Wolf&Whale is a senior-led design and strategy studio helping ambitious companies clarify their story, elevate their digital experience, and build the brand systems needed to grow with confidence.
Led by our Founder, Todd Torabi, our team partners with client leaders to systematically plan and build their branding and digital experiences, leveraging over a decade of experience launching projects for Apple, Goldman Sachs, Harvard, Optum, and Emirates Airlines.
Why Choose Wolf&Whale:
14+ Years Experience: Hundreds of client projects, shaping digital products, websites, and brand experiences for companies including Apple, Starbucks, Emirates, GoDaddy, Ninja, Travel + Leisure Co., Down Dog, and more
Built for High-Stakes Brand Moments: We help companies navigate moments when clarity matters most: repositioning, launching, refreshing, scaling, premiumizing, entering a new market, or transforming an outdated digital presence into something more useful, differentiated, and credible.
Clear, Collaborative Communication: You work directly with our Founder, Todd, and our team of senior creators who can think, make, explain, and adapt. We keep the process focused, collaborative, and transparent so teams can make smart decisions without unnecessary friction.
Trusted by Emerging Startups and Fortune 500 Brands: From founder-led companies to global organizations, we help teams create the clarity, craft, and momentum needed to stand out in competitive markets.
Our Core Services:
Website UX/UI Design
Mobile UX/UI Design
Digital Product / Software Design
Visual Identity & Brand Systems
Logo Design & Brand Guidelines
Brand Strategy & Positioning
Messaging & Narrative Development
Content Strategy
Motion & Video Storytelling
WordPress & Webflow Development
SEO & AI-Optimized Digital Presence
Our Core Industries
Professional Services & B2B Orgs
Finance, Fintech & Investment Firms
E-Commerce & Consumer Products
Technology, SaaS & Digital Platforms
Health, Wellness, & Mission-Led Orgs
Hospitality & Architecture
Min project size
$25,000+
Hourly rate
$100 - $149 / hr
Employees
10 - 49
Locations
Brooklyn, NY
Year founded
Founded 2014
Languages
Timezones
4 Languages that we service
English
Spanish
Italian
Persian
32 Timezones that we service
ACT
Australia Central Time (ACT)
AGT
Argentina Standard Time (AGT)
AKST
Alaska Standard Time (AKST)
ART
(Arabic) Egypt Standard Time (ART)
AET
Australia Eastern Time (AET)
BST
Bangladesh Standard Time (BST)
BET
Brazil Eastern Time (BET)
CAT
Central African Time (CAT)
CET
Central European Time (CET)
CNT
Canada Newfoundland Time (CNT)
CST
Central Standard Time (CST)
CTT
China Taiwan Time (CTT)
EAT
Eastern African Time (EAT)
EST
Eastern Standard Time (EST)
EET
Eastern European Time (EET)
GMT
Greenwich Mean Time (GMT)
HST
Hawaii Standard Time (HST)
IET
Indiana Eastern Standard Time (IET)
IST
India Standard Time (IST)
JST
Japan Standard Time (JST)
MET
Middle East Time (MET)
MIT
Midway Islands Time (MIT)
MST
Mountain Standard Time (MST)
NET
Near East Time (NET)
NST
New Zealand Standard Time (NST)
PNT
Phoenix Standard Time (PNT)
PRT
Puerto Rico and US Virgin Islands Time (PRT)
PST
Pacific Standard Time (PST)
PLT
Pakistan Lahore Time (PLT)
SST
Solomon Standard Time (SST)
UTC
Universal Coordinated Time (UTC)
VST
Vietnam Standard Time (VST)
1 Locations
Brooklyn , NY
No have been added yet...
Pricing Snapshot
Min. project size
$25,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
4.8
/5
What Clients Have Said
Wolf&Whale offers competitive pricing with project costs ranging from $12,000 to $200,000, depending on project scope and client size. Clients appreciate their value for cost and responsiveness, indicating strong project management and high-quality deliverables.
Clients value the involvement of senior talent, particularly Todd, in their projects. His expertise and hands-on approach contribute significantly to the quality and success of the deliverables.
Proficient in Handling Complex Projects
Wolf&Whale successfully manages complex projects, such as revamping intricate applications and integrating multiple features into a coherent user experience. Their expertise helps streamline processes and deliver high-quality results.
Highly Responsive and Communicative
Wolf&Whale maintains a high level of communication, ensuring that clients are kept informed throughout the project. Their proactive approach to communication helps maintain clarity and alignment.
Impressive Branding Expertise
The company excels in developing and executing branding strategies that resonate with clients’ visions. Their work often results in a stronger brand identity and improved market presence for their clients.
Minor Coordination Challenges
A minor issue noted was the coordination between different task tracking systems, which could be improved for better project management. However, this did not significantly impact the overall project success.
