Zigma Internet Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the VP of product and solution marketing for IDENTOS Inc. We design and develop digital identity and access technologies that enhance digital trust, privacy, and interoperability. We enable organizations to connect securely and compliantly in a user-centric way.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zigma Internet Marketing?

We needed help managing and maintaining our web presence. We also needed help improving our SEO and SEM capabilities to rank higher in organic search.

SOLUTION

What was the scope of their involvement?

Zigma Internet Marketing has created an SEO plan aligned with our content marketing plan. They’ve also implemented the plan by creating video content, optimizing the structure of our site, and focusing on keywords for our content.

What is the team composition?

We’ve worked with 2–5 teammates from Zigma Internet Marketing.

How did you come to work with Zigma Internet Marketing?

We found them through an online search and a referral. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, and offered good value for the cost.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working together in August 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Zigma Internet Marketing provides regular reporting on SEO and SEM projects. We’ve seen an improved organic ranking on keywords, increased website traffic, and lead generation.

How did Zigma Internet Marketing perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They’re an excellent vendor to collaborate with. They take feedback well. They’re willing to listen and take our concerns into consideration. They also move fast.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a pest control company that provides professional pest and wildlife control services in Toronto and the Greater Toronto Area. We use safe and efficient methods to remove a wide range of pests from homes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zigma Internet Marketing?

We needed help increasing qualified leads, improving online visibility, and strengthening our local search presence for our pest and wildlife control services. Our main objective was to generate more consistent service calls and quote requests for our business through SEO, PPC advertising, and website optimization.
Another key goal was to improve our Google search rankings for high-intent pest and wildlife service keywords while strengthening our Google Business Profile visibility to capture more local customers searching for urgent services.
We also wanted to improve website conversion performance, user experience, and tracking accuracy so we could better measure marketing performance and make data-driven decisions for the long-term growth of our pest and wildlife control operations.

SOLUTION

What was the scope of their involvement?

Zigma Internet Marketing handles full digital marketing execution for our company, covering both lead generation and long-term brand visibility across paid and organic channels.
Their work includes SEO services such as technical website audits, on-page optimization, service page optimization, local SEO strategy, Google Business Profile optimization, and ongoing content planning to improve search rankings and local map visibility.
PPC management is a major deliverable and includes campaign setup, keyword research, ad copy creation, landing page alignment, bid strategy optimization, audience targeting, remarketing setup, and continuous performance optimization to drive qualified service calls and quote requests.
Website work includes performance optimization, user experience improvements, landing page design updates, and conversion rate optimization to increase lead capture. Tracking and analytics deliverables include call tracking, form tracking, Google Analytics configuration, and performance dashboards.
Additional deliverables include competitor analysis, keyword expansion strategy, monthly performance reporting, and ongoing digital marketing consulting to support consistent lead growth and market expansion.

What is the team composition?

We work with 2–5 teammates from Zigma Internet Marketing.

How did you come to work with Zigma Internet Marketing?

We found them through an online search and a referral. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen strong improvements in lead generation, search visibility, and overall marketing performance. We've seen steady growth in qualified inbound leads, including more phone calls and quote form submissions coming from both organic search and paid advertising campaigns. Our website traffic has increased significantly, especially on core service pages targeting high-intent pest and wildlife service searches.
Several primary service keywords have moved into top search positions in our target service areas, which has increased daily visibility and reduced our reliance on paid ads alone. Our Google Business Profile performance has also improved, generating more customer interactions, calls, and direction requests.
Additionally, website optimization and landing page improvements have helped convert more visitors into booked service requests. Tracking and reporting improvements have allowed clearer visibility into marketing performance and helped support better budget and growth decisions.
Our organic website traffic has grown by roughly 2–3x after SEO and local search optimization were implemented, especially across core pest and wildlife service pages. Inbound leads from digital channels have increased by approximately 70–120%, driven by a combination of improved Google rankings, Google Business Profile performance, and optimized PPC campaigns.
Several high-intent service keywords have moved into the top three Google search positions in major service areas, which has significantly increased daily search visibility and consistent inbound inquiries. Conversion performance has also improved, with landing page optimization and tracking improvements helping turn more website visitors into phone calls and quote form submissions.
After optimization work from Zigma Internet Marketing, our Google Business Profile engagement has increased noticeably. Profile interactions such as calls, direction requests, and website clicks have increased significantly as local ranking and map visibility have improved. We've also seen stronger review activity and more customer engagement directly from local search results.
In addition, profile impressions and discovery searches have increased, meaning more customers are finding our business through non-branded local searches related to pest and wildlife services, which has helped drive consistent inbound leads from the map listing.
We've monitored both conversion rate performance and cost efficiency. Conversion rates have improved after landing page optimization, better call-to-action placement, faster page load speed, and improved targeting from both SEO and PPC campaigns. This has helped turn more website visitors into phone calls and quote requests.
Cost per lead has improved over time as campaigns have been optimized through keyword refinement, negative keyword management, audience targeting, and improved ad relevance. As organic search visibility has increased and paid campaigns have become more efficient, marketing spend has generated more qualified leads and more consistent monthly results.

How did Zigma Internet Marketing perform from a project management standpoint?

Zigma Internet Marketing has demonstrated strong project management throughout our engagement. Communication has been consistent, deliverables have been clearly outlined, and progress updates have been provided regularly.
They've delivered key milestones on time, including campaign launches, SEO implementation phases, website updates, and reporting setup. Any adjustments or new requests have been handled quickly, and timelines have been communicated clearly when priorities have shifted due to seasonality or campaign changes.
Overall, they've been organized, responsive, and proactive in managing both ongoing optimization work and new marketing initiatives.

