WebFX

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at a revenue cycle management company, which is a fancy name for medical billing and coding. We specialize in the radiology field. I’m in charge of all marketing assets of the company whether that be digital assets, blogs, websites, social media, etc. I’m responsible for any outward-facing collateral like public relations and press releases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

WebFX was initially hired to do web redesign.

SOLUTION

What was the scope of their involvement?

Aside from web design, they also provide SEO efforts. They’re basically our go-to for anything website related. They’re responsible for any major backend-related updates we need including content writing, yearly security implementation and maintenance, HTML, and coding work.

When I first joined the company in 2017, I worked closely with them to help redesign our email template coming out of HubSpot. In regards to SEO, they conduct keyword research, rewrite content, and provide recommendations for our blog.

What is the team composition?

Our main point of contact is Maddie Woodrow (Internet Marketing Analyst)

How did you come to work with WebFX?

They had already been working with our organization when I joined the company in 2017.

How much have you invested with them?

It has fluctuated and increased as our relationship has continued but we’ve spent about $40,000 so far.

What is the status of this engagement?

The engagement began in January 2016 and is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall our website views and general metrics have only improved since the start of the engagement. We’ve been seeing a gradual month over month and year over year increase in organic traffic and other types of traffic as well. I definitely attribute the success to WebFX and the guidance they’ve given us over the years. Their design help has been very important and useful for us.

How did WebFX perform from a project management standpoint?

They handle project management exceptionally well; I rarely, if ever, have to wait for a response. With Maddie, we had scheduled monthly meetings where we go over the previous month’s report and look at organic traffic and the different facets of our website. I communicate frequently via email with Madison and we have regularly scheduled phone calls.

What did you find most impressive about them?

Their ability to really understand what we’re trying to do and help us implement that is really important. I’m very much aware that we’re not their only client and they’re really big on customer service in that way by giving us a lot of attention; it’s top-notch. 

One of the most important things to me is creating relationships and I just love the relationship that we’ve built and Maddie feels like part of our team. She delivers with a personal feel and is very open, which makes me feel like I’m never afraid to ask for something because I know she’s going to give me her honest opinion.

Are there any areas they could improve?

Honestly, I can’t say there is anything.

Do you have any advice for potential customers?

Go into it with the mindset that this is a relationship you want to cultivate and grow. Look at these people as an extension of your team. I think when you accept and bring in someone as a member of your team, you allow them to learn and impart your knowledge on them, which makes it easier for them to help you.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for a recreational brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

The two brands that I work with had never done SEO or digital marketing at all.

SOLUTION

What was the scope of their involvement?

They helped us optimize both of the brand websites. We started off with an extremely limited budget, but have increased it over time to encompass SEO and PPC.

What is the team composition?

I work with Andrea (Internet Marketing Consultant) and I’m usually conversing with her. There were a few times when I talked to other people on the team depending on what I was asking for.

How did you come to work with them?

They were brought on before I joined.

How much have you invested with them?

This year, for one of the brands, we’re expecting to spend $170,000. For the other brand, we expect to spend $47,000.

What is the status of this engagement?

The inaugural year to kick off that campaign was in February 2017 and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw a significant increase in website traffic and qualified leads over the last three years. In 2019, we saw the conversions were a higher value of sale. They clearly know how to target high-quality leads and adjust our campaigns along the way.

How did WebFX perform from a project management standpoint?

We do hold a monthly call to go over certain requests and discuss where we are on certain tasks. Throughout the month, we use Basecamp and it’s very easy to communicate with them on the fly. They’re very responsive, and we just moved to Teamwork. The communication between our team and theirs is constant, especially over email.

What did you find most impressive about them?

I appreciate that Andrea and her team are always willing to provide suggestions. We weren’t familiar with all the possibilities for our business, and they help us develop strategies. They really collaborate with me to determine where we could improve. They also have access to different tools, especially since they’re a Google Premiere Partner. They have access to some data testing, that has helped provide significant results.

Are there any areas they could improve?

No, they’re doing just fine.

Do you have any advice for potential customers?

