Work Of Art Digital Marketing Agency

BACKGROUND

Introduce your business and what you do there.

I am the franchise owner of LEI Home Enhancements of Arizona. We are a window and door sales company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Work Of Art Digital Marketing Agency?

I needed help with website maintenance and improvement in terms of SEO, online presence, and marketing.

SOLUTION

What was the scope of their involvement?

Work Of Art first updated and optimized our existing site. They tweaked the graphics, backend coding, and so on. The team also switched to a much better server to improve the site in terms of quality and user-friendliness. Furthermore, they fixed any broken links and streamlined the flow of the website. 

Afterward, the Work Of Art team started working on SEO both on- and off-site. Their efforts started with Facebook ads and then Google Ads. Currently, our focus is on Google Local Services Ads, but they manage our online presence as a whole. The team continues to maintain the website to ensure its stability, and they run a blog on it as well. 

What is the team composition?

We work with Austin (Founder). At some point, we worked with one of his web developers. However, we’d mostly interact with him, and he’d delegate to his team. 

How did you come to work with Work Of Art Digital Marketing Agency?

Austin is a friend of mine whom I met in a program for local small business owners. I was looking to replace my marketer, so I talked to Work Of Art, and I liked them. We also live in the same state, so it was a good deal.

How much have you invested with them?

We’ve spent around $40,000–$50,000. 

What is the status of this engagement?

We started working together in April 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been an excellent investment. The most important metric is how great the ROI has been. Dollar for dollar, we’ve been able to hit our goals within the first six months. We’ve also seen an increase in our Google presence, site traffic, and the leads generated through our site. Overall, it’s been a successful project, and I’ve seen improvements that make me want to keep working with the Work Of Art team.

How did Work Of Art Digital Marketing Agency perform from a project management standpoint?

They’ve done a great job. I’m a bit different from other business owners because I like to give my partners the freedom to create. The Work Of Art team has been able to perform and adhere to the framework, and the experience has been great. I don’t like to pay for things that don’t work for me, so they’re obviously doing something great. Their services are worth the money, and I’m happy.

In terms of communication, we initially spoke quite frequently, but nowadays, we only touch base when we need to. We usually talk whenever they make significant changes to the site or the ads. The machine is working perfectly, so we don’t see the need to interface with each other constantly.

What did you find most impressive about them?

They’re really honest with their work and communication. Other marketers have claimed to produce similar results, but only Work Of Art delivered. They’re one of the few people who can actually walk the talk. I was able to give them the reins and the freedom to be creative, and I couldn’t be happier.

Are there any areas they could improve?

I can sometimes be a critical person, but I really can’t think of anything they could improve.

Do you have any advice for potential customers?

Be clear about your goals and what you want, but allow them to be creative.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Galvez & Partners. Starting in 2014, we’re a marketing and advertising agency that focuses on media buying, graphic design strategy, concepts, digital marketing, and more. Our team serves as a full-service marketing agency for national and international clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WOA Digital?

We were dealing with a few clients that needed elaborate, high-end websites. While our team does website work, we needed an external partner for these more robust demands, including Google Ads. When it came to tackling work with two clients, in particular, we needed full-time attention from a more experienced partner.

SOLUTION

What was the scope of their involvement?

The websites were done on WordPress, focusing on SEO, PPC, and Google Ads. To implement their work and make the site user-friendly, they essentially took over the site, optimizing it for SEO and adjusting our clients’ overall web presence. They helped with Google reviews and reputation management, as well, to transform the site and its online presence.

What is the team composition?

I worked with three people form their team: Austin (Founder, WOA Digital), Antonio (Digital Marketing & Paid Media, WOA Digital), and a design specialist.

How did you come to work with WOA Digital?

I’ve worked with Antonio on other projects before. When we needed help, he was the first person I spoke to about the work. That’s when he brought Austin into the mix. It was pretty easy because, in our initial discussions about the work, they had all the skills to take the project on. Within a week, we met with the client, signed a contract, and started working immediately. 

How much have you invested with them?

Our monthly spend with them varies but, on average, we spend between $5,000–$7,000 on their services each month.

What is the status of this engagement?

We started working together in August 2018, and one of our clients still have a monthly SEO package with them. Our team is also still pitching a couple more projects their way.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results from their SEO work were impressive. As soon as we started working with them, the sites were bringing in more leads and online submissions, which I attribute to their success in building and user-friendly site. 

Our client was getting 5–6 referrals per day just from Google Ads. That was incredible for us to see, and the client was ecstatic. It was a little expensive, but the results were definitely there. 

We went from advertising on radio and getting an average of 4–5 clients per day, to working with WOA Digital and upping conversions to 12–15 per day. Everything was 100% transparent on a metrics dashboard they set up for us. We were very impressed.

How did WOA Digital perform from a project management standpoint?

