Zenbu Ltd.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of Chiron Admissions, a subscription based college admissions consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zenbu Ltd.?

Chiron Admissions hired Zenbu Ltd. for services including website design and development, mobile optimization, SEO, email set-up, and brand, logo, and marketing template design.

What were your goals for this project?

We wanted a website and digitized marketing to increase client traffic and establish an online presence. Through the process, our goal was to develop our brand identity and communicate it with confidence.

SOLUTION

How did you select Zenbu Ltd.?

The Zenbu team came recommended via the Yale alumni network for web development services.

Describe the project in detail.

The initial meeting was exploratory in nature and was spent discussing first some of the general requirements for the project, and second, the branding aesthetic for Chiron Admissions.

Following the initial meeting, the team came back with a website design, logo design, and branding tool kit within two weeks. As we finalized branding needs and website content, they continued to update the website in real-time, and finalized a domain name and email addresses when naming decisions were made.

What was the team composition?

Through the project, Chiron Admissions worked with two members of the Zenbu team, one of who handled web development and one of who handled web design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A website and branding strategy was promptly executed and effectively conveys the Chiron Admissions brand. The Chiron Admissions team is equipped with resources like powerpoint templates to ensure consistency in our branding and make future content creation easy.

Furthermore, in less than a week, Chiron Admissions reached the first page of Google Search.

How effective was the workflow between your team and theirs?

The project manager was highly responsive via email, and was willing to set up Zoom calls with little notice - this proved integral in a start-up environment where things are constantly changing. They took new ideas in stride.

What did you find most impressive about this company?

I am most impressed by their quality of work. The team understood the company's identity and effectively conveyed it for Chiron Admissions' online identity.

Their services were very comprehensive, which made it efficient to finalize Chiron Admissions' web presence - they were a one stop shop and no job was too big or too small, be it designing our full website or setting up our email addresses.

In addition, I was impressed by their fast turn-around time, flexibility in scheduling meetings, and how quickly we got to page one of Google - a huge value-add for our marketing!

Are there any areas for improvement?

We only wish we got them involved sooner!

BACKGROUND

Introduce your business and what you do there.

I work at a nonprofit startup that connects people to opportunities in public interest technology. We’re focused on early career professional development. I’m a strategy lead so I help with industry research and UI/UX work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zenbu Ltd.?

We didn’t have a good understanding of how to market ourselves and improve our Google search ranking. We hired them to help with data analytics, marketing, and SEO.

SOLUTION

What was the scope of their involvement?

Our target audience is students and young people. They helped us better understand our data analytics so we could reach a broader audience. They installed a data analytics tool on the backend of our platform. Their team worked on digital marketing and SEO efforts. They also consulted on branding and visual design. 

What is the team composition?

I worked with one person directly. 

How did you come to work with Zenbu Ltd.?

We heard about them through a personal connection. Their pricing was affordable for us as a startup which is one of the reasons we decided to select them. 

How much have you invested with them?

We’ve spent several thousand dollars. 

What is the status of this engagement?

We started working with them in August 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been able to use their data analytics reporting to grow our business and increase our social media and Google presence. 

How did Zenbu Ltd. perform from a project management standpoint?

Their project management and communication were very efficient. There was a time difference between our offices, but they maintained a quick turnaround time of no more than 12 hours. They were always very punctual and responsive. They guided us through the project and made the process easy. 

We communicated through Slack and over Zoom. 

What did you find most impressive about them?

I was impressed by how quickly everything got done and how receptive they were to our feedback. They answered all of our questions and would interface with us directly if needed. Their level of communication was superb. 

Are there any areas they could improve?

I can’t think of anything right now. 

Do you have any advice for potential customers?

I think they’re great, especially for smaller organizations and startups. 

BACKGROUND

Introduce your business and what you do there.

I’m the science and logistics director at Virality Diagnostics, a medical device distributor. Right now, we’re focused on COVID-19 medical diagnostic devices but we will be expanding into multiple different types of product offerings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zenbu Ltd.?

Since we’re a startup with not that many employees, I have a very fluid role that also encompasses overseeing the website. We needed help developing our website. We wanted to have a public image so that companies could look us up and find out more about us.

SOLUTION

What was the scope of their involvement?

Zenbu developed the website, set up a portal, keep up the website domain names, and do our SEO. We don’t require as much from them anymore because we have the main website set up. 

Sometimes there are small edits we want to make and they’re always very responsive and extremely fast at responding and performing the changes requested.

What is the team composition?

We have one main point of contact but he has 1-2 other people helping him.

How did you come to work with Zenbu Ltd.?

We knew the main person that took over our project because of connections through our university. We contacted them and they seemed very open to the project. They had plenty of experience and also had a very good rate.

How much have you invested with them?

There was an initial investment to begin the project and following that, it was an hourly cost. Overall, it was less than $5,000.

What is the status of this engagement?

We started working together in May 2020 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we look up our company on Google, it’s now the first result. We can see the traffic that the website generates. Behind the scenes, we get all the traffic numbers. 

We also deal with some of the customers. I can see that the inflow of customers has increased substantially since our involvement with Zenbu Ltd. It’s been a very positive add for us. Different partners say they saw this and that on our website.

How did Zenbu Ltd. perform from a project management standpoint?

We communicate via email to set up meetings and for small items. To go over the project and any large updates that needed to be done, we’ll have a Zoom call, share screens, and go line-by-line and item by item on the website. 

Zenbu’s experience was flawless. It was really amazing with them from start to finish. They had a great sense of what we wanted and how to implement it. They implemented everything in a very timely manner. It was really great.

What did you find most impressive about them?

The speed and efficiency at which they do the work is impressive. They’re always very responsive. They respond in 12 hours or less. For smaller items, they actually implement the items in 10 minutes. We send an email asking for a small item to be corrected, and 10 minutes later I receive an email back saying it’s done. 

They don’t compromise speed for performance or quality. The quality of the work is extremely good. What really distinguishes Zenbu is the speed at which they perform high-quality work.

Are there any areas they could improve?

No, they were flawless.

Do you have any advice for potential customers?

I fully recommend working with them. Be open and explain exactly what you want. They will get it done. You’ll receive exactly the work that you expect.