Zigma Internet Marketing

BACKGROUND

Please describe your company and position.

 I am the Owner of a telecommunications company 

Describe what your company does in a single sentence.

Ours is a Canadian data centre and colocation provider offering secure infrastructure solutions for businesses that need reliable connectivity, uptime, and support. Our services include server colocation, managed colocation, dedicated servers, cloud and connectivity solutions, IP transit, and remote hands support. We work with businesses, IT teams, service providers, and organizations that need dependable infrastructure for hosting and managing critical servers and network equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase qualified organic traffic by improving search visibility for colocation, data centre, connectivity, cloud, and infrastructure-related searches.
• Generate more qualified business inquiries through PPC by targeting companies actively searching for data centre, colocation, connectivity, and managed infrastructure services.
• Improve the website experience by making technical services easier to understand, strengthening service pages, and creating clearer paths to contact the sales team.
• Build a coordinated digital marketing strategy across SEO, PPC, content, website optimization, analytics, and conversion tracking to support long-term B2B lead generation and growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our digital marketing strategy and ongoing website optimization for our company. Their scope included SEO, Google Ads/PPC, content strategy, website updates, conversion optimization, analytics, and lead tracking. Key deliverables included keyword and competitor research, technical and on-page SEO, optimization of colocation and data centre service pages, landing page development, Google Ads campaign management, and content creation for our core services and solutions. Their team also improved website structure, calls to action, and conversion paths to help technical and business buyers move from research to sales inquiries. They monitored rankings, paid campaigns, lead quality, conversions, and ROI, then adjusted our strategy based on search demand, service priorities, and performance data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic visibility improved for high-intent colocation, data centre, connectivity, and infrastructure searches, bringing more qualified B2B traffic to key service pages.

PPC campaigns generated more qualified inquiries from businesses actively evaluating colocation, connectivity, cloud, and managed infrastructure solutions.

Website and service-page improvements made complex technical offerings easier to understand, helping more visitors move from research to direct sales inquiries.

Improved analytics and conversion tracking provided clearer insight into lead sources, campaign performance, service interest, and ROI, helping guide marketing and budget decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized, responsive, and reliable. They delivered SEO work, Google Ads campaigns, website updates, content, and reporting on schedule while keeping us informed about priorities and progress. Because our services are technical and B2B-focused, we often needed changes to service pages, messaging, or campaigns based on specific business priorities. Their team understood those requirements and responded quickly. They were also proactive in recommending improvements rather than waiting for us to identify every opportunity. Communication was clear, and they adapted well when our priorities changed.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to understand a highly technical B2B business and turn complex colocation and data centre services into clear, effective marketing. They were strong at connecting SEO, PPC, content, and website strategy with actual lead generation. Instead of focusing only on traffic or rankings, they looked at lead quality, service demand, and which campaigns were creating real sales opportunities. That combination of technical understanding and business focus made them stand out.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement.

BACKGROUND

Please describe your company and position.

I am the Manager of a vending machine company.

Describe what your company does in a single sentence.

Our company provides vending machines and related equipment for businesses, offices, schools, commercial properties, and other facilities across Canada. Our product range includes snack machines, beverage machines, combo vending machines, refrigerated units, and related parts and accessories. We help customers choose vending equipment based on their space, product mix, capacity, and operational needs, with a focus on reliable machines and practical solutions for both new and existing vending operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Generate more sales inquiries through PPC by targeting businesses actively searching for vending machines, parts, equipment, and vending solutions.
• Increase qualified organic traffic by improving search visibility for vending machines, combo machines, beverage machines, and related commercial equipment searches.
• Improve product pages and website usability so buyers can more easily compare vending machine options, understand specifications, and move toward a quote or purchase inquiry.
• Build a coordinated digital marketing strategy across SEO, PPC, website optimization, content, analytics, and conversion tracking to support long-term lead generation and sales growth.

SOLUTION

How did you find Zigma Internet Marketing?

