Webistry

BACKGROUND

Please describe your company and your position there.

I am the Trade Marketing Manager at a Hair Care company, a clean, natural and effective hair care company for every hair type, texture, and need sold at Sephora and Ulta amongst other retailers. I am responsible for strategizing and executing brand marketing tactics at a retailer level.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webistry?

Webistry is Briogeo's media agency to support paid advertising set up and optimization for retailer.com.

SOLUTION

How did you select this vendor and what were the deciding factors?

N/A - Contract existed before my employment

Describe the project in detail and walk through the stages of the project.

For paid ad set up, the brand team submits creative assets, supporting copy, ad date/time, ad budget, retailer product link, and all other set up needs via shared Google file with Webistry.

Webistry then uses all material received from the brand to set up and turn on ads directly through Facebook. On a weekly basis, the Webistry team meet with us (the brand) to review metrics/ad performance through our Dashboard (site) and recommends optimizations based on performance.

How many resources from the vendor's team worked with you, and what were their positions?

Since my employment at Briogeo (7 months) we've worked with 5 Webistry team members: Head of Growth Accounts, Paid Media Team Lead, Paid Media Analyst and Marketing Coordinator, as well as direct hands-on support from the President and Co-Founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since my employment, we've been testing an array of paid ads across retailer.com. Our learnings have helped us better understand the type of creative that resonates with particular audiences that ultimately help us drive more qualified traffic to site to convert.

How effective was the workflow between your team and theirs?

We meet on a weekly basis to review ad performance across all retailer accounts. The Webistry team is effective in communicating key results and optimizations. In addition, they are extremely responsive via email and are clear in the brand's requests. I rarely find that I need to provide additional clarity during ad set up.

What did you find most impressive or unique about this company?

Webistry is very hands-on and supportive. I find the team to extremely accessible and quick to respond. They provide clear recommendations and insights, many of which help to inform executive leadership. Updates are quick and seemingly instantons, which is critical to support paid strategy.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I am the VP of marketing at Mixtiles, an e-commerce company that sells home decoration products. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webistry?

We hired Webistry to help us with our marketing and advertising content. 

SOLUTION

What was the scope of their involvement?

Webistry created marketing and advertising materials for my company, including various landing page experiences for different customers from Google Ads. Most of the content Webistry created was written, but they also developed visual assets, including photographs. They produced 4–5 30-second videos, handling everything from scriptwriting to audio mixing. Webistry’s team also repurposed existing materials to create landing page content. The content Webistry created was then posted on Facebook and the landing pages. 

What is the team composition?

Webistry’s project manager was our main point of contact, and we worked with 2–4 additional teammates depending on the project. 

How did you come to work with Webistry?

A colleague recommended Webistry. 

How much have you invested with them?

I invested around $100,000 with Webistry. 

What is the status of this engagement?

My partnership with Webistry was from April 2021–January 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For the sales funnels Webistry was working on, we saw a 20% higher conversion rate than before. Webistry completely exceeded my expectations, and I am 100% satisfied with their work. 

How did Webistry perform from a project management standpoint?

Webistry met all deadlines and stayed within the initial scope of the project. They adapted well to the changes we made as the project progressed. We communicated via Slack channels and had weekly Zoom meetings. 

What did you find most impressive about them?

Webistry’s small team has a lot of agility and adapts quickly to what the client needs. Their team is accommodating, which allows the project to move quickly and avoid delays.  

Are there any areas they could improve?

The downside of moving quickly with Webistry was that the scope of work wasn’t as well defined as it could’ve been — we spent about a month doing extraneous work. All of those issues could’ve been avoided if we’d spent more time scoping the project at the beginning of the engagement.  

Do you have any advice for potential customers?

I’d advise customers to spend a lot of time scoping the project with Webistry. 

BACKGROUND

Introduce your business and what you do there.

I’m an affiliate manager at Golden Hippo, a health and wellness brand marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webistry?

We needed help with amplifying our YouTube reach for product-specific campaigns.

SOLUTION

What was the scope of their involvement?

Webistry manages our YouTube account and identifies strategies to make our campaigns high-performing. They conduct thorough research to determine our target audience in specific countries and focus on vulnerable areas that drag down our campaign performance.

What is the team composition?

We’ve started working with seven resources from Webistry and now collaborate with 3–4 members regularly.

How did you come to work with Webistry?

We found Webistry through a referral.

How much have you invested with them?

We’ve spent between $250,000–$500,000.

What is the status of this engagement?

