Zigma Internet Marketing

BACKGROUND

Please describe your company and position.

I'm a department head at DesignTO

Describe what your company does in a single sentence.

We are a charitable arts and culture organization that focuses on advancing the public's knowledge of design and art through a variety of programming including exhibitions and events. We are most known for our 10-day DesignTO Festival taking place each January.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase awareness and qualified website traffic for DesignTO programs and events through SEO and Google Ad Grants, while reaching people actively interested in design and cultural programming.
• Maximize the value of the Google Ad Grant by improving campaign structure, keyword targeting, ad relevance, and landing page alignment to drive meaningful engagement and event participation.
• Improve conversion rates across the website by optimizing user journeys, calls to action, event pages, and registration paths so more visitors take meaningful actions.
• Strengthen DesignTO’s digital presence through social media strategy, content promotion, SEO, and website optimization to grow audience engagement and support festival participation year-round.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma has been instrumental in assisting with the creation and maintenance of our Google Ads. Through their expertise, they have helped us maneuver the Google Ads grant and helped us obtain the traffic to our site with the goal of increasing attendance at the 10-day Festival.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social media activity increased awareness and engagement around DesignTO programming, helping extend the reach of events, exhibitions, and festival-related content.

Improved SEO, analytics, and conversion tracking provided clearer insight into traffic sources, audience behaviour, campaign performance, and which channels were driving the strongest results.

Google Ad Grant campaigns increased qualified website traffic and helped more people discover DesignTO events, programs, and participation opportunities through search.

CRO improvements increased engagement with key pages and helped more visitors move toward registrations, ticket actions, program participation, and other important conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was responsive and really helped us develop a strategy to increase our online visibility. They were helpful and insightful, providing us with the right information to establish ways to get target our desired audience.

What was your primary form of communication with Zigma Internet Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They were great at listening to our needs, shifting when necessary, and supporting our goals, especially when it comes to understanding our unique financial restraints.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

Not that come to mind

BACKGROUND

Please describe your company and position.

I am a manager at Rugman

Describe what your company does in a single sentence.

Rugman.com is an e-commerce retailer specializing in handmade and machine-made area rugs, including Persian, Oriental, traditional, modern, and contemporary styles. We offer rugs in a wide range of sizes, colours, patterns, and materials to suit different rooms, design preferences, and budgets. Our goal is to make it easier for customers to browse a large selection of rugs online, compare styles and sizes, and find the right piece for their home or space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase qualified organic traffic and online sales by improving search visibility for high-intent rug keywords, product pages, and collection pages.
• Improve PPC performance by targeting shoppers actively searching for Persian, Oriental, traditional, and area rugs, with a stronger focus on profitable conversions and ROI.
• Improve the e-commerce website experience by making product discovery, navigation, mobile usability, and the path from browsing to purchase easier for customers.
• Build a coordinated digital marketing strategy across SEO, PPC, website optimization, content, analytics, and conversion tracking to support consistent long-term online sales growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our ongoing digital marketing and e-commerce growth strategy for Rugman.com. Their scope included SEO, Google Ads/PPC management, website optimization, content improvements, analytics, conversion tracking, and ongoing technical support. Key deliverables included keyword and competitor research, technical and on-page SEO, optimization of product and collection pages, paid search campaign setup and management, landing page improvements, and website updates. They also worked on improving navigation, mobile usability, product discovery, and the overall customer journey from search to purchase. Their team monitored organic rankings, paid campaign performance, website behaviour, transactions, and revenue. They regularly adjusted SEO and PPC strategies based on product demand, search trends, conversion data, and ROI, while also resolving technical issues and identifying new opportunities to improve online sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PPC campaigns generated more purchase-focused traffic and improved return on ad spend by concentrating budget on higher-intent keywords, products, and audiences.

Website and e-commerce improvements increased engagement with product pages and made it easier for customers to browse collections, compare rugs, and complete purchases.

Improved analytics and conversion tracking gave us clearer visibility into revenue, transactions, traffic sources, and campaign ROI, helping us make better marketing and budget decisions.

