IT Services, Thought Leaders

How to Implement Data Lakes Effectively for Your Business

January 15, 2020

by Katrine Spirina

Technology Journalist, InData Labs

Data lakes and business intelligence (BI) are both sought-after approaches that can help you transform your business for the better. Read on for tips and cases on how to use them.

Businesses working to become more data-driven are always on the lookout for new ways to efficiently manage data. But massive datasets are not always easy to get under control. Taking a data lake approach can solve those needs as well as assisting with other critical aspects such as: 

  • Improving customer interactions
  • Enhancing research and development (R&D) activities
  • Increasing operational efficiency

Businesses should know what a data lake is, how to use it in the context of business intelligence (BI) solutions, and how to reap the benefits that data lake implementation brings to particular business niches. 

As a top-rated provider of big data services and solutions, we turn to our experts at InData Labs to shed some light on a few important points about data lakes.

How to Effectively Implement Data Lakes for Your Business

  1. Define a data lake
  2. Understand the core benefits of data lakes
  3. Leverage data lakes to improve business intelligence
  4. Look at how other industries use data lakes differently

1. Define Data Lakes

A data lake is a big data repository where you can store all of your structured and unstructured data. All data comes into a data lake in its native format as retrieved from the source, passing through little or no transformation. 

By adopting a data lake, you can take full advantage of data storage and processing capabilities, reference the data for analysis at any moment, and use any tools and frameworks.

Valuable data can give your company a competitive edge. In a 2017 report, researchers from Aberdeen estimated that a company’s data grows at a rate of at least 50% yearly. Such volumes can complicate the work of data-dependent companies and require sophisticated solutions to be effective.

Adopting a data lake can help companies tackle several business-critical tasks. Nearly half (43%) of surveyed companies responded that data lakes help increase operational efficiency.

data lake benefits survey responses


Other key benefits included making siloed data more available for all (32%), lowering transactional costs (29%), and offloading capacity from the mainframe (26%).

Unlike a data warehouse, a data lake offers more advanced architecture and multiple opportunities for storing and processing data. They make it easier to deal with the growing volumes of data and obtain better insights while using less effort. Data specialists can access data at any time to proactively use it for solving a company’s needs.

2. Understand the Core Benefits of Data Lakes

A data lake provides key capabilities that can help uncover new ways to level up your analytics and inform your decision-making. 

  1. Data migration options involve importing data at different scales in real-time. This saves time and allows you to process different data formats.
  2. Relational data can be stored, cataloged, and indexed in a way that ensures better security of data assets. 
  3. Data scientists, business analysts, and developers in your company can access data smoothly and apply a variety of analytical tools and frameworks. Using tools from the Hadoop family and a Hadoop-based repository is an efficient method to achieve your goals.
  4. Data lake implementation facilitates machine learning. Engineers can use historical data as an input to train different models to solve particular tasks. 
  5. Data governance is another key aspect. The overwhelming amount and the variety of data require management. Data governance is critical to standardizing the data coming from diverse sources, ensuring data accuracy and transparency, and avoiding data lake dumps. 

    One solution is to use custom scripts to build a workflow and unite data-related processes and verification steps. Another solution is to use the existing tools applicable to data warehouses.  

We’ve painted a positive picture of a highly valuable data lake, but there are some downsides. Given that a data lake architecture is designed to handle raw data, the content requires outside control. 

Human supervision is necessary to ensure that the data is usable, accessible, up-to-date, and valuable. In that way, a data repository might be better suited to implementing your data initiatives, depending on the situation. 

3. Leverage Data Lakes to Improve Business Intelligence

BI is an efficient approach that can allow specialists in your company to use advanced methodologies to work with large volumes of raw data. This helps retrieve meaningful insights, which can improve decision-making and unearth new opportunities for business growth.

The role of BI solutions across various industries is hard to overstate. BI has become a top priority in the fields of:

  • Logistics and supply chain
  • Finance and insurance
  • Health care
  • Telecommunications
  • Marketing and advertising

Computational capabilities and cloud technology offer ways to process big data, reinforcing the digital transformation of those industries.  

A data lake can enhance a BI solution by providing a greater potential for processing data. It can both serve as a centralized source of data for building a data warehouse and function as a direct source of data for BI. 

Data lakes have applications in data science and machine learning engineering, where massive datasets are the backbone of technical solutions. In sum, a data lake can become an important pillar of BI and assist in optimizing raw data processing.

4. Look at How Other Industries Use BI Differently

Quick access to raw data, secure storage, reduced efforts at the start, and time-saving can benefit different industries. Here are a few examples.

Logistics and Supply Chain

Cargo storage, packaging, transporting, and distribution have a lot to do with big data. The same goes for the optimization of existing routes — in other words, transportation means, delivery methods, and allocation of workforce resources. 

A data-driven approach can help optimize operational efficiency, minimize errors, reduce delivery costs, and boost sales and revenues.

Finance and Insurance 

The role of big data in this industry is mainly to mitigate money-related risks while increasing productivity, and improving customer service. 

Data visualization tools are very useful in retrieving hidden information. Faster and more accurate reporting is what makes it possible to instantly share critical insights. What’s more, clients can receive better service due to simplified claim management and invoice processing. 

Health Care

Big data helps professionals in the industry to promote personalized medication and reduce the costs of treatment. Better data management is a vital part of life-saving activities. Having data at hand influences the reduction of medical errors and helps improve patient safety.


Automation has already caused significant changes to this industry. It can help boost team productivity by handling repetitive tasks that involve customer relationship management. Automation is poised to reduce operational expenses and improve service delivery. 

Marketing and Advertising

A data-driven marketing strategy can yield an increased return in investment (ROI). Marketing specialists can leverage big data to get more accurate market insights and also to improve customer targeting.

This insightful report from Enterprise Irregulars dwells on some other industry-specific applications of cloud BI solutions.

Cloud BI Importance By Industry Graph


Over 70% of survey participants in the retail, technology, and advertising industries all consider BI to be important, with retail taking the lead at close to 85%. 

The opportunities that BI opens up may vary depending on the industry and business type. 

There is no one-size-fits-all approach, so it’s worth it to consult experts in BI and big data to help you figure things out. That could range from structuring your company’s data to creating custom, easy-to-interact-with dashboards to visualize workflows.

Data Lakes Are Useful Solutions for Data Processing

Data lakes offer a full range of benefits for businesses of various sizes. A forward-looking company should consider implementing a data lake to solve complicated business challenges.

By better managing your data, you can: 

  • Leverage both your structured and unstructured data
  • Gain more useful insights about your business
  • Uncover unique business growth opportunities

Building your data lake can help you adopt the best data management practices. Upstage your competitors by providing a solid, data-driven base for your business.

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