Online Search

Why did you select Zigma Internet Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our digital marketing and website growth strategy for us. Their scope included SEO, Google Ads/PPC, website optimization, content development, analytics, conversion tracking, and ongoing technical support. Key deliverables included keyword and competitor research, technical and on-page SEO, optimization of vending machine product and category pages, Google Ads campaign setup and management, landing page improvements, and ongoing website updates. They also improved product content, specifications, navigation, and calls to action to make it easier for customers to compare machines and request information. Their team monitored organic rankings, paid campaign performance, website behaviour, inquiries, and ROI. They continuously adjusted SEO and PPC strategies based on search demand, product interest, lead quality, and sales performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a clear increase in qualified leads and sales inquiries from both organic search and Google Ads. More potential customers were finding our vending machines through high-intent searches and reaching out for pricing, product information, and quotes. One of the most important outcomes was improved marketing ROI. Better SEO visibility, more focused PPC targeting, and improved product pages helped us generate stronger sales opportunities from our marketing investment. Conversion tracking also gave us a clearer understanding of which campaigns, products, and keywords were producing the best results.

PPC campaigns generated a steadier flow of quote requests and product inquiries by targeting businesses actively searching for vending machines and related equipment.

Product-page and website improvements helped visitors compare machine options, understand features and specifications, and move more efficiently toward a sales inquiry.

Improved analytics and conversion tracking provided clearer insight into lead sources, product interest, campaign performance, and ROI, helping guide marketing and budget decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized and dependable. They delivered SEO work, Google Ads campaigns, website updates, and reporting on time, while keeping us informed about priorities and performance. They responded quickly when we needed changes to product pages, promotions, campaigns, or technical website issues. Their team was flexible and adjusted the strategy based on product demand, lead quality, and sales results. Communication was clear, and requests were handled promptly without slowing down our marketing activities.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma Internet Marketing's ability to understand a specialized equipment business and turn that into practical SEO, PPC, and website strategies that supported real sales opportunities. They focused on which products, keywords, and campaigns were actually generating qualified inquiries, not just traffic. Their combination of technical marketing knowledge, responsive support, and focus on ROI made them stand out.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

na

BACKGROUND

Please describe your company and position.

 I am the Owner of an information technology company 

Describe what your company does in a single sentence.

Our company provides critical power, cooling, and IT infrastructure solutions for businesses, data centres, server rooms, networks, small businesses, and home offices. We specialize in UPS systems, battery backup, server racks, power distribution, cooling, and monitoring solutions. We work with leading manufacturers including APC by Schneider Electric and Eaton, helping customers select the right equipment for their specific power and infrastructure requirements. Beyond supplying products, we provide expert consultation and support throughout the product lifecycle, with a strong focus on reliability, uptime, and protecting critical IT equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase qualified organic traffic by improving search visibility for surge protection products, power protection solutions, and related commercial and industrial searches.
• Generate more product inquiries and sales opportunities through PPC by targeting businesses and buyers actively searching for surge protection equipment and solutions.
• Improve the website experience by making products, applications, and technical information easier to find, understand, and compare before contacting the sales team.
• Build a coordinated digital marketing strategy across SEO, PPC, website optimization, content, analytics, and conversion tracking to support long-term lead generation and sales growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our digital marketing and e-commerce strategy for us. Their scope included SEO, Google Ads/PPC, website optimization, content development, conversion tracking, analytics, and ongoing technical support. Key deliverables included keyword and competitor research, technical and on-page SEO, optimization of product and category pages, Google Ads campaign management, landing page improvements, and content focused on UPS systems, power protection, racks, cooling, and other critical IT infrastructure products. Their team also improved product navigation, website usability, and conversion paths to help customers move from technical research to product inquiries or purchases. They monitored organic rankings, PPC performance, conversions, and ROI, then adjusted campaigns and website priorities based on product demand, search trends, and sales performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear improvement in qualified website traffic, product inquiries, and online sales. SEO increased visibility for important UPS, power protection, and data centre product searches, while Google Ads generated more purchase-focused traffic. The strongest measurable result was improved marketing ROI. Better campaign targeting, product-page optimization, and conversion tracking helped us identify which products and campaigns were generating revenue, allowing us to allocate budget more effectively and improve overall return on marketing spend.

Improved analytics and conversion tracking provided clearer insight into lead sources, product interest, campaign performance, and ROI, helping guide future marketing decisions.

Organic visibility improved for high-intent surge protection and power quality searches, bringing more qualified commercial and industrial traffic to key product pages.