We saw a clear improvement in ROI from Zigma’s work. Their SEO and PPC strategies helped generate more revenue from our marketing investment, while ongoing campaign optimization improved the efficiency of our ad spend. By focusing on higher-intent keywords, stronger landing pages, and better conversion tracking, we were able to identify which campaigns and products were generating the best returns and allocate budget more effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was reliable and well organized. They delivered SEO work, PPC campaigns, website updates, and reporting on time, while keeping us informed about priorities and performance. They were responsive when we needed campaign changes, product updates, or technical fixes. Their team adapted quickly to our needs and communicated clearly, which made it easy to manage ongoing e-commerce and marketing priorities.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to connect SEO, PPC, and website improvements directly to e-commerce ROI. They focused on which campaigns, keywords, and products were actually driving revenue, not just traffic. Their team also understood the complexity of marketing a large rug catalogue and used performance data to continually refine the strategy, improve efficiency, and support stronger online sales.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement.

BACKGROUND

Please describe your company and position.

 I am the President of a home services company 

Describe what your company does in a single sentence.

We provide professional attic insulation and home energy efficiency services for homeowners in Toronto and the GTA. Our services include attic insulation installation and upgrades, insulation removal, attic ventilation, air sealing, mold remediation, and related attic improvement work. We help homeowners improve comfort, energy efficiency, indoor air quality, and overall attic performance through properly assessed and professionally completed attic solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Redesign and improve AtticPros.ca to create a more professional, conversion-focused website that clearly presents attic insulation and related services.
• Increase qualified organic traffic by improving SEO, local search visibility, technical performance, and rankings for high-intent attic service keywords.
• Generate more leads through Google Ads/PPC by targeting homeowners actively searching for attic insulation, ventilation, mold, and related services.
• Build a coordinated digital marketing strategy across web design, SEO, PPC, content, analytics, and conversion tracking to support consistent lead generation and business growth.

SOLUTION

How did you find Zigma Internet Marketing?

• Online Search
• Referral

Why did you select Zigma Internet Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing handled our website redesign and ongoing digital marketing strategy for us. Their scope included web design and development, SEO, local SEO, Google Ads/PPC management, content optimization, conversion tracking, and ongoing technical support.
Key deliverables included restructuring and improving service pages, mobile and speed optimization, keyword research, technical and on-page SEO, location targeting, landing page development, and stronger calls to action. They also managed PPC campaigns, including campaign structure, keyword targeting, ad copy, bidding, negative keywords, and ongoing optimization.
Their team set up and monitored analytics, call tracking, and form tracking, handled website updates and technical issues, and regularly adjusted the strategy based on lead quality, search trends, campaign performance, and seasonal demand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear growth in qualified leads, including more phone calls and quote requests from both organic search and Google Ads. Our visibility improved for important attic insulation and related service keywords, which brought more relevant homeowners to the website.
The redesigned website and landing pages also improved conversion performance by making it easier for visitors to understand our services and contact us. PPC campaigns became more efficient over time, while stronger SEO reduced our dependence on paid traffic and contributed to a more consistent flow of leads.

SEO work improved visibility for high-intent attic service keywords and brought more qualified organic traffic to core service and location pages.

PPC campaigns generated a steadier flow of qualified leads by targeting homeowners actively searching for attic insulation, ventilation, mold, and related services.

Improved analytics and conversion tracking gave us clearer data on calls, form submissions, traffic sources, and campaign performance, helping us make better marketing decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized, responsive, and dependable. They delivered website updates, SEO work, PPC campaigns, and reporting on schedule and kept us informed about priorities and next steps. They responded quickly when we needed changes to campaigns, service pages, or website functionality.
Their team also adapted well to seasonal demand and shifting priorities, which is important in the home-services industry. Communication was clear, and issues were handled promptly without slowing down our marketing efforts.

What was your primary form of communication with Zigma Internet Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to combine web design, SEO, PPC, and conversion strategy into one coordinated approach. They focused on generating qualified leads, not just improving traffic or rankings. Their understanding of local home-service marketing was also valuable. They knew how to align service pages, paid campaigns, and search intent so the website and advertising worked together to produce better business results.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

all good

BACKGROUND

Please describe your company and position.

 I am the Owner of a retail company 

Describe what your company does in a single sentence.