Our ongoing engagement started in August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Webistry is a highly skilled team — they’ve built strategic solutions and run successful campaigns that have improved our reach and engagement. We’ve dealt with funnel-related issues during the marketing project, but those have been on our team’s end.

How did Webistry perform from a project management standpoint?

We communicate via Slack and Google Meet. We’re satisfied with Webistry’s project management approach. They have dependable organizational skills, and they execute plans strategically.

What did you find most impressive about them?

What makes Webistry stand out is their comprehensive method when it comes to breaking down our campaigns to identify areas of opportunities.

Are there any areas they could improve?

We’ve had a minor communication issue, but Webistry has proactively addressed that and valued our feedback.

Do you have any advice for potential customers?

Be transparent in highlighting your goals and expectations from their team.

BACKGROUND

Introduce your business and what you do there.

I am the director and founder of JetFuel You.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webistry?

We were selling the travel version of our supplements after COVID-19 lifted and needed help with social media marketing and landing page creation.

SOLUTION

What was the scope of their involvement?

In terms of landing pages, Webistry created the most beautiful and stunning designs using Unbounce. Afterwards, they integrated Shopify into those pages.

We also did loads of digital ads with Webistry, including Facebook Ads, Instagram Ads, and Google Ads. Beyond execution, they helped us strategize what products to focus on and pivot to, as well as perform customer research. The travel supplement industry changed a lot because of COVID-19, and Webistry helped set our new priorities regarding products. Specifically, they helped us switch from powdered vitamins to capsules.

What is the team composition?

There were three people involved. We spoke to the founder a lot; he was our main point of contact and also the project manager.

How did you come to work with Webistry?

They were recommended to us by Unbounce. We read a case steady of theirs describing how they reduced CPA from $100 down to $1–$2, and I knew we had to work with them. They were very impressive, and it justified their higher than standard cost.

How much have you invested in them?

We spent at least $15,000 USD.

What is the status of this engagement?

We worked together from July 2020–September 2020. Though we’re not currently working with them, we want to be working with them in the future on more digital ads. When we pivoted our products, we ran into a snag with the quality that caused us to stop running all ads. Once we stabilize our offering, our aim is to work with them again in the future.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Webistry was really good, but the metrics from the ads weren’t great. We were paying $100 for a $30 average cart value, so we pretty quickly had to turn the ads off because we couldn’t afford them. We learned that it had taken them about a year to get the cost from $100 to $1 or $2 for the company from their case study. We didn’t have the budget to carry on spending that much money on ads that weren’t converting even though we knew they could have gotten us there.

The landing page is converting really well, however, and we ran a successful subscription program off of it. When people reacted with mixed feelings to our product, Webistry helped us pivot to a new offering.

It wasn’t their fault that the product needed reworking, or that we didn’t have the necessary budget. Webistry’s team drove traffic, and the traffic converted. There was just a market-fit problem. We were 100% satisfied with Webistry.

How did Webistry perform from a project management standpoint?

They were brilliant, and I think they are probably the most professional agency that I have ever come across. We communicated through old-fashioned email.

What did you find most impressive about them?

They build phenomenal landing pages. I wouldn’t even begin to attempt to build anything in Unbounce without them. They were just fantastic.

They managed to do something which I don’t think other agencies have done: integrate Shopify into a landing page so that a customer can buy a product without having to go to Shopify.

Are there any areas they could improve?

I generally can’t think of anything. They were truly exceptional.

Do you have any advice for potential customers?

Because they offer landing pages and digital ads, you want to go to them with a clean slate and ask them what they think you should do. If you go in with an open mind and let them create the best strategy for you, then I think you will get the best out of them. Let them work without interfering. You won’t be disappointed.

BACKGROUND

Introduce your business and what you do there.

I’m the director of performance marketing at Yorkville Education LP.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webistry?

We needed their team’s design and marketing expertise.

SOLUTION

What was the scope of their involvement?

Webistry has initially designed our landing pages to help us acquire a higher conversion rate for our two brands. They’ve also come up with several brand templates and campaigns for us, which we use across our platforms, including Google and Facebook.

We’ve then witnessed that their team’s work has helped get the word out about our business, so we’ve decided to assign more tasks to them. Webistry supports our PPC and visual marketing efforts with their copywriting and design deliverables, which involve important announcements, captions, logos, and site pages.

What is the team composition?

We currently work with five resources from their team.

How did you come to work with Webistry?

We reached out to their team and asked them to take on our branding project.

