Woden

BACKGROUND

Introduce your business and what you do there.

I'm the VP of sales and estimating for Sure Steel, Inc., a construction company. We supply and install structural steel, metal building systems, insulated panels, cladding, and mass timber for complex projects in the healthcare, energy, advanced tech, and transportation sectors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woden?

We were looking to solidify our brand vision and messaging so we’re can tell a consistent story to our customers to encourage evangelism from them to be considered the benchmark in the industry for what we’re do and to ensure our client journey came with predictability that they can trust.

SOLUTION

What was the scope of their involvement?

Woden has provided a story guide with consistent and predictable brand messaging that could get us through the next 3–5 years. The story guide has been the main focus to this point. We're now getting into the implementation portion, where Woden will help us inject our story into our marketing.

What is the team composition?

We've worked with 2–5 teammates from Woden.

How did you come to work with Woden?

My boss referred Woden to me.

What is the status of this engagement?

We started working with Woden in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have weekly check-ins with Woden, where they provide updated drafts of the story kernel and the story guide. We've gone through about 6–7 updates until we landed in our final version. This was done within the original timeline that Woden presented to us. Our internal team has received the story guide very well.

How did Woden perform from a project management standpoint?

Woden is very prompt and always delivers on time. The team does a great job driving the action forward and not letting things get stalled. We communicate through virtual meetings.

What did you find most impressive about them?

Woden's attention to detail is impressive. They always come prepared, listen to our feedback, and incorporate it appropriately.

Are there any areas they could improve?

I think they've nailed it.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of FaxSIPit, a telecommunications company. We provide secure, cloud-based fax solutions that integrate with modern communication technologies, enabling organizations to send, receive, and manage faxes reliably across hybrid and cloud environments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woden?

We needed to provide strategic and messaging clarity for internal and external audiences during a time of rapid change for our organization.

SOLUTION

What was the scope of their involvement?

Woden has conducted market research and interviews with employees and customers. They've also worked on our story kernel, brand pillars, and the tools we need to stand up our story in our marketing. The team has provided a full-day workshop, six one-hour workshops, and a 120-page story guide that sets everything down on paper.

What is the team composition?

We've worked with 2–5 teammates from Woden.

How did you come to work with Woden?

Ed (Founder) from Woden reached out to me via LinkedIn. It was clear from day one that they could provide strategic clarity. We weren't even in the market when we began the engagement with Woden.

How much have you invested with them?

We've spent between $10,000 and $49,999.

What is the status of this engagement?

We started working with Woden in June 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Woden's deliverables have been in the form of documents and meetings. We've noticed internal buy-in, which we can sense. We've woven the story kernel into all marketing materials we produce, including decks, collateral, and web copy. Team alignment has been a key objective. We've had a lot of turnover, and our product has changed a lot, so the aligned messaging has been really valuable.

How did Woden perform from a project management standpoint?

Woden delivers on time. We mainly communicate with Woden through virtual meetings.

What did you find most impressive about them?

Woden's incisive strategy is impressive.

Are there any areas they could improve?

I can't think of anything for Woden to improve.

BACKGROUND

Please describe your company and position.

I am the President & CEO of The FSL Group

Describe what your company does in a single sentence.

To help our clients simplify chains, enhance execution and reduce costs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• To establish a differentiated brand story
• Improve alignment with internal and external customers
• Support a go-to-market strategy in a commoditized market

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The ultimate goal and work was to establish a differentiated brand story that aligns internal teams and articulates a compelling narrative to support a go-to-market strategy in a commoditized market.  Woden's approach consists of three key deliverables within the initial project phase -- the StoryKernal, the StorySeminar and the StoryGuide -- all of which stack upon each other thoughtfully and comprehensively to reach the ultimate goal.  Other key deliverables were:  brand pillars, mission statement, vision, positioning, brand personality and core values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Value against cost and timeliness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were exceptional in every way and at every turn.

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How smart, talented, insightful, patient and customer-centric every single Woden team member have been.

Are there any areas for improvement or something Woden could have done differently?

None whatsoever

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Flip AI. We provide an observability intelligence platform to analyze and interpret observability data, helping organizations quickly diagnose and resolve critical software and system incidents.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woden?

