Xportsoft Technologies Pvt. Ltd.

BACKGROUND

Please describe your company and position.

I am the Owner of Easy Skeletal Alignment Program

Describe what your company does in a single sentence.

Easy Skeletal Alignment Program (ESAP) is a health and wellness company founded by Dr. Rob Mabry, a chiropractor with over 23 years of experience. ESAP offers a simple, effective solution to a common issue—pelvic rotation and imbalance caused by everyday activities like driving.

The program combines targeted stretches with the innovative Pelvic Leveler, a device designed to help realign the pelvis by mimicking the motion of driving with the left foot. Easy to use at home, work, or on the go, ESAP helps restore balance, improve posture, and reduce pain through natural, daily movement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xportsoft Technologies Pvt. Ltd. to accomplish?

• Redesign and optimize our website to improve user experience and enhance mobile responsiveness.
• Implement an SEO strategy to increase organic traffic and improve keyword rankings.
• Run targeted social media marketing (SMM) campaigns to boost brand visibility and engagement.
• Increase website conversion rates through A/B testing and funnel optimization.
• Generate qualified leads and boost online sales through integrated digital marketing efforts.

SOLUTION

How did you find Xportsoft Technologies Pvt. Ltd.?

• Online Search
• Referral
• Clutch Site

Why did you select Xportsoft Technologies Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Xportsoft Technologies Pvt. Ltd. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Xportsoft Technologies Pvt. Ltd. to help us improve the online presence of our company, ESAP (Easy Skeletal Alignment Program). The scope of work included designing and developing a modern, mobile-responsive website that clearly communicates our brand and product .

Their team also handled our digital marketing efforts, including SEO to improve our search engine rankings and drive organic traffic, as well as social media marketing to increase brand awareness and engagement. They implemented conversion optimization strategies to help us generate more leads and sales, and provided regular reporting to track performance and results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traffic increased by over 60% within the first three months after launch
• Ranked on the first page of Google for multiple targeted health and wellness keywords
• Social media engagement (likes, shares, and comments) nearly doubled
• Conversion rate improved significantly, with a noticeable rise in product inquiries and sales
• Customer feedback highlighted better navigation and overall user experience on the new site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xportsoft’s project management was excellent throughout the duration of our collaboration. They maintained clear communication, provided regular updates, and were very responsive to any questions or adjustments we needed. All key milestones and deliverables were met on time, often even ahead of schedule. Their team was organized, proactive, and always quick to resolve any issues that came up. We truly appreciated their structured approach and the level of professionalism they brought to the table, it made the entire process smooth and stress-free.

What was your primary form of communication with Xportsoft Technologies Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Xportsoft was their deep understanding of both the technical and business sides of our project. They didn’t just execute , they offered thoughtful suggestions, anticipated challenges, and were proactive in finding creative solutions. Their ability to grasp the unique goals of our brand and tailor their approach accordingly made them feel more like a strategic partner than just a vendor. The level of dedication and attention to detail they brought was truly impressive.

Their team was professional, responsive, and delivered quality results across SEO, social media marketing, and website development. For our brand, Easy Skeletal Alignment Program (ESAP), they helped us improve our online visibility and user engagement. They were receptive to feedback, quick to implement changes, and brought useful suggestions. While there's always room for improvement in communication frequency, their expertise and commitment made a significant difference. We're pleased with the collaboration and would gladly work with them again.

Are there any areas for improvement or something Xportsoft Technologies Pvt. Ltd. could have done differently?

We partnered with Xportsoft Technologies Pvt. Ltd. for digital marketing services including SEO, SMM, and website development for our brand, Easy Skeletal Alignment Program (ESAP). Overall, the experience was positive and the team showed professionalism and commitment throughout the engagement.

One area for potential improvement could be in proactive communication, especially during key development phases or campaign shifts. While the final results were satisfying, more regular updates and strategic insights from their end could have helped us make even more timely decisions.

Additionally, having a more structured onboarding or kickoff process for understanding our niche health and wellness product could have streamlined early-stage planning.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Smart Surgeons

Describe what your company does in a single sentence.

Smart Surgeons is a chain of clinics offering services of cosmetic gynecology, cosmetology, anti-aging and skin surgeries

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xportsoft Technologies Pvt. Ltd. to accomplish?

• Develop landing pages for Google Ads

SOLUTION

How did you find Xportsoft Technologies Pvt. Ltd.?