How much have you invested with them?

We’ve spent over $100,000 so far.

What is the status of this engagement?

Our ongoing partnership with Webistry started in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an evident increase in our conversion rate since Webistry has started supporting our marketing pipeline — their ability to drive positive results to our business is our main success metric for their work. The quality of their deliverables has encouraged us to trust their team to offer us more services.

How did Webistry perform from a project management standpoint?

We mainly communicate via Slack. Webistry is a highly responsive team that takes both our needs and feedback into account. They come up with different ways to give us a seamless experience when we provide feedback on their design work, and they quickly implement changes based on our requests. Overall, their accommodating and humble approach accelerates the entire process.

What did you find most impressive about them?

Webistry has the perfect balance between good design and marketing skills — it’s hard to find this in the works of other service providers, but their team is definitely on top of the game.

Are there any areas they could improve?

I can’t think of anything off the top of my head — Webistry is an enjoyable and uncomplicated partner to work with.

Do you have any advice for potential customers?

Have a proper onboarding process and outline all your requirements and goals with full transparency to streamline the workflow and avoid sudden structural changes. We missed the opportunity to follow this process, so we ended up adding more tasks as our timelines progressed.

BACKGROUND

Please describe your company and your position there.

I am the Youth Friendly Program Lead at Apathy is Boring, a non-partisan charitable organization in Canada. We are a youth-led organization that aims to support young Canadians in becoming change makers in their everyday life through redefining civic participation and democratic engagement.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webistry?

In March 2021, we launched the Youth Friendly Program, the consulting arm of the organization and we needed help creating awareness of the program to start attracting clients and new partners. We hired Webistry to built and manage our awareness ad campaign on LinkedIn.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our internal Communications director at the time had previously worked with Webistry in other capacities.

Describe the project in detail and walk through the stages of the project.

There was a kick-off meeting, we went through a list of target audience, they worked with our PR team to make the list and set goals, we met a few times to go over budget and timelines, they did research on our products and our mission and values, built the ads and submitted them for approval, ran the campaigns, midway check and performance report, re-working of ads with new adjustments, final closing meeting with final ads campaign report with recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

2 people worked with us on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to test out different types of ads for our services and program that led us to know that engagement ads to a wider audience was more successful then generic awareness ads targeting specific groups of people on LinkedIn.

How effective was the workflow between your team and theirs?

Pretty effective it, we put a lot of trust into their team and they came through.

What did you find most impressive or unique about this company?

They were very open and eager to know more about our services and our mission as an NPO. They were super attentive to our needs and were always ready to listen to our voices to make sure the ads matched what we were looking to explore. They also made sure that we were aware of all the parameters of the work and the pros and cons of our choices to we could make informed decisions about the types of ads we wanted to focus on.

Are there any areas for improvement or something they could have done differently?

Maybe we should have ran more test ads in the beginning and landed on an landed on something that worked and ran that successful ad for the 3 months of engagement. However, given the limited budget we were working with, it's understandable that we couldn't invest right away in testing.

BACKGROUND

Please describe your company and your position there.

HGreg.com is an car dealer since 1993. It has 6 super stores in the U.S. Our product categories cover 98% of the car make model in the market. I work on digital acquisition from paid channels, incl. PPC, Facebook, Programmatic ad, OTT, Omni, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webistry?

Websitry manage and optimize Facebook/Instagram ads for us, incl. setting up ads, running multiple tests, adjusting bidding, andimproving the results, e.g. lead generation or traffic/awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

Webistry has successful cases with our parent company in Canada. This vendor is familiar with our industry, business model, and product line. So our U.S. team started working with them to extend the cooperation from Canada to the U.S.

Describe the project in detail and walk through the stages of the project.

They helped us build up the content structure for our account, which incl. the evergreen ad, product category, dynamic inventory, testimonial, etc. Then they work with our internal content manager to prepare content and set up ads. They run multiple tests to select the best performer. They helped us to improve audience targeting, ad schedule, bidding, content, and creatives, etc.

How many resources from the vendor's team worked with you, and what were their positions?

We work with one paid media specialist. Their copywriter prepares copies for us. Their VP also supervises our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Facebook's Cost per lead improved from $60 October, 2019 to $30 June, 2021. Those are the ads with lead generation purpose and use our website as a landing page, which does not include lead from ads.

How effective was the workflow between your team and theirs?

Besides reviewing performance from Facebook manager. Webistry developed a dashboard for us. We can check the most updated information from the dashboard. We have regular bi-weekly meetings to review ad performance, plan new ads, and brainstorm. For daily communication, we use emails and phone calls.

