whiteDigital

BACKGROUND

Please describe your company and position.

I am the Co-Founder of the compan.

Describe what your company does in a single sentence.

I’m the co-founder and chief innovation officer (CINO) of a solar air conditioning, roofing, and smart home provider. We sell, design, and install solar plus battery systems to help people reduce their monthly electrical costs at a residential and commercial level.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?
We needed help with PPC and SMM.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital handles our online marketing campaigns on Google Ads, Bing, YouTube, and other social media marketing (SMM), including Facebook and Instagram. They help create the ads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to whitedigital, we’ve consistently seen our cost per lead decrease while our conversions increase. The number of clicks and searches is also growing. The team is optimizing our campaigns continuously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’re great at project whitedigital. We have weekly reports from them that outline the performance of the campaigns. Every two weeks, we have a Zoom call to go over strategies and review the program. In that meeting, we talk about events in our service area, such as policy, news, and weather, which they use to improve the campaigns. The rest of our communication is email-based. 

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with how well whitedigital knows their craft. They’re nimble and continue to optimize their service. I’ve worked with service providers that have run campaigns, and when I’ve tried to question the performance, they’ve given me baloney answers. With whitedigital, I immediately get a response to my questions, and they always propose campaign improvements. 

The team gives our campaigns a high level of attention, and they know their stuff. The proof is in the pudding — our leads continue to rise, our costs continue to decrease, and our rank improves. whitedigital has been hands-down the most reliable and consistent vendors that I’ve worked with, and they’ve given us the best service.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Manager of a roofing company

Describe what your company does in a single sentence.

I’m the marketing manager. We cover the entire lower peninsula of Michigan, selling and installing residential metal roofing. We’ve done Google Ads advertising for over ten years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• What challenge were you trying to address with Megethos?

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we talked with Megethos on the phone, and they looked at the website. Right away, there were about half a dozen things that they could improve for us. They looked for ways to make our advertising more efficient, and we told them to make those changes immediately.

Megethos works on our Google and Bing ads. They’ve suggested things that no other PPC vendor has, and their suggestions make a lot of sense and are easy to change and update. Overall, they’ve refined our campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The issuing rate is double competing vendors. Out of the leads that they poll, 30% of them have turned into appointments, when we used to hover around 15%. Now, we get much more out of the ledger that they deliver through Google Ads. Sales were over $100,000 in the last quarter, so not only are we able to issue more leads, but the leads are more responsive to our phone centers. The quality of the leads they deliver is better than other vendors we’ve worked with in the past.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is excellent. We talk to them every two weeks and give a summary every week. Other vendors have let our budget get out of control in the past, but Megethos has been very sensitive to our selling seasons and using our money efficiently.

Overall, the contact and reporting have been regular. We don't use their dashboard as much, but the reports that explain what’s going on are our favorite part of working with them. They send out an email, and it’s very helpful.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They never miss a call and are very thorough in their communication. They provide a call schedule, and we go through it every time before the call. Adam usually deals with us, but Coree or other team members are also on the call. Then, they send a follow-up email with a list of the action items we talked about, which helps us remember if we owe them a report, a piece of content, or something else. They always follow up immediately, so we feel that they really listen to all the details.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Director of NZR

Describe what your company does in a single sentence.

NZR is a new real estate company established by four capable and experienced real estate agents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to assist us with application of email so that we could communicate better to prospective buyers and sellers. The primary objective was to nurture leads, feature new listings as well as ensure that our email marketing becomes more personal and consistent.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They did all to take care of generating segmented email lists, producing personalized templates, copywriting, configuring automated drip campaigns to property alerts, and plotting monthly newsletters. Their most useful deliverables were campaign strategy, complete email sequences, and performance monitoring as well as reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have received increased responses to our emails, improved turn ups at our open homes due to reminders as well as increased response in general due to the database. It assisted us in remaining top of mind to both hot and cold prospective clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were adherent to time frames and kept us updated in terms of communication together with prompt objectives whenever there were variations. I never had the feeling that we were behind the punches and never felt alone.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What fancied me particularly was that they cared about tone they knew how to make emails about real estate less robotic and turn it into a casual dialogue. That actually helped in making a difference in the reception of our audience.

Are there any areas for improvement or something whiteDigital could have done differently?

