24Frames, Inc.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Director of Gale, Cengage

Describe what your company does in a single sentence.

Cengage is a global publishing company that provides research, teaching and learning solutions for higher education institutions and K-12 schools worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 24Frames, Inc. to accomplish?

• To highlight the work of the scholars who participated in our fellowships program to the wider research community

SOLUTION

How did you find 24Frames, Inc.?

• Online Search

Why did you select 24Frames, Inc. over others?

• High ratings
• Close to my geographic location

What was the size of 24Frames, Inc.’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Filming of a panel session discussion at an academic historian’s conference in St Louis and interviewing some of the panel participants about their research projects into the 18th century. Additional B-roll shot at St Louis Public Library. A 5 min highlights video was produced as well as videos of each panellist talking about their research projects.

The audience of the videos is academic librarians and scholars globally and its purpose is to demonstrate how Gale is supporting the academic community through our academic fellowships. Gale, Cengage is a global publisher of digital research resources for faculty and students at universities worldwide and is based in Farmington Hills, Michigan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The production of a very professional, polished video that we could share with our customers to highlight how we are supporting them with our tools, resources and fellowships program.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mark was very thorough and detailed in his planning and organization of the film shoot. Both filming days went very smoothly as a result and he captured a lot of excellent footage which he used to edit eye catching, compelling video(s).

Even though I was based in the UK and he in St Louis, communication was never a problem, communicating regularly via email and zoom in the lead up to the filming. He was timely in terms of the deliverables, staying within agreed timelines for delivering the final edit of the video and was always responsive to any issues when they arose. He was very easy to work with.

What was your primary form of communication with 24Frames, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mark is flexible and accommodating to the client's needs but has a clear sense of what will have the most visual and story telling impact when he is filming and in post-production. He brings alot of creative energy and ideas to the table in pre-shooting discussions but is also very practical and efficient when shooting on location with his crew, keeping a firm eye on the time and when things have to happen and by when.

He is friendly and approachable which helps with interviewees who are nervous and has an easy presence that reassures the people around him on a shoot. He also has excellent editing skills and creates very compelling and watchable branded videos.

Are there any areas for improvement or something 24Frames, Inc. could have done differently?

I was very pleased with how 24Frames, Inc. approached the project, managed it, and delivered the final videos.

BACKGROUND

Please describe your company and your position there.

I'm the public relations and community engagement manager at Save A Lot.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 24Frames, Inc., and what were your goals?

As our business model shifts to a wholesale model, it was important for us to tell potential retail partners about the benefits of owning their own Save A Lot. So we hired Mark to help us tell that story in several videos.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched and grabbed bids from several St. Louis area videographers. What made us go with Mark was his impeccable work as well as his cost-effective quote.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Mark was the key to our success to finally being able to bring our video project to fruition. We began this process with interviews a year ago, but due to business shifts we had to postpone the completion of this project. What was great about working with Mark is he was there with us along the way. Even as priorities shifted away from this project for a time, he was able to pick up right where we left off and quickly got caught up on the ways in which these videos needed to shift.

How many resources from the vendor's team worked with you, and what were their positions?

We enjoyed working with his makeup artist and his wife. Both were always professional and courteous.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our internal team is thrilled with the videos and are anxious to continue to find ways to use them in various capacities.

How effective was the workflow between your team and theirs?

The workflow was hectic at times, but that was due to our needs. Mark was willing to sit down with me in an office suite and really get his hands dirty when it came to editing because I knew that I needed to hear all our interviews in order to know which ones were going to work best. The fact that he invested a full day to editing with me was invaluable in moving this project forward.

What did you find most impressive or unique about this company?

I really appreciated Mark's ability to really listen and capture what we needed from the broll and interviews. I also can't say enough about his willingness to spend a full day editing right alongside me.

Are there any areas for improvement or something they could have done differently?

The only thing different I would like to see (through no fault of his) is to work with a different talent agency to bring models. This is strictly for simplicity as I felt that part of the process was a bit cumbersome.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Pace Properties, a commercial real estate firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 24Frames, Inc.?

We needed someone to produce branding videos that touched on different divisions of our company, our brokerage side, and the property management side.

SOLUTION

What was the scope of their involvement?