PPC campaigns generated more product inquiries and sales opportunities by targeting buyers actively searching for surge protection equipment and related solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized and reliable. They consistently delivered SEO work, Google Ads campaigns, website updates, and reporting on schedule while keeping us informed about performance and priorities. They were especially responsive when we needed quick changes related to products, pricing, promotions, or technical website issues. Their team understood our business priorities and adjusted campaigns quickly based on product demand and sales performance. Communication was straightforward, and we always knew what was being worked on and why.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to understand a technical product business and turn that into practical SEO, PPC, and e-commerce strategies that supported real sales. They did not focus only on traffic or rankings. Their team looked closely at product demand, conversion behaviour, campaign ROI, and which categories were generating the strongest opportunities. That combination of technical marketing knowledge and commercial focus made them stand out.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement

BACKGROUND

Please describe your company and position.

I am the Manager of a warehouse equipment company.

Describe what your company does in a single sentence.

Our company supplies material handling and warehouse equipment for businesses across Canada. Our product range includes pallet trucks, lift tables, carts, dollies, shelving, storage solutions, loading equipment, and other products used to improve workplace safety, efficiency, and day-to-day operations. We work with warehouses, distribution centres, manufacturing facilities, retailers, and other commercial operations that need reliable equipment for moving, storing, lifting, and handling materials.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase qualified organic traffic by improving search visibility for material handling equipment, warehouse products, and related commercial and industrial searches.
• Generate more sales inquiries through PPC by targeting businesses actively searching for material handling products, equipment, and warehouse solutions.
• Improve the website experience by making products easier to find, organizing categories more clearly, and creating a smoother path from product research to quote or purchase inquiry.
• Build a coordinated digital marketing strategy across SEO, PPC, website optimization, content, analytics, and conversion tracking to support long-term lead generation and sales growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our digital marketing and website optimization for us. Their scope included SEO, Google Ads/PPC management, content optimization, website updates, analytics, conversion tracking, and ongoing technical support. Key deliverables included keyword and competitor research, technical and on-page SEO, optimization of product and category pages, paid search campaign setup and management, landing page improvements, and website usability updates. They also worked on improving product discovery, navigation, and calls to action so commercial buyers could move more easily from research to quote or purchase inquiry. Their team monitored organic rankings, PPC performance, website behaviour, lead generation, and ROI. They regularly adjusted SEO and paid campaigns based on search demand, product interest, lead quality, and sales performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic visibility improved for high-intent searches related to material handling equipment and warehouse products, bringing more qualified commercial traffic to key pages.

PPC campaigns generated a steadier flow of quote requests and product inquiries by targeting businesses actively searching for specific equipment and warehouse solutions.

Website and product-page improvements made it easier for buyers to find relevant equipment, compare options, and move from research to inquiry with less friction.

Improved analytics and conversion tracking provided clearer insight into lead sources, campaign performance, product interest, and ROI, helping guide marketing and budget decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized and reliable. They delivered SEO work, PPC campaigns, website updates, and reporting on time, while keeping us informed about priorities and performance. They responded quickly when we needed changes to product pages, campaigns, or technical issues. Their team was flexible, easy to communicate with, and proactive in adjusting the strategy based on product demand, lead quality, and campaign results.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma Internet Marketing’s ability to understand a specialized B2B and industrial market and translate that into practical SEO, PPC, and website strategies. They focused on attracting the right commercial buyers, not just increasing traffic. Their team also connected product visibility, paid campaigns, website usability, and conversion tracking into one strategy, which helped us make better marketing decisions and improve the quality of inquiries.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

 One area for improvement would be planning more product-focused campaigns and content around seasonal demand and specific equipment categories earlier in the year.

BACKGROUND

Please describe your company and position.

 I am the Owner of a retail company 

Describe what your company does in a single sentence.

