Great Design is a Force of Nature.

Wolf&Whale is an award-winning UX/UI consultancy that helps brands like WeWork, GoDaddy, Pax Vaporizer, and Petrolicious to discover what will make them more memorable, impactful, and profitable through great design.

Wolf&Whale is the only design consultancy that creates world-class product experiences by assembling lean, experienced teams that have worked for clients like Apple and Facebook during an era of bloated agencies and unreliable freelancers.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2013
Show all +
New York, NY
headquarters
  • 26 Broadway
    New York, NY 10004
    United States

Portfolio

Key clients: 

WeWork, GoDaddy, Pax Vaporizer, Petrolicious, Cape Drones, Aero.com, and Patron of the New. Our leadership team has launched billion dollar products for Apple, Facebook, Goldman Sachs, and Emirates Airline.

Trupo.com Web & Mobile Redesign. Image

Trupo.com Web & Mobile Redesign.

One of our favorite projects ever 💯

 

Our team at Wolf&Whale led an end-to-end responsive redesign of Trupo.com's web experience and it's live now.

 

Trupo is a bold new way for people who work for themselves to get insurance benefits. Their experts are committed to providing each of their customers with a better sense of security and control by recommending the best insurance products for their

individual needs. No upselling, no loopholes, just solutions.

 

Our approach was heavily inspired by solving problems for their diverse audience of freelancers and entrepreneurs who needed a genuine, approachable partner for attaining insurance. 

 

We helped the team establish a whole new design system for web and mobile, core UX principles, and a lot of experimentation with color, iconography, and photography. Trupo is launching more features and offering more coverage to Americans in 2020. We can't wait to share with you all!

 

Check them out here: www.trupo.com

 

Our case study: https://www.wolfwhale.com/work/trupo/

 

Shortcut Mobile App Image

Shortcut Mobile App

Provided a core direction and full redesign of all Shortcut digital assets that created a consistent, memorable experience: iOS and Android consumer apps, iOS and Android Barber Scheduling App, GetShortcut.co, emails, flyers, and stationary.

Petrolicious Automotive Website Image

Petrolicious Automotive Website

We looked to Petrolicious' audience, foundational values, and mission moving forward in order to develop a modular and collaborative design process that prioritized content strategy, sketching, iterating, prototyping and branding. This led to a widespread redesign of the Petrolicious brand, website, content management system, and digital marketing strategy.

Fanhood Basketball  Image

Fanhood Basketball

Our team at Wolf&Whale loves basketball. We wanted to launch our own publication that helped cut through the noise online and deliver insightful, curated stories and recaps. We go deeper into the politics, economics, culture, and science of the game. At launch, we shared our newsletter, which takes big concepts and breaks them down into interesting, relevant, tasty portions for subscribers. 

GoDaddy Web+Marketing Redesign Image

GoDaddy Web+Marketing Redesign

Our task was to revamp their existing web templates to instill world-class design for their diverse audience of entrepreneurs. We led a process that included a team of 6 Designers, 2 Copywriters, and 2 Creative Directors to redesign 60 of GoDaddy’s templates with new branding, user experiences, art direction, and copywriting within a tight 14 week timeline. 

Pax Vaporizer Mobile App Image

Pax Vaporizer Mobile App

Created an art direction and revamped design system from scratch to provide a premium, user-friendly design to their app.

Cape Drone Software Design Image

Cape Drone Software Design

Our team introduced a research tool called the Story Map to understand the behaviors, actions, and mindset of Cape’s user. This helped craft an end -to-end customer journey, and a set of product opportunities we could focus on. We employed design thinking to completely reinvent the Cape interface and we also established design principles unique to the company to guide all their efforts going forward: Security, Make technology

disappear, and Speak like a human.

Reviews

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App and Web Booking for Haircut Service

"The company works incredibly fast, with thorough questions, and great organization."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. - Nov. 2019
Project summary: 

After redesigning a mobile app, Wolf&Whale developed a website with a unique interface that enables customers to book appointments without downloading a mobile app.

The Reviewer
 
1-10 Employees
 
Boulder, Colorado
John Meurer Jr.
CEO, Shortcut
 
Verified
The Review
Feedback summary: 

End-customer access was greatly increased thanks to the web solution, which has grown to accepting over half of sign-ups. Wolf&Whale instituted a regular meeting cadence that ensured tight collaboration. Customers can expect a timely and thorough partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am CEO of Shortcut, which delivers haircuts and wellness services to homes, offices and hotels across the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wolf&Whale?

Wolf&Whale originally designed our mobile interface, when we performed a massive internal update to services and our network of Pros. They more recently designed our web booking platform with its own distinct style from our mobile experience.

What were your goals for this project?

We wanted to expand our footprint on the web, while giving our website customers a booking platform that avoids an app download.

SOLUTION

How did you select this vendor?

We found Todd a couple years ago on AngelList, and we've had a great working relationship ever since. Definitely would hire again.

Describe the project in detail.

We provided a list of pages and screenshots that needed to be re-formatted for a different form factor, a web browser. With increased real estate, Todd helped us reduce down to the important factors, create a navigation flow that made sense, designed assets for each page, and converted them with Zeplin to a form that made coding easy.

What was the team composition?

We worked with Todd Torabi almost exclusively.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Web booking was very important, as it improved access to our platform, especially for those who signup from their workplace. Now close to half of our Office Event signups happen through the new web portal.