It was pretty standard. They abided by our timelines and worked quickly to stay within our first campaign that required a quick turnaround time.

What did you find most impressive about them?

Their experience with Google Ads really distinguishes them. There’s plenty of website developers and digital marketing firms out there, but their SEO and Google Ads management is the best I’ve seen. Their knowledge and experience stand out. Most dabble in this area, but they’re experts in it.

Are there any areas they could improve?

Because of their expertise and enthusiasm, sometimes meetings can be a bit long.

Do you have any advice for potential customers?

Be completely transparent with your goals and KPIs, so you set the expectations from the beginning. Determine the budget and stay firm to it, because they’ll make it work. If there are changes in the campaign because you didn’t communicate expectations from the start, things are less likely to work out.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a digital advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WOA Digital?

They’ve been focusing on an SEO contract and some web development work.

SOLUTION

What was the scope of their involvement?

They’re working on web development and SEO for both my company and those of my clients. My company manages Google Ads and PPC, while they do keyword research, striving to boost us organically. In terms of web development, they’ve been restructuring existant websites and making them more user-friendly for customers.

With our site, they made everything more mobile-friendly by adding code to the backend for conversion tracking, building out pages, and creating landing pages. 

What is the team composition?

I worked with Austin (Owner, WOA Digital).

How did you come to work with WOA Digital?

I was referred to them by an old coworker while still with my prior company in a PPC role. After hearing about them through word of mouth, I got in contact with them. In our early conversations, I got to know their development style and typical workflows before hiring them. 

How much have you invested with them?

We’ve spent about $6,000 to date.

What is the status of this engagement?

We started working together in June 2019, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve increased our backlinks and are now ranking for more keywords on Google. Our sites are starting to crawl up the rankings, which is good. My clients are in competitive fields, so seeing early wins is pretty impressive. On the web development end, their work is amazing. I had another partner working on one site and Austin was doing the other. In the end, Austin’s looked much better and flowed more effectively with the forms on our landing page.  

How did WOA Digital perform from a project management standpoint?

We’ve been in regular contact, and everything we’ve discussed has gone as planned. Miscommunications have popped up on our clients’ ends, though. Communicating through both him and our clients can be a bit roundabout by nature. However, everything that’s been provided by them has been high-quality. 

What did you find most impressive about them?

Austin is extremely responsive. Whenever I call, he gets right back to me, which is very helpful. Even if he can’t speak with me immediately, he lets me know when he’s available to discuss our work. They stay in communication with us and take the time to speak with me when I reach out. Their responsiveness has been a great personal touch.

Are there any areas they could improve?

No, things are going quite well between us.

Do you have any advice for potential customers?

Make sure you set expectations and communicate them. They can deliver from there.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a freelance design company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WOA Digital?

We wanted to increase our sales and the traffic we receive on our website.

SOLUTION

What was the scope of their involvement?

They’ve done Google Ads management, SEO management, remarketing campaigns, and the SEO’s tag, meta-descriptions, and titles for our new Shopify website.  Additionally, they’re completing production videos for our YouTube campaigns and blog content writing on a monthly basis. Although we have a separate web development team, they're also handy for our website and create marketing emails through Klaviyo to target abandon-cart customers.

What is the team composition?

I had one main point of contact.

How did you come to work with WOA Digital?

We found WOA through a Google search and gave them a call. They seemed like they were on top of everything and called us back in a timely manner. They offered the best price for the array of services they were providing, so we decided to move forward with them.

What is the status of this engagement?

We began working together in July 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with the work they’ve provided so far.

How did WOA Digital perform from a project management standpoint?

They exceed all of our expectations and we communicate via email, phone, and text message.

What did you find most impressive about them?

I appreciate their honesty and willingness to answer every question we have to get us the answers we need. It’s like night and day from our experience with our previous marketer.

Are there any areas they could improve?

No, I’m appreciative of their hard work

Do you have any advice for potential customers?

What works for me is to have an organized list of all the things that we planned to do together. I keep that list on hand and we take things one step at a time and I always prioritize what we should work on next.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an auto glass shop. We do any type of glass installation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WOA Digital?

We needed them to build our website.

SOLUTION

What was the scope of their involvement?

They designed and developed our website and they continue to provide maintenance. They also work on advertising and marketing for the site, including Google Ads. In addition, they run our social media and manage our presence on Facebook, Instagram, and Yelp.

What is the team composition?

We’ve mainly worked with three team members.

How did you come to work with WOA Digital?

A friend of mine who owns another auto glass business introduced me to them.

What is the status of this engagement?

We started working with them in January 2019 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered a website of amazing quality.

How did WOA Digital perform from a project management standpoint?

They did very well. They always answer my calls and emails right away.

What did you find most impressive about them?

They respond to my questions quickly. I highly recommend their work.

Are there any areas they could improve?

No, I’m very satisfied.