Brand Stories That Win More Best-Fit Buyers

If your own team struggles to explain what makes you different, your story is hurting your growth.

More than 300 brands have engaged Woden to craft a StoryKernel that clarifies their value, differentiates from competitors, and aligns their team behind one story.

Min project size
$10,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Philadelphia, PA
Year founded
Founded 2014

Service Lines

Branding: 85%
Marketing Strategy: 15%

Select Focus Area

Branding Focus

Brand messaging: 50%
Brand strategy: 50%

Industries

Information technology: 30%
Manufacturing: 30%
Business services: 25%
Other industries: 15%

Clients

Midmarket ($10M - $1B): 65%
Small Business (<$10M): 35%

Branding Marketing Strategy Brand messaging Brand strategy

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate Undisclosed

Rating for cost 4.8 /5

What Clients Have Said

Woden provides good value for cost, with project investments typically ranging from $20,000 to $70,000. Clients appreciate their structured, effective processes and timely deliverables, which enhance brand storytelling and marketing strategies, leading to improved alignment and clarity.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 53 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Woden Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.8
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

Responsive and Adaptable

Clients commend Woden's responsiveness and flexibility in addressing feedback and adapting to client needs. Their willingness to engage in collaborative processes and make necessary adjustments enhances the overall client experience.
Potential for More Industry-Specific Insights

Some clients noted that while Woden's storytelling approach is effective, there is room for incorporating more industry-specific insights and examples. Tailoring narratives to specific industry contexts could further enhance the relevance and impact of their work.
Comprehensive Brand Guides

Woden provides detailed brand guides and story kernels that serve as valuable resources for clients. These guides offer actionable insights and strategic frameworks that clients can use across various marketing and communication channels.
Effective Brand Positioning

Woden's work in brand positioning has helped clients differentiate themselves in competitive markets. By identifying core differentiators and creating strategic narratives, they enable clients to stand out and communicate their value effectively.
High Client Satisfaction and Value

Overall, clients express high satisfaction with Woden's services, citing the value and impact of their work on brand identity and market positioning. Their expertise in storytelling and strategic branding is highly regarded across various sectors.
Proficient in Brand Storytelling

Woden excels in crafting compelling brand stories and narratives, helping clients clarify their market position and communicate their unique value propositions. Their storytelling approach resonates well with clients across various industries, enhancing brand identity and customer engagement.

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Woden Reviews

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Branding Content Marketing Marketing Strategy
Brand messaging Brand strategy Product branding Corporate identity
Confidential
Jan. - May 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Woden was very relatable and had deep knowledge."

May 22, 2025

CEO, Fundingo

Henry Abenaim

Other industries
Los Angeles, California
11-50 Employees
Online Review
Verified

Woden provided branding services for a loan management software company. The team refined the client's brand narrative and positioning through messaging and storytelling.

Woden's work helped the client sharpen their messaging and how they communicated their solutions. The team demonstrated deep knowledge and relatable communication through virtual meetings and email updates. Woden completed the project on time and within budget and was responsive to needs.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Fundingo

Describe what your company does in a single sentence.

Loan management software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Messaging
Positioning
Storytelling

SOLUTION

How did you find Woden?

Other

Why did you select Woden over others?

Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden played a pivotal role in refining our brand narrative and positioning. Ed and Alicia led the strategic storytelling process, helping us uncover and articulate FUNDINGO’s core identity, differentiators, and customer promise in a way that resonates with our target audience. His work helped us sharpen how we talk about the problem we solve and why our solution matters.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clarity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time and within budget, highly responsive

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Woden was very relatable and had deep knowledge.

Are there any areas for improvement or something Woden could have done differently?

None

RATINGS

5.0

Branding Marketing Strategy
Brand messaging Brand strategy
Confidential
Nov. 2024 - Apr. 2025

4.5

Quality: 4.5

Schedule: 4.0

Cost: 4.0

Willing to Refer: 4.5

"We were impressed with how they utilized their proprietary framework to organize, align, and relay our brand."

