Wolf&Whale is a senior-led design and strategy studio helping ambitious companies clarify their story, elevate their digital experience, and build the brand systems needed to grow with confidence.
Led by our Founder, Todd Torabi, our team partners with client leaders to systematically plan and build their branding and digital experiences, leveraging over a decade of experience launching projects for Apple, Goldman Sachs, Harvard, Optum, and Emirates Airlines.
Why Choose Wolf&Whale:
14+ Years Experience: Hundreds of client projects, shaping digital products, websites, and brand experiences for companies including Apple, Starbucks, Emirates, GoDaddy, Ninja, Travel + Leisure Co., Down Dog, and more
Built for High-Stakes Brand Moments: We help companies navigate moments when clarity matters most: repositioning, launching, refreshing, scaling, premiumizing, entering a new market, or transforming an outdated digital presence into something more useful, differentiated, and credible.
Clear, Collaborative Communication: You work directly with our Founder, Todd, and our team of senior creators who can think, make, explain, and adapt. We keep the process focused, collaborative, and transparent so teams can make smart decisions without unnecessary friction.
Trusted by Emerging Startups and Fortune 500 Brands: From founder-led companies to global organizations, we help teams create the clarity, craft, and momentum needed to stand out in competitive markets.
Wolf&Whale offers good value for cost, with project investments ranging from $12,000 to $200,000. Clients appreciate their flexibility, attention to detail, and strong project management, often praising their responsiveness and ability to meet tight deadlines.
Wolf&Whale demonstrates flexibility in adapting to client needs and providing tailored solutions. Their ability to adjust designs and strategies based on client feedback and project demands is a key strength noted in reviews.
Positive Client Outcomes
Multiple clients report positive outcomes from their collaborations with Wolf&Whale, including increased traffic, higher engagement, and improved brand perception. Their work often leads to tangible business improvements.
Strong Client Collaboration
Wolf&Whale's collaborative approach is highlighted across reviews. They engage clients throughout the process, welcoming input and refining designs based on feedback, resulting in products that align closely with client visions and goals.
Expertise in UX/UI
Wolf&Whale's expertise in UX/UI design is a recurring theme in reviews. Clients commend their ability to enhance user experiences through thoughtful and effective design, leading to improved user engagement and satisfaction.
Innovative and Forward-Thinking
The company is recognized for their innovative approach, often providing fresh perspectives and creative solutions that help clients achieve their business objectives. Their forward-thinking design strategies have been pivotal in client success.
Minimal Areas for Improvement
While most reviews are overwhelmingly positive, a few clients noted minor areas for improvement, such as better task tracking or more in-person collaboration opportunities. However, these do not significantly impact overall client satisfaction.
"We think their work has helped us reach a wider audience and seem more credible."
Mar 24, 2026
Analyst, Asset Management Firm
Anonymous
Verified
Financial services
New York, United States
11-50 Employees
Online Review
Verified
Wolf&Whale has helped an asset management firm develop new brand guidelines. The team has designed and built specific pages for the client's website and is currently expanding them.
Wolf&Whale's work has helped the client improve their online presence, share information easily, reach a wider audience, and appear more credible. The team is great at project management, following up often, and responding quickly. They're also flexible and accommodating.
BACKGROUND
Introduce your business and what you do there.
We are a global asset manager dedicated to delivering superior investment performance across a range of alternative credit strategies.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Wolf&Whale?
We needed help developing our brand identity to make it more ownable for us as a company. We also needed to design, build, and develop our website.
SOLUTION
What was the scope of their involvement?
Wolf&Whale has helped us build and develop completely new brand guidelines. The team has brought our vision to life through their design work. Wolf&Whale has also designed and built specific pages on our website, including ETF fund pages and an ETF overview. The team is currently working on the rest of the website.
What is the team composition?
We’ve worked with 2–5 teammates from Wolf&Whale.
How did you come to work with Wolf&Whale?
We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, and we liked their work on their website.
How much have you invested with them?
The investment is confidential.