What did you find most impressive or unique about this company?

They have the most updated knowledge and skillset in the digital market. They gave us much professional advice and shared with us a lot of insights.

Are there any areas for improvement or something they could have done differently?

Hope they hire a Spanish copywriter as well because we target at Spanish speaking audience in Miami and other South Florida area.

BACKGROUND

Introduce your business and what you do there.

I’m the director of growth marketing at Adobe.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Webistry?

We needed assistance with a digital marketing campaign for Adobe Spark.

SOLUTION

What was the scope of their involvement?

They developed landing pages and helped with content creation and CRO. For example, we had a partnership with Pinterest, and they created a landing page for that campaign. 

What is the team composition?

We work with four people that handle everything from design to engineering. 

How did you come to work with Webistry?

We use Unbounce to develop landing pages, and I reached out to our contact there. He referred me to a forum where I could find potential vendors to help with this project. 

How much have you invested in them? 

We spent about $150,000. 

What is the status of this engagement?

We started working together in March 2020, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to create content quickly and efficiently. We wouldn’t have been able to deliver this much content without them. The quality of their work is impressive. 

How did Webistry perform from a project management standpoint?

We used Airtable, Google Docs, and Slack. As long as we had a process in place, they were able to work quickly. Even if we didn’t have a clear outline, they were still able to make it work. 

What did you find most impressive about them? 

They’re flexible and adapt to restrictions and limitations quickly. 

Are there any areas they could improve?

No, I can’t think of anything. 

Do you have any advice for potential customers?

Think about what you need right now and what you’ll need later. This way, you can direct them on how they can be more helpful in the longterm. 

BACKGROUND

Introduce your business and what you do there.

I’m a full-time consultant and I work with a haircare brand as their head of growth.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Webistry?

They were hired to help with Google and Facebook marketing.

SOLUTION

What was the scope of their involvement?

They manage Google Shopping, Youtube ads, and branding. They’re about to begin managing the hair care company’s Facebook as well. 

What is the team composition?

We work with Jonathan (President & Co-Founder) and Bryan (Senior Paid Media Specialist). 

How did you come to work with Webistry?

They were already selected when I came on board. 

How much have you invested in them?

We spend about $7,000–$8,000 each month. 

What is the status of this engagement?

They’ve been working with us for almost a year. The partnership began in March or April 2019. We’re still working together. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re always professional and do their job in a timely manner. Their ads meet our goals in terms of engagement and ROI. They do a good job. 

How did Webistry perform from a project management standpoint?

They’re responsive. We mostly communicate via email. They’re very organized and communicative. 

What did you find most impressive about them?

They’re professional and altogether a good agency. They help us strategize and execute campaigns. 

Are there any areas they could improve?

There’s nothing I can think of. 

BACKGROUND

Introduce your business and what you do there.

I co-own a dental clinic in Montreal. Now, I mostly lead business development, but I initially handled the marketing and operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webistry?

We hired them for their marketing services to increase our web presence and acquire new patients to the clinic.

SOLUTION

What was the scope of their involvement?

The team at Webistry creates specific Google Ads campaigns and landing pages. They manage the budget for our online advertising. Everything was ROI-driven. We wanted to optimize the CPC and make sure our audience was receiving the right content and promotions. Their team updates the campaigns quite regularly, depending on what we need.

What is the team composition?

It’s changed over the years, but we worked with 4–5 people.

How did you come to work with Webistry?

We found Webistry online.

How much have you invested with them?

Over the years, we’ve spent around $70,000.

What is the status of this engagement?

Our engagement with them started in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their service was very good. Whenever we need something from them, the replies are quick. We often communicate by email. Sometimes, we’d have conversations over the phone to review and discuss campaigns.

Over the years, I’ve been happy with the speed and consistency.

How did Webistry perform from a project management standpoint?

We set the tone in the beginning. If they need feedback, we are quick. But also, if we have questions about the status, they would quickly update us about where we were. There is never a time where we were wondering what is happening.

What did you find most impressive about them?

I’m impressed with their work speed and consistency. We’re very happy about the quality and service. That’s why we’ve worked with them for over four years now.

Are there any areas they could improve?

Nothing specific comes to mind.  

Do you have any advice for potential customers?

I would highly recommend them if a client wants to accelerate their growth. Webistry is the right team to work with. Having a good agency to handle your online campaigns and budget is important.