Initially, we wanted short commercials instead of long videos, because we were going to use them on our website, social media, and Google Ads. They did all the scriptwriting and storyboarding and after that, they would send it over to tweak things and make adjustments — they had to learn about commercial real estate in order to do the script, so there were a lot of conversations and website reviews between us.

Apart from that, they helped us cast a few actors while I did casting internally, and did the background music — as well as sample a few voiceovers. They also provided all their equipment, and everything was shot on location.

What is the team composition?

I worked directly with Mark (President). 

How did you come to work with 24Frames, Inc.?

I found them when I was researching video production companies, and I liked their storytelling. The number one reason I chose them was because I saw a video they’d done — I watched that and said I was going to use them one day, and so I did.

How much have you invested with them?

We spent somewhere around $8,000.

What is the status of this engagement?

We worked together from January 2020–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The metrics for one of the videos on Facebook have been really good. I have a limited target audience, so the metrics used specific keywords that not all people are going to see — but I’ve been pleased with the results.

How did 24Frames, Inc. perform from a project management standpoint?

Their project management was amazing. They were very flexible and easy to work with. Though there were times when we had to cancel entire shoots because of flight cancellations, and exposure to COVID-19. We experienced a lot of obstacles, but everyone plowed through with grace. 

We primarily communicated through email, but we also had conversations through phone calls, video calls, and text messages.

What did you find most impressive about them?

We were impressed by their storytelling, and how they get into the heart of the message — they always find a way to tell our story in an interesting way.

Are there any areas they could improve?

Normally I would find faults in these kinds of projects, but the problem here was COVID-19, and not anyone lacking in response and research — I can’t think of a single thing they could improve on.

Do you have any advice for potential customers?

I would say, provide them with a cliff note version of what your company is, and what you do. This will enable them to speed up the process, and they wouldn’t have to do as much research.

BACKGROUND

Please describe your company and your position there.

Our company is in production, media, agency work, and advertising. I am a writer and producer in the production department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 24Frames, Inc.?

We hired them for a 2 camera, audio, lighting and teleprompter shoot at two different healthcare offices for an awareness on schizophrenia.

What were your goals for this project?

We needed two beautifully shot interviews for a very high end client. We also needed extensive broll shot. We needed not only the look but the customer service as well because I was not able to travel to be at the shoot. They delivered on my needs 200%.

SOLUTION

How did you select 24Frames, Inc.?

I don’t book crew my production manager handles that.

Describe the video(s) and the process in detail.

We worked hand in hand, discussing the details of the shoots, the desired looks, the shot list, the client expectations and more. They shot two days for us, and we received high quality footage, above and beyond what we expected.

What was your vendors' project management or feedback process?

Once the selection was made, we had in-depth calls about scripting, our brand look, broll list, props, locations looks, etc. Mark and team were organized, easy to work with and solution oriented.

Any bumps that occurred along the way (like needing a teleprompter at the last minute) were handled with calm and professionalism. They are also very kind and nice people, who are easy to communicate with, which is very important for the current remote times.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The footage was so good our client ended up purchasing it and signed an agreement to do another video with us. The physician we taped with also expressed a desire to work with 24Frames in the future which is great for us and our company.

How effective was the workflow between your team and theirs?

Very easy to work with. Always available for video call, last minute changes via email, and texts throughout the shoot to keep me updated as I could not be there in person. They really understood our needs based on the examples I shared and took things up a notch.

What did you find most impressive about this company?

One of the hardest working, professional, kind, artistic, caring company I have ever worked with.

Are there any areas for improvement?

I was 100% satisfied with their work and would hire them again in a heartbeat.

BACKGROUND

Please describe your company and your position there.

I'm a international spokes person for one of the worlds largest international bed manufacturers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 24Frames, Inc.?

We hired 24Frames, Inc to tell the story of how King Koil can help families recover and get the proper rest they need.

What were your goals for this project?

We intended to get more attention through social and online platforms using video provided by 24Frames.

SOLUTION

How did you select 24Frames, Inc.?

I was looking at 4-6 other companies. l was interested in 24Frames based on their website and the quality of work they exhibited on their site. After speaking with and meeting the owner, Mark Wiemers, I ultimately decided that they would be the best fit for this project.

Describe the video(s) and the process in detail.