The more that WebFX can understand about your business and how you want to be perceived online, the easier it will be to get started. We spent a good chunk of 2018 getting them on the same page. They have a big team of writers, so they can’t know everything about your business unless someone communicates that really well.

BACKGROUND

Introduce your business and what you do there.

I’m president of Farr Healthcare, Inc. We’re a physician recruitment firm that specializes in physical medicine and rehabilitation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

I’m not a computer person, so I needed help from experts to make sure that doctors could find me wherever they were looking on the web.

SOLUTION

What was the scope of their involvement?

Through a number of different mechanisms, WebFX ensures that my audience finds my website when searching for jobs. Their team does SEO to make sure my website ranks towards the top of search results. They track numerous keywords and create a monthly report that shows where my website ranks.

Their team also reviews the language on my website to ensure it includes keywords. They look at my website and identify ways to enhance my rankings on Google. For example, this month we worked on combining all of the similar blog posts related to interview questions. When I post a new job online, they advise me on what words to use in the snippet and description.

What is the team composition?

I work with one person who coordinates with the rest of the company.

How did you come to work with WebFX?

I researched companies in my area that provided SEO services but actually heard about WebFX’s during a community function that included a representative from an SEO company. I wanted a company that had experience with technical SEO and reviewed three different firms.

How much have you invested with them?

I spend about $400 a month on their services.

What is the status of this engagement?

I started with them in November 2013, and it's an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their team made my website much more SEO friendly. As a result of their efforts, I've received more leads. They’ve increased organic traffic as well as the number of clients that contact me through the web.

While my niche is small, there are major companies in it. But my website usually ranks on pages 1–10 of search results for keywords.

How did WebFX perform from a project management standpoint?

I have a scheduled time when I talk with my contact from WebFX. She creates a monthly report that’s the basis of our discussion. We discuss our progress and performance. She makes recommendations, and we mutually come up with goals for the next month. 

WebFX’s also available to answer any questions throughout the month. They’re responsive. If I email them, I get a response within 1­–2 minutes.

What did you find most impressive about them?

WebFX took the time to know my business. They work intelligently to maximize the results of SEO campaigns for my particular business.

Are there any areas they could improve?

Over the course of about seven years, we’ve encountered opportunities for improvement. For example, I asked them for more feedback on campaigns at one point. That’s when we started the monthly chats. We also just implemented a system where they share action plans for the next month.

Do you have any advice for potential customers?

It’s important that WebFX understands your product to maximize results. They will learn your business, but they also need to know about it to start. It’s also important that you set goals.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a corporate office furniture company. As of recently, we also pivoted into personal protective equipment (PPE) sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

About a year and a half ago, we realized that our SEO was going downhill. We were looking for SEO support, as well as PPC and social media work for the future.

SOLUTION

What was the scope of their involvement?

WebFX did a full SEO audit and completely overhauled our website. They indexed pages, rewrote blog content to include our keywords, and redid images. The team redid the entire backend of our website so that it ranked higher and did better in search results.

Additionally, they carried out a PPC audit and redid it. They did new campaigns and reallocated our budget. The team basically started from scratch and improved our PPC spend. 

What is the team composition?

Our account manager is Elisabeth (Internet Marketing Specialist).

How did you come to work with WebFX?

We vetted about fifteen different companies, including WebFX. They had a great website, services, and referrals. We met with them and realized that they had all of the services that we were looking for.

We also went to their offices, and we decided that they were the team that we were going to bring on as our partner. Our company puts a lot of interest and time into our culture, so we like to work with companies that do the same with their culture. 

We chose them not only because they offered what we needed, but also because they were an inspiration from a culture perspective. 

How much have you invested with them?

We spend around $10,000 per month, which comes to about $120,000 per year. This cost doesn’t include our ad spend. We’re looking to add on services, so that amount may increase. This shows that we trust them with our money.

What is the status of this engagement?

We began working with WebFX in April 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our SEO has been fantastic. We were really low for a while because, somehow, a lot of our pages had been unindexed, which is a major issue with SEO. Our visibility has doubled, and we’re getting a lot more views and interest. 