We were very satisfied with the overall engagement. One area that could have been improved was testing more email messaging and audience segments earlier in the process. Starting those tests sooner could have helped identify the strongest combinations of targeting, messaging, and follow-up more quickly. Aside from that, Zigma was responsive, organized, and focused on improving lead quality and sales opportunities throughout the project.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase qualified organic traffic and online sales by improving search visibility for moving boxes, packing supplies, and related product categories.
• Improve PPC performance by targeting customers actively searching for moving and packing products, with a stronger focus on purchase intent, conversions, and ROI.
• Improve the e-commerce shopping experience by making product discovery, category navigation, mobile usability, and checkout easier for customers.
• Build a coordinated digital marketing strategy across SEO, PPC, website optimization, content, analytics, and conversion tracking to support long-term online sales growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our B2B lead generation, email marketing, and CRM strategy. Their work focused on building a steady pipeline of qualified prospects and improving how leads were captured, organized, nurtured, and followed up by the sales team. Key deliverables included audience research, prospect targeting, lead list development, email campaign planning, copy and sequence creation, follow-up automation, and campaign optimization. They also supported CRM setup and management, including pipeline organization, lead status tracking, workflow automation, and data cleanup. Zigma monitored email engagement, lead quality, response activity, and pipeline movement, then refined targeting and messaging based on results. This helped create a more structured lead generation process and gave our sales team better visibility into active opportunities and next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PPC campaigns generated more purchase-focused traffic and helped improve return on ad spend by concentrating budget on stronger-performing keywords and product categories.

Website and e-commerce improvements made it easier for customers to find the right packing products, compare options, and complete purchases with less friction.

Improved analytics and conversion tracking provided clearer insight into revenue, transactions, campaign performance, and ROI, helping us make better marketing and budget decisions.

Organic visibility improved for high-intent searches related to moving boxes and packing supplies, bringing more qualified shoppers to key product and collection pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized, reliable, and easy to work with. They delivered lead generation campaigns, email marketing work, CRM updates, and reporting on time, while keeping us informed about progress and priorities. They responded quickly when we needed changes to targeting, messaging, lead criteria, or CRM workflows. Their team also adapted based on feedback from our sales team and lead quality, making adjustments without slowing down the overall process. Communication was clear, and we always had a good understanding of what was being worked on and what the next steps were.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to connect lead generation, email marketing, and CRM management into one coordinated sales process. They focused not only on generating leads, but also on lead quality, follow-up, and how prospects moved through the pipeline. Their team understood that marketing performance should be measured by real sales opportunities, not just email opens or contact volume. That business-focused approach made the work more valuable to our sales team.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement.

BACKGROUND

Please describe your company and position.

I'm a department head at DesignTO

Describe what your company does in a single sentence.

We are a charitable arts and culture organization that focuses on advancing the public's knowledge of design and art through a variety of programming including exhibitions and events. We are most known for our 10-day DesignTO Festival taking place each January.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase awareness and qualified website traffic for DesignTO programs and events through SEO and Google Ad Grants, while reaching people actively interested in design and cultural programming.
• Maximize the value of the Google Ad Grant by improving campaign structure, keyword targeting, ad relevance, and landing page alignment to drive meaningful engagement and event participation.
• Improve conversion rates across the website by optimizing user journeys, calls to action, event pages, and registration paths so more visitors take meaningful actions.
• Strengthen DesignTO’s digital presence through social media strategy, content promotion, SEO, and website optimization to grow audience engagement and support festival participation year-round.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma has been instrumental in assisting with the creation and maintenance of our Google Ads. Through their expertise, they have helped us maneuver the Google Ads grant and helped us obtain the traffic to our site with the goal of increasing attendance at the 10-day Festival.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social media activity increased awareness and engagement around DesignTO programming, helping extend the reach of events, exhibitions, and festival-related content.

Improved SEO, analytics, and conversion tracking provided clearer insight into traffic sources, audience behaviour, campaign performance, and which channels were driving the strongest results.

Google Ad Grant campaigns increased qualified website traffic and helped more people discover DesignTO events, programs, and participation opportunities through search.

CRO improvements increased engagement with key pages and helped more visitors move toward registrations, ticket actions, program participation, and other important conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was responsive and really helped us develop a strategy to increase our online visibility. They were helpful and insightful, providing us with the right information to establish ways to get target our desired audience.

What was your primary form of communication with Zigma Internet Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They were great at listening to our needs, shifting when necessary, and supporting our goals, especially when it comes to understanding our unique financial restraints.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

Not that come to mind

BACKGROUND

Please describe your company and position.

