Widelab

BACKGROUND

Please describe your company and position.

I am the CEO of a software company 

Describe what your company does in a single sentence.

We help companies stop data breaches by empowering developers to protect data from the code.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Total Web Redesign
• Ad banners
• New landing pages
• New theme

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Delivering!

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked WideLab to help us with many things: 

1. New theme - we wanted to start from scratch the whole look & feel for our marketing materials, which includes everything from the website, banners, powerpoint templates, brochures, letterheads, etc. 
2. Re-building our website - we asked to re-do some pages in our existing website (which makes it more challenging than starting from scratch, you have to do it in agile mode). Starting with the main homepage which is already up, and they got it on time. And continuing with more pages. For each page, they created a figma version for both desktop and mobile and they look really good. Currently even the speedtest for the mobile version passes, which wasn't the case before, so I'm happy. 
3. Ad banners - the team came up with many ideas for ads and their lead designer made many nice options for us which looks professional and up to our taste and quality standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivering exactly what we wanted, according to our agreed timelines and not being late. And there are many things to deliver in our project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Being very responsive, getting things done with high quality. Very transparent. Everything is organized in google docs and tracking the progress of all tasks. They give time estimations and nail them. There's a project manager on each call, sending a summary and pushing everything forward.

What was your primary form of communication with Widelab?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality - they take everything seriously. They have amazing designers and get things done for real. They do great work, I'm so happy for partnering with them.

Are there any areas for improvement or something Widelab could have done differently?

Not really, definitely one of the best vendors I happen to work with.

BACKGROUND

Please describe your company and position.

I am the Director of Product Development Operations of a digital advertising platform.
Describe what your company does in a single sentence.

We are a digital advertising platform that specializes in automating and optimizing social media advertising campaigns across platforms like Facebook, Instagram, TikTok, and much more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Design system foundations
• Visual design refinement for the new HomePage
• Design details/refinement/visual language for primary patterns in the project and within the design system

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelab was engaged to collaborate on the design system implementation for the project, encompassing: 

• a thorough discovery phase involving stakeholder interviews
• review of existing assets
• identification of target audience and user personas
• development and documentation of design system foundations, including: 
  • principles
  • color schemes
  • typography
  • a modular component library

They further extend their involvement to the visual design refinement of the project, collaborating on: 

• refining its visual identity
• applying design system elements to its user interface
• iterating on wireframes and visual prototypes

Additionally, they focused on primary patterns within the project by: 

• identifying and documenting key user flows
• designing and refining crucial user interface patterns to ensure consistency with the overall design system
• delving into design details with a focus on: 
  • micro-interactions
  • animations
  • transitions
• conducting usability testing
• iterating based on feedback
• providing high-fidelity mockups and design specifications

Ultimately, they delivered: 

• comprehensive design system documentation
• visual design assets
• primary patterns documentation
• detailed design refinement materials within specified timelines and milestones

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success

The collaborative project with Widelab yielded tangible and impactful results, as evidenced by: 

• a substantial increase in the adoption rate of the newly implemented design system across this project and related tasks, providing a clear indication of the successful integration
• consistent application of design principles and components throughout the user interface

Furthermore, notable enhancements in usability metrics, including a marked reduction in bounce rates, an appreciable increase in time spent on the platform, and elevated user satisfaction scores, underscored the project's effectiveness in improving the overall user experience and usability. 

The positive feedback from developers on the streamlined development process and efficient integration of the design system underscored its success in not only fostering visual coherence but also enhancing development efficiency and collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widelab's project management demonstrated a commendable commitment to timely delivery, consistently meeting or surpassing agreed-upon timelines and milestones for project deliverables, instilling confidence in the reliability of their execution. 

Their communication practices proved highly effective, with clear and frequent updates that fostered transparency and facilitated a collaborative environment, ensuring that any concerns or queries were promptly addressed, thereby enhancing overall project cohesion. Furthermore, their adaptability and responsiveness to changes in project scope or requirements showcased a flexible approach, allowing for seamless adjustments to unforeseen challenges and aligning with the project's evolving needs.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out as particularly impressive and unique about Widelab was the exceptional responsiveness and helpfulness of Krystian, who demonstrated an unwavering commitment to addressing queries and concerns promptly, fostering a collaborative and communicative atmosphere. 

