Great Design is a Force of Nature.

Wolf&Whale is an award-winning UX/UI consultancy that helps brands like WeWork, GoDaddy, Pax Vaporizer, and Petrolicious to discover what will make them more memorable, impactful, and profitable through great design.

Wolf&Whale is the only design consultancy that creates world-class product experiences by assembling lean, experienced teams that have worked for clients like Apple and Facebook during an era of bloated agencies and unreliable freelancers.

$100 - $149 / hr
10 - 49
Show all +
New York, NY
  • 26 Broadway
    New York, NY 10004
    United States


Key clients: 

WeWork, GoDaddy, Pax Vaporizer, Petrolicious, Cape Drones, Aero, and Patron of the New.

Our leadership team has launched billion dollar products for Apple, Facebook, and Emirates Airline.

Pax Vaporizer Mobile App Image

Pax Vaporizer Mobile App

Cape Drone Software Image

Cape Drone Software


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Rebrand & Redesign for Automotive Publication

"Their forward-thinking design gave us a huge leap forward."

Willing to refer: 
The Project
$50,000 to $199,999
Mar. 2015 - Jan. 2016
Project summary: 

Wolf&Whale handled a complete rebrand and website redesign. They created web layouts and design assets, migrated content, and launched the platform. 

The Reviewer
11-50 Employees
Los Angeles, California
Director of Digital, Automotive Publication
The Review
Feedback summary: 

The redesign increased web and mobile traffic, boosted the number of subscribers, and decreased bounce rates while delivering an exceptional user experience. Wolf&Whale distinguished themselves with their sophisticated designs and clear, effective communication.

The client submitted this review online.


Please describe your company and your position there.

We're a leading classic car publication with over 2.5 million users. We produce high-quality video content and authentic editorial storytelling. I'm the director of digital product development, digital marketing, and social media.


For what projects/services did your company hire Wolf&Whale?

We hired them to for a rebrand and UX/UI overhaul of our website.

What were your goals for this project?

We wanted to revamp our layout to increase sharing and engagement, reduce our bounce rate, improve loading times, and deliver a good e-commerce experience. Since our audience expects high-quality content, and younger users are rapidly moving to mobile devices, responsive design was also a key part of the project.


How did you select this vendor?

We selected them through an RFP. 

Describe the project in detail.

They completely overhauled our website and updated our brand. We explored several designs that kept our unique brand and values in mind. Our editorial regularly contains more than 25 photos per article, so the layout needed to deliver a smooth experience while emphasizing our renowned storytelling. They consulted on brand direction, completed all our design assets, and handled web development and content migration. 

What was the team composition?

Their team had a design director, UX designer, art director, and three web developers. They added more team members as the project scaled up. 


Can you share any outcomes from the project that demonstrate progress or success?

We have increased our overall web and mobile traffic, time on site, and number of newsletter subscribers, while reducing our bounce and exit rates. We also created a foundation for e-commerce revenue. We're still revered as one of the most effectively designed and differentiated automotive publications.

How effective was the workflow between your team and theirs?

Their communication was so strong that they felt like part of our team. We used Slack, JIRA, and InVision.

What did you find most impressive about this company?

Their founder, who is a business-minded designer, thoroughly understood our challenges. That's difficult to find. Their forward-thinking design gave us a huge leap forward.

Are there any areas for improvement?

No, we were satisfied with their deliverables.

Overall Score They're a great team.
  • 5.0 Scheduling
    Everything was easy and accessible.
  • 5.0 Cost
    Value / within estimates
    The cost was worth it.
  • 5.0 Quality
    Service & deliverables
    They were innovative.
  • 5.0 NPS
    Willing to refer
    I have already referred to several friends to them.