May 2, 2025

VP of Marketing, Industrial Company

Anonymous

Other industries
Boston, Massachusetts
11-50 Employees
Online Review
Verified

Woden provided branding services for an industrial company. The team created a corporate brand identity and a comprehensive framework for positioning and messaging the company's value in the marketplace.

Woden successfully delivered the brand identity and the framework for messaging the company's value in the marketplace. The team utilized their proprietary framework to organize, align, and relay the company's brand. Woden also provided weekly check-ins and face-to-face reports.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of an other industry company

Describe what your company does in a single sentence.

We are an industrial

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Revise Corporate Messaging
Provide a framework for sales and marketing conversations

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

Pricing fit our budget
Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Review competitors, interview staff and customers, create corporate brand identity, offer a framework for differentiating us from others in the marketplace.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In office delivery of brand identity, final delivery of a comprehensive framework for positioning and messaging our corporate value in the marketplace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly check ins, online meetings and interviews, larger milestone delivery included in office, face-to-face reporting and then final digital document.

What was your primary form of communication with Woden?

In-Person Meeting
Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with how they utilized their proprietary framework to organize, align, and relay our corporate brand, our value according to our customers, and a means to frame sales and marketing activity through a funnel.

Are there any areas for improvement or something Woden could have done differently?

Suggested areas for improvement include the last month of the engagement. This could have been more dydactic and less theortical. That would have made for an easier ramp and increased likelihood for continued engagement.

RATINGS

4.5

Branding Business Consulting Marketing Strategy
Business Transformation Consulting Management Consulting Brand messaging Brand strategy Product branding
$10,000 to $49,999
Jan. 2024 - Ongoing

5.0

Quality: 4.5

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"We're impressed with their creative insight and willingness to immerse themselves in our business."

Jan 10, 2025

VP Sales, Logistics Company

Kevin Ledversis

Other industries
Amesbury, Massachusetts
11-50 Employees
Online Review

Woden works with a logistics company to support their rebranding efforts. They've reframed their company narrative and developed a rebranded company story with new branding tools.

Woden has successfully delivered a rebranded story in print and digital form, a new narrative, social content, and an aligned strategy with the storyline. The team provides continuous feedback and delivers on time. Their creative insight and collaborative approach are key elements of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the VP Sales

Describe what your company does in a single sentence.

Mobile Powered Workstations that mobilize warehouse workers and reduce wasted steps = We are the Human Element of Automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Uncover New Story Line
Help Re-Brand Us
Refine Message - Tools - Content

SOLUTION

How did you find Woden?

Online Search
Other

Why did you select Woden over others?

Good value for cost

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden helped us uncover, define, reframe our company narrative through a detailed process involving feedback from customers, employees, resellers, partners, consultants. They did research, shared results, created rough drafts, edited, and refined until the final package was delivered in the form of a rebranded company story with tools that tie into an overarching strategy/theme.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A rebranded story in print and digital form

A new narrative

Social Content

Creative Idea Generation

An aligned strategy with the storyline

Continuous feedback/Guidance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very detailed and regular meetings kept things on pace

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their creative insight and willingness to immerse themselves in our business. Collaberating and offering guidance. Truly a partner. Not a transactional mindset.

Are there any areas for improvement or something Woden could have done differently?

There was some turnover which can't be avoided. Perhaps a written outline prior to meetings - what are doing, where are we , where we going.

RATINGS

5.0

Branding Marketing Strategy
$10,000 to $49,999
Nov. 2023 - Apr. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were impressed with their insights about our positioning in the American market."

Oct 2, 2024

CEO, Nextly

Thiers Santos

Other industries
Brazil
51-200 Employees
Online Review
Verified

Woden provided branding services for a software development company. The team helped the client establish a strong positioning in the US market and crafted a narrative that resonated with their target audience.

Woden successfully delivered a documentation containing information about the client's services and the story built around them. The team delivered on time and kept the client updated on the project's progress. They were also very insightful, which the client greatly appreciated.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Nextly

Describe what your company does in a single sentence.

We are a full-cycle software development company operating in the international market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Positioning in the USA market.
Storytelling for our leads.

SOLUTION

How did you find Woden?