The exemplary skills of their designers were evident in the high-quality deliverables, showcasing a level of proficiency and creativity that significantly contributed to the project's success. Moreover, the outstanding flexibility displayed by the entire team was noteworthy, as they've adapted to changing project requirements and are willing to accommodate unforeseen challenges, ultimately ensuring a seamless and dynamic collaboration.

Are there any areas for improvement or something Widelab could have done differently?

Nothing to point

BACKGROUND

Please describe your company and position.

I am the Product Designer of Fijoya

Describe what your company does in a single sentence.

Fijoya™ is a digital health company backed by industry leaders that aims to transform employer-sponsored health and wellness by connecting all employees - and their families - to personalized benefits anywhere, in no time.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Building the website

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelab undertook the design and development of our website. We initiated the process by collaboratively establishing a visual style that aligned with our brand identity. Once the design direction was agreed upon, Widelab started the design phase. Upon finalizing the design, Widelab transitioned into the development phase. 

They adeptly translated the approved design into a fully functional website. This process involved the implementation of intricate features, responsive design elements, and an overall user-friendly interface. The key deliverables encompassed a comprehensive visual style agreement, a visually appealing and user-centric design, and a seamlessly developed website that met our specifications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website launch and functionality, visual consistency and brand adherence, mobile responsiveness, post-launch support and maintenance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, their project management was effective, delivering items on time. They were responsive to our needs throughout the process.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their exceptional organizational skills and remarkable flexibility in meeting our needs.

Are there any areas for improvement or something Widelab could have done differently?

I would appreciate more quality assurance (QA) collaboration between the design and development phases. Overall, everything else seemed fine.

BACKGROUND

Please describe your company and position.

I am the Head of Product of Norm Technologies AG

Describe what your company does in a single sentence.

Norm assesses the energy efficiency, CO₂ emissions, and renovation costs of buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Develop new website, including creating illustrations
• Develop frontend of new web app which enables home owners to submit required data of their property
• Develop frontend for model based energy calculator

SOLUTION

How did you find Widelab?

Online Search

Why did you select Widelab over others?

Great design skills (via Dribbble)

How many teammates from Widelab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelab supported us in three different projects: 

• Implementing our new website with Strapi, including designing illustrations which match our CI/CD. 
• Create the front end of our new web app using Ionic and Capacitor. 
  • Build up components library with storybook 
  • Multi-step form with many conditional elements - Progress bar and dynamic navigation 
  • Multi-device real-time sync 
  • Offline readiness 
  • Various types of file uploaded / guided tour to take pictures with camera 
• Create the front end of our model based energy calculator 
  • Map search with auto-suggest 
  • Two-steps form process to enter data 
  • Use many of the already existing components from storybook 
  • Results page 

For all three projects, the design was provided by us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Released new website.
• App still being development but sub-releases are already getting tested internally

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Overall 
  • Widelab has always taken our feedback or potential delays seriously and were collaborating on finding a solution for a problem. 
• Website 
  • With the website we were a bit delayed but still in an acceptable time-frame. 
  • The design was provided by us, as well as the stories and the tooling. So we closely followed the development. 
• Apps 
  • The lead engineer is part of our team who is closely overseeing the development and quality of the outcome. 
  • Hours get reported on a monthly basis.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• They have a great combo of design and coding skills. 
• Very fast in providing/ramp up resources for a project 
• Very fast in dealing with potential issues / reacting to customer feedback

Are there any areas for improvement or something Widelab could have done differently?

• For the app development their internal QA process was not yet fully aligned with out expectations which caused some issues in the beginning. 
• Have better alignment about seniority of engineers when they get assigned to a project. It's not always clear what you get on project start.

BACKGROUND

Please describe your company and position.

I am the CMO of a software company

Describe what your company does in a single sentence.

With our software, you get non-trivial tests (and trivial, too!) suggested right inside your IDE, so you can code smart, create more value, and stay confident when you push.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• UI/UX

SOLUTION

How did you find Widelab?

Work with them before

Why did you select Widelab over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had an existing website whose design didn't fully meet our expectations, so we decided to hand over the project to Widelab. We started by improving the existing elements and then added new elements and entire subpages. The Project Manager made decisions on when to involve the UX and UI designers, showing a deep understanding of their team's capabilities. 

We felt confident in their hands, and they always managed the team cost-effectively. After the mock-ups were approved, we moved on to the UI phase. Once the web design was accepted, we proceeded to the mobile version. Surprisingly, there were very few revisions needed as the team understood our needs well, and we often closed the projects without iterations. 