Ours is an online grocery store offering Persian, Middle Eastern, and specialty food products. Our selection includes pantry staples, rice, spices, tea and coffee, snacks, dairy products, frozen foods, fresh items, ready-to-eat products, and household or kitchen essentials. We focus on making culturally familiar products easier to find and order online, with a convenient shopping experience for customers looking for authentic grocery items and everyday essentials.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase qualified traffic and online sales by improving organic search visibility for Persian, Middle Eastern, and specialty grocery products.
• Improve PPC performance by targeting shoppers actively searching for groceries, specialty foods, and related products while focusing on conversions and return on ad spend.
• Improve the e-commerce shopping experience by making product discovery, navigation, mobile usability, and checkout easier for customers.
• Build a coordinated digital marketing strategy across SEO, PPC, website optimization, content, analytics, and conversion tracking to support long-term online sales growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our digital marketing and e-commerce growth strategy for us. Their scope included SEO, Google Ads/PPC management, website optimization, content improvements, analytics, and conversion tracking. Key deliverables included keyword research, technical and on-page SEO, optimization of product and category pages, paid search campaign setup and management, landing page improvements, and ongoing website updates. They also worked on improving navigation, mobile usability, product discovery, and the overall checkout experience. Their team handled campaign monitoring, analytics and e-commerce tracking, technical troubleshooting, competitor research, and performance reporting. They regularly adjusted SEO and paid advertising strategies based on customer search behaviour, product demand, campaign performance, and online sales results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic search visibility improved for important grocery and specialty food keywords, bringing more qualified shoppers to product and category pages. We saw a clear increase in online revenue after Zigma improved our SEO, PPC campaigns, and e-commerce performance. More qualified shoppers were reaching the site, and a higher share of that traffic was converting into purchases. Revenue from paid campaigns became more consistent as targeting and keyword strategy improved, while organic search contributed more sales over time. We also gained better visibility into which products, campaigns, and traffic sources were generating the strongest return, helping us invest more effectively.

PPC campaigns generated more purchase-focused traffic and online orders, while ongoing optimization helped improve advertising efficiency and return on ad spend.

Website and e-commerce improvements made it easier for customers to find products, navigate categories, and complete purchases, contributing to stronger conversion performance.

Improved analytics and e-commerce tracking gave us clearer visibility into revenue, orders, customer behaviour, and marketing ROI, allowing us to make better campaign and budget decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized and dependable. They delivered website updates, SEO work, PPC campaigns, and reporting on time and kept us informed about priorities and performance. They were responsive whenever we had product changes, promotions, or technical issues and adjusted campaigns quickly when our needs changed. Their team was easy to communicate with and proactive about identifying opportunities to improve traffic, conversions, and online revenue.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Zigma’s ability to connect marketing strategy directly to e-commerce revenue. They did not focus only on traffic or rankings; they looked at which channels, products, and campaigns were actually generating sales. Their team also combined SEO, PPC, website optimization, analytics, and technical support under one strategy. That made it easier to move quickly, solve issues, and keep improving performance based on real customer behaviour and sales data.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement.

BACKGROUND

Please describe your company and position.

I am the Owner of a flower shop.

Describe what your company does in a single sentence.

We're a family-owned business that started as a small local flower shop and has now expanded into a large online e-commerce flower shop. Our main goal is to provide our clients with the best service, products, and shopping experience possible. Whether it's a Happy Birthday, Anniversary, thank you, or any other special life occasion, we are here to create beautiful arrangements for you. Additionally, during difficult times, we aim to make the process easy and provide stunning arrangements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Increase online flower orders and qualified traffic by improving our visibility across organic and paid search, particularly for high-intent flower delivery searches in Toronto and surrounding areas.
• Improve the performance and usability of our e-commerce website, making it easier for customers to browse products, place orders, complete checkout, and use important account features.
• Strengthen our SEO and local search presence for competitive flower delivery keywords while improving the technical foundation of the website to support long-term organic growth.
• Improve our overall digital marketing performance by connecting SEO, PPC, website development, conversion tracking, and ongoing technical improvements around measurable online sales.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing managed our digital marketing and ongoing website development for us. Their scope included SEO, Google Ads/PPC management, website optimization, technical support, conversion tracking, and e-commerce improvements. Key deliverables included keyword research, technical and on-page SEO, optimization of product and category pages, paid search campaign management, landing page improvements, and analytics setup. They also handled ongoing website updates, troubleshooting, integrations, and improvements to the customer journey and online ordering experience. Their team continuously monitored search visibility, paid campaign performance, website behaviour, and conversions. They used this data to refine campaigns, address technical issues, improve the website, and help us generate more qualified traffic and online flower orders.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our paid search campaigns generated consistent purchase-focused traffic and online orders, while ongoing campaign optimization helped us focus advertising spend on keywords and audiences with stronger buying intent.

Website and checkout improvements created a better customer journey across desktop and mobile, helping reduce friction between product discovery and completing an online flower order.

Improved analytics, conversion tracking, and technical monitoring gave us much better visibility into orders and customer behaviour, allowing marketing and website decisions to be based on actual performance.