After deciding to hire 24Frames, we discussed what we were looking for in the video and how they would be used. There were a few solid aspects to the video that were necessary to meet our needs, but creative latitude was given to Mark to create the best work possible in the time frame provided.

Mark made the process easy and shooting comfortable. He met the timelines and delivered the project that we needed for the company.

What was your vendors' project management or feedback process?

Mark did a great job. His work with us lived up to our expectations and what we had seen on his website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not at this time

How effective was the workflow between your team and theirs?

Workflow and communication was very easy. 24Frames addressed any questions we had quickly and delivered the project in a timely manor.

What did you find most impressive about this company?

I appreciated the attention to detail and making sure to get the best shot to deliver the look that we were wanting to achieve in a short timeframe.

I understand that it's not always easy to take an idea that's not clearly defined and make it a reality, but 24Frames made it happen for us.

Are there any areas for improvement?

NA

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a Commercial Recreation Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 24Frames, Inc.?

We hired 24Frames to create a manufacturing/positioning video.

What were your goals for this project?

Create an awesome video that told our story, highlights our strengths, and provides a visual of the full product lifecycle from start (manufacturing) to finish (end product in-use)

SOLUTION

How did you select this vendor?

I am located out of town, we had several vendors recommended to us that were also out of town, but the cost of bringing them in town was insane. After a quick google search and a meet and greet with Mark we were sold.

Describe the video(s) and the process in detail.

Mark was awesome to work with. He created a video that truly is a showpiece for our brand and tells our "why" even better than I imagined. We were sold on 24Frames the second we saw his video for Miller-Coors.

He was able to apply a similar style, but yet crafted something completely unique that fits our brand perfectly. He had great suggestions that really paid off, the biggest I believe was the decision to hire professional talent for our final product scenes. Also, his creative vision to incorporate moments that didn't necessarily focus on our products, but brought life to our characters, which in-turn highlighted our products even more! T

he lifestyle scenes I was confident would turn out amazing, what I was most nervous about was the manufacturing elements. There were so many variables we had no control over, Mark was flexible and patient and didn't stop until he knew we had the perfect shot!

What was your vendors' project management or feedback process?

With me being out of town we either communicated by e-mail or phone. I did come in for most of the filming days, but he would have done just fine without me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a standing ovation at our sales meeting, and everyone is so proud of this video!

How effective was the workflow between your team and theirs?

Great, initially we set a timeline and everything was met.

What did you find most impressive about this company?

Honestly, everything. From the equipment to the extreme talent/vision, to the pre-planning, to the execution, to the final product, to the many laughs and pleasant personalities, everything exceeded my expectations.

Are there any areas for improvement?

Not that I can think of!

BACKGROUND

Please describe your company and your position there.

Our company specializes in providing furniture, artwork, rugs, and accessories for vacant homes to ensure they list with their best foot forward. I am the Office Manager and Marketing Specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 24Frames, Inc.?

24Frames was hired to create an impactful short video to explain the importance of staging, key elements in the process and to provide a visual representation of our work.

What were your goals for this project?

The goal was to create a short video to share on multiple platforms, to wow agents and potential clients while setting us apart from our competition.

SOLUTION

How did you select this vendor?

I began with Yelp! reviews. After phone conversations and emails with many other companies, I was ultimately impressed with Mark's portfolio, approachable demeanor and professional insight. We had a budget to stick to and 24Frames offered next level service without next level pricing.

Describe the video(s) and the process in detail.

The video is everything we didn't know we wanted. There was an inspiration video that served as our guide. Mark reviewed the video then enhanced the vision with his technical knowledge, guidance and execution. The video breaks down the staging process, introduces our team, showcases the visual impact of staging, and provides insight into why certain design decisions are made. There is a lot of enlightening content in the video but it leaves you wanting to know more. The video is the perfect balance of information and intrigue.

What was your vendors' project management or feedback process?

After reaching out to Mark, we scheduled a time to chat. We grew the concept and vision over a few phone conversations and loads of email, (because I ask A LOT of questions). Mark provided suggestions in areas that needed a little attention and accommodated all of our requests.

A timeline was created to ensure all content was captured. Mark relieved loads of stress in a process in which I am not 100% familiar by responding quickly and patiently addressing any concern. I entered the day of production feeling confident because we had a solid plan and excited to see Mark piece together our visual masterpiece.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Home Staging is a newer concept to a lot of people. Our goal was to speak to non-believers and those on the fence about the necessity of staging. The video has been shared with agents and sellers alike. It is a visually exciting eye opener that has received positive feedback.

