YellowFin Digital

SOLUTION

What was the scope of their involvement?

YellowFin Digital built our website from the ground up. I’m not well-versed in web development, but they worked with me to deliver a platform that accurately portrays our company. They also continually manage our SEO campaigns to ensure that customers can find us easily. Thanks to their efforts, we’re able to a leverage a market share that was previously inaccessible to us.

What is the team composition?

Keith (President, YellowFin Digital) is our primary point of contact.

How did you come to work with YellowFin Digital?

I met Keith through another business and we got to talking. He questioned me about our digital marketing approach and offered some interesting ideas. We were unsatisfied with our website at the time, so we decided to hire his firm.

How much have you invested with them?

We’ve spent around $70,000–$100,000 thus far.

What is the status of this engagement?

We started working with them in 2015 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The automobile industry experienced a significant downturn shortly after we hired YellowFin Digital. I don’t know if would’ve survived without their help. They radically changed the dynamic of our sales pipeline. 70% of our customers come to the dealership after finding us online.

How did YellowFin Digital perform from a project management standpoint?

Keith communicates with us frequently and is readily available at any given time. He knew we were inexperienced in this area, so he took the time to teach us what we needed to know. He delivered every idea we talked about within an established deadline.

What did you find most impressive about them?

Their work has transformed our company tremendously. I’m almost embarrassed by our previous website. The improvements they’ve made to our platform are incredible. They’re an extraordinary asset to us and I can’t say enough good things about them.

Are there any areas they could improve?

That’s hard for me to say because we’re so happy with everything they’ve done for us. The SEO cost more than we’ve spent on it in the past, but that’s been a worthwhile investment thus far.

BACKGROUND

Please describe your company and position.

I am the Owner of Mastermind Handyman

Describe what your company does in a single sentence.

We specialize in home repair and unusual handyman services around the house.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowFin Digital to accomplish?

• Get more leads
• Build our web presence
• Beat the local competition in rankings on Google

SOLUTION

How did you find YellowFin Digital?

• Online Search
• Referral

Why did you select YellowFin Digital over others?

• High ratings
• Great culture fit
• They owned a similar business

How many teammates from YellowFin Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started working with Yellowfin because the owner had a handyman serivce of his own in Texas and that gave us confidence he could help us. We started with Google Ads and quickly added Local Service Ads when that was launched. Their team managed all of our ads.

Once we got that up and running, we need a new, proper website as ours was old. The built us a brand new mobile first website. Then we started SEO services to help bring in more leads. They helped A TON with our Google Business Profile management too!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New leads for our business. We had weeks per month that were open before. Now our calendar stays filled and we've added two new guys to the team over the last year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They sent us updates regularly through out the process. We asked for a lot in the beginning because we wanted to be sure to see the results, but we quickly got too busy to keep up. They were patient with our questions and always got back to us quickly.

What was your primary form of communication with YellowFin Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were no nonsense and knew what to focus on and in what order. I watched a few videos, hired a few different companies and tried to do it myself. They knew exactly what to focus on to deliver new leads fast. Once we saw that, we wanted to update our entire site and add SEO. It's basically on autopilot now!

Are there any areas for improvement or something YellowFin Digital could have done differently?

It's hard to think of something to ding them on. Ultimately, I don't really have anything because they are so much better than other agencies I've tried before.

BACKGROUND

Please describe your company and position.

I am the Sr. Associate Athletics Director of an athletic organization

Describe what your company does in a single sentence.

Division I Intercollegiate Athletics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowFin Digital to accomplish?

• Design work to promote Islanders Athletics
• Ticket sales campaign

SOLUTION

How did you find YellowFin Digital?

• Fans is Islanders Athletics

Why did you select YellowFin Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from YellowFin Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design work including graphics, t-shirts, and on campus buildings. Also ran a basketball season ticket campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased fan engagement and ticket sold.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were amazing. Always willing to work with us and responded in a timely manner.

What was your primary form of communication with YellowFin Digital?

• Email or Messaging App

What did you find most impressive or unique about this company?

Their passion for our work.

Are there any areas for improvement or something YellowFin Digital could have done differently?

No, they were always willing to try new things and help us with our goals.

BACKGROUND

Please describe your company and position.

I am the Owned of Miller Freight

Describe what your company does in a single sentence.

Miller Freight hauls freight to all 48 states.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowFin Digital to accomplish?

• To create a functional website.
• Create a bold and appealing company logo
• Generate leads

SOLUTION

How did you find YellowFin Digital?

Referral

Why did you select YellowFin Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Yellowfin created a stunning company logo and website to help market my services both locally and nationally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads, my company started getting leads immediately.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Keith was extremely responsive and finish the project ahead of schedule.

