Widelab

BACKGROUND

Please describe your company and position.

I am the VP Product of BIScience

Describe what your company does in a single sentence.

Digital marketing intelligence

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Enhance our platform's clarity and attractiveness through redesign efforts.
• Ongoing design and define new features while ensuring consistent usability and UX.
• Consistently enhance features and functionalities for intuitive user experience.
• Improve design workflows by implementing an efficient design system.

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

Good value for cost

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with Widelab as our product design services, focusing on designing our B2B platform.

This collaboration included:

• Design research
• Concept designs and ideation
• Feature design 
• Prototypes
• Design system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve implemented the feature design into our system, improving usability and uer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team collaborated over Slack and Figma comments, while tasks were managed in Notion.

We also hold a weekly alignment meeting as well as ad-hoc meetings when needed.

For every initiative, we brainstormed together, providing feature requirements and user data, while Widelab team was responsible to translate those into actual platform designs.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their ability to provide end-to-end design services, UI, UX, and more if needed.
Being responsive to the customer needs and demonstrated flexibility to ensure high-quality outcomes.

Are there any areas for improvement or something Widelab could have done differently?

Quarterly check-in meeting with the customer to discuss previous quarter feedback and learn about the upcoming quarter plans and goals.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Flow Specialty

Describe what your company does in a single sentence.

Insurtech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Design Logo
• Design and develop website

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

Company values aligned

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Logo Design 
• Website Design and Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enhanced Brand Perception: The redesigned logo and website received overwhelmingly positive feedback from our stakeholders, clients, and customers. This positive reception contributed to an enhanced brand perception, positioning us as modern, professional, and innovative in the eyes of our target audience. 
• Increased Website Engagement: Following the implementation of the new website design by Widelab, we observed a noticeable uptick in website engagement metrics such as page views, time spent on site, and decreased bounce rates. This indicated that the design changes resonated with our audience and improved user experience. 
• Streamlined Processes: Additionally, the collaborative approach and professionalism exhibited by Widelab throughout the project resulted in streamlined processes and efficient project management. Timely communication, adherence to deadlines, and proactive problem-solving minimized delays and ensured the project progressed smoothly from start to finish.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widelab's project management was exemplary, characterized by their commitment to timeliness, proactive communication, and responsiveness to our needs. 

• Timely Delivery: Widelab consistently delivered project milestones and items on time, adhering to established timelines and deadlines. Their punctuality ensured that the project progressed smoothly without unnecessary delays, allowing us to stay on track with our objectives and timelines. 
• Proactive Communication: Throughout the project, Widelab maintained open and transparent communication channels. They provided regular updates on the project status, promptly addressed any concerns or questions that arose, and kept us informed of any potential challenges or changes. Their proactive approach to communication instilled confidence and trust in their ability to manage the project effectively. 
• Responsiveness to Needs: Widelab demonstrated a keen understanding of our needs and priorities, and they were highly responsive to our feedback and requests. Whether it was implementing design revisions, addressing technical requirements, or accommodating last-minute changes, they always responded promptly and professionally. Their willingness to listen and adapt to our needs ensured that the final deliverables met our expectations and requirements. 

In summary, Their project management was characterized by punctuality, proactive communication, and responsiveness to our needs. Their commitment to delivering high-quality work on time and addressing our concerns effectively contributed to the overall success of the project.

What was your primary form of communication with Widelab?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about Widelab was their exceptional project management practices coupled with their remarkable creativity. Not only did they excel in delivering projects on time and with precision, but their team also demonstrated a remarkable level of creativity, consistently coming up with exceptional ideas that elevated our project to new heights. 

Their innovative approach to design solutions brought fresh perspectives and insights, enhancing the overall quality and impact of our project. Widelab's ability to blend creativity with efficiency truly set them apart, making them an invaluable partner in achieving our goals.

Are there any areas for improvement or something Widelab could have done differently?

They were just perfect.

BACKGROUND

Please describe your company and position.

I am the Head of SW Product Management of Scheidt & Bachmann FCS GmbH

Describe what your company does in a single sentence.

Scheidt & Bachmann Fare Collection Systems is a leading provider of system solutions that make using public transport easy. In partnership with transport operators around the world, we are committed to making travel as pleasant and stress-free as possible for passengers. 