Our PPC is difficult in general because we only look at project sizes over a certain amount. We’re very particular about what we aim to get back. Nevertheless, WebFX is doing a really great job.

We have new campaigns, and they’ve allocated our budget differently. We’re doing better in that sense, but we’re not where we want to be just yet.

How did WebFX perform from a project management standpoint?

Their project management is on point. I work with them 2–3 times a week. We meet at least once a week, and they give us reports twice a month. We like working with Elisabeth because she’s very quick to respond, she's patient, and she fully explains everything to us. 

She’s very good at putting SEO and PPC in non-technical terms for us. She also keeps us in the loop about everything, so she’s great. The team is very adaptable, and I really enjoy working with them.

What did you find most impressive about them?

What distinguishes them from other service providers is that their website speaks informally as if they are a family, which is what we do. SEO and PPC are very data-driven, so a lot of companies are there for the numbers and statistics.

WebFX is not like that. They want to be a part of your company as opposed to being an additional third-party. They really work with you.

Are there any areas they could improve?

The only thing that we sometimes have issues with is timeframes. A lot of times we need things turned around quickly because that’s just how our business works. 

WebFX has become a much bigger company, so they use a ticket system, which isn’t always the fastest. Their lead times are sometimes a bit long, which is inconvenient because our industry moves quickly.

Do you have any advice for potential customers?

Ask questions because WebFX will answer any question. I made a list of two pages of questions before we began working together, and the team went through and answered every single one.

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager for Blackhawk Garage Door. We specialize in Clopay and C.H.I. garage doors as well as polyurea floor coatings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

The website that we had wasn’t delivering what we needed. It wasn’t even coming up with analytics. We needed to incorporate all of our services into the site.

SOLUTION

What was the scope of their involvement?

They created a mobile-friendly site. After designing and developing the site, we needed SEO work. They gave us a calendar that outlined what they were going to do. We did keyword phrase selection with them, they did competitor analysis, web server analysis, and reporting. Then they wrote copy and delivered metatags. They’re still working on long-form copy. They’re data-driven and are trying to get us more links. They also optimized our Googlebot.

We also had them work on our business listings; we moved and had two locations so that needed to be updated. They didn’t have the same name, either, so we had to do a little rebranding.

They also set us up on a few dashboards and kicked off call tracking. I get a report every day on our leads and how many people called via the site or sent in forms.

What is the team composition?

I had one main contact for the website development, Jason (Internet Marketing Analyst).

Then I worked with Kelsey (Internet Marketing Specialist), and she worked on SEO. She has been fantastic.

How did you come to work with WebFX?

I collected 4–5 different proposals. WebFX’s proposal was organized in a line-item format, so we knew what we were going to get and what it would cost. It was about 4–5 pages long and included the calendar.

How much have you invested with them?

The website was $2,000 and their SEO is $850 a month for a year (approximately $12,200 total). It’s extremely affordable.

What is the status of this engagement?

We started working with them in March 2020 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website is drop-dead gorgeous.

Once we started working on SEO, leads started to come in. We went up from 3 sales appointments per day to 6–7. Their reports help me track customer data.

Since they were able to set up Google Analytics, we’ve been able to identify where our customers are coming from, how old they are, what they’re looking at on our site, and their interests. Now I can develop a marketing campaign that will target the right people. I can also track where new developments are going up, which helps us pinpoint leads.

How did WebFX perform from a project management standpoint?

We made so many changes, and Jason was so patient and delivered right on time. It was like I was his only client, so their customer service is out of this world.

We have a Zoom meeting with Kelly every week and she presents what she has done. It’s like she never stops working.

No matter what needs to be done, or if I have questions, I can easily reach out to her.

I’ve never worked with another company that is as thorough, patient, friendly, or professional. They really know their stuff.

What did you find most impressive about them?

Their communication, accountability, and their ability to deliver exactly what they promised. They’re very thorough. I really appreciate their reports, because not every agency offers that.