What is the status of this engagement?
We started working together in April 2025, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The data-heavy and regulated pages Wolf&Whale has built have helped us have a better online presence and get information out easily. We think their work has helped us reach a wider audience and seem more credible.
How did Wolf&Whale perform from a project management standpoint?
Wolf&Whale is great at project management. They follow up often and respond very fast. We communicate through virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
Wolf&Whale is lovely to work with and very flexible and accommodating with our various requests. Their attention to detail, responsiveness, and hard work is impressive for a smaller team.
Are there any areas they could improve?
There’s nothing they need to improve.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website & UI/UX Design Services for Hospitality Design Firm
UX/UI DesignWeb DesignWeb Development
$10,000 to $49,999
Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were always quick to come up with options and new ideas when we were not quite aligned on solutions."
Feb 4, 2021
CCO, Hospitality Design Firm
Anonymous
Verified
Hospitality & leisure
New York City, New York
51-200 Employees
Online Review
Verified
Wolf&Whale provides web and UI/UX design services for a hospitality design firm. The team is creating a new website that showcases the firm's portfolio of work and provides a unique experience for visitors.
Although the website isn't live yet, the client is deeply impressed with it. They're happy with Wolf&Whale's workflow, describing the team as good at listening and taking feedback. They're easy to work with and collaborative, coming up with new ideas and solutions that further help the partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CCO at a global hospitality design firm based in New York. We specialize in boutique design experiences across multiple sectors, from hotels, restaurants, and bars to residential and commercial spaces. We have four offices across the globe and employ 200 staff.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
We hired Wolf&Whale to help us rethink and reposition our online experience. We have an award winning portfolio of work, but suffer from an outdated site. W&W were brought on to help create a new image and structure for the experience, opening up the rich legacy of our work to visitors seeking to learn more about us.
What were your goals for this project?
We wanted to achieve a fresh new look, in synch with our core company values. We wanted to open up our rich portfolio of award winning projects to visitors and add layers of depth to the site which would allow users to explore and learn more about our work. We wanted to convey more on the company culture and core values. And better tell the story of who we are.
SOLUTION
How did you select Wolf&Whale?
They were shortlisted through an RFP process
Describe the project in detail.
The initial process involved conceptual direction generated in part by W&W and ourselves, as well as a new structure for the site. After this we moved into prototyping look and feel and subsequently roll out across all sections of the site. This was an exciting process as it lead to a very collaborative effort and a lot of iterative fine-tuning to get to the final product.
What was the team composition?
W&W came to us with a core team of designers and developers. We always had the Project Lead and Director on all calls, and then as design advanced, they began to involve developers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We are not yet live, but the site is living up to all our initial aspirations...
How effective was the workflow between your team and theirs?
We had a very iterative process, and W&W were very good at listening and taking feedback. We found their collaborative nature very successful and found them very easy to work with.
What did you find most impressive about this company?
We appreciated their responsiveness and collaborative spirit. They were always quick to come up with options and new ideas when we were not quite aligned on solutions.
Are there any areas for improvement?
We are overall very satisfied with the work they produced
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
App and Web Booking for Haircut Service
UX/UI Design
$10,000 to $49,999
Sep. - Nov. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"The company works incredibly fast, with thorough questions, and great organization."
Jan 22, 2020
CEO, Shortcut
John Meurer Jr.
Verified
Hospitality & leisure
Boulder, Colorado
1-10 Employees
Online Review
Verified
After redesigning a mobile app, Wolf&Whale developed a website with a unique interface that enables customers to book appointments without downloading a mobile app.
End-customer access was greatly increased thanks to the web solution, which has grown to accepting over half of sign-ups. Wolf&Whale instituted a regular meeting cadence that ensured tight collaboration. Customers can expect a timely and thorough partner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am CEO of Shortcut, which delivers haircuts and wellness services to homes, offices and hotels across the United States.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
Wolf&Whale originally designed our mobile interface, when we performed a massive internal update to services and our network of Pros. They more recently designed our web booking platform with its own distinct style from our mobile experience.