We combine the innovative products and services of our brand, FareGo, with the unique expertise of our international team. The result is reliable, intuitive, and forward-looking fare collection systems that help make sustainable mobility accessible to everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?
Widelab was hired by Scheidt & Bachmann Fare Collection Systems to provide UX/UI design services for a web-based application that allows station staff of transport operators to manage fare gates for public transportation. Widelab was fully responsible for the UI/UX design of the application.

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved both UX and UI aspects. In the initial stage, the UX Designer conducted an analysis of our and the different users' needs and prepared wireframes in continuous collaboration with us. We had two meetings per week during which we exchanged knowledge to inform the UX Designer's wireframe creations, and we provided feedback. After completing the UX phase, we moved on to the UI phase. 

During the UI phase, the Project Manager conducted interviews regarding the brand that would be applied to the project. We established where we could go beyond the brand and defined the color requirements for the project. 

Since our target audience operates in specific conditions, accessibility was particularly important. We successfully achieved this goal in the second phase, where the UI designer worked on the wireframes. Additionally, we continued to communicate twice a week through calls until we achieved the desired outcome.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project achieved several outcomes that demonstrate progress and success: 

• User-Friendly Design: Thanks to the detailed UX phase, we were able to create a user-friendly flow for the application. Despite its highly technical nature, the product needed to be straightforward and easy to comprehend. Users, who operate in challenging lighting and noisy conditions, will be able to navigate the application effortlessly, ensuring quick access to all necessary information and actions. 
• Improved Accessibility: Considering the specific working conditions of the target audience, accessibility was a major focus. The UI phase successfully addressed these challenges, making sure that users could interact with the application without difficulty, even under demanding circumstances. 
• Enhanced Safety: Given the safety requirements, it was crucial to provide users with a clear and intuitive interface to avoid potential hazards. The project achieved this goal, ensuring that users could easily access all essential information and perform necessary actions in a safe manner. 
• Engaging User Experience: The application's design suggested a visual hierarchy that guided users effectively, directing their attention to the most important elements. This resulted in an engaging and satisfying user experience. 

Overall, the project successfully met its biggest challenge, creating a technically complex yet user-friendly and accessible application.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow between our team and theirs was highly effective. The project management process was well-prepared, emphasizing communication, feedback, and accessibility. Both the Designers and the Project Manager were readily available to us throughout the entire project, promptly responding to messages and addressing requests. 

We maintained contact through two weekly calls, and they also provided written updates, ensuring that we were always informed about the project's progress. Moreover, the Project Manager kept us informed about the planned completion dates for each stage, and the project was completed ahead of the initial roadmap's predictions. This effective communication and proactive approach resulted in a successful collaboration, allowing the project to be completed earlier than expected.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Firstly, the Project Manager orchestrated the project's flow exceptionally well, giving us a sense of control and transparency throughout the entire process. This allowed us to stay on top of the project's progress and have a clear understanding of its development. 

Secondly, the designers dived into the specific problem domain very well and presented ideas that went way further than the original design. They delivered a modern, clean, and up-to-date design that adhered to the latest standards, showcasing their creativity and expertise. We would like to mention especially Kinga, the UX Designer. She conducted in-depth interviews, ensuring a thorough grasp of the requirements. 

Kinga was always well-prepared for our calls, and her proactive approach led to continuous improvements and better solutions. With her excellent analytical and organizational skills, she structured and sharpened the design and was key to creating a better application than we originally thought we could get. Besides that, it was easy and always a pleasure to work with her. 

Overall, they demonstrated professionalism, creativity, and a strong commitment to achieving the best results for the project. Their collaborative and supportive approach made the entire process enjoyable and productive.

Are there any areas for improvement or something Widelab could have done differently?

None we remember.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Prowly

Describe what your company does in a single sentence.

