Wolf&Whale is a senior-led design and strategy studio helping ambitious companies clarify their story, elevate their digital experience, and build the brand systems needed to grow with confidence.
Led by our Founder, Todd Torabi, our team partners with client leaders to systematically plan and build their branding and digital experiences, leveraging over a decade of experience launching projects for Apple, Goldman Sachs, Harvard, Optum, and Emirates Airlines.
Why Choose Wolf&Whale:
14+ Years Experience: Hundreds of client projects, shaping digital products, websites, and brand experiences for companies including Apple, Starbucks, Emirates, GoDaddy, Ninja, Travel + Leisure Co., Down Dog, and more
Built for High-Stakes Brand Moments: We help companies navigate moments when clarity matters most: repositioning, launching, refreshing, scaling, premiumizing, entering a new market, or transforming an outdated digital presence into something more useful, differentiated, and credible.
Clear, Collaborative Communication: You work directly with our Founder, Todd, and our team of senior creators who can think, make, explain, and adapt. We keep the process focused, collaborative, and transparent so teams can make smart decisions without unnecessary friction.
Trusted by Emerging Startups and Fortune 500 Brands: From founder-led companies to global organizations, we help teams create the clarity, craft, and momentum needed to stand out in competitive markets.
Wolf&Whale offers competitive pricing with projects averaging $12,000 to $200,000, depending on scope. Clients appreciate the high value for cost, timely delivery, and strong project management, indicating a solid return on investment.
A minor issue noted was underestimating the time required for certain tasks at the beginning of projects, suggesting a need for more detailed initial planning and communication.
Empathy and Understanding of Client Needs
Wolf&Whale demonstrates a strong ability to understand and empathize with client needs, creating user experiences that align with end-user expectations and business goals.
Collaborative and Communicative Approach
Wolf&Whale's collaborative nature and effective communication are frequently highlighted as strengths, allowing them to integrate well with client teams and deliver tailored solutions.
High-Quality Deliverables and Attention to Detail
Clients commend Wolf&Whale for their meticulous attention to detail and high-quality deliverables, which have consistently met or exceeded expectations across various projects.
Impressive UI/UX Design Capabilities
Wolf&Whale is recognized for their exceptional UI/UX design services, enhancing user engagement and satisfaction. Their designs have led to increased conversions and positive user feedback.
Flexible and Accommodating Team
The team at Wolf&Whale is noted for their flexibility and willingness to accommodate client requests, ensuring a seamless working relationship and high client satisfaction.
"Their professionalism & quality of execution is impressive."
Nov 25, 2020
Advisor, Aeldra
Jason Mikula
Financial services
Palo Alto, California
1-10 Employees
Online Review
A banking startup partnered with Wolf&Whale in order to provide their business with branding services and enhance their pre-launch website.
Thanks to the efforts of the Wolf&Whale team, the company was able to get a sophisticated digital experience that appeals to partners, early adopters, and investors. The company appreciated the team's responsiveness and professionalism throughout the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Startup focused on providing US-based banking services to international/transnational from India
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale, and what were your goals?
Enhance pre-launch website, brand identity
SOLUTION
How did you select Wolf&Whale and what were the deciding factors?
Reputation for highly skilled, quality work in the sector
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Scope included a website design, art direction revamp, credit card (Mastercard) design, social media assets, and on-going design consulting as the team gained momentum towards launch.
How many people from the vendor's team worked with you, and what were their positions?
Team consisted of a Director and 2 Designers.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Core outcome ended up being a sophisticated digital experience that targeted core audience segments, helped achieve partnerships, attract early adopters, and establish a vision to investors.
Describe their project management style, including communication tools and timelines.
Responsive across communications channels; always quick to turn around work, meet deadlines, and adjust to shifting priorities.
What did you find most impressive or unique about this company?
Their professionalism & quality of execution is impressive.
Are there any areas for improvement or something they could have done differently?
No, N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"Excellent value for cost"
Willing to Refer
5.0
NPS
User Testing for Entertainment Studio & Platform
UX/UI Design
Less than $10,000
Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Their quality of work with a very professional and easy-to-work-with team are impressive."
Nov 24, 2020
Head of Product, Serial Box
Anonymous
Verified
Media
New York City, New York
11-50 Employees
Online Review
Verified
Wolf&Whale provides ongoing user testing for an entertainment studio and platform. The team's goal is to help validate pricing, user benefits, messaging, landing pages, and more of the upcoming feature.
Wolf&Whale was able to deliver all the projects for the client. Their workflow is super effective. The team's service is one of the best values for the money out there.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Head of Product at Serial Box, a studio and platform that focuses on sci-fi, fantasy, and horror fiction for diehard fans.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
User testing
What were your goals for this project?
Validate pricing, user benefits, messaging, landing pages, and more for an upcoming feature.
SOLUTION
How did you select Wolf&Whale?
Wolf&Whale has a strong background in user testing and MVP validation.
Describe the project in detail.
We validated pricing, user benefits, messaging, landing pages, and more for an upcoming feature through user surveys and 1-on-1 interviews.