Are there any areas they could improve?

During the sales process, I understood their line by line items, but the owner of our company did not. For example, he didn’t know why keywords were important. It would have been helpful to have that explained for out general owner.

Do you have any advice for potential customers?

If you need more people on your site and online store, they’re the company for you. They will make sure you’re getting more eyeballs on your site. If you have a beautiful site, but no one can see it, it’s not as useful. WebFX has the resources needed to bring in leads.

BACKGROUND

Introduce your business and what you do there.

We’re an e-commerce company specializing in large appliances – heating and air in particular – and I’m the marketing director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We launched a new website in the spring of 2018. We’ve attempted to optimize it as best we can for SEO purposes, but one area we wanted to focus on was getting backlinks. That’s really what pushed us to work with WebFX, as they have expertise in that area.

SOLUTION

What was the scope of their involvement?

WebFX’s primary focus is on backlinks. There are ancillary benefits to working with them, such as that they’re great with content as well. They’ve also been able to help us with a few things on the website and optimizing it here and there.

What is the team composition?

We have a project manager that everything funnels through. We haven’t really interacted with anybody else on the team, but we haven’t had a need to.

How did you come to work with WebFX?

We looked at a number of companies that provide similar services, and WebFX seemed the most capable. They’d worked with some sites that we thought performed very well, and they made it easy.

How much have you invested with them?

We spend roughly $4,000 a month, so a total of around $35,000 in total so far.

What is the status of this engagement?

I believe the start date was October 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We definitely feel like our work with them has been worth it. We've seen significant increases and been rising in site authority. We mainly attribute this to some of the backlinks they’ve been able to develop, as well as a few things they helped us with that improved our overall ranking.

Our organic search results are way up, as are sessions, revenue, and transactions. Some of this gets muddy because all e-commerce has had a huge boost from the pandemic, so it’s hard to say what the attribute is for the March, April, and May data. We were seeing significant increases before COVID-19, as we’ve been improving our website steadily since it launched. We certainly attribute some of that to WebFX, but it’s hard to say how much, since the last couple of months have been so unusual. 

How did WebFX perform from a project management standpoint?

They’ve done really well. All of the content that they’ve talked about developing has come out on a pretty good schedule. There haven’t been any bottlenecks on their end, and nothing has been delayed because of anything they did.

We work on their Basecamp platform. We have a monthly meeting with our rep, and they send out a monthly report. My team can always refer to anything they’re doing via Basecamp, but our main touchpoints are the monthly meeting and report.

What did you find most impressive about them?

For us, it’s backlinks – they’re really hard to get and do right, but WebFX has been able to do it. It’s harder to get backlinks in an industry like ours.

Are there any areas they could improve?

No, not that I know of. We have a number of in-house SEO pros that really understand SEO and SMM, but if you don’t have that, WebFX would be even more valuable. If you’re already outsourcing all of that to different companies, you could just get it all from WebFX.

Any advice for potential customers?

I would say to have a plan for what you want them to do. If your weak area is quality content, then they will modify their standard package to fit your needs. We’ve used them for some content, but overall, we already have a ton of content on our site, and we have a number of freelancers that we work with. We didn’t need as much content, so we asked them to focus on backlinks, and they have. Know where you need to go for your site, and then have them focus on those weak points.

BACKGROUND

Introduce your business and what you do there.

We’re a global refractory and minerals company. My position is North American sales manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

WebFX was actually already onboard when I joined, but based on discussions with my predecessors, they were brought on to promote our business and some of our products through SEO, content strategy, and the website. It was something we previously had not been doing very much of.

SOLUTION

What was the scope of their involvement?

WebFX creates and manages the content on our website. They also work on SEO campaigns to generate organic traffic through the site to help get us exposure online.

What is the team composition?

I work with one point of contact.

How did you come to work with WebFX?

They were brought on before my time. However, if I were deciding now whether to bring them on, I would do it in a heartbeat, having seen what they’ve done and how great they’ve done for us.

What is the status of this engagement?