SaaS for Public Relations professionals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Outsourcing of development for marketing projects
• Web design for marketing projects

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've had an ongoing cooperation with Widelab for a few years now, with their team supporting us in everyday front-end development needs for marketing projects, as well as web design and UX/UI. They have helped us with building our new website from scratch, starting with the designs, CSM, development etc. Summary of deliverables: web design, UX/UI wireframes, front-end development, CSM system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The ongoing cooperation allows us to make changes to our website without any delays and very quickly - the dev team at Widelab is always very responsive and delivers changes in a swiftly manner. If there are any bugs/errors they investigate deeply and never leave us without info on the progress of work. Our new website already has a higher conversion rate to a trial.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered their work on time and have been very responsive and reactive to any situations when quick help was necessary.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate their great communication, responsiveness, pace of work, flexibility, and attention to detail. I have worked with hundreds of vendors over the years in my marketing career and Widelab stands out as top 1 in all of these qualities.

Are there any areas for improvement or something Widelab could have done differently?

We had a short period of time when we worked with a person who was a junior and a lot of work slowed down and that person struggled with many tasks. But once we spoke about the issues with the managers, we were quickly provided with help from a senior developer who has been working with us ever since.

BACKGROUND

Please describe your company and position.

I am the CEO of a software company 

Describe what your company does in a single sentence.

We help companies stop data breaches by empowering developers to protect data from the code.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Total Web Redesign
• Ad banners
• New landing pages
• New theme

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Delivering!

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked WideLab to help us with many things: 

1. New theme - we wanted to start from scratch the whole look & feel for our marketing materials, which includes everything from the website, banners, powerpoint templates, brochures, letterheads, etc. 
2. Re-building our website - we asked to re-do some pages in our existing website (which makes it more challenging than starting from scratch, you have to do it in agile mode). Starting with the main homepage which is already up, and they got it on time. And continuing with more pages. For each page, they created a figma version for both desktop and mobile and they look really good. Currently even the speedtest for the mobile version passes, which wasn't the case before, so I'm happy. 
3. Ad banners - the team came up with many ideas for ads and their lead designer made many nice options for us which looks professional and up to our taste and quality standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivering exactly what we wanted, according to our agreed timelines and not being late. And there are many things to deliver in our project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Being very responsive, getting things done with high quality. Very transparent. Everything is organized in google docs and tracking the progress of all tasks. They give time estimations and nail them. There's a project manager on each call, sending a summary and pushing everything forward.

What was your primary form of communication with Widelab?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality - they take everything seriously. They have amazing designers and get things done for real. They do great work, I'm so happy for partnering with them.

Are there any areas for improvement or something Widelab could have done differently?

Not really, definitely one of the best vendors I happen to work with.

BACKGROUND

Please describe your company and position.

I am the Director of Product Development Operations of a digital advertising platform.
Describe what your company does in a single sentence.

We are a digital advertising platform that specializes in automating and optimizing social media advertising campaigns across platforms like Facebook, Instagram, TikTok, and much more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Design system foundations
• Visual design refinement for the new HomePage
• Design details/refinement/visual language for primary patterns in the project and within the design system

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelab was engaged to collaborate on the design system implementation for the project, encompassing: 

• a thorough discovery phase involving stakeholder interviews
• review of existing assets
• identification of target audience and user personas
• development and documentation of design system foundations, including: 
  • principles
  • color schemes
  • typography
  • a modular component library

They further extend their involvement to the visual design refinement of the project, collaborating on: 

• refining its visual identity
• applying design system elements to its user interface
• iterating on wireframes and visual prototypes

Additionally, they focused on primary patterns within the project by: 

• identifying and documenting key user flows
• designing and refining crucial user interface patterns to ensure consistency with the overall design system
• delving into design details with a focus on: 
  • micro-interactions
  • animations
  • transitions
• conducting usability testing
• iterating based on feedback
• providing high-fidelity mockups and design specifications

Ultimately, they delivered: 

• comprehensive design system documentation
• visual design assets
• primary patterns documentation
• detailed design refinement materials within specified timelines and milestones

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success

The collaborative project with Widelab yielded tangible and impactful results, as evidenced by: 

• a substantial increase in the adoption rate of the newly implemented design system across this project and related tasks, providing a clear indication of the successful integration
• consistent application of design principles and components throughout the user interface

Furthermore, notable enhancements in usability metrics, including a marked reduction in bounce rates, an appreciable increase in time spent on the platform, and elevated user satisfaction scores, underscored the project's effectiveness in improving the overall user experience and usability. 