What were your goals for this project?
We wanted to expand our footprint on the web, while giving our website customers a booking platform that avoids an app download.
SOLUTION
How did you select this vendor?
We found Todd a couple years ago on AngelList, and we've had a great working relationship ever since. Definitely would hire again.
Describe the project in detail.
We provided a list of pages and screenshots that needed to be re-formatted for a different form factor, a web browser. With increased real estate, Todd helped us reduce down to the important factors, create a navigation flow that made sense, designed assets for each page, and converted them with Zeplin to a form that made coding easy.
What was the team composition?
We worked with Todd Torabi almost exclusively.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Web booking was very important, as it improved access to our platform, especially for those who signup from their workplace. Now close to half of our Office Event signups happen through the new web portal.
How effective was the workflow between your team and theirs?
We found a weekly meeting structure that made sure we were always in sync, but gave the company clearance to work with minimal overhead.
What did you find most impressive about this company?
The company works incredibly fast, with thorough questions, and great organization.
Are there any areas for improvement?
We were satisfied with the quality and timeliness of the project. Look forward to hiring W&W again for the next project.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
UX/UI for Drone Solution Apps
UX/UI Design
$10,000 to $49,999
Apr. - Nov. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were extremely pleased with the results."
Dec 23, 2019
VP Engineering, Cape Productions, Inc.
Rick Pasetto
Verified
Other industries
Redwood City, California
11-50 Employees
Online Review
Verified
To revamp an outdated interface, Wolf&Whale completely redesigned the UI/UX of a drone solution's web and mobile apps. They engaged in user studies, persona development, and wireframes before implementation.
Wolf&Whale's work was critical in shaping the client's marketing strategy. All levels of management were more than pleased with their designs, and customer feedback was similarly great. Maintaining a "can-do" attitude throughout the engagement, their competent team was a pleasure to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Cape provides an integrated drone solution that makes secure, cost-effective drone operations accessible to agencies and businesses of all sizes. My role is VP of Engineering, in charge of mobile and cloud software teams.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
A complete UI/UX redesign of our web application, as well as a redesign of our primary mobile app.
What were your goals for this project?
We had a very rudimentary web application user experience, and we needed to redesign it to be professional, more usable, and more useful for our customers.
SOLUTION
How did you select this vendor?
We were referred to Wolf&Whale by another colleague of mine.
Describe the project in detail.
The scope of the project was a complete redesign of the UI/UX of our web application. This included user studies, persona development, user experience architecture, design, art, mockups, wireframes, testing, implementation, and iteration.
My role was lead and coordinator of the activity (I mostly ran the meetings, and was the primary driver for the tasks and deliverables.). Todd (Wolf&Whale) produced the designs, answered questions, provided updates and ad-hoc changes to the design, and help with iterations as the deployment milestone got closer.
What was the team composition?
I'm not sure exactly how many folks at Wolf & Whale were involved, but Todd Torabi was the primary contact. On our side, we had a Product Manager, two engineers, a QA person, and myself.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
This project was critical to Cape's go-to-market strategy. Our CEO loved the design and the feature set. It has been very well-received by customers and partners. We were extremely pleased with the results.
How effective was the workflow between your team and theirs?
Very effective. Todd was both reliable when it came to managing tasks and also flexible when it came to (sometimes late-breaking) changes to the design requirements. He was always available for communications, acted as "part of the team", and had an amazing "can-do" attitude that went a long way towards the project's success.
What did you find most impressive about this company?
I was impressed with Todd's flexibility and adaptability. We frequently had to change scope, features, and requirements along the way, and he took it all in stride.
Are there any areas for improvement?
I would have done a better job at task tracking. We used Trello for tracking tasks with Todd, but internally used JIRA. Keeping those in sync was a bit of a challenge.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Rebrand & Redesign for Automotive Publication
UX/UI Design
$50,000 to $199,999
Mar. 2015 - Jan. 2016
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their forward-thinking design gave us a huge leap forward."
