whiteDigital

BACKGROUND

Please describe your company and position.

I am the Founder of Futura

Describe what your company does in a single sentence.

Futura makes high quality education accessible to everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We contracted whiteDigital to carry out selective PPC campaigns to advertise our e-learning programs as well as to attract quality leads to our site. Its primary aim was to generate more students enrolling in the courses and to enhance our university presence among students and professionals, who seek online courses.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work on the project entailed marketing and administration of Google Search Display and YouTube ad setting up as well as social media PPC advertising. They did keyword research, developed adverts, and optimised landing pages as well as followed their performance over time

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There was evident traffic growth that targeted the right audience and a proportionately higher number of visitors were registering in our courses. Our brand was showing regularly in the search hits based on our targeted learning subjects and we also received more webinar sign-ups

There was evident traffic growth that targeted the right audience and a proportionately higher number of visitors were registering in our courses. Our brand was showing regularly in the search hits based on our targeted learning subjects and we also received more webinar sign-ups

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had an easy and clear project management. They set up a campaign and provided updates in time, they brought us up to date in every step and they were prompt to change strategies when we provided feedback. It was very easy to communicate and they would never fail to answer our questions.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 I like whiteDigital is the extent to which they think in reaching the right audience. They did not only run ads, but they researched our market, learned the needs of our students, and promoted campaigns which targeted audience who were really interested in learning.

Are there any areas for improvement or something whiteDigital could have done differently?

No issues during the project.

BACKGROUND

Please describe your company and position.

I am the Manager of a dog products e-commerce company. 

Describe what your company does in a single sentence.

I’m a growth product manager for a B2C e-commerce company that sells various dog products including toys, health and wellness products, and treats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We wanted to improve the conversion rate for our B2C website. We had limited resources in terms of conversion optimization, and we hired whitedigital to improve the conversion for the site for our different product lines.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us with everything from start to finish. Invesp developed a strategy around conversion optimization by looking for opportunities, developing hypotheses, and conducting exit intent surveys and customer interviews to help understand our customers more. They also designed mock-ups for us, developed coding and testing, and wrapped everything up with a post-test analysis. 

We used a prioritization framework to narrow down the pages that were going to show us the highest probability of getting a win. The testing platform we used was VWO, and we used everything from the editor to building custom solutions within that technology.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our primary goal with hiring whitedigital was to increase the conversion rate for various landing pages on our website, which we were able to do. We define success as a listing conversion, and we had several successful tests with whitedigital. Even for the tests that didn’t show statistical significance, we were able to learn about our customers and their expectations in different ways. 

We also ran tests that showed us ways to optimize our checkout flow to increase the average order value, and other tests that were focused on improving our retention. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We believe that the project management was successful. They shared a Trello board with us so we always knew what stage we were in. They handled feedback very well and were always responsive to what we told them. We used Slack to communicate and met virtually. 

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the way they were able to execute things very quickly. Their speed allowed us a business to increase the velocity of our testing. We were able to quickly go from initial ideas and hypotheses to launching the test and having it live on the website. 

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Co-Founder of the compan.

Describe what your company does in a single sentence.

I’m the co-founder and chief innovation officer (CINO) of a solar air conditioning, roofing, and smart home provider. We sell, design, and install solar plus battery systems to help people reduce their monthly electrical costs at a residential and commercial level.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?
We needed help with PPC and SMM.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital handles our online marketing campaigns on Google Ads, Bing, YouTube, and other social media marketing (SMM), including Facebook and Instagram. They help create the ads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to whitedigital, we’ve consistently seen our cost per lead decrease while our conversions increase. The number of clicks and searches is also growing. The team is optimizing our campaigns continuously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’re great at project whitedigital. We have weekly reports from them that outline the performance of the campaigns. Every two weeks, we have a Zoom call to go over strategies and review the program. In that meeting, we talk about events in our service area, such as policy, news, and weather, which they use to improve the campaigns. The rest of our communication is email-based. 

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with how well whitedigital knows their craft. They’re nimble and continue to optimize their service. I’ve worked with service providers that have run campaigns, and when I’ve tried to question the performance, they’ve given me baloney answers. With whitedigital, I immediately get a response to my questions, and they always propose campaign improvements. 

The team gives our campaigns a high level of attention, and they know their stuff. The proof is in the pudding — our leads continue to rise, our costs continue to decrease, and our rank improves. whitedigital has been hands-down the most reliable and consistent vendors that I’ve worked with, and they’ve given us the best service.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Manager of a roofing company

Describe what your company does in a single sentence.

I’m the marketing manager. We cover the entire lower peninsula of Michigan, selling and installing residential metal roofing. We’ve done Google Ads advertising for over ten years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• What challenge were you trying to address with Megethos?