Online Search
Clutch Site

Why did you select Woden over others?

Expertise in the USA market

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden assisted us in positioning ourselves in the American market and collaborated with us to capture the essence of our services and differentiators in the software development field. Together, we crafted a narrative to resonate with our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Documentation containing information about our services and the story built around them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the items were delivered on time, and they kept us updated on the progress.

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their insights about our positioning in the American market.

Are there any areas for improvement or something Woden could have done differently?

I would not have any suggestions for improvements at this time.

RATINGS

5.0

Branding Marketing Strategy
Corporate identity
$10,000 to $49,999
Jan. - June 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They did a great job."

Jun 27, 2024

Founder & CEO, Uruk Project Management

Mounir Ajam

Other industries
Houston, Texas
1-10 Employees
Online Review
Verified

Looking to enhance their brand, a consulting company hired Woden to provide branding services. The team helped the client establish their brand image and story.

To the client's delight, all deliverables were completed on time. Woden broke down the project into three phases, enabling them to execute each task effectively. Moreover, they held regular meetings to ensure everyone stayed in sync and were flexible in terms of making changes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Uruk Project Management

Describe what your company does in a single sentence.

We building project management and productivity enhancement digital solution (SaaS Product)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Enhance our brand
Establish our story

SOLUTION

How did you find Woden?

they reach out to us

Why did you select Woden over others?

Good value for cost
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helping us with developing our brand image and story guide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was in three phases and there were meetings and deliverables at every phase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, excellent

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their leader has been through and share some of our pain points
They listened and learned
Flexible to make changes where there were errors in understanding

Are there any areas for improvement or something Woden could have done differently?

For what we agreed to - they did a great job.

RATINGS

5.0

Branding Marketing Strategy
Brand messaging Brand strategy Corporate identity
Confidential
July - Sep. 2023

4.0

Quality: 4.5

Schedule: 4.0

Cost: 4.0

Willing to Refer: 4.5

"I loved how the intellectual core was translated into clear tactical work."

Jun 26, 2024

Co-Founder & CEO, Natural Carbon Removal Company

Anonymous

Other industries
Chicago, Illinois
1-10 Employees
Online Review
Verified

Woden provided branding services for a natural carbon removal company. Woden was responsible for assessing the client's core narrative and crafting a structured version of it.

Woden took the time to create meaningful collateral materials that displayed a clear and confident understanding of the client's value proposition. The team translated the client's intellectual core into clear tactical work. Woden met deadlines and was responsive via email and virtual meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-founder & CEO of a natural carbon removal company.

Describe what your company does in a single sentence.

Site, design, and commercialize natural carbon removal

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Create core narrative

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

Great culture fit
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Woden to assess our core narrative and craft a clearly structured version that resonates with customers and suppliers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Woden took the time to create meaningful collateral that displayed clear and confident understanding of the value prop we bring to market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and on time

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

I loved how the intellectual core was translated into clear tactical work.

Are there any areas for improvement or something Woden could have done differently?

It was a great experience

RATINGS

4.0

Branding Market Research Marketing Strategy
Less than $10,000
Jan. - May 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their response times were almost immediate."

May 17, 2024

Executive, Grower's Secret

Anonymous

Other industries
Antioch, California
11-50 Employees
Online Review
Verified

Woden assisted an organic fertilizer company in updating their marketing strategy and developing their brand messaging and awareness. This included conducting market research and carrying out a customer survey.

Woden provided a highly detailed guide with clear guidelines and shared their mission statement and brand pillars with the client. The team effectively managed the client's expectations, ensured prompt response times, and demonstrated remarkable adaptability throughout the engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive at Grower's Secret

Describe what your company does in a single sentence.

Organic fertilizer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Support updating our marketing strategy

SOLUTION

How did you find Woden?

Repeat customer

Why did you select Woden over others?

High ratings
Great culture fit
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Woden team conducted market research, customer survey's and internal feedback to first understand our needs. Using this info, they helped us develop messaging around branding and awareness outreach to properly tell our companies "story".