They handled things professionally.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an event catering company.

Describe what your company does in a single sentence.

We provide off-premise full-service and drop-off catering for all types of events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Help with google visibility
• Increase Leads

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital has worked with us to increase our visibility on Google and Meta through various campaigns including remarketing. They've done research on keywords and strategies to best attract consumers. They've also built a landing page to direct clients to that is built to encourage them to submit a lead form for catering services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at whitedigital is constantly striving to increase our leads. We have had some internal challenges with lead tracking but whitedigital has worked with us through feedback of the leads to ensure that we are maximizing our visibility and effectiveness through language, keyword selection and in Meta, images. Our cost per lead has decreased overall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is always very helpful and quick to respond. Whether its an issue that needs to be resolved or just a question. They are always available to help and if it isn't directly in their expertise they help get the answers from other members of their team that can help even if it's beyond the scope of their typical work.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Over our time working together what I value the most is the connection I feel that we have, they have learned about who our company is and also how I work and we work well together. I know that I can ask them any questions or make suggestions and they will be not only received but also implemented if applicable or I can get direction on how I can be implementing it in other areas that we don't necessarily work together on. They are very dedicated and knowledgeable about what they are doing, and I know that we're in good hands.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the CEO of Juice

Describe what your company does in a single sentence.

Juice is a telecommunications company that provides reliable mobile, internet, and communication solutions to businesses and consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Launch PPC campaigns to capture qualified leads for postpaid, prepaid, or broadband packages.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

50-249

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on running targeted PPC campaigns to promote our telecom plans and boost qualified leads. whiteDigital handled keyword research, ad creation, and A/B testing. Key deliverables included campaign setup, performance reports, and continuous optimization to maximize ROI and reduce cost per click.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first month of the campaigns, we observed a 55% increase in qualified leads.  Our website traffic increased dramatically, and the cost per acquisition decreased by over 30%.  All things considered, the PPC approach clearly increased engagement and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whiteDigital managed the project efficiently, delivering each phase on time and keeping us updated throughout. They were responsive to our feedback, made timely adjustments, and ensured the campaigns aligned with our marketing goals. Their communication was clear and professional at every step.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about whiteDigital was their deep understanding of PPC strategy and how they tailored it specifically to our telecom industry needs. Their proactive approach, transparency in reporting, and ability to consistently optimize for better results set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something whiteDigital could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the Director of Devono

Describe what your company does in a single sentence.

Devono is a commercial real estate advisory firm working with occupiers, investors, and real estate agents and brokers across key UK and international markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired White Digital to improve the performance of our PPC campaigns specifically focused on generating high-quality leads for our real estate advisory services

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Digital managed a full PPC strategy tailored to the commercial real estate sector. Their work included keyword research focused on property search intent, competitor analysis across real estate agencies and brokerage firms, and creation of highly targeted Google Ads campaigns. They developed ad copy aligned with office leasing, tenant representation, and brokerage services, ensuring strong relevance to real estate decision-makers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rates improved due to better targeting of high-intent real estate search terms, and we saw a reduction in wasted ad spend from irrelevant clicks. The campaigns also supported our broader growth strategy, including international outreach initiatives such as expanding talent and operational flexibility, inc

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-structured and reliable throughout the engagement. Deliverables were consistently provided on time, and communication remained clear and professional.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness and ability to quickly adjust campaigns based on market behaviour was particularly impressive.

Are there any areas for improvement or something whiteDigital could have done differently?

Overall, the engagement has been very positive.

BACKGROUND

Please describe your company and position.

 I am the Co-founder of an advertising & marketing company 

Describe what your company does in a single sentence.

A creative advertising and digital marketing agency focused on helping businesses improve brand visibility, customer acquisition, and commercial growth

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Increase brand awareness while generating higher-quality inbound enquiries from relevant business audiences.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WhiteDigital managed a comprehensive social media marketing engagement for our agency. The project involved social media strategy development, content planning, campaign management, audience targeting, and ongoing performance optimisation. Their team worked closely with us to understand our positioning, target audience, and commercial goals before creating tailored social campaigns aligned with our brand voice. They handled content creation, scheduling, paid social advertising, engagement management, and monthly reporting across multiple platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw stronger performance from paid social campaigns, with improved click-through rates and more qualified leads entering our sales pipeline. Internally, the structured social media activity helped strengthen our brand positioning and supported ongoing business development efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was professional, organised, and highly responsive throughout the engagement. Deliverables were completed on time, communication was consistent, and they maintained clear visibility on campaign progress and priorities.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their team was proactive, organized, and highly attentive throughout the collaboration. They consistently brought fresh campaign ideas while remaining focused on measurable performance and long-term value.