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we talked with Megethos on the phone, and they looked at the website. Right away, there were about half a dozen things that they could improve for us. They looked for ways to make our advertising more efficient, and we told them to make those changes immediately.

Megethos works on our Google and Bing ads. They’ve suggested things that no other PPC vendor has, and their suggestions make a lot of sense and are easy to change and update. Overall, they’ve refined our campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The issuing rate is double competing vendors. Out of the leads that they poll, 30% of them have turned into appointments, when we used to hover around 15%. Now, we get much more out of the ledger that they deliver through Google Ads. Sales were over $100,000 in the last quarter, so not only are we able to issue more leads, but the leads are more responsive to our phone centers. The quality of the leads they deliver is better than other vendors we’ve worked with in the past.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is excellent. We talk to them every two weeks and give a summary every week. Other vendors have let our budget get out of control in the past, but Megethos has been very sensitive to our selling seasons and using our money efficiently.

Overall, the contact and reporting have been regular. We don't use their dashboard as much, but the reports that explain what’s going on are our favorite part of working with them. They send out an email, and it’s very helpful.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They never miss a call and are very thorough in their communication. They provide a call schedule, and we go through it every time before the call. Adam usually deals with us, but Coree or other team members are also on the call. Then, they send a follow-up email with a list of the action items we talked about, which helps us remember if we owe them a report, a piece of content, or something else. They always follow up immediately, so we feel that they really listen to all the details.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Director of NZR

Describe what your company does in a single sentence.

NZR is a new real estate company established by four capable and experienced real estate agents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to assist us with application of email so that we could communicate better to prospective buyers and sellers. The primary objective was to nurture leads, feature new listings as well as ensure that our email marketing becomes more personal and consistent.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They did all to take care of generating segmented email lists, producing personalized templates, copywriting, configuring automated drip campaigns to property alerts, and plotting monthly newsletters. Their most useful deliverables were campaign strategy, complete email sequences, and performance monitoring as well as reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have received increased responses to our emails, improved turn ups at our open homes due to reminders as well as increased response in general due to the database. It assisted us in remaining top of mind to both hot and cold prospective clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were adherent to time frames and kept us updated in terms of communication together with prompt objectives whenever there were variations. I never had the feeling that we were behind the punches and never felt alone.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What fancied me particularly was that they cared about tone they knew how to make emails about real estate less robotic and turn it into a casual dialogue. That actually helped in making a difference in the reception of our audience.

Are there any areas for improvement or something whiteDigital could have done differently?

They handled things professionally.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an event catering company.

Describe what your company does in a single sentence.

We provide off-premise full-service and drop-off catering for all types of events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Help with google visibility
• Increase Leads

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital has worked with us to increase our visibility on Google and Meta through various campaigns including remarketing. They've done research on keywords and strategies to best attract consumers. They've also built a landing page to direct clients to that is built to encourage them to submit a lead form for catering services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at whitedigital is constantly striving to increase our leads. We have had some internal challenges with lead tracking but whitedigital has worked with us through feedback of the leads to ensure that we are maximizing our visibility and effectiveness through language, keyword selection and in Meta, images. Our cost per lead has decreased overall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is always very helpful and quick to respond. Whether its an issue that needs to be resolved or just a question. They are always available to help and if it isn't directly in their expertise they help get the answers from other members of their team that can help even if it's beyond the scope of their typical work.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Over our time working together what I value the most is the connection I feel that we have, they have learned about who our company is and also how I work and we work well together. I know that I can ask them any questions or make suggestions and they will be not only received but also implemented if applicable or I can get direction on how I can be implementing it in other areas that we don't necessarily work together on. They are very dedicated and knowledgeable about what they are doing, and I know that we're in good hands.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the CEO of Juice

Describe what your company does in a single sentence.

Juice is a telecommunications company that provides reliable mobile, internet, and communication solutions to businesses and consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Launch PPC campaigns to capture qualified leads for postpaid, prepaid, or broadband packages.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

50-249

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on running targeted PPC campaigns to promote our telecom plans and boost qualified leads. whiteDigital handled keyword research, ad creation, and A/B testing. Key deliverables included campaign setup, performance reports, and continuous optimization to maximize ROI and reduce cost per click.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first month of the campaigns, we observed a 55% increase in qualified leads.  Our website traffic increased dramatically, and the cost per acquisition decreased by over 30%.  All things considered, the PPC approach clearly increased engagement and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whiteDigital managed the project efficiently, delivering each phase on time and keeping us updated throughout. They were responsive to our feedback, made timely adjustments, and ensured the campaigns aligned with our marketing goals. Their communication was clear and professional at every step.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about whiteDigital was their deep understanding of PPC strategy and how they tailored it specifically to our telecom industry needs. Their proactive approach, transparency in reporting, and ability to consistently optimize for better results set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something whiteDigital could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the CEO & Founding Partner of Kettel Homes

Describe what your company does in a single sentence.