My company has been working with them for about five years. I’d say they probably would’ve come on right at the beginning of the year, to get ready for our busy season.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve had a really good experience working with WebFX. They’ve helped to grow our brands and products immensely. Their staff and our point of contact are very friendly and knowledgeable. Given that I don’t really know how SEO or any of that stuff works, they do a good job of explaining how their services are actually benefitting us. The reporting they provide helps us determine which products perform best in the marketplace, which states or regions products do better in, and things like that. All of those metrics help us shape our sales strategies.

How did WebFX perform from a project management standpoint?

They’re very good. Their communication is very open. That’s another one of the positives of working with them: I never have to wonder what is going on. Our point of contact is very communicative with us and shares things as they’re progressing. A lot of our communication is through email, and my point of contact and I have monthly calls to review results and check in.

What did you find most impressive about them?

It’s been a very good experience in general with them. I have no reason to leave them in the foreseeable future. They do such a good job explaining things to myself and others here who don’t have SEO knowledge; they help us to understand the benefits we’re getting from their services. 

Are there any areas they could improve?

I can’t think of a thing that I’d be able to suggest we need improvement on. I haven’t had any negative experiences.

Any advice for potential customers?

They’re very accommodating and willing to work with you on different projects or help boost your sales. The biggest thing I’d suggest is to be open with them to really get the full benefit of their services, because they can help you a lot.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for a construction equipment dealer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted a more creative partner than our vendor at the time. We couldn’t do much through the backend of our website. Their ideas didn’t match our goals.

SOLUTION

What was the scope of their involvement?

Initially, WebFX developed and designed our website. They worked with our team and wrote code in HTML. Their team also managed our social media profiles at one point.

When we had a larger team, we maintained our website. Now, we have a maintenance agreement with WebFX. If we need to make a change outside of a text or image, I shoot them a message. Their team’s on it right away.

Right now, WebFX is working to make our website more user friendly. We have a ton of different tabs, which can confuse a customer. They try to make the site easier to navigate.  

Their team manages our SEO, PPC, and Google Ads campaigns. Each month, they give us a report with action items and takeaways from the previous month. Their team also includes suggestions.  

Currently, their team helps us to run a three-month-long sweepstake. Their team creates content and helps to translate code to customize the content for our dealers.

What is the team composition?

We have an account representative, Amanda (Web Project Manager). We also communicate with Anna (Social Media Specialist).

How did you come to work with WebFX?

We researched web vendors and found WebFX through a vendor fair. We had conversations with past clients to learn about their experiences.

We especially liked WebFX because they had experience with other construction equipment dealers. It makes a partnership more seamless when a vendor’s familiar with our brands. We also saw their work, which was creative. They seemed like a perfect fit, so we went forward from there.

How much have you invested with them?

We’ve spent between $50,000–$100,000 on their services.

What is the status of this engagement?

We launched our project in the spring of 2015, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re extremely happy with how the website turned out. Our PPC click-through rate is up 25% from last April. That’s a major climb to us because we’re trying to invest more in PPC, SEO, and Google Ads. This past April, 63 leads came in through our website.  

How did WebFX perform from a project management standpoint?

We primarily communicate via e-mail. We have open lines of communication and they respond quickly. Each month, their team prepares and uploads content to Google Drive for us to put into motion.

When I see a feature that I like on a competitor’s site, I send them to WebFX which tells us how much it would cost to reproduce. Their team gives us great suggestions. They don’t take feedback negatively because they’re willing to try new ideas.

What did you find most impressive about them?

They always acknowledge our emails and calls. For example, the link from our Facebook to our home page was down. I sent Amanda an e-mail and she acknowledged the problem. Instead of only saying that their team would fix it, she gave us a potential reason for the issue and a solution. Then, she told us what she would do from there.

They explain what needs to be done and why an issue occurred. Their team explains their efforts thoroughly, which allows us to understand that our expenses are put to good use each month.  

Are there any areas they could improve?

No, I haven’t had a negative experience with WebFX. We’ve overcome the initial challenges that we had at the beginning of our engagement.

Do you have any advice for potential customers?