The same smooth process is applied to the marketing aspect. We added new tasks to Trello, and the Widelab Project Manager efficiently managed their team in handling these tasks. The PM kept us informed about the timeline, and the delivery was consistently prompt. The marketing team quickly adapted to our established style, and similarly, we usually reached final versions without numerous iterations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website, marketing collaterals, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow between our team and WideLab has been highly effective. We quickly adapted to collaborating seamlessly together. We add tasks on Trello or, thanks to our excellent relationship with the Project Manager, I send them directly to them via private messages on Slack. 

The PM then distributes the tasks to their team, sets delivery dates, and provides us with ready-to-use links for the tasks. The tasks are delivered promptly, and the PM is proactive in asking for additional details if needed, although the WideLab team usually understands our requirements perfectly.

What was your primary form of communication with Widelab?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company is their responsiveness and reliability. I can always count on them, even when urgent tasks unexpectedly arise. They demonstrate a high level of dedication to ensuring both the design work and communication are of the highest quality and efficiency. It's evident that they genuinely care about the outcomes of their work and the impact it brings to my company. 

This level of commitment and concern for the results they deliver sets them apart and makes them stand out as a truly exceptional partner. Their proactive attitude and genuine interest in our success make them a valuable and reliable asset to work with.

Are there any areas for improvement or something Widelab could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Sternum IoT

Describe what your company does in a single sentence.

IoT security and monitoring platform for device manufacturers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Deploy a new brand and extend it into our site and other marketing/sales materials

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelabs delivered a new vision for our brand that iterated on the existing visual language; this included a new variant for the existing logo and a new brand book (inc. new typography, color matrix, photography, illustration and iconography, and more). After executive approval, the team created a new website with over ten unique templates, multiple unique illustrations, and a new visual expression of our product architecture. 

The team also provided animation guidelines and continued to work with us on website expansion,post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The response to the new brand was amazing. It was highly praised by the internal team, existing customers, prospects, board members, etc. From a traffic standpoint, we saw a double-digit increase in time on-site and pages-per-visit. The new design also helped accelerate our content and SEO efforts, helping us to nearly double the size of our organic inbound traffic over the following quarter.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Going into the project, we had a clear plan of action, and every change in that plan was reflected in the project timeline - helping drive ongoing alignment. Most of the deliverables were provided on time, and when delays occurred, a new ETA was always clearly set. This helped manage the budget and expectations. 

Importantly for us, the project manager took time to understand the nuances of our product and target market and used that understanding to pull additional people into the project, that could help with specific tasks and deliverables (e.g., adding an illustrator to go over a specific hurdle or pulling in talent to visualize animations).

What was your primary form of communication with Widelab?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was particularly impressed by the ability to provide a broad portfolio of talent and services, under one roof. From UX talent, that helped provide wireframes, to PM who took the time to understand our business, to multiple creatives - each with his/her unique expertise, Widelab always had us covered on all fronts.

Are there any areas for improvement or something Widelab could have done differently?

The initial timeline for the project was too aggressive, as the company didn't account for the complexity of our unique tech/market. I would encourage the team to be less aggressive with the initial estimation.

BACKGROUND

Please describe your company and position.

I am the Product Design Manager of a crypto company

Describe what your company does in a single sentence.

Crypto ETP Issuer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Create a token based design system

SOLUTION

How did you find Widelab?

• Referral
• Other

Why did you select Widelab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Merge 2 design systems that are used by 3 platforms into 1 new token based design system, and make it usable for light and dark theme. Key deliverables: 

• Token structure 
• Components with new look and feel 
• Color and typography library 
• Light and dark theme

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved Design Efficiency: After implementing the token-based design system, our design team experienced a increase in efficiency. The streamlined design components and reusable elements allowed designers to create interfaces faster. 
• Consistency in Branding: The token-based design system ensured consistent branding across all our company's platforms and products. This resulted in a cohesive user experience and brand identity. 
• Development Time Savings: By utilizing the design tokens in our development process, our engineering team observed a reduction in development time. The pre-defined styles and components facilitated smoother implementation.
• Increased Collaboration: Widelabs design system enhanced collaboration between our designers, developers, and other stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widelabs successfully delivered on the project management side of things! They were always on the ball, delivering everything on time:

• Right on Time: They were professional at keeping things on track and hitting all the project milestones. Timelines were always clear and we had weekly meeting in which updates were shared. 
• Great Communication: Whenever we had questions or concerns, they were quick to respond and kept the convo open and honest. Plus, they listened to what we had to say, making teamwork really easy. 
• Flexibility: When we threw in extra requests or changed things up, they handled it very professional and gave us realistic timelines, so the project stayed on point.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Innovation and Creativity: One of the most impressive aspects of Widelabs is their unwavering commitment to innovation and creativity. Mateusz and Maciej consistently come up with new ideas hoe to make the design system even better. Their innovation and drive for perfection really sets them apart from other agencies out there. 
• Customer-Centric Approach: Widelabs dedication to putting customers first is unique. Maciej, Mateusz and Daria went above and beyond to understand our need and preferences, tailoring the design system accordingly. The great customer service and personalized approach created a lasting impression and fostered a strong relationship. 
• Passionate Team: The passion and enthusiasm for design systems displayed by Maciej and Mateusz are infectious. It's evident that every member genuinely loves what they do, and this energy translates into top-notch products and services.

Are there any areas for improvement or something Widelab could have done differently?

- Nothing to improve our side, the collaboration and service was perfect.

BACKGROUND

Please describe your company and position.

I am the Product Lead of Trackable LLC

Describe what your company does in a single sentence.

Development company working on a Medical CRM

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Deploy best UX practices
• Create Developer Ready UI Mockups
• Establish a cohesive brand

SOLUTION

How did you find Widelab?

Startup Event: In Person

Why did you select Widelab over others?

• High ratings
• Good value for cost
• Company values aligned
• High Quality of Work

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started the project with Widelab creating UX mockups that translated into developer ready UI while we simultaneously worked with their branding team to develop a cohesive brand. This included Logo design, brand guide etc. On an ongoing basis Widelab works with us on scoping and designing new features for our product so we can hand a high fidelity series of mockups to our development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Revisions for design after they got to development
• Time to deliver mockups from product to engineering

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time and very responsive. Project management is excellent and they are able to adapt to any internal project management you may have.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their design team is extremely high. Their communication has been great and they feel like an extension of your team rather than a vendor.

Are there any areas for improvement or something Widelab could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Senior Product Manager of a transportation company

Describe what your company does in a single sentence.

We're an on-demand vehicle routing and management platform that partners with cities to power the future of public transit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Improve the user experience in our client-facing dashboard
• Expand the functionality available within our platform
• Help dashboard users understand and manage transportation service more fluently

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

Referred to me

How many teammates from Widelab were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Widelab has provided an embedded design asset for the product team that builds and maintains our dashboard that clients use to manage their transportation services within our platform. 

This has included a full dashboard redesign, improving existing functionality to improve the user experience, and expanding our platform to allow our clients to operate more types of service through our platform. They have developed deep expertise in the public transit market that has consistently helped us to quickly deliver a better platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our client satisfaction with the administrative dashboard has improved throughout our partnership with Widelab, and while anecdotal, the challenges we hear that our clients face within our dashboard primarily come from the elements where we have yet to implement Widelab designs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widelab has consistently delivered projects on time with consistent communication, even across the Atlantic Ocean. They have also done an excellent job of challenging our team to provide them with better specification or seek more input from clients to help us reach a better outcome.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with how they truly work as a part of our team. From challenging us to provide better specifications, to participating in client interviews, to really learning about the market we work within, it's clear that they take our success together personally.

Are there any areas for improvement or something Widelab could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the CEO of Baserow

Describe what your company does in a single sentence.

Baserow is an open source no-code database and Airtable alternative, it gives users the powers of a developer without leaving your browser.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Full redesign of our tool
• New branding and website redesign
• Have an experienced product designer join our team

SOLUTION

How did you find Widelab?

Online Search

Why did you select Widelab over others?

• High ratings
• Great culture fit
• Like the quality and previous work

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign of the existing database module. 
• Product design of new features. 
• New branding.
• Redesigned pages in Figma. 
• Design of new features in Figma. 
• New website design in Figma.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Everything was delivered on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We mainly hired a dedicated product designed to join our team. Because he became a team member, he took part in our own project management. We've created a backlog with tasks, made milestones, and estimated a rough date when certain milestones would be finished.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their experience with building data visualization UI/UX stood out. This was confirmed by how fast the product designer understood our product.

Are there any areas for improvement or something Widelab could have done differently?

The project is still ongoing, but there isn't anything I would want to have seen differently right now