We saw a clear improvement in marketing ROI, with our SEO and PPC investment generating more qualified traffic, online orders, and revenue. Google Ads became more efficient, producing stronger returns from our advertising budget, while organic search contributed a growing share of sales without increasing media spend. Improved conversion tracking also gave us a clearer picture of revenue generated by each marketing channel and helped us allocate our budget toward the campaigns producing the best returns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma’s project management was organized and reliable. They consistently delivered website updates, SEO work, PPC campaigns, and other requested items on time. They were very responsive when we had urgent requests, which is particularly important for our seasonal flower business. Their team communicated clearly, adapted quickly to changing priorities, and was proactive in identifying and resolving technical or marketing issues before they affected our campaigns or online sales.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us was Zigma Internet Marketing’s ability to connect marketing strategy with e-commerce performance. They looked beyond traffic and rankings and focused on online orders, ROI, conversion behaviour, and customer experience. Their team also combined SEO, PPC, website development, and technical support under one strategy, which made execution faster and more consistent for our business.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

We were very satisfied with the overall engagement. If there was one area for improvement, it would be providing more proactive recommendations around seasonal campaign planning earlier in the year. For a flower business, major holidays move quickly, so having more campaign ideas and testing plans prepared further in advance could create even more opportunities.

BACKGROUND

Please describe your company and position.

I am the HVAC contractor in Toronto of Cozy Comfort Plus

Describe what your company does in a single sentence.

Cozy Comfort Plus is a Toronto-based HVAC company providing expert sales, installation, and service for furnaces, tankless water heaters, fireplaces, and cooling systems with a focus on quality, integrity, and customer satisfaction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• The goal of this project was to strengthen Cozy Comfort Plus’s online presence, increase brand visibility, and drive customer engagement. Zigma provided SEO, social media, email marketing, website maintenance, and Google Business Profile management to attract leads and support business growth.

SOLUTION

How did you find Zigma Internet Marketing?

Referral

Why did you select Zigma Internet Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing provided full digital marketing support for Cozy Comfort Plus. The project included website maintenance and updates to ensure optimal performance, social media management to increase engagement and brand awareness, and email marketing campaigns to promote services and connect with clients. Key deliverables included a fully maintained and updated website, regular social media content and posts, and targeted email campaigns to drive customer interaction and leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key success metrics include increased website traffic, higher search engine rankings, improved social media engagement, and more inquiries from email campaigns and Google Business Profile. These efforts contributed to stronger brand visibility, lead generation, and overall business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma managed the project very efficiently. They delivered all tasks on time, communicated clearly throughout, and were highly responsive to our requests. Their team was responsible, attentive, and ensured every item was completed to meet our expectations.

What was your primary form of communication with Zigma Internet Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how responsible and communicative the team was. They consistently provided updates, called to check in, and ensured we were informed throughout the project, making the process smooth and stress-free.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

Overall, Zigma performed exceptionally. One area to consider could be providing even more proactive suggestions for marketing strategies, though their responsiveness and quality of work were already excellent.

BACKGROUND

Please describe your company and position.

I am the Competition trampolines for gymnastics of a manufacturing company

Describe what your company does in a single sentence.

Trampoline Manufacturer 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• The goal of this project was to strengthen our online presence, increase brand visibility, and attract more qualified leads. Zigma provides SEO, social media management, website maintenance, and Google Business Profile optimization to drive targeted traffic and support business growth.

SOLUTION

How did you find Zigma Internet Marketing?

Online Search

Why did you select Zigma Internet Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Zigma for a couple years now to help boost our online presence. Through key word searches, blog content update

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key success metrics include increased organic traffic, improved keyword rankings, higher engagement on social media, and more inquiries through the website and Google Business Profile. Enhanced online visibility led to stronger brand awareness and consistent growth in qualified leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma has gone beyond our expectations. Most times I am the one to take time in responding. They are great with corresponding and keeping things on track and reminders of things we discussed that need attention. 

What was your primary form of communication with Zigma Internet Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The follow up is amazing 

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

Not with this project  

BACKGROUND

Please describe your company and position.

I am the Immigration & naturalization service in Toronto, Ontario of an immigration consultancy.

Describe what your company does in a single sentence.

We're a full‑service Canadian immigration consultancy that helps individuals and families navigate the immigration process by providing personalized application support, strategy, and representation to achieve successful outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• We hired Zigma Internet Marketing to help us improve and maintain our online presence while maximizing digital engagement and visibility. The specific goals included: Website Maintenance: Ensure our website remains secure, fast, and fully functional for clients and visitors. Website Updates: Regularly update content, service pages, and design elements to keep information accurate and engaging. Google Grants Management: Optimize our Google Ads Grants account to increase online reach, attract potential clients, and drive inquiries. Social Media Management: Develop and execute social media strategies to increase engagement, brand awareness, and community outreach.