What was your primary form of communication with YellowFin Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication and attention to detail.

Are there any areas for improvement or something YellowFin Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Partner of an automotive marketing agency

Describe what your company does in a single sentence.

Marketing agency for automotive aftermarket.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowFin Digital to accomplish?

• Expand online visibility
• Build company awareness
• Generate leads

SOLUTION

How did you find YellowFin Digital?

Referral

Why did you select YellowFin Digital over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from YellowFin Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with Yellowfin on a variety of projects, including many projects shared between our teams. Yellowfin has assisted in the design, content creation, development, and launch of Wordpress lead generation websites. They have further managed ongoing marketing campaigns via PPC, SEO, and social media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website leads and phone calls.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, always thorough in managing our expectations.

What was your primary form of communication with YellowFin Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

YellowFin Digital has time and again proven to be incredibly flexible in helping meet our goals.

Are there any areas for improvement or something YellowFin Digital could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Owner of a medical consulting firm, providing educational resources to medical providers regarding employment contracts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YellowFin Digital, and what were your goals?

Development of an intuitive, clean website to drive customer engagement and traffic.

SOLUTION

How did you select YellowFin Digital and what were the deciding factors?

YellowFin Digital was always very responsive to my questions, knowledgeable about the process, and quick to make changes and offer suggestions.

I was impressed with their other work and knew they were the right choice.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off call to discuss the project and then weekly updates on the progress.

Once the website was ready to view, the YellowFin team walked me through the features and was willing to make all the changes I requested.

They've constantly been available for updates and any issues that arise.

How many people from the vendor's team worked with you, and what were their positions?

At least 3 - owner, marketing, and IT.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website even better than promised!

Describe their project management style, including communication tools and timelines.

Email, phone, video conferencing. Very responsive and proactive.

What did you find most impressive or unique about this company?

Attention to detail, responsiveness, price point.

Are there any areas for improvement or something they could have done differently?

Nothing at all.

BACKGROUND

Please describe your company and your position there.

Regent at Del Mar College.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YellowFin Digital?

I hired YellowFin Digital to design a campaign web site and digital marketing for my campaign.

What were your goals for this project?

The goal was to win re-election to the Board of Regents.

SOLUTION

How did you select YellowFin Digital?

YellowFin Digital was recommended to me for their expertise, their timeliness, and their customer service.

Describe the project in detail.

YellowFin Digital created a customized website with graphics, photos and sections about my background and the issues for the campaign. They then designed and executed a digital marketing strategy to promote my campaign to targeted voters in my area.

What was the team composition?

I worked with directly with the YellowFin Digital team and through campaign consultant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was elected to the position by over 10 percentage points over my opponents.

How effective was the workflow between your team and theirs?

The team was very easy to work with. They understood both the type of campaign and the local flavor. In addition, their concepts were right on the money and needed very little editing.

What did you find most impressive about this company?

The ease of working with them. And of course, the results!

Are there any areas for improvement?

None. They were great to work with.

BACKGROUND

Please describe your company and your position there.

I'm the president of GW Partners which is a full service commercial real estate company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YellowFin Digital?

GW Partners has been around for over 40 years and needed a refresh. YellowFin helped with both our online presence and digital marketing.

What were your goals for this project?

Relaunch our company with a new brand and look.

SOLUTION

How did you select this vendor?

They were referred by a client.

Describe the project in detail.

New website, marketing material and logo.

What was the team composition?

I dealt directly with the owner which streamlined the process for me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's all being rolled out now so we don't have much response from the market but the owner of the company is very pleased.

How effective was the workflow between your team and theirs?

It was seamless.

What did you find most impressive about this company?

Their responsiveness and creativity were great.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I own a local residential and cleaning company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YellowFin Digital?

I wanted a website where my customers could see the pricing I have set by the size of the home, but was easy for the customer to understand. YellowFin Digital created a customer website and pricing matrix for me.

What were your goals for this project?

To have the best website of my industry in my area.

SOLUTION

How did you select this vendor?

I was referred by another company that had used them.

Describe the project in detail.

YellowFin created my logo, website and marketing package from scratch. I told them what colors I wanted and they did the rest!

What was the team composition?

Myself working with the YellowFin team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

N/A.

How effective was the workflow between your team and theirs?

The YellowFin team worked quickly and completed all of my edits within days for a quick project turnaround.

What did you find most impressive about this company?

I was most impressed that I have the YellowFin team little to no direction and they came back with an amazing product for me.

Are there any areas for improvement?

None that I can think of.