Jun 18, 2019
Director of Digital, Automotive Publication
Anonymous
Verified
Media
Los Angeles, California
11-50 Employees
Online Review
Verified
Wolf&Whale handled a complete rebrand and website redesign. They created web layouts and design assets, migrated content, and launched the platform.
The redesign increased web and mobile traffic, boosted the number of subscribers, and decreased bounce rates while delivering an exceptional user experience. Wolf&Whale distinguished themselves with their sophisticated designs and clear, effective communication.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We're a leading classic car publication with over 2.5 million users. We produce high-quality video content and authentic editorial storytelling. I'm the director of digital product development, digital marketing, and social media.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
We hired them to for a rebrand and UX/UI overhaul of our website.
What were your goals for this project?
We wanted to revamp our layout to increase sharing and engagement, reduce our bounce rate, improve loading times, and deliver a good e-commerce experience. Since our audience expects high-quality content, and younger users are rapidly moving to mobile devices, responsive design was also a key part of the project.
SOLUTION
How did you select this vendor?
We selected them through an RFP.
Describe the project in detail.
They completely overhauled our website and updated our brand. We explored several designs that kept our unique brand and values in mind. Our editorial regularly contains more than 25 photos per article, so the layout needed to deliver a smooth experience while emphasizing our renowned storytelling. They consulted on brand direction, completed all our design assets, and handled web development and content migration.
What was the team composition?
Their team had a design director, UX designer, art director, and three web developers. They added more team members as the project scaled up.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have increased our overall web and mobile traffic, time on site, and number of newsletter subscribers, while reducing our bounce and exit rates. We also created a foundation for e-commerce revenue. We're still revered as one of the most effectively designed and differentiated automotive publications.
How effective was the workflow between your team and theirs?
Their communication was so strong that they felt like part of our team. We used Slack, JIRA, and InVision.
What did you find most impressive about this company?
Their founder, who is a business-minded designer, thoroughly understood our challenges. That's difficult to find. Their forward-thinking design gave us a huge leap forward.
Are there any areas for improvement?
No, we were satisfied with their deliverables.
RATINGS
5.0
"They're a great team."
Quality
5.0
Service & Deliverables
"They were innovative."
Schedule
5.0
On time / deadlines
"Everything was easy and accessible."
Cost
5.0
Value / within estimates
"The cost was worth it."
Willing to Refer
5.0
NPS
"I have already referred to several friends to them.
Website Rebrand & UI/UX Redesign for Financial Services Co
BrandingUX/UI DesignWeb Design
UX Strategy
+1
$50,000 to $199,999
Sep. - Nov. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They executed verbatim. No divergence at all."
Nov 22, 2024
Senior Business Analyst, Financial Services Co
Christopher Garcia
Verified
Financial services
New York City, New York
11-50 Employees
Online Review
Verified
Wolf&Whale rebranded and revamped the UI/UX design of a financial services company's utility website. The team reorganized functionalities and redesigned the website's visible elements and flow for better UX.
Wolf&Whale adhered to the established milestones and delivered the project on time despite the short timeline. They communicated promptly via virtual meetings, email, and messaging apps. Ultimately, the service provider's ability to follow instructions accurately was a hallmark of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Business Analyst of a financial services company
Describe what your company does in a single sentence.
We help create utilities for mid sized banks
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Wolf&Whale to accomplish?
Total Revamp of the UI/UX of a utility website we had built for a client
SOLUTION
How did you find Wolf&Whale?
Referral
Why did you select Wolf&Whale over others?
High ratings
Great culture fit
Referred to me
Describe the scope of work in detail. Please include a summary of key deliverables.
take existing functionality and reorganize into an efficient user experience
Total rebrand and redesign of the visible elements and flow of the existing website
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Very short timeline
Milestones and visual guides were established very quickly
Milestones were adhered to despite very short timeline
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Delivery on time
Very prompt with responses/timelines
What was your primary form of communication with Wolf&Whale?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They executed verbatim. No divergence at all
Are there any areas for improvement or something Wolf&Whale could have done differently?