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final deliverable was in the form of a highly detailed guide, the story kernal. Upon internal review, we measured and will continue to rate it's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they provided clear guidelines on our deliverables and managed expectations throughout the enitre process. Their response times were almost immediate.

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Although they do not commonly work in our industry, they did a great job of adapting to the situational needs.

Are there any areas for improvement or something Woden could have done differently?

For those who have not used their services before, show a clear example of the final deliverable earlier in engagement. It was great for them to share their mission statement and brand pillars.

RATINGS

5.0

Business Consulting Marketing Strategy
$10,000 to $49,999
Jan. 2023 - June 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Woden had an artistic approach that was grounded in transparent processes with measurable outcomes."

May 10, 2024

Founder, The Copper Key

Michael Duddie

Other industries
Los Angeles, California
51-200 Employees
Online Review
Verified

Woden has been hired by a catering company to refocus their brand story. The team has assisted the client in having a deep understanding of who their end customers are.

Woden's work has provided a clear message and vision for the client that can be shared by their organization. The team has consistently delivered tasks on time, demonstrated flexibility to the client's changing schedule, and displayed an artistic approach that was grounded in transparent processes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of The Copper Key

Describe what your company does in a single sentence.

Special Event Catering

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Refocus our Brand Story

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

Great culture fit
Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden helped us refocus our story and to think deeply about who our core customers are.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have clear messaging and a vision that is shared by all in our organization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, and flexible to our changing schedules.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden had an artistic approach that was grounded in transparent processes with measurable outcomes.

Are there any areas for improvement or something Woden could have done differently?

None come to mind

RATINGS

5.0

Branding Corporate Training & Coaching Marketing Strategy
Brand messaging Brand strategy Corporate identity
$10,000 to $49,999
Jan. - May 2024

4.5

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They took the time to understand my needs and looked out for my best interest."

May 10, 2024

CEO, CIP Solutions, LLC

Jeremy Verrillo

Other industries
Harleysville, Pennsylvania
11-50 Employees
Online Review
Verified

Woden provided branding and marketing services for a workplace health consulting company. They provided corporate training about the company's story elements and developed a brand positioning strategy.

Woden completed deliverables on time and helped the client achieve their goals. Throughout the engagement, the team communicated their progress regularly and ensured a positive experience for the client. Overall, their professional yet friendly approach made the partnership run smoothly.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of CIP Solutions, LLC

Describe what your company does in a single sentence.

Develop confident workplace athletes into resilient workforces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Develop our story.
Create positioning.
Build sales and marketing collateral.

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

High ratings
Close to my geographic location
Pricing fit our budget

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden conducted external market research and internal employee surveys to uncover our brand's story. Once crafted, they provided high-level corporate training on our story elements and published a lengthy guide to help us understand our differentiators and positioning. We now have an ongoing relationship where they help us infuse our products and services with our story.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time delivery of products.
Key stakeholder buy-in of the brand pillars and story kernel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Woden were exceptionally prompt with their communications and service deliverables. They were very professional yet relatable throughout the project.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Woden was like working with friends. They took the time to understand my needs and looked out for my best interest.

Are there any areas for improvement or something Woden could have done differently?

Woden is a smart company. I know they will continuously improve and become more proficient with their work. There's nothing I would have preferred delivered differently.

RATINGS

4.5

Branding Market Research
Brand messaging Brand strategy
Confidential
May - Sep. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Woden was a top-notch partner."

Feb 14, 2024

Executive, HubSync

Anonymous

Other industries
Franklin, Tennessee
11-50 Employees
Online Review
Verified

Woden was hired by a software company to craft a clear, compelling brand story. Their work involved conducting market research and helping the client implement their new brand story and messaging.

Woden delivered easy-to-follow, cohesive deliverables, artifacts, and branding assets that the client can use across various channels. The team ensured a smooth engagement through their timely delivery and responsiveness. Their reliability and professionalism made them a top-notch partner.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Executive of HubSync

Describe what your company does in a single sentence.

We are an end-to-end tax & accounting platform, simplifying and enhancing the client experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Clarify market branding
Help us tell our story

SOLUTION

How did you find Woden?

email campaign

Why did you select Woden over others?