We wanted to refresh our positioning, marketing, and digital presence so we could stand out in a crowded space of AI startups selling solutions to enterprises.

SOLUTION

What was the scope of their involvement?

Woden led a multi-week engagement through which they conducted extensive market research and interviewed our employees, customers, and partners. The primary deliverable was a comprehensive market positioning recommendation document.

What is the team composition?

We worked with four teammates from Woden.

How did you come to work with Woden?

I met Woden through a referral. They had a great track record and an outstanding reputation. More importantly, Ed, the CEO, had a refreshing and personal approach to building a relationship with our company for a few years before our work together even started.

What is the status of this engagement?

We worked together from March–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We met every week to review the project checklist and track progress for them to deliver the final market positioning recommendation document.

How did Woden perform from a project management standpoint?

Anya was a terrific project manager. She was very timely, responsive to our needs, and delivered everything on time. We communicated via Google Meet.

What did you find most impressive about them?

The most impressive thing about Woden was the depth and speed with which they got familiar with our story, company, and overall space. They translated that knowledge into real, actionable recommendations for us.

Are there any areas they could improve?

No, there’s nothing I can come up with.

BACKGROUND

Introduce your business and what you do there.

The company provides executive coaching, leadership development, team effectiveness, and executive assessment services to help organizations drive change and achieve superior performance through leadership excellence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woden?

We needed to better define our narrative.

SOLUTION

What was the scope of work delivered by Woden?

Woden delivered a story kernel, a story guide, and an in-person delivery.

What is the team composition?

We worked with three teammates from Woden.

How did you come to work with Woden?

Woden cold-outreached our CEO.

What is the status of this engagement?

We worked together from November 2024–June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Woden’s deliverables were good, but the process was a bit painstaking. The meetings leading up to the deliveries were pretty repetitive, and our internal team had to be in an excessive number of meetings. Overall, the project was very good, but it had almost too much detail.

We’ll have to do some work to better tailor the outcome for different areas of our internal team. The story guide is large, so only some parts will be applicable to some teams. We plan to split up the story guide for each team and conduct guided implementation sessions with leadership.

We anticipate a lack of buy-in from leadership, but we’ll show the story guide’s effectiveness. Our sales team has already had significantly more engagement using the story guide as a narrative.

Woden’s revisions and drafts allowed us to collaborate throughout the process, making the deliverables more natural to the company rather than something that didn’t. Woden ensured the deliverables reflected the company’s voice through collaboration.

How did Woden perform from a project management standpoint?

Woden’s project management was good, but the project could’ve moved faster. We could’ve done less back and forth on drafts

What did you find most impressive about them?

The way Woden linked the story arc throughout the process gave a strong narrative.

Are there any areas they could improve?

Woden could’ve streamlined the meeting load.

UPDATED REVIEW

This review was published on 6/23/2025.

Head of Marketing, Global Consulting FirmConsulting

Bala Cynwyd, Pennsylvania

51-200

Jan 2025 - Jun 2025

$10,000 to $49,999

Project summary
Woden provided strategic narrative and messaging work for a global consulting firm. The team helped the client renew their strategic narrative.

Feedback summary
The client had an incredible overall experience with Woden. Moreover, the team delivered on time, responded well to the client's needs, and communicated effectively via email. Overall, the client praised the team's ability to draw clarity from complexity and tell a story.

Quote
"Woden's ability to draw clarity from complexity and tell a story was outstanding."

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a global consulting firm. We help organizations drive change and achieve superior performance through leadership excellence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woden?

We needed help renewing our strategic narrative.

SOLUTION

What was the scope of their involvement?

Woden provided strategic narrative and messaging work for us. The team helped us renew our strategic narrative.

What is the team composition?

We worked with four teammates from Woden.

How did you come to work with Woden?

Woden’s head reached out to us. We had worked with countless agencies, but this was the first time we saw the end work resonate with the market and our internal team.

What is the status of this engagement?

We worked together from January–June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had an incredible overall experience with Woden. The team’s ability to create clarity from complexity was outstanding.

How did Woden perform from a project management standpoint?

Woden delivered on time and responded well to our needs. We primarily communicated via email.

What did you find most impressive about them?

Woden's ability to draw clarity from complexity and tell a story was outstanding.