-
RATINGS
5.0
"Looking forward to our next project with Todd and Team"
Quality
5.0
Service & Deliverables
"Excellent quality referential artifacts - We ended up with a beautiful site"
Schedule
5.0
On time / deadlines
"We had a short deadline, and they still managed to get ahead of it"
Cost
5.0
Value / within estimates
"Very much worth their pricing"
Willing to Refer
5.0
NPS
"Excellent quality service
One-Page Website Dev for Consulting Company
UX/UI Design
$10,000 to $49,999
February 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.0
"They were highly communicative and delivered excellent results."
Apr 27, 2023
Talent Solutions Senior Manager, Consulting Company
Anonymous
Verified
Other industries
Los Angeles, California
51-200 Employees
Online Review
Verified
A consulting company hired Wolf&Whale to develop the UX design of an internal one-page website for a third party.
Wolf&Whale successfully developed the one-page website, pleasing the client. The team delivered the product on time and produced excellent results. Their resources were also communicative. Overall, the project was truly successful.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Talent Solutions Sr Manger of a consulting company
Describe what your company does in a single sentence.
Marketplace of Independent Consultants for Fortune 1000 companies
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Wolf&Whale to accomplish?
Develop UX Design for internal one pager at Large Pharma Company
SOLUTION
How did you find Wolf&Whale?
Online Search
Why did you select Wolf&Whale over others?
High ratings
Good value for cost
What was the size of Wolf&Whale’s team?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Develope UX design for internal one-pager at large pharma
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Completed one-pager
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Delivered on time. They were highly communicative and delivered excellent results.
What was your primary form of communication with Wolf&Whale?
Email
Messaging App
What did you find most impressive or unique about this company?
High Value, easy to work with, excellent results
Are there any areas for improvement or something Wolf&Whale could have done differently?
none.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
Web Design for Insurance Company
Web Design
$50,000 to $199,999
Aug. 2020 - Ongoing
4.5
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"I am impressed with their willingness and readiness to help at moment's notice."
Apr 28, 2021
Design Lead, Insurance Company
Anonymous
Financial services
New York City, New York
11-50 Employees
Online Review
Wolf&Whale is supporting a website redesign for an insurance company. The team is tasked with modernizing the site's user experience and providing design strategies, content, and design support.
The redesigned website has earned positive feedback from its visitors and internal stakeholders. Wolf&Whale communicates effectively, ensuring a smooth and efficient workflow. Their commitment to providing top-notch design support allows for a long-term partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Currently a Design Lead for an insurance company based in New York City.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
Wolf & Whale was able to provide us with on going design support as well as designing and defining new products/services.
What were your goals for this project?
Our products and services are meant to empower individuals with access to their own insurance.
SOLUTION
How did you select Wolf&Whale?
Wolf & Whale came highly recommended and their reputation as being highly creative and dependable.
Describe the project in detail.
We needed a website redesign for one of our services which was archaic. Prior to development, Wolf & Whale had to scope the design timeline, define the product and modernize the user experience. They were able to provide a design strategy, content creation and on going design support.
What was the team composition?
Wolf & Whale had a team in place that provided copy, research and design.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Stakeholders were pleased with the new redesign and users were now able to use the platform efficiently.
How effective was the workflow between your team and theirs?
I personally did not sense or detect any mismanagement of the product and processes.
What did you find most impressive about this company?
I am impressed with their willingness and readiness to help at moment's notice. I always appreciate their ability to ask for things that they need or ask good questions.
Are there any areas for improvement?
Nothing at this time.
RATINGS
4.5
"I personally believe in perfection, but Wolf & Whale comes close."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Website Development for Banking Startup
Web Development
$10,000 to $49,999
May - Sep. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their professionalism & quality of execution is impressive."
Nov 25, 2020
Advisor, Aeldra
Jason Mikula
Financial services
Palo Alto, California
1-10 Employees
Online Review
A banking startup partnered with Wolf&Whale in order to provide their business with branding services and enhance their pre-launch website.