SOLUTION

How did you find Zigma Internet Marketing?

Online Search

Why did you select Zigma Internet Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zigma Internet Marketing provided comprehensive digital marketing and website management services to support our online presence and client engagement. The key deliverables and work performed included:

1.Website Maintenance & Updates

• Regular monitoring and updating of website content to ensure accuracy and relevance.
• Technical maintenance including security updates, plugin updates, and performance optimization.
• Redesign and layout improvements on key pages to enhance user experience and accessibility.

2.Google Grants Management

• Setup, monitoring, and optimization of Google Ad Grants campaigns.
• Keyword research, ad copywriting, and bid adjustments to maximize visibility within grant limits.
• Monthly performance reporting to track impressions, clicks, and conversions.

3.Social Media Management

• Creation of content calendars, posts, and graphics for social media platforms.
• Community engagement through timely responses, follower interaction, and campaign support.
• Analytics tracking to monitor growth, engagement, and lead generation through social channels.

4.Reporting & Strategy

• Monthly reporting on website performance, social media engagement, and Google Grants results.
• Recommendations for ongoing improvements, content strategy, and digital marketing initiatives.

Through these efforts, Zigma helped maintain a professional, engaging, and optimized online presence, while increasing visibility and supporting our client acquisition and outreach goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key success metrics include increased website traffic, higher social media engagement, and more inquiries from prospective clients. Optimized Google Grants campaigns expanded reach, boosting awareness of our services and generating more client consultations and applications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zigma Internet Marketing demonstrated excellent project management. They consistently delivered updates and deliverables on time, communicated clearly, and were responsive to all our needs and feedback throughout the project. Their proactive approach ensured smooth coordination and timely execution of all tasks.

What was your primary form of communication with Zigma Internet Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Zigma Internet Marketing was their combination of technical expertise and personalized service. They not only delivered high-quality digital marketing solutions but also took the time to understand our specific needs, providing tailored strategies that truly supported our goals.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

Overall, our experience with Zigma Internet Marketing was excellent. One area for potential improvement could be more frequent progress updates or check-ins to keep us even more closely informed on ongoing campaigns and website updates.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of product and solution marketing for IDENTOS Inc. We design and develop digital identity and access technologies that enhance digital trust, privacy, and interoperability. We enable organizations to connect securely and compliantly in a user-centric way.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zigma Internet Marketing?

We needed help managing and maintaining our web presence. We also needed help improving our SEO and SEM capabilities to rank higher in organic search.

SOLUTION

What was the scope of their involvement?

Zigma Internet Marketing has created an SEO plan aligned with our content marketing plan. They’ve also implemented the plan by creating video content, optimizing the structure of our site, and focusing on keywords for our content.

What is the team composition?

We’ve worked with 2–5 teammates from Zigma Internet Marketing.

How did you come to work with Zigma Internet Marketing?

We found them through an online search and a referral. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, and offered good value for the cost.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working together in August 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Zigma Internet Marketing provides regular reporting on SEO and SEM projects. We’ve seen an improved organic ranking on keywords, increased website traffic, and lead generation.

How did Zigma Internet Marketing perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They’re an excellent vendor to collaborate with. They take feedback well. They’re willing to listen and take our concerns into consideration. They also move fast.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a pest control company that provides professional pest and wildlife control services in Toronto and the Greater Toronto Area. We use safe and efficient methods to remove a wide range of pests from homes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zigma Internet Marketing?

We needed help increasing qualified leads, improving online visibility, and strengthening our local search presence for our pest and wildlife control services. Our main objective was to generate more consistent service calls and quote requests for our business through SEO, PPC advertising, and website optimization.
Another key goal was to improve our Google search rankings for high-intent pest and wildlife service keywords while strengthening our Google Business Profile visibility to capture more local customers searching for urgent services.
We also wanted to improve website conversion performance, user experience, and tracking accuracy so we could better measure marketing performance and make data-driven decisions for the long-term growth of our pest and wildlife control operations.

SOLUTION

What was the scope of their involvement?