What was the team composition?
Todd: Lead Tim: Support
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The team analyzed and presented pricing, user benefits, messaging, landing page insights from qual/quant user surveys and 1-on-1 interviews.
How effective was the workflow between your team and theirs?
Super effective!
What did you find most impressive about this company?
Quality work with a very professional and easy-to-work-with team.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
"There are more affordable options, but they are one of the best values for the money out there."
Willing to Refer
5.0
NPS
UI & UX Design for Consulting Company
UX/UI Design
Confidential
Aug. - Sep. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"We appreciated Wolf & Whale’s excellent communication."
Sep 29, 2020
Venture Growth, Digital Consulting Company
Anonymous
Verified
Other industries
New York City, New York
11-50 Employees
Online Review
Verified
Wolf&Whale provided UI and UX design for a consulting company's website and email.
Wolf&Whale successfully applied the redesign concepts. The team showed great attention to detail, diligence, and flexibility throughout the project. They were able to react well to feedback and perform adjustments when needed.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the venture growth at a consulting company working with various digital brands.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
We worked with Wolf & Whale to optimize UX/UI for a DTC brand across website and email.
What were your goals for this project?
Optimize website UX/UI and apply already redesigned concepts to various pages across desktop and mobile.
SOLUTION
How did you select Wolf&Whale?
We appreciated Wolf & Whale’s attention to detail, diligence, and flexibility.
Describe the project in detail.
Direct to consumer brand looking to apply redesign concepts to various website pages across desktop and mobile.
What was the team composition?
N/A
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We started the project with a redesigned concept and a need for a competent designer to carry through the concepts throughout the website. As soon as Todd came on, he was able to bring value. He is able to take digest information quickly, and execute with detail. Highly recommend!
How effective was the workflow between your team and theirs?
Very effective- Todd always communicated expectations on deliverables and created thoughtful designs. He is thoughtful and reacts well to feedback when adjustments were needed.
What did you find most impressive about this company?
I appreciated Wolf & Whale’s excellent communication. Todd always took detailed notes during our design review sessions, was quick to follow up and check in to make sure we got what we needed, and delivered everything ahead of the deadline.
Are there any areas for improvement?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
UX Design & Mobile App Build for Email App
UX/UI Design
Less than $10,000
Jan. 2018 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Todd's visual design work has been out of this world."
Jul 6, 2020
Founder, Unbox
Ogi Kavazovic
Verified
Information technology
San Francisco, California
1-10 Employees
Online Review
Verified
Wolf&Whale is providing visual design and UX workflow assistance for an email app. They combined all the complex needed features into one UX.
Wolf&Whale's project is currently in the final stages of development but the initial user feedback has been very positive. They're easy to work with and remain very responsive. Proactive, they're helpful and are a tremendous thought partner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Founder of an email app.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
I needed visual design and UX workflow assistance for a complex app.
What were your goals for this project?
To build a high quality app capable of competing with gmail.
SOLUTION
How did you select this vendor?
Todd came highly recommended via my VC network
Describe the project in detail.
We were building a highly complex mobile app that is simultaneously a full-featured email client as well as a task mgmt tool all in one. The challenge was to combine all those features into a simple and delightful user experience.
What was the team composition?
One scrum team of front and back end developers all working remotely.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The project is still in final phases of development but the initial user feedback has been very positive.
How effective was the workflow between your team and theirs?
Todd is extremely easy to work with - he is always very response and follows up on every text/slack/email without fail. He also proactively reaches out when he doesn't hear from you which is very appreciated and helpful as well.
What did you find most impressive about this company?
Todd's visual design work has been out of this world - the app looks much nicer than I had hoped for (and I had high hopes). He's also been a tremendous thought partner on UX flow, pushing back on complexity and helping me streamline a feature-heavy app to something that felt simple and easy to use which was no easy task. Overall, Todd was an invaluable product design partner on this project.
Are there any areas for improvement?
Nothing significant
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-24 of
24 Reviews
Our Story
Led by Creative Director Todd Torabi, Wolf&Whale helps ambitious brands turn moments of change into clarity, momentum, and meaningful digital experiences. We shape the story, align the strategy, and build the brand systems, websites, and content that help companies move forward with confidence, distinction, and a stronger sense of who they are becoming. Our teams are senior, focused, and built around the work, pairing sharp thinking with hands-on craft from first conversation to final launch.
What Sets Us Apart
Direct Access to Senior Talent
You work directly with the people shaping the thinking and making the work. No bloated layers, no disconnected handoffs. Just a focused senior team built around your business, bringing sharp strategy, creative direction, and hands-on craft to every step.
Strategy That Becomes Real
We turn strategy into something people can see, feel, use, and remember. From positioning and messaging to websites, mobile apps, product flows, brand systems, and launch assets, we make the invisible parts of your business unmistakably clear.
Built for the Moment That Matters
A new launch. A brand repositioning. A website that no longer fits. A brand ready for its next chapter. We meet companies at moments when the stakes are higher, then shape the clarity, craft, and momentum to move them forward.
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