What did you find most impressive about them?

What has stood out most about working with Zigma Internet Marketing is their ability to combine technical expertise with a real business-focused strategy while supporting our company's growth. They don't just focus on traffic metrics; they focus on generating qualified leads and improving real revenue outcomes.
Their understanding of local service marketing, search intent, and customer behavior has helped create campaigns that produce consistent inbound calls and service inquiries.
Another impressive aspect is their transparency and reporting. We always have clear visibility into performance data, campaign results, and next-step strategy recommendations, which makes it easy to trust their process and make confident marketing decisions.

Are there any areas they could improve?

Overall, we're very satisfied with the work delivered by Zigma Internet Marketing. If anything, the only area that could be improved is scaling content production and local landing page expansion faster, simply to capture additional service area traffic sooner. However, this is more about growth opportunity than a performance issue.
Communication, delivery timelines, campaign performance, and reporting have all been handled professionally, and the team is responsive whenever adjustments or new campaign ideas are needed.

BACKGROUND

Introduce your business and what you do there.

I’m a customs broker at Argo Customs. We provide Canadian customs brokerage services for commercial and personal shipments. We specialize in urgent clearances, regulated food and beverage items, and hunting trophies, with support for both domestic and international forwarding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zigma Internet Marketing?

We needed SEO services.

SOLUTION

What was the scope of their involvement?

Zigma Internet Marketing manages our website, adds new pages, creates new articles, helps with site connections to our SWI EDI system, and assists us with many other technical tasks every day.

What is the team composition?

We work with 2–5 teammates from Zigma Internet Marketing.

How did you come to work with Zigma Internet Marketing?

We found them through an online search. We chose them over other options because they had high ratings.

What is the status of this engagement?

We started working with them in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales have increased. We have monthly and annual statistics, and approximately 30% of our new customers come from the SEO work done by Zigma Internet Marketing. They’ve improved our site a lot, and we have better visibility, more calls, and more new accounts opened.

How did Zigma Internet Marketing perform from a project management standpoint?

They deliver on time and are very accurate and professional. We communicate via email and messaging apps.

What did you find most impressive about them?

They’re always in contact with us and provide reports in a timely manner. They’re always ready to help and act immediately when we need them. They’re knowledgeable and top-end.

Are there any areas they could improve?

No, they do their job perfectly.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Imagine Holidays, a privately owned travel agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish for your travel agency?

We hired Zigma Internet Marketing for branding and marketing.

SOLUTION

Can you describe the scope of work Zigma Internet Marketing handled for Imagine Holidays? Please include the main deliverables if you can.

Zigma Internet Marketing promotes our company online, including maintaining our presence on Google, posting our products and services weekly, and monitoring and responding to our Google reviews. The team has also created our website and manages our social media.

What is the team composition?

We work with 2–5 teammates from Zigma Internet Marketing.

How did you come to work with Zigma Internet Marketing?

They were referred to me. I chose them because they had high ratings, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with them in October 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 60% increase in new clients, phone calls, and walk-in clients.

How did Zigma Internet Marketing perform from a project management standpoint?

Zigma Internet Marketing’s project management is highly professional and punctual. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

It’s extremely simple to collaborate with Zigma Internet Marketing. They take on the responsibility from A to Z and facilitate a seamless working experience for us.

Are there any areas they could improve?

No, there’s nothing they could improve. Everything is managed exceptionally well.

BACKGROUND

Please describe your company and position.

I am the Owner of Royal Laser and Skincare Clinic

Describe what your company does in a single sentence.

Laser and Skincare Clinic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigma Internet Marketing to accomplish?

• Lead generation with local SEO
• More phone calls
• Increase form submissions

SOLUTION

How did you find Zigma Internet Marketing?

• Online Search
• Referral

Why did you select Zigma Internet Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zigma Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since 2017, our company has partnered with Zigma Internet Marketing to build and grow our brand from the ground up. Their team developed our company website, managed our social media presence, and implemented SEO and PPC campaigns to increase online visibility and attract qualified leads.

They also supported us with branding, content creation, and digital marketing strategies to strengthen our market presence and drive business growth through consistent and results-oriented marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

75% increase in lead generation

Our website traffic and online visibility significantly increased through effective SEO and PPC campaigns, leading to a steady rise in qualified leads and customer inquiries. Social media engagement grew across all platforms, expanding brand awareness and audience reach. Overall, these efforts contributed to higher conversion rates, improved brand recognition, and consistent business growth year over year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was responsive to our needs, quick to implement feedback, and proactive in suggesting improvements to enhance results. Overall, they managed timelines effectively and ensured a smooth, professional working relationship.

What was your primary form of communication with Zigma Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company was their professionalism and how successful it was to work with them. Their team is highly knowledgeable and always up to date with the latest marketing strategies and trends, which helped us stay competitive and achieve great results efficiently.

Are there any areas for improvement or something Zigma Internet Marketing could have done differently?

My experience with Zigma Internet Marketing was excellent. I don’t see any areas that need improvement, the team has been professional, responsive, and consistently delivers great results. It’s been a pleasure working with them.

BACKGROUND

Please describe your company and your position there.

Food photograph and Social Media Influencer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zigma Internet Marketing?

Troubleshooting website plugin issues

SOLUTION

How did you select this vendor and what were the deciding factors?

Resolved issue expeditiously

How many resources from the vendor's team worked with you, and what were their positions?

One

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent service

How effective was the workflow between your team and theirs?

Excellent. Reasonable.

What did you find most impressive or unique about this company?

Their excellent service was amazing!

Are there any areas for improvement or something they could have done differently?

None