The positive feedback from developers on the streamlined development process and efficient integration of the design system underscored its success in not only fostering visual coherence but also enhancing development efficiency and collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widelab's project management demonstrated a commendable commitment to timely delivery, consistently meeting or surpassing agreed-upon timelines and milestones for project deliverables, instilling confidence in the reliability of their execution. 

Their communication practices proved highly effective, with clear and frequent updates that fostered transparency and facilitated a collaborative environment, ensuring that any concerns or queries were promptly addressed, thereby enhancing overall project cohesion. Furthermore, their adaptability and responsiveness to changes in project scope or requirements showcased a flexible approach, allowing for seamless adjustments to unforeseen challenges and aligning with the project's evolving needs.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out as particularly impressive and unique about Widelab was the exceptional responsiveness and helpfulness of Krystian, who demonstrated an unwavering commitment to addressing queries and concerns promptly, fostering a collaborative and communicative atmosphere. 

The exemplary skills of their designers were evident in the high-quality deliverables, showcasing a level of proficiency and creativity that significantly contributed to the project's success. Moreover, the outstanding flexibility displayed by the entire team was noteworthy, as they've adapted to changing project requirements and are willing to accommodate unforeseen challenges, ultimately ensuring a seamless and dynamic collaboration.

Are there any areas for improvement or something Widelab could have done differently?

Nothing to point

BACKGROUND

Please describe your company and position.

I am the Product Designer of Fijoya

Describe what your company does in a single sentence.

Fijoya™ is a digital health company backed by industry leaders that aims to transform employer-sponsored health and wellness by connecting all employees - and their families - to personalized benefits anywhere, in no time.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Building the website

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelab undertook the design and development of our website. We initiated the process by collaboratively establishing a visual style that aligned with our brand identity. Once the design direction was agreed upon, Widelab started the design phase. Upon finalizing the design, Widelab transitioned into the development phase. 

They adeptly translated the approved design into a fully functional website. This process involved the implementation of intricate features, responsive design elements, and an overall user-friendly interface. The key deliverables encompassed a comprehensive visual style agreement, a visually appealing and user-centric design, and a seamlessly developed website that met our specifications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website launch and functionality, visual consistency and brand adherence, mobile responsiveness, post-launch support and maintenance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, their project management was effective, delivering items on time. They were responsive to our needs throughout the process.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their exceptional organizational skills and remarkable flexibility in meeting our needs.

Are there any areas for improvement or something Widelab could have done differently?

I would appreciate more quality assurance (QA) collaboration between the design and development phases. Overall, everything else seemed fine.

BACKGROUND

Please describe your company and position.

I am the Head of Product of Norm Technologies AG

Describe what your company does in a single sentence.

Norm assesses the energy efficiency, CO₂ emissions, and renovation costs of buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Develop new website, including creating illustrations
• Develop frontend of new web app which enables home owners to submit required data of their property
• Develop frontend for model based energy calculator

SOLUTION

How did you find Widelab?

Online Search

Why did you select Widelab over others?

Great design skills (via Dribbble)

How many teammates from Widelab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelab supported us in three different projects: 

• Implementing our new website with Strapi, including designing illustrations which match our CI/CD. 
• Create the front end of our new web app using Ionic and Capacitor. 
  • Build up components library with storybook 
  • Multi-step form with many conditional elements - Progress bar and dynamic navigation 
  • Multi-device real-time sync 
  • Offline readiness 
  • Various types of file uploaded / guided tour to take pictures with camera 
• Create the front end of our model based energy calculator 
  • Map search with auto-suggest 
  • Two-steps form process to enter data 
  • Use many of the already existing components from storybook 
  • Results page 

For all three projects, the design was provided by us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Released new website.
• App still being development but sub-releases are already getting tested internally

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Overall 
  • Widelab has always taken our feedback or potential delays seriously and were collaborating on finding a solution for a problem. 
• Website 
  • With the website we were a bit delayed but still in an acceptable time-frame. 
  • The design was provided by us, as well as the stories and the tooling. So we closely followed the development. 
• Apps 
  • The lead engineer is part of our team who is closely overseeing the development and quality of the outcome. 
  • Hours get reported on a monthly basis.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• They have a great combo of design and coding skills. 
• Very fast in providing/ramp up resources for a project 
• Very fast in dealing with potential issues / reacting to customer feedback

Are there any areas for improvement or something Widelab could have done differently?