Positive Impact on Business Metrics
Engagements with Wolf&Whale have resulted in measurable improvements in business metrics such as increased traffic, higher conversion rates, and enhanced user engagement, demonstrating the effectiveness of their work.
"We appreciated Wolf & Whale’s excellent communication."
Sep 29, 2020
Venture Growth, Digital Consulting Company
Anonymous
Verified
Other industries
New York City, New York
11-50 Employees
Online Review
Verified
Wolf&Whale provided UI and UX design for a consulting company's website and email.
Wolf&Whale successfully applied the redesign concepts. The team showed great attention to detail, diligence, and flexibility throughout the project. They were able to react well to feedback and perform adjustments when needed.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the venture growth at a consulting company working with various digital brands.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
We worked with Wolf & Whale to optimize UX/UI for a DTC brand across website and email.
What were your goals for this project?
Optimize website UX/UI and apply already redesigned concepts to various pages across desktop and mobile.
SOLUTION
How did you select Wolf&Whale?
We appreciated Wolf & Whale’s attention to detail, diligence, and flexibility.
Describe the project in detail.
Direct to consumer brand looking to apply redesign concepts to various website pages across desktop and mobile.
What was the team composition?
N/A
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We started the project with a redesigned concept and a need for a competent designer to carry through the concepts throughout the website. As soon as Todd came on, he was able to bring value. He is able to take digest information quickly, and execute with detail. Highly recommend!
How effective was the workflow between your team and theirs?
Very effective- Todd always communicated expectations on deliverables and created thoughtful designs. He is thoughtful and reacts well to feedback when adjustments were needed.
What did you find most impressive about this company?
I appreciated Wolf & Whale’s excellent communication. Todd always took detailed notes during our design review sessions, was quick to follow up and check in to make sure we got what we needed, and delivered everything ahead of the deadline.
Are there any areas for improvement?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
UX Design & Mobile App Build for Email App
UX/UI Design
Less than $10,000
Jan. 2018 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Todd's visual design work has been out of this world."
Jul 6, 2020
Founder, Unbox
Ogi Kavazovic
Verified
Information technology
San Francisco, California
1-10 Employees
Online Review
Verified
Wolf&Whale is providing visual design and UX workflow assistance for an email app. They combined all the complex needed features into one UX.
Wolf&Whale's project is currently in the final stages of development but the initial user feedback has been very positive. They're easy to work with and remain very responsive. Proactive, they're helpful and are a tremendous thought partner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Founder of an email app.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
I needed visual design and UX workflow assistance for a complex app.
What were your goals for this project?
To build a high quality app capable of competing with gmail.
SOLUTION
How did you select this vendor?
Todd came highly recommended via my VC network
Describe the project in detail.
We were building a highly complex mobile app that is simultaneously a full-featured email client as well as a task mgmt tool all in one. The challenge was to combine all those features into a simple and delightful user experience.
What was the team composition?
One scrum team of front and back end developers all working remotely.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The project is still in final phases of development but the initial user feedback has been very positive.
How effective was the workflow between your team and theirs?
Todd is extremely easy to work with - he is always very response and follows up on every text/slack/email without fail. He also proactively reaches out when he doesn't hear from you which is very appreciated and helpful as well.
What did you find most impressive about this company?
Todd's visual design work has been out of this world - the app looks much nicer than I had hoped for (and I had high hopes). He's also been a tremendous thought partner on UX flow, pushing back on complexity and helping me streamline a feature-heavy app to something that felt simple and easy to use which was no easy task. Overall, Todd was an invaluable product design partner on this project.
Are there any areas for improvement?
Nothing significant
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-22 of
22 Reviews
Our Story
Led by Creative Director Todd Torabi, Wolf&Whale helps ambitious brands turn moments of change into clarity, momentum, and meaningful digital experiences. We shape the story, align the strategy, and build the brand systems, websites, and content that help companies move forward with confidence, distinction, and a stronger sense of who they are becoming. Our teams are senior, focused, and built around the work, pairing sharp thinking with hands-on craft from first conversation to final launch.
What Sets Us Apart
Direct Access to Senior Talent
You work directly with the people shaping the thinking and making the work. No bloated layers, no disconnected handoffs. Just a focused senior team built around your business, bringing sharp strategy, creative direction, and hands-on craft to every step.
Strategy That Becomes Real
We turn strategy into something people can see, feel, use, and remember. From positioning and messaging to websites, mobile apps, product flows, brand systems, and launch assets, we make the invisible parts of your business unmistakably clear.
Built for the Moment That Matters
A new launch. A brand repositioning. A website that no longer fits. A brand ready for its next chapter. We meet companies at moments when the stakes are higher, then shape the clarity, craft, and momentum to move them forward.
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