Great culture fit
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us craft a clear, compelling story—and align all we do behind that message. They began by researching and understanding our organization and then helping us implement it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

easy to follow deliverables, artifacts, and materials we can use regullarly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, very responsive and timely

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden was a top-notch partner.

Are there any areas for improvement or something Woden could have done differently?

this review process is WAY too long

RATINGS

5.0

Showing 61-70 of 77 Reviews

Our Story

Woden is built around the same storytelling framework we develop for our clients. At the center of our brand is our StoryKernel, and our mission to "transform purposeful companies into essential brands."

We experienced the same challenge our clients do in our last company. Our founders overcame lack of differentiation and inconsistent results by crafting a strategic narrative. Our team developed that into the StoryKernel and has since partnered with companies all over the globe to uncover theirs.

What Sets Us Apart

StoryKernel: Woden's Strategic Narrative Framework

The StoryKernel is Woden's proprietary storytelling methodology. It has been refined over more than 300 engagements to guarantee your value is clear, differentiated, and easily shared by your team. Learn more: storyisthestrategy.com/the-storykernel/

Defined Messaging Hierarchy

Woden's Messaging Hierarchy is derived from your StoryKernel. Each element of your strategic narrative is translated into mission, vision, values, positioning, differentiators, an ICP, and a brand promise to align your team. Learn more: storyisthestrategy.com/messaging-hierarchy/

Storytelling That Pulls Buyers To Your Brand

When the StoryKernel is used for storytelling across the buying journey. Each stage of the journey aligns with a different part of your narrative, ensuring the story evolves to help buyers want to take the next step with you. Learn more: storyisthestrategy.com/customer-journey/

Tools and Technology

Slack

Google Meet

Monday.com

Notion

Google Drive

Zoom

Rippling

Loom

HubSpot

Google Workspace

Adobe Creative Cloud

Microsoft Teams

Commonly Asked Questions

The StoryKernel is Woden's strategic narrative framework that B2B brands use to win more best-fit buyers for less. The StoryKernel is a story of change: it captures why the status quo is no longer tenable for your buyer, your defined viewpoint about that change, and the unique way you help them navigate this change to realize their potential. The StoryKernel is the most widely-used B2B storytelling framework. Woden's clients use the StoryKernel to develop their Messaging Hierarchy, tools that make the story actionable. The StoryKernel is then used across the buying journey to pull new buyers towards the brand efficiently.

Your strategic narrative will make your go-to-market motion more efficient. Telling a consistent, customer-centric story eliminates price pressure, prevents buyers from ghosting, and creates consistent results that drive down customer acquisition cost.

All Woden engagements are phase-based and flat fee. Each phase of the project has set pricing and deliverables, typically starting around $12,500. Clients may opt-out at any time. The StoryKernel is backed with Woden's guarantee: if you do not feel we uncover what makes your brand essential, you can terminate the engagement and we will refund all of your fees paid to that point.

All Woden engagements are led by Ed Lynes, our Founder and Chief Storyteller. Ed is the creator of the StoryKernel framework and has worked directly with all 300 of our clients. In addition to Ed, each project is staffed by an additional four experienced Wodenworkers: a Director of Storytelling, two Brand Storytellers, and our StoryAccelerator Lead.

Download our book, Story is the Strategy. Story is the Strategy will show you how to craft your own StoryKernel, align your team behind it, and apply it to your customer journey. Download here for free: https://storyisthestrategy.com/book/

Locations (1)

1520 Locust Street, 11th Floor Philadelphia, PA, United States 19102

16 - 20

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Kanan Sawyer

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Woden

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Branding Services for Software Company

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Branding for Industrial Company

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Branding & Marketing Strategy for Logistics Company

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Branding for Software Dev Company

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Branding for Consulting Company

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Branding & Marketing Strategy for Natural Carbon Removal Co

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Marketing Strategy & Branding for Organic Fertilizer Company

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Brand Story Consulting & Refocus for Catering Company

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Branding & Marketing for Workplace Health Consulting Company

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Branding & Market Research for Software Company