I am a manager at Rugman

Describe what your company does in a single sentence.

Rugman.com is an e-commerce retailer specializing in handmade and machine-made area rugs, including Persian, Oriental, traditional, modern, and contemporary styles. We offer rugs in a wide range of sizes, colours, patterns, and materials to suit different rooms, design preferences, and budgets. Our goal is to make it easier for customers to browse a large selection of rugs online, compare styles and sizes, and find the right piece for their home or space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase qualified organic traffic and online sales by improving search visibility for high-intent rug keywords, product pages, and collection pages.
• Improve PPC performance by targeting shoppers actively searching for Persian, Oriental, traditional, and area rugs, with a stronger focus on profitable conversions and ROI.
• Improve the e-commerce website experience by making product discovery, navigation, mobile usability, and the path from browsing to purchase easier for customers.
• Build a coordinated digital marketing strategy across SEO, PPC, website optimization, content, analytics, and conversion tracking to support consistent long-term online sales growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our ongoing digital marketing and e-commerce growth strategy for Rugman.com. Their scope included SEO, Google Ads/PPC management, website optimization, content improvements, analytics, conversion tracking, and ongoing technical support. Key deliverables included keyword and competitor research, technical and on-page SEO, optimization of product and collection pages, paid search campaign setup and management, landing page improvements, and website updates. They also worked on improving navigation, mobile usability, product discovery, and the overall customer journey from search to purchase. Their team monitored organic rankings, paid campaign performance, website behaviour, transactions, and revenue. They regularly adjusted SEO and PPC strategies based on product demand, search trends, conversion data, and ROI, while also resolving technical issues and identifying new opportunities to improve online sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PPC campaigns generated more purchase-focused traffic and improved return on ad spend by concentrating budget on higher-intent keywords, products, and audiences.

Website and e-commerce improvements increased engagement with product pages and made it easier for customers to browse collections, compare rugs, and complete purchases.

Improved analytics and conversion tracking gave us clearer visibility into revenue, transactions, traffic sources, and campaign ROI, helping us make better marketing and budget decisions.

We saw a clear improvement in ROI from Zigma’s work. Their SEO and PPC strategies helped generate more revenue from our marketing investment, while ongoing campaign optimization improved the efficiency of our ad spend. By focusing on higher-intent keywords, stronger landing pages, and better conversion tracking, we were able to identify which campaigns and products were generating the best returns and allocate budget more effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was reliable and well organized. They delivered SEO work, PPC campaigns, website updates, and reporting on time, while keeping us informed about priorities and performance. They were responsive when we needed campaign changes, product updates, or technical fixes. Their team adapted quickly to our needs and communicated clearly, which made it easy to manage ongoing e-commerce and marketing priorities.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to connect SEO, PPC, and website improvements directly to e-commerce ROI. They focused on which campaigns, keywords, and products were actually driving revenue, not just traffic. Their team also understood the complexity of marketing a large rug catalogue and used performance data to continually refine the strategy, improve efficiency, and support stronger online sales.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement.

BACKGROUND

Please describe your company and position.

 I am the President of a home services company 

Describe what your company does in a single sentence.

We provide professional attic insulation and home energy efficiency services for homeowners in Toronto and the GTA. Our services include attic insulation installation and upgrades, insulation removal, attic ventilation, air sealing, mold remediation, and related attic improvement work. We help homeowners improve comfort, energy efficiency, indoor air quality, and overall attic performance through properly assessed and professionally completed attic solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Redesign and improve AtticPros.ca to create a more professional, conversion-focused website that clearly presents attic insulation and related services.
• Increase qualified organic traffic by improving SEO, local search visibility, technical performance, and rankings for high-intent attic service keywords.
• Generate more leads through Google Ads/PPC by targeting homeowners actively searching for attic insulation, ventilation, mold, and related services.
• Build a coordinated digital marketing strategy across web design, SEO, PPC, content, analytics, and conversion tracking to support consistent lead generation and business growth.

SOLUTION

How did you find Zigma Internet Marketing?