Are there any areas they could improve?

No, there weren’t any.

STAR RATINGS
Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5   

Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the CEO of Fundingo

Describe what your company does in a single sentence.

Loan management software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Messaging
• Positioning
• Storytelling

SOLUTION

How did you find Woden?

Other

Why did you select Woden over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden played a pivotal role in refining our brand narrative and positioning. Ed and Alicia led the strategic storytelling process, helping us uncover and articulate FUNDINGO’s core identity, differentiators, and customer promise in a way that resonates with our target audience. His work helped us sharpen how we talk about the problem we solve and why our solution matters.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clarity 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time and within budget, highly responsive

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Woden was very relatable and had deep knowledge.

Are there any areas for improvement or something Woden could have done differently?

None 

BACKGROUND

Please describe your company and position.

 I am the VP of Marketing of an other industry company 

Describe what your company does in a single sentence.

We are an industrial 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Revise Corporate Messaging
• Provide a framework for sales and marketing conversations

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• Pricing fit our budget
• Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Review competitors, interview staff and customers, create corporate brand identity, offer a framework for differentiating us from others in the marketplace.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In office delivery of brand identity, final delivery of a comprehensive framework for positioning and messaging our corporate value in the marketplace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly check ins, online meetings and interviews, larger milestone delivery included in office, face-to-face reporting and then final digital document.

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with how they utilized their proprietary framework to organize, align, and relay our corporate brand, our value according to our customers, and a means to frame sales and marketing activity through a funnel.

Are there any areas for improvement or something Woden could have done differently?

Suggested areas for improvement include the last month of the engagement. This could have been more dydactic and less theortical. That would have made for an easier ramp and increased likelihood for continued engagement.

BACKGROUND

Please describe your company and position.

I am the VP Sales

Describe what your company does in a single sentence.

Mobile Powered Workstations that mobilize warehouse workers and reduce wasted steps = We are the Human Element of Automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Uncover New Story Line
• Help Re-Brand Us
• Refine Message - Tools - Content

SOLUTION

How did you find Woden?

• Online Search
• Other

Why did you select Woden over others?

Good value for cost

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden helped us uncover, define, reframe our company narrative through a detailed process involving feedback from customers, employees, resellers, partners, consultants.  They did research, shared results, created rough drafts, edited, and refined until the final package was delivered in the form of a rebranded company story with tools that tie into an overarching strategy/theme. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A rebranded story in print and digital form

A new narrative

Social Content

Creative Idea Generation

An aligned strategy with the storyline

Continuous feedback/Guidance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very detailed and regular meetings kept things on pace

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their creative insight and willingness to immerse themselves in our business.  Collaberating and offering guidance.  Truly a partner.  Not a transactional mindset.

Are there any areas for improvement or something Woden could have done differently?

There was some turnover which can't be avoided.  Perhaps a written outline prior to meetings - what are doing, where are we , where we going.  

BACKGROUND

Please describe your company and position.

I am the CEO of Nextly

Describe what your company does in a single sentence.

We are a full-cycle software development company operating in the international market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Positioning in the USA market.
• Storytelling for our leads.

SOLUTION

How did you find Woden?

• Online Search
• Clutch Site

Why did you select Woden over others?

Expertise in the USA market

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden assisted us in positioning ourselves in the American market and collaborated with us to capture the essence of our services and differentiators in the software development field. Together, we crafted a narrative to resonate with our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Documentation containing information about our services and the story built around them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the items were delivered on time, and they kept us updated on the progress.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their insights about our positioning in the American market.

Are there any areas for improvement or something Woden could have done differently?

I would not have any suggestions for improvements at this time.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Uruk Project Management

Describe what your company does in a single sentence.

We building project management and productivity enhancement digital solution (SaaS Product)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Enhance our brand
• Establish our story

SOLUTION

How did you find Woden?

they reach out to us

Why did you select Woden over others?

• Good value for cost
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helping us with developing our brand image and story guide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was in three phases and there were meetings and deliverables at every phase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, excellent

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their leader has been through and share some of our pain points
• They listened and learned
• Flexible to make changes where there were errors in understanding

Are there any areas for improvement or something Woden could have done differently?

For what we agreed to - they did a great job.