• For the app development their internal QA process was not yet fully aligned with out expectations which caused some issues in the beginning. 
• Have better alignment about seniority of engineers when they get assigned to a project. It's not always clear what you get on project start.

BACKGROUND

Please describe your company and position.

I am the CMO of a software company

Describe what your company does in a single sentence.

With our software, you get non-trivial tests (and trivial, too!) suggested right inside your IDE, so you can code smart, create more value, and stay confident when you push.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• UI/UX

SOLUTION

How did you find Widelab?

Work with them before

Why did you select Widelab over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had an existing website whose design didn't fully meet our expectations, so we decided to hand over the project to Widelab. We started by improving the existing elements and then added new elements and entire subpages. The Project Manager made decisions on when to involve the UX and UI designers, showing a deep understanding of their team's capabilities. 

We felt confident in their hands, and they always managed the team cost-effectively. After the mock-ups were approved, we moved on to the UI phase. Once the web design was accepted, we proceeded to the mobile version. Surprisingly, there were very few revisions needed as the team understood our needs well, and we often closed the projects without iterations. 

The same smooth process is applied to the marketing aspect. We added new tasks to Trello, and the Widelab Project Manager efficiently managed their team in handling these tasks. The PM kept us informed about the timeline, and the delivery was consistently prompt. The marketing team quickly adapted to our established style, and similarly, we usually reached final versions without numerous iterations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website, marketing collaterals, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow between our team and WideLab has been highly effective. We quickly adapted to collaborating seamlessly together. We add tasks on Trello or, thanks to our excellent relationship with the Project Manager, I send them directly to them via private messages on Slack. 

The PM then distributes the tasks to their team, sets delivery dates, and provides us with ready-to-use links for the tasks. The tasks are delivered promptly, and the PM is proactive in asking for additional details if needed, although the WideLab team usually understands our requirements perfectly.

What was your primary form of communication with Widelab?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company is their responsiveness and reliability. I can always count on them, even when urgent tasks unexpectedly arise. They demonstrate a high level of dedication to ensuring both the design work and communication are of the highest quality and efficiency. It's evident that they genuinely care about the outcomes of their work and the impact it brings to my company. 

This level of commitment and concern for the results they deliver sets them apart and makes them stand out as a truly exceptional partner. Their proactive attitude and genuine interest in our success make them a valuable and reliable asset to work with.

Are there any areas for improvement or something Widelab could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Sternum IoT

Describe what your company does in a single sentence.

IoT security and monitoring platform for device manufacturers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Deploy a new brand and extend it into our site and other marketing/sales materials

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelabs delivered a new vision for our brand that iterated on the existing visual language; this included a new variant for the existing logo and a new brand book (inc. new typography, color matrix, photography, illustration and iconography, and more). After executive approval, the team created a new website with over ten unique templates, multiple unique illustrations, and a new visual expression of our product architecture. 

The team also provided animation guidelines and continued to work with us on website expansion,post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The response to the new brand was amazing. It was highly praised by the internal team, existing customers, prospects, board members, etc. From a traffic standpoint, we saw a double-digit increase in time on-site and pages-per-visit. The new design also helped accelerate our content and SEO efforts, helping us to nearly double the size of our organic inbound traffic over the following quarter.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Going into the project, we had a clear plan of action, and every change in that plan was reflected in the project timeline - helping drive ongoing alignment. Most of the deliverables were provided on time, and when delays occurred, a new ETA was always clearly set. This helped manage the budget and expectations. 

Importantly for us, the project manager took time to understand the nuances of our product and target market and used that understanding to pull additional people into the project, that could help with specific tasks and deliverables (e.g., adding an illustrator to go over a specific hurdle or pulling in talent to visualize animations).

What was your primary form of communication with Widelab?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was particularly impressed by the ability to provide a broad portfolio of talent and services, under one roof. From UX talent, that helped provide wireframes, to PM who took the time to understand our business, to multiple creatives - each with his/her unique expertise, Widelab always had us covered on all fronts.

Are there any areas for improvement or something Widelab could have done differently?

The initial timeline for the project was too aggressive, as the company didn't account for the complexity of our unique tech/market. I would encourage the team to be less aggressive with the initial estimation.