• Online Search
• Referral

Why did you select Zigma Internet Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing handled our website redesign and ongoing digital marketing strategy for us. Their scope included web design and development, SEO, local SEO, Google Ads/PPC management, content optimization, conversion tracking, and ongoing technical support.
Key deliverables included restructuring and improving service pages, mobile and speed optimization, keyword research, technical and on-page SEO, location targeting, landing page development, and stronger calls to action. They also managed PPC campaigns, including campaign structure, keyword targeting, ad copy, bidding, negative keywords, and ongoing optimization.
Their team set up and monitored analytics, call tracking, and form tracking, handled website updates and technical issues, and regularly adjusted the strategy based on lead quality, search trends, campaign performance, and seasonal demand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear growth in qualified leads, including more phone calls and quote requests from both organic search and Google Ads. Our visibility improved for important attic insulation and related service keywords, which brought more relevant homeowners to the website.
The redesigned website and landing pages also improved conversion performance by making it easier for visitors to understand our services and contact us. PPC campaigns became more efficient over time, while stronger SEO reduced our dependence on paid traffic and contributed to a more consistent flow of leads.

SEO work improved visibility for high-intent attic service keywords and brought more qualified organic traffic to core service and location pages.

PPC campaigns generated a steadier flow of qualified leads by targeting homeowners actively searching for attic insulation, ventilation, mold, and related services.

Improved analytics and conversion tracking gave us clearer data on calls, form submissions, traffic sources, and campaign performance, helping us make better marketing decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized, responsive, and dependable. They delivered website updates, SEO work, PPC campaigns, and reporting on schedule and kept us informed about priorities and next steps. They responded quickly when we needed changes to campaigns, service pages, or website functionality.
Their team also adapted well to seasonal demand and shifting priorities, which is important in the home-services industry. Communication was clear, and issues were handled promptly without slowing down our marketing efforts.

What was your primary form of communication with Zigma Internet Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to combine web design, SEO, PPC, and conversion strategy into one coordinated approach. They focused on generating qualified leads, not just improving traffic or rankings. Their understanding of local home-service marketing was also valuable. They knew how to align service pages, paid campaigns, and search intent so the website and advertising worked together to produce better business results.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

all good

BACKGROUND

Please describe your company and position.

 I am the Owner of a retail company 

Describe what your company does in a single sentence.

Ours is an online grocery store offering Persian, Middle Eastern, and specialty food products. Our selection includes pantry staples, rice, spices, tea and coffee, snacks, dairy products, frozen foods, fresh items, ready-to-eat products, and household or kitchen essentials. We focus on making culturally familiar products easier to find and order online, with a convenient shopping experience for customers looking for authentic grocery items and everyday essentials.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase qualified traffic and online sales by improving organic search visibility for Persian, Middle Eastern, and specialty grocery products.
• Improve PPC performance by targeting shoppers actively searching for groceries, specialty foods, and related products while focusing on conversions and return on ad spend.
• Improve the e-commerce shopping experience by making product discovery, navigation, mobile usability, and checkout easier for customers.
• Build a coordinated digital marketing strategy across SEO, PPC, website optimization, content, analytics, and conversion tracking to support long-term online sales growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our digital marketing and e-commerce growth strategy for us. Their scope included SEO, Google Ads/PPC management, website optimization, content improvements, analytics, and conversion tracking. Key deliverables included keyword research, technical and on-page SEO, optimization of product and category pages, paid search campaign setup and management, landing page improvements, and ongoing website updates. They also worked on improving navigation, mobile usability, product discovery, and the overall checkout experience. Their team handled campaign monitoring, analytics and e-commerce tracking, technical troubleshooting, competitor research, and performance reporting. They regularly adjusted SEO and paid advertising strategies based on customer search behaviour, product demand, campaign performance, and online sales results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic search visibility improved for important grocery and specialty food keywords, bringing more qualified shoppers to product and category pages. We saw a clear increase in online revenue after Zigma improved our SEO, PPC campaigns, and e-commerce performance. More qualified shoppers were reaching the site, and a higher share of that traffic was converting into purchases. Revenue from paid campaigns became more consistent as targeting and keyword strategy improved, while organic search contributed more sales over time. We also gained better visibility into which products, campaigns, and traffic sources were generating the strongest return, helping us invest more effectively.

PPC campaigns generated more purchase-focused traffic and online orders, while ongoing optimization helped improve advertising efficiency and return on ad spend.

