, and what we should focus on next would also be helpful as the engagement continues.

BACKGROUND

Please describe your company and position.

I am the SEO Lead of Digiplus

Describe what your company does in a single sentence.

igaming - sports betting and online casino

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Absolute Digital Media to accomplish?

• consulting on new website revamp plans, brand protection & affiliate network strategy
• backlink acquisition
• increase non branded visibility reach

SOLUTION

How did you find Absolute Digital Media?

• Online Search
• Other

Why did you select Absolute Digital Media over others?

• High ratings
• Great culture fit

How many teammates from Absolute Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO advice in building new site architecture, cms, aso, content and affiliate network. 
Include Digital PR and backlink building

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Communication to web dev team to manage technical seo
No of backlinks built

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The beginning took some time to get used to our brand's style of work, using Lark. 
Overall experience is good. 

What was your primary form of communication with Absolute Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They listen and advice you properly. They won't just agree with your idea. 

Are there any areas for improvement or something Absolute Digital Media could have done differently?

Would be cool to have a client dashboard of deliverables to keep track off faster, and includes invoicing files, reminders and status of payment, so we dont need to keep looking at emails.

Inhouse tool like this would make it look like a company that really values project management