Zigma Internet Marketing handles full digital marketing execution for our company, covering both lead generation and long-term brand visibility across paid and organic channels.
Their work includes SEO services such as technical website audits, on-page optimization, service page optimization, local SEO strategy, Google Business Profile optimization, and ongoing content planning to improve search rankings and local map visibility.
PPC management is a major deliverable and includes campaign setup, keyword research, ad copy creation, landing page alignment, bid strategy optimization, audience targeting, remarketing setup, and continuous performance optimization to drive qualified service calls and quote requests.
Website work includes performance optimization, user experience improvements, landing page design updates, and conversion rate optimization to increase lead capture. Tracking and analytics deliverables include call tracking, form tracking, Google Analytics configuration, and performance dashboards.
Additional deliverables include competitor analysis, keyword expansion strategy, monthly performance reporting, and ongoing digital marketing consulting to support consistent lead growth and market expansion.

What is the team composition?

We work with 2–5 teammates from Zigma Internet Marketing.

How did you come to work with Zigma Internet Marketing?

We found them through an online search and a referral. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen strong improvements in lead generation, search visibility, and overall marketing performance. We've seen steady growth in qualified inbound leads, including more phone calls and quote form submissions coming from both organic search and paid advertising campaigns. Our website traffic has increased significantly, especially on core service pages targeting high-intent pest and wildlife service searches.
Several primary service keywords have moved into top search positions in our target service areas, which has increased daily visibility and reduced our reliance on paid ads alone. Our Google Business Profile performance has also improved, generating more customer interactions, calls, and direction requests.
Additionally, website optimization and landing page improvements have helped convert more visitors into booked service requests. Tracking and reporting improvements have allowed clearer visibility into marketing performance and helped support better budget and growth decisions.
Our organic website traffic has grown by roughly 2–3x after SEO and local search optimization were implemented, especially across core pest and wildlife service pages. Inbound leads from digital channels have increased by approximately 70–120%, driven by a combination of improved Google rankings, Google Business Profile performance, and optimized PPC campaigns.
Several high-intent service keywords have moved into the top three Google search positions in major service areas, which has significantly increased daily search visibility and consistent inbound inquiries. Conversion performance has also improved, with landing page optimization and tracking improvements helping turn more website visitors into phone calls and quote form submissions.
After optimization work from Zigma Internet Marketing, our Google Business Profile engagement has increased noticeably. Profile interactions such as calls, direction requests, and website clicks have increased significantly as local ranking and map visibility have improved. We've also seen stronger review activity and more customer engagement directly from local search results.
In addition, profile impressions and discovery searches have increased, meaning more customers are finding our business through non-branded local searches related to pest and wildlife services, which has helped drive consistent inbound leads from the map listing.
We've monitored both conversion rate performance and cost efficiency. Conversion rates have improved after landing page optimization, better call-to-action placement, faster page load speed, and improved targeting from both SEO and PPC campaigns. This has helped turn more website visitors into phone calls and quote requests.
Cost per lead has improved over time as campaigns have been optimized through keyword refinement, negative keyword management, audience targeting, and improved ad relevance. As organic search visibility has increased and paid campaigns have become more efficient, marketing spend has generated more qualified leads and more consistent monthly results.

How did Zigma Internet Marketing perform from a project management standpoint?

Zigma Internet Marketing has demonstrated strong project management throughout our engagement. Communication has been consistent, deliverables have been clearly outlined, and progress updates have been provided regularly.
They've delivered key milestones on time, including campaign launches, SEO implementation phases, website updates, and reporting setup. Any adjustments or new requests have been handled quickly, and timelines have been communicated clearly when priorities have shifted due to seasonality or campaign changes.
Overall, they've been organized, responsive, and proactive in managing both ongoing optimization work and new marketing initiatives.

What did you find most impressive about them?

What has stood out most about working with Zigma Internet Marketing is their ability to combine technical expertise with a real business-focused strategy while supporting our company's growth. They don't just focus on traffic metrics; they focus on generating qualified leads and improving real revenue outcomes.
Their understanding of local service marketing, search intent, and customer behavior has helped create campaigns that produce consistent inbound calls and service inquiries.
Another impressive aspect is their transparency and reporting. We always have clear visibility into performance data, campaign results, and next-step strategy recommendations, which makes it easy to trust their process and make confident marketing decisions.

Are there any areas they could improve?

Overall, we're very satisfied with the work delivered by Zigma Internet Marketing. If anything, the only area that could be improved is scaling content production and local landing page expansion faster, simply to capture additional service area traffic sooner. However, this is more about growth opportunity than a performance issue.
Communication, delivery timelines, campaign performance, and reporting have all been handled professionally, and the team is responsive whenever adjustments or new campaign ideas are needed.