Referral

Why did you select Xportsoft Technologies Pvt. Ltd. over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Xportsoft Technologies Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We developed multiple landing pages for my Google Ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of landing pages with design, coding and hosting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsive and nimble to my changing needs and adapted quickly.

What was your primary form of communication with Xportsoft Technologies Pvt. Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

The quick turnaround and response time

Are there any areas for improvement or something Xportsoft Technologies Pvt. Ltd. could have done differently?

Nothing so far

BACKGROUND

Please describe your company and position.

I am the Website Design CEO of Creative Warrior

Describe what your company does in a single sentence.

Website design, digital marketing and social media management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xportsoft Technologies Pvt. Ltd. to accomplish?
Custom coding and advanced website features

SOLUTION

How did you find Xportsoft Technologies Pvt. Ltd.?

Online Search

Why did you select Xportsoft Technologies Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Xportsoft Technologies Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To custom design specific plugins for an online learning system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client satisfaction of tutor signup workflows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly professional, easy to communicate with and very flexible with timelines and deliverables.

What was your primary form of communication with Xportsoft Technologies Pvt. Ltd.?

Email or Messaging App

What did you find most impressive or unique about this company?

Quality of communication and work ethics.

Are there any areas for improvement or something Xportsoft Technologies Pvt. Ltd. could have done differently?

No they were exceptional in all areas.

BACKGROUND

Please describe your company and position.

I am the Tattoo Artist of Eterno Tattooz

Describe what your company does in a single sentence.

Best Tattoo and Piercing Studio in Zirakpur

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xportsoft Technologies to accomplish?

• Improved local search rankings
• Higher customer engagement
• Attracted more traffic to the studio
• Boosted lead generation

SOLUTION

How did you find Xportsoft Technologies?

Referral

Why did you select Xportsoft Technologies over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Xportsoft Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Eterno Tattooz's Google My Business (GMB) profile, managed by Xportsoft Technologies, involved a comprehensive strategy to increase visibility, foot traffic, and customer engagement. Here’s a detailed breakdown of the key deliverables:

1. GMB Profile Optimization
   • Profile Setup & Verification: Verified and fully set up the GMB profile to ensure accuracy in business details, like name, address, phone number, and website.
   • Category and Services Selection: Chose relevant categories and services to improve discoverability for tattoo-related searches in Zirakpur and surrounding areas.
2. Local SEO Strategy
   • Keyword Optimization: Focused on high-traffic, local keywords (e.g., "best tattoo studio in Zirakpur") within the GMB profile and posts to improve local search rankings.
   • Consistent NAP (Name, Address, Phone): Ensured consistent NAP across online directories to strengthen local SEO signals and rank higher in local results.
3. Content Creation and Posting
   • Google Posts & Updates: Created engaging weekly posts about new designs, promotions, and events at Eterno Tattooz to keep the audience updated.
   • Photo and Video Uploads: Regularly added high-quality photos and videos of tattoos, studio space, and staff to enhance profile attractiveness and engagement rates.
   • Customer Engagement: Managed responses to customer reviews and inquiries, promoting a positive image and building trust with potential clients.
4. Customer Reviews and Reputation Management
   • Encouraging Reviews: Developed a strategy to encourage satisfied clients to leave positive reviews, enhancing Eterno Tattooz’s credibility.
   • Review Response: Actively monitored and responded to reviews, addressing feedback promptly to build a strong online reputation.
5. Performance Analysis and Reporting
   • Insights Monitoring: Monitored GMB insights, such as views, calls, and directions requests, to measure campaign effectiveness.
   • Monthly Reporting: Provided detailed monthly reports with metrics on visibility, engagement, and lead generation to track growth and identify areas for improvement.

These efforts by Xportsoft Technologies helped Eterno Tattooz rank higher in local searches, gain visibility among potential clients, and build a consistent flow of leads and foot traffic through their GMB profile.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project for Eterno Tattooz’s Google My Business (GMB) profile, managed by Xportsoft Technologies, yielded several measurable outcomes that demonstrated significant progress and success:

1. Increased Profile Visibility: The GMB profile views rose by over 60%, leading to greater brand awareness and more engagement with local audiences.
2. Higher Search Rankings: Eterno Tattooz achieved top local search rankings for key terms like “best tattoo studio in Zirakpur,” making it more accessible to people searching for tattoo services in the area.
3. Boosted Customer Actions:
   • Website Visits: Website clicks from the GMB profile grew by 45%, indicating that more people were exploring the studio’s offerings online.
   • Calls and Direct Inquiries: Phone call inquiries directly from the GMB listing increased by 40%, showing an improvement in direct engagement.
   • Direction Requests: Requests for directions to the studio went up by 50%, reflecting increased interest in physical visits.
4. Enhanced Customer Reviews: Positive reviews increased by 35%, with improved ratings boosting the profile’s credibility and attracting new customers.
5. Customer Engagement and Loyalty: Engagement rates in Google posts and photos improved significantly, contributing to brand loyalty and repeat customer visits.
6. Foot Traffic Growth: Foot traffic to the studio saw an upward trend, thanks to the profile’s improved ranking, engaging content, and positive reputation.

These measurable outcomes show that the GMB optimization efforts successfully increased visibility, engagement, and customer interactions, helping Eterno Tattooz expand its client base and strengthen its local presence in Zirakpur.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xportsoft Technologies demonstrated excellent project management throughout their work on Eterno Tattooz’s Google My Business (GMB) profile. They consistently delivered items on time and maintained clear communication, ensuring that all milestones were met as planned. Here’s how they handled the project:

1. Timely Delivery: Xportsoft Technologies adhered to the agreed-upon timelines, ensuring each task—whether it was profile setup, content creation, or performance analysis—was completed promptly. Regular progress updates were shared, keeping us informed about the project’s status and any adjustments needed.
2. Proactive Responses: They were highly responsive to any requests or changes. Whenever new needs or suggestions arose, they quickly adapted and incorporated them into the project, ensuring that the GMB profile was always aligned with Eterno Tattooz’s evolving goals.
3. Flexibility: The team displayed flexibility when adjusting strategies based on performance data and client feedback. Whether it was updating posts, optimizing keywords, or addressing customer reviews, they were quick to make necessary changes to improve outcomes.
4. Collaboration and Support: Xportsoft Technologies worked closely with Eterno Tattooz, understanding the brand’s vision and goals. They provided valuable insights and recommendations, and their collaborative approach ensured that the project stayed on track and aligned with business objectives.

Overall, Xportsoft Technologies exhibited strong project management, delivering results on time, responding to needs efficiently, and offering ongoing support to ensure the success of the GMB optimization efforts.

What was your primary form of communication with Xportsoft Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Xportsoft Technologies was their commitment to personalized service and their deep understanding of local SEO. They didn’t just treat Eterno Tattooz’s project as a routine task; instead, they took the time to understand the specific needs of the tattoo studio and tailor their approach accordingly. Their attention to detail in optimizing the Google My Business profile, combined with their ability to provide insightful, data-driven recommendations, made them unique.

Another impressive aspect was their responsiveness and adaptability. Whenever new ideas or changes came up, they were quick to adjust and ensure that the GMB profile was always aligned with the evolving goals of Eterno Tattooz. Their approach wasn’t just about achieving short-term results; they focused on building long-term visibility and client engagement.

Lastly, their transparency in reporting was remarkable. They kept us informed at every stage of the project, providing clear metrics and performance insights, which helped track progress and measure the success of their efforts. Their professionalism, expertise, and genuine commitment to our success make them an exceptional partner.

Are there any areas for improvement or something Xportsoft Technologies could have done differently?

While Xportsoft Technologies delivered strong results overall, there are a couple of areas where improvements could have been made:

1. Proactive Strategy Adjustments: Although they responded well to feedback and made necessary adjustments, there were times when more proactive adjustments could have been made without waiting for input. For example, exploring additional features within the GMB profile (like adding more specific services or unique posts) earlier could have accelerated the results.
2. More In-Depth Competitor Analysis: While the optimization focused on Eterno Tattooz’s profile, a deeper competitor analysis could have provided more insights into the strategies used by local tattoo studios. Understanding competitor tactics could have helped refine the approach even further, allowing Eterno Tattooz to stand out more distinctly in the local market.
3. Faster Content Updates: In some cases, content updates (such as new photos, posts, or promotional offers) could have been uploaded more quickly. Regularly refreshing content is crucial for maintaining engagement and keeping the profile dynamic, especially in a visually-driven industry like tattoos.

Overall, these are minor suggestions for further enhancing an already successful strategy. Xportsoft Technologies performed exceptionally well, and these improvements could only help refine their approach even more.