Are there any areas for improvement or something whiteDigital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CTO of Xero

Describe what your company does in a single sentence.

Xero is a cloud-based accounting software company that provides financial management solutions for small and medium-sized businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired White Digital to strengthen our PPC strategy and improve the performance of our digital acquisition campaigns.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Digital managed a full-scale PPC engagement focused on campaign planning, optimization, and performance improvement across our digital acquisition channels. Their team conducted in-depth keyword research, competitor analysis, audience segmentation, and ad performance evaluations to better position our campaigns within the software development and SaaS market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement produced measurable improvements across several key performance metrics. We experienced stronger lead quality, increased conversion rates on targeted landing pages, and improved click-through rates across multiple campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized, efficient, and highly responsive throughout the engagement. Deliverables were consistently completed on time, communication was clear, and reporting was structured in a way that made campaign performance easy to evaluate.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their analytical approach and ability to translate campaign data into practical business improvements. They demonstrated a strong understanding of the software and SaaS landscape and consistently focused on performance-driven outcomes rather than surface-level metrics.

Are there any areas for improvement or something whiteDigital could have done differently?

None all went well 

BACKGROUND

Please describe your company and position.

I am the CMO of Walter Writes AI

Describe what your company does in a single sentence.

Walter is the leading AI content humanizer and detector, trusted by businesses, academics, and marketers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to improve our online visibility and generate qualified leads through targeted pay-per-click campaigns.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whiteDigital was responsible for planning, launching, and managing our pay-per-click advertising campaigns across multiple platforms. Their work started with an in-depth analysis of our business goals, target audience, and existing marketing performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered several measurable improvements in our digital marketing performance. Within the first few months of launching the campaigns, we saw a significant increase in qualified website traffic driven by targeted PPC ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whiteDigital managed the project in a very organized and proactive manner. They established a clear workflow from the beginning, outlining campaign timelines, deliverables, and reporting schedules.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about whiteDigital was their deep expertise in pay-per-click advertising and their data-driven approach to campaign management. Rather than applying a one-size-fits-all strategy, they took the time to understand our business objectives, target audience, and market before building the campaigns.

Are there any areas for improvement or something whiteDigital could have done differently?

None 

BACKGROUND

Please describe your company and position.

I am the software Engineer of Sportidia

Describe what your company does in a single sentence.

Sportidia is on a mission to revolutionize wellness, fitness, and social media.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We engaged WhiteDigital to strengthen our online presence and attract more qualified leads through targeted PPC campaigns. The main objective was to increase sign-ups for our wellness and fitness programs while improving the overall efficiency of our paid advertising spend.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WhiteDigital managed the full PPC campaign process for us. Their work included keyword research, campaign strategy development, ad copy creation, and the setup of Google Ads campaigns tailored to our fitness and wellness services. They also optimized our landing pages for better conversions, implemented retargeting campaigns, and continuously monitored and adjusted the campaigns. Key deliverables included structured ad campaigns, performance reports, and ongoing optimization to improve result

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a clear increase in website traffic and a steady rise in inquiries and program sign-ups coming from paid campaigns. Our cost per lead improved over time as the campaigns were optimized, and the overall return on ad spend exceeded our initial expectations. The campaigns helped us reach a more relevant audience actively searching for wellness and fitness services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and reliable throughout the engagement. Campaign setups, updates, and reporting were delivered on schedule, and the team maintained consistent communication. They were responsive to feedback and quick to implement adjustments whenever we needed to refine messaging or target a specific audience segment

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strong understanding of performance marketing and their ability to turn data into practical campaign improvements. They took a proactive approach to optimization and always provided clear insights into what was working and where we could improve, which gave us confidence in the direction of the campaigns.

Are there any areas for improvement or something whiteDigital could have done differently?

Nothing comes to my mind , All went well.