How effective was the workflow between your team and theirs?

We found a weekly meeting structure that made sure we were always in sync, but gave the company clearance to work with minimal overhead.

What did you find most impressive about this company?

The company works incredibly fast, with thorough questions, and great organization.

Are there any areas for improvement?

We were satisfied with the quality and timeliness of the project. Look forward to hiring W&W again for the next project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI for Drone Solution Apps

"We were extremely pleased with the results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Nov. 2018
Project summary: 

To revamp an outdated interface, Wolf&Whale completely redesigned the UI/UX of a drone solution's web and mobile apps. They engaged in user studies, persona development, and wireframes before implementation.

The Reviewer
 
11-50 Employees
 
Redwood City, California
Rick Pasetto
VP Engineering, Cape Productions, Inc.
 
Verified
The Review
Feedback summary: 

Wolf&Whale's work was critical in shaping the client's marketing strategy. All levels of management were more than pleased with their designs, and customer feedback was similarly great. Maintaining a "can-do" attitude throughout the engagement, their competent team was a pleasure to work with. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Cape provides an integrated drone solution that makes secure, cost-effective drone operations accessible to agencies and businesses of all sizes. My role is VP of Engineering, in charge of mobile and cloud software teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wolf&Whale?

A complete UI/UX redesign of our web application, as well as a redesign of our primary mobile app.

What were your goals for this project?

We had a very rudimentary web application user experience, and we needed to redesign it to be professional, more usable, and more useful for our customers.

SOLUTION

How did you select this vendor?

We were referred to Wolf&Whale by another colleague of mine.

Describe the project in detail.

The scope of the project was a complete redesign of the UI/UX of our web application. This included user studies, persona development, user experience architecture, design, art, mockups, wireframes, testing, implementation, and iteration.

My role was lead and coordinator of the activity (I mostly ran the meetings, and was the primary driver for the tasks and deliverables.). Todd (Wolf&Whale) produced the designs, answered questions, provided updates and ad-hoc changes to the design, and help with iterations as the deployment milestone got closer.

What was the team composition?

I'm not sure exactly how many folks at Wolf & Whale were involved, but Todd Torabi was the primary contact. On our side, we had a Product Manager, two engineers, a QA person, and myself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project was critical to Cape's go-to-market strategy. Our CEO loved the design and the feature set. It has been very well-received by customers and partners. We were extremely pleased with the results.

How effective was the workflow between your team and theirs?

Very effective. Todd was both reliable when it came to managing tasks and also flexible when it came to (sometimes late-breaking) changes to the design requirements. He was always available for communications, acted as "part of the team", and had an amazing "can-do" attitude that went a long way towards the project's success.

What did you find most impressive about this company?

I was impressed with Todd's flexibility and adaptability. We frequently had to change scope, features, and requirements along the way, and he took it all in stride.

Are there any areas for improvement?

I would have done a better job at task tracking. We used Trello for tracking tasks with Todd, but internally used JIRA. Keeping those in sync was a bit of a challenge.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand & Redesign for Automotive Publication

"Their forward-thinking design gave us a huge leap forward."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2015 - Jan. 2016
Project summary: 

Wolf&Whale handled a complete rebrand and website redesign. They created web layouts and design assets, migrated content, and launched the platform. 

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Director of Digital, Automotive Publication
 
Verified
The Review
Feedback summary: 

The redesign increased web and mobile traffic, boosted the number of subscribers, and decreased bounce rates while delivering an exceptional user experience. Wolf&Whale distinguished themselves with their sophisticated designs and clear, effective communication.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We're a leading classic car publication with over 2.5 million users. We produce high-quality video content and authentic editorial storytelling. I'm the director of digital product development, digital marketing, and social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wolf&Whale?

We hired them to for a rebrand and UX/UI overhaul of our website.

What were your goals for this project?

We wanted to revamp our layout to increase sharing and engagement, reduce our bounce rate, improve loading times, and deliver a good e-commerce experience. Since our audience expects high-quality content, and younger users are rapidly moving to mobile devices, responsive design was also a key part of the project.

SOLUTION

How did you select this vendor?

We selected them through an RFP. 

Describe the project in detail.

They completely overhauled our website and updated our brand. We explored several designs that kept our unique brand and values in mind. Our editorial regularly contains more than 25 photos per article, so the layout needed to deliver a smooth experience while emphasizing our renowned storytelling. They consulted on brand direction, completed all our design assets, and handled web development and content migration. 

What was the team composition?

Their team had a design director, UX designer, art director, and three web developers. They added more team members as the project scaled up. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have increased our overall web and mobile traffic, time on site, and number of newsletter subscribers, while reducing our bounce and exit rates. We also created a foundation for e-commerce revenue. We're still revered as one of the most effectively designed and differentiated automotive publications.

How effective was the workflow between your team and theirs?

Their communication was so strong that they felt like part of our team. We used Slack, JIRA, and InVision.

What did you find most impressive about this company?

Their founder, who is a business-minded designer, thoroughly understood our challenges. That's difficult to find. Their forward-thinking design gave us a huge leap forward.

Are there any areas for improvement?

No, we were satisfied with their deliverables.

5.0
Overall Score They're a great team.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was easy and accessible.
  • 5.0 Cost
    Value / within estimates
    The cost was worth it.
  • 5.0 Quality
    Service & deliverables
    They were innovative.
  • 5.0 NPS
    Willing to refer
    I have already referred to several friends to them.