How effective was the workflow between your team and theirs?

The project moved forward as efficiently as anyone could hope without inducing panic or rush on my end. The collaboration was seamless as can be mainly in part to Mark's availability and quick responses. Production day was great because we had a plan and were on the same page. It was an awesome day!

What did you find most impressive about this company?

I cannot pinpoint one thing. The things that impressed me the most were how easy Mark made the process with his level of expertise, Mark's level of professionalism throughout, the more than fair investment, the comfortable atmosphere the 24Frames team created during production, and the quality of the video that we proudly share.

Are there any areas for improvement?

I cannot think of one. Any request we made was met with a sure thing attitude and exceeded.

BACKGROUND

Please describe your company and position.

I am the Manager of STL Athletic Center

Describe what your company does in a single sentence.

We are an indoor sports facility.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 24Frames, Inc. to accomplish?

• Creating a marketing video.
• Spreading awareness on Sponsorship opportunities.

SOLUTION

How did you find 24Frames, Inc.?

• Other

Why did you select 24Frames, Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of 24Frames, Inc.’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mark shot several action scenes including soccer, field hockey, and spectators. He also showcased our sponsors and our concession stand. He delivered a video, script, shot list and voiceover with optional revisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completed video

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mark was very communicative, and had a very good delivery time. We did not need any revisions as his creative vision came alive and showcased our business exactly how we asked him to.

What was your primary form of communication with 24Frames, Inc.?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Mark's attention to detail and willingness to ask questions and go into detail so he can really understand and grasp the meaning of the project.

Are there any areas for improvement or something 24Frames, Inc. could have done differently?

All of the shots were spot-on; everything was perfect. We are very pleased with the video.

BACKGROUND

Please describe your company and position.

I am the Assistant General Manager of National Recreation Systems, Inc.

Describe what your company does in a single sentence.

We manufacture outdoor aluminum seating products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 24Frames, Inc. to accomplish?

• To capture the passion we have for our productline.
• To provide our employees with an understanding of how their efforts impact our end users.
• To highlight our employees skills and dedication.

SOLUTION

How did you find 24Frames, Inc.?

Referral

Why did you select 24Frames, Inc. over others?

High ratings, Great culture fit, Referred to me, Company values aligned

What was your primary form of communication with 24Frames, Inc.?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

He worked with us to create the video from start to finish. He helped us develop our story generate our script and worked with us to provide him with the locations and types of shoots we should setup to get the product we were looking for. Truly a one stop shop with a full production team result.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Viewer responses were great!
• Continues to grow in online views

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was ahead of schedule and they didn't waste anytime while on site. They were respectful to our employees and our need to keep production running while filming. They were flexible with changes in the middle of fliming and were constantly offering constructive feedback to ensure we got exactly what we were looking for.

What did you find most impressive or unique about this company?

Simply put, they made the process easy and delivered a final product beyond our expectations.

Are there any areas for improvement or something 24 Frames, Inc. could have done differently?

Nothing from our end!

BACKGROUND

Please describe your company and your position there.

IT Director for Washington University - Department of Surgery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 24Frames, Inc., and what were your goals?

We needed a professional-grade, quick turnaround, and creative video showcasing our diversity, equity, and inclusion. (DEI). This video was to be shown to a nationwide audience for members of the Society of Black Academic Surgeons organization. (Annual event hosted this year by our Surgery Department.)

SOLUTION

How did you select this vendor and what were the deciding factors?

We search online, review portfolios, review feedback from past clients, performed interviews, and requested RFPs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project deliverable was a professional-grade video to showcase our DEI.

How many resources from the vendor's team worked with you, and what were their positions?

One primary resource - this person fulfilled discovery, creative, scouting, execution, review, editing, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The video delivered was exactly what we wanted and more! Got outstanding comments from our Faculty and Staff. As well as excellent comments from a nationwide audience.

How effective was the workflow between your team and theirs?

The workflow was great in cadence, communication level, and effectiveness.

What did you find most impressive or unique about this company?

The team had outstanding creativity! High quality results!

Are there any areas for improvement or something they could have done differently?

Nothing to improve - please keep up the great work.