Thanks to the efforts of the Wolf&Whale team, the company was able to get a sophisticated digital experience that appeals to partners, early adopters, and investors. The company appreciated the team's responsiveness and professionalism throughout the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Startup focused on providing US-based banking services to international/transnational from India
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale, and what were your goals?
Enhance pre-launch website, brand identity
SOLUTION
How did you select Wolf&Whale and what were the deciding factors?
Reputation for highly skilled, quality work in the sector
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Scope included a website design, art direction revamp, credit card (Mastercard) design, social media assets, and on-going design consulting as the team gained momentum towards launch.
How many people from the vendor's team worked with you, and what were their positions?
Team consisted of a Director and 2 Designers.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Core outcome ended up being a sophisticated digital experience that targeted core audience segments, helped achieve partnerships, attract early adopters, and establish a vision to investors.
Describe their project management style, including communication tools and timelines.
Responsive across communications channels; always quick to turn around work, meet deadlines, and adjust to shifting priorities.
What did you find most impressive or unique about this company?
Their professionalism & quality of execution is impressive.
Are there any areas for improvement or something they could have done differently?
No, N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"Excellent value for cost"
Willing to Refer
5.0
NPS
User Testing for Entertainment Studio & Platform
UX/UI Design
Less than $10,000
Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Their quality of work with a very professional and easy-to-work-with team are impressive."
Nov 24, 2020
Head of Product, Serial Box
Anonymous
Verified
Media
New York City, New York
11-50 Employees
Online Review
Verified
Wolf&Whale provides ongoing user testing for an entertainment studio and platform. The team's goal is to help validate pricing, user benefits, messaging, landing pages, and more of the upcoming feature.
Wolf&Whale was able to deliver all the projects for the client. Their workflow is super effective. The team's service is one of the best values for the money out there.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Head of Product at Serial Box, a studio and platform that focuses on sci-fi, fantasy, and horror fiction for diehard fans.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Wolf&Whale?
User testing
What were your goals for this project?
Validate pricing, user benefits, messaging, landing pages, and more for an upcoming feature.
SOLUTION
How did you select Wolf&Whale?
Wolf&Whale has a strong background in user testing and MVP validation.
Describe the project in detail.
We validated pricing, user benefits, messaging, landing pages, and more for an upcoming feature through user surveys and 1-on-1 interviews.
What was the team composition?
Todd: Lead Tim: Support
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The team analyzed and presented pricing, user benefits, messaging, landing page insights from qual/quant user surveys and 1-on-1 interviews.
How effective was the workflow between your team and theirs?
Super effective!
What did you find most impressive about this company?
Quality work with a very professional and easy-to-work-with team.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
"There are more affordable options, but they are one of the best values for the money out there."
Willing to Refer
5.0
NPS
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22 Reviews
Our Story
Led by Creative Director Todd Torabi, Wolf&Whale helps ambitious brands turn moments of change into clarity, momentum, and meaningful digital experiences. We shape the story, align the strategy, and build the brand systems, websites, and content that help companies move forward with confidence, distinction, and a stronger sense of who they are becoming. Our teams are senior, focused, and built around the work, pairing sharp thinking with hands-on craft from first conversation to final launch.
What Sets Us Apart
Direct Access to Senior Talent
You work directly with the people shaping the thinking and making the work. No bloated layers, no disconnected handoffs. Just a focused senior team built around your business, bringing sharp strategy, creative direction, and hands-on craft to every step.
Strategy That Becomes Real
We turn strategy into something people can see, feel, use, and remember. From positioning and messaging to websites, mobile apps, product flows, brand systems, and launch assets, we make the invisible parts of your business unmistakably clear.
Built for the Moment That Matters
A new launch. A brand repositioning. A website that no longer fits. A brand ready for its next chapter. We meet companies at moments when the stakes are higher, then shape the clarity, craft, and momentum to move them forward.
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