Website and e-commerce improvements made it easier for customers to find products, navigate categories, and complete purchases, contributing to stronger conversion performance.

Improved analytics and e-commerce tracking gave us clearer visibility into revenue, orders, customer behaviour, and marketing ROI, allowing us to make better campaign and budget decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized and dependable. They delivered website updates, SEO work, PPC campaigns, and reporting on time and kept us informed about priorities and performance. They were responsive whenever we had product changes, promotions, or technical issues and adjusted campaigns quickly when our needs changed. Their team was easy to communicate with and proactive about identifying opportunities to improve traffic, conversions, and online revenue.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to connect marketing strategy directly to e-commerce revenue. They did not focus only on traffic or rankings; they looked at which channels, products, and campaigns were actually generating sales. Their team also combined SEO, PPC, website optimization, analytics, and technical support under one strategy. That made it easier to move quickly, solve issues, and keep improving performance based on real customer behaviour and sales data.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement.

BACKGROUND

Please describe your company and position.

I am the Owner of a flower shop.

Describe what your company does in a single sentence.

We're a family-owned business that started as a small local flower shop and has now expanded into a large online e-commerce flower shop. Our main goal is to provide our clients with the best service, products, and shopping experience possible. Whether it's a Happy Birthday, Anniversary, thank you, or any other special life occasion, we are here to create beautiful arrangements for you. Additionally, during difficult times, we aim to make the process easy and provide stunning arrangements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase online flower orders and qualified traffic by improving our visibility across organic and paid search, particularly for high-intent flower delivery searches in Toronto and surrounding areas.
• Improve the performance and usability of our e-commerce website, making it easier for customers to browse products, place orders, complete checkout, and use important account features.
• Strengthen our SEO and local search presence for competitive flower delivery keywords while improving the technical foundation of the website to support long-term organic growth.
• Improve our overall digital marketing performance by connecting SEO, PPC, website development, conversion tracking, and ongoing technical improvements around measurable online sales.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our digital marketing and ongoing website development for us. Their scope included SEO, Google Ads/PPC management, website optimization, technical support, conversion tracking, and e-commerce improvements. Key deliverables included keyword research, technical and on-page SEO, optimization of product and category pages, paid search campaign management, landing page improvements, and analytics setup. They also handled ongoing website updates, troubleshooting, integrations, and improvements to the customer journey and online ordering experience. Their team continuously monitored search visibility, paid campaign performance, website behaviour, and conversions. They used this data to refine campaigns, address technical issues, improve the website, and help us generate more qualified traffic and online flower orders.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our paid search campaigns generated consistent purchase-focused traffic and online orders, while ongoing campaign optimization helped us focus advertising spend on keywords and audiences with stronger buying intent.

Website and checkout improvements created a better customer journey across desktop and mobile, helping reduce friction between product discovery and completing an online flower order.

Improved analytics, conversion tracking, and technical monitoring gave us much better visibility into orders and customer behaviour, allowing marketing and website decisions to be based on actual performance.

We saw a clear improvement in marketing ROI, with our SEO and PPC investment generating more qualified traffic, online orders, and revenue. Google Ads became more efficient, producing stronger returns from our advertising budget, while organic search contributed a growing share of sales without increasing media spend. Improved conversion tracking also gave us a clearer picture of revenue generated by each marketing channel and helped us allocate our budget toward the campaigns producing the best returns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized and reliable. They consistently delivered website updates, SEO work, PPC campaigns, and other requested items on time. They were very responsive when we had urgent requests, which is particularly important for our seasonal flower business. Their team communicated clearly, adapted quickly to changing priorities, and was proactive in identifying and resolving technical or marketing issues before they affected our campaigns or online sales.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us was Zigma Internet Marketing’s ability to connect marketing strategy with e-commerce performance. They looked beyond traffic and rankings and focused on online orders, ROI, conversion behaviour, and customer experience. Their team also combined SEO, PPC, website development, and technical support under one strategy, which made execution faster and more consistent for our business.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement. If there was one area for improvement, it would be providing more proactive recommendations around seasonal campaign planning earlier in the year. For a flower business, major holidays move quickly, so having more campaign ideas and testing plans prepared further in advance could create even more opportunities.