Kettel Homes is the UK's first open market rent-to-own programme that helps first-time buyers achieve their goal of homeownership. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to help Kettel Homes generate more qualified interest through paid search. Our main objectives were to increase visibility for our real estate services, reach people actively searching for relevant property solutions, and turn that traffic into genuine inquiries and potential clients.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included setting up and managing Kettel Homes’ PPC campaigns with a focus on reaching relevant property seekers. whiteDigital handled keyword research, campaign structure, ad copy, audience targeting, budget allocation, and ongoing optimization. They also monitored search terms and conversion activity, adjusted bids and targeting where needed, and provided regular performance updates to help us make informed marketing decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a clear improvement in the quality of traffic coming to Kettel Homes through paid search, with more users showing genuine interest in our property services. The campaigns also generated a stronger flow of inquiries and helped us identify which search terms and audience segments were most valuable. Overall, the PPC activity gave us a more consistent source of potential real estate leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whiteDigital managed the project in a professional and well-organized manner. They kept the campaigns and deliverables on schedule, provided timely updates, and were easy to reach whenever we needed assistance. They also listened carefully to our feedback and made adjustments quickly when we wanted to change targeting or priorities.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of the real estate market and their ability to translate that into a focused PPC strategy. They paid attention to the quality of the leads rather than just the number of clicks, and they consistently looked for ways to improve campaign performance. Their proactive approach and clear communication made the partnership especially valuable.

Are there any areas for improvement or something whiteDigital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Head of Revenue of LeadMagic

Describe what your company does in a single sentence.

The data provider other data providers use. Emails, mobiles, and company data that don't bounce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to help LeadMagic attract more qualified visitors through paid search and improve the overall effectiveness of our PPC efforts

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project covered the management and optimization of LeadMagic’s paid search campaigns. whiteDigital handled keyword research, campaign setup, audience targeting, ad creation, landing-page recommendations, and budget allocation. They also monitored campaign data, adjusted bids and targeting based on performance, tested different ad variations, and provided regular reporting to help us evaluate results and refine the strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an improvement in the quality and relevance of traffic coming through our paid campaigns, along with stronger engagement from users who matched our target audience. The campaigns also generated more meaningful inquiries and gave us better visibility into which keywords and ad messages were driving results. Overall, PPC became a more dependable source of potential customers for LeadMagic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whiteDigital kept the PPC engagement well structured and easy to follow. They stayed consistent with deadlines, provided updates when expected, and communicated clearly about campaign changes and performance. Whenever we raised a question or needed an adjustment, they were quick to respond and handled the request without unnecessary back-and-forth.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their focus on understanding the intent behind our target audience rather than simply driving more clicks. whiteDigital took time to refine the campaigns around relevant search behavior, test different approaches, and use the data to guide decisions. Their practical and performance-focused approach made a noticeable difference.

Are there any areas for improvement or something whiteDigital could have done differently?

None , we are cool with the result we got

BACKGROUND

Please describe your company and position.

I am the CEO of an IT solutions company.

Describe what your company does in a single sentence.

We're a dynamic and ambitious team that creates IT solutions corresponding with current market trends.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to help us build a stronger presence on social media and communicate our technology expertise more effectively. We wanted to increase brand awareness among potential clients, showcase our IT and consulting capabilities, and create more opportunities for meaningful engagement with businesses looking for technology solutions.

SOLUTION

How did you find whiteDigital?

Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope covered the day-to-day management of our social media marketing efforts. whiteDigital developed a content strategy, created posts around our IT and consulting expertise, managed publishing schedules, and helped optimize our social profiles. They also monitored engagement, reviewed performance data, and shared recommendations to improve future content and audience reach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw noticeable improvement in our social media reach and the level of engagement with our content. Our posts generated more conversations and interest from relevant business audiences, while our online presence became more consistent and professional. The performance tracking also helped us identify which topics were most effective for attracting attention to our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whiteDigital handled the project in a structured and dependable way. They stayed on top of the agreed schedule and delivered content consistently without unnecessary delays. Communication was also easy throughout the engagement, and they were quick to accommodate our feedback or adjust the approach when we had new ideas or priorities.

What was your primary form of communication with whiteDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to us was their ability to understand a technical business without making content overly complicated. whiteDigital found practical ways to highlight our expertise while keeping the messaging approachable and engaging. Their creativity, initiative, and attention to our brand made the collaboration particularly valuable.

Are there any areas for improvement or something whiteDigital could have done differently?

We were happy with the overall service and did not have any major concerns.