You don’t just get a product from them; you get a partnership. Work with them. WebFX is willing to help you with whatever you need.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Corporate Marketing & Communications at a life safety and security services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

When I started with the company in early 2018, they were looking to redo their website and were interested in SEO. So, my first job was getting out there and looking for companies that could perform that well.

SOLUTION

What was the scope of their involvement?

WebFX started with the website redesign, working basically from scratch. The team also worked on our SEO and managed our PPC campaigns with Google. Since then, we added a digital retarget marketing campaign.

What is the team composition?

We originally worked with Sandi (Web Project Manager) on the website development, but now our main point of contact is Nicole (Internet Marketing Consultant). If anyone’s ever away, we always have another contact we can reach out to.

How did you come to work with WebFX?

I did a lot of research online and asked a lot of people in the industry. I had also worked with other web development and SEO companies. Some local firms in Wilmington kept coming up throughout my research, which meant they had worked with a strong SEO company. 

I called them and they told me they were using WebFX. We received several proposals from other companies. Though WebFX was neither the most expensive nor the cheapest, they were the most impressive in the process of bidding on a job and as far as information. 

How much have you invested with them?

We recently dropped our monthly spend from $7,000 per month to $5,000. Our annual spend last year was about $80,000, and this year, it’s going to be closer to $60,000. We also paid approximately $16,000 for the website. 

What is the status of this engagement?

Our engagement began in October 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website is phenomenal and easy to navigate. When I hired them, my SEO goal was to have at least 10 keyword phrases on the first page of Google within less than a year and we surpassed that.

On top of just being nice and responsive, they get results. Unfortunately, due to COVID-19, we had to reduce our budget slightly but we are still seeing great results.

How did WebFX perform from a project management standpoint?

They do a fabulous job and are always on time. We’ve never had any issues as far as responses. The marketing managers who we work with know their stuff. The team has strong communication and knowledge.

We often have weekly meetings, and they also provide us with detailed reports on a weekly basis. Additionally, we have a portal where we can go in and look at details on our progress, view graphs, and generate customized reports. When I have any questions, I can contact Nicole and she’s always happy to help. 

That’s what’s great about them. I never have to wait to hear back from them because they respond right away. Nicole is phenomenal. WebFX is a great company and you can tell that they know what they’re doing and they love what they do.

What did you find most impressive about them?

I can’t tell you how happy I am with WebFX. They’re just amazing. The team works really hard and focuses on their results. I’ve worked with a lot of SEO companies and it’s a complicated business to understand.

This team speaks to you in a way that non-tech-savvy individuals can still understand, which is really helpful. They have a team of highly-skilled young people with in-depth knowledge of all aspects of internet marketing.

Are there any areas they could improve?

No, I have no suggestions. I can’t say they’ve disappointed me in any area. 

Do you have any advice for potential customers?

I would recommend the teammates who I’ve worked with. The people I contacted about WebFX had worked with a different team member with whom I wanted to work.

When I found out that person was not available,
I was a little worried, but I ended up really happy with the team I have. WebFX is constantly developing new software and is constantly improving the programs that they have for reporting.

WebFX doesn’t sit back; they’re constantly moving forward while keeping the customer informed. I would recommend them to everyone.

BACKGROUND

Introduce your business and what you do there.

I’m the president of CEO of a conglomerate of automotive parts manufacturers, distributors, and retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We had two major issues. The first of which was that we had four platform-specific retails sites and two wholesale sites that weren’t performing as well as they could be. Our second issue was an internal deficit in our skillsets when it came to managing PPC and advertising.

SOLUTION

What was the scope of their involvement?

We decided to merge all of our sites and needed a single platform that navigated all of them. They ended up developing three sites for us.

We also needed to grow our domain authority and improve our rankings. They specialize analytics and they were able to five into the numbers to determine where the best ROI is. They determined which keywords to target, managed SEO, and earned media.

What is the team composition?

I worked with a few people. We had a point person on PPC, another on SEO, and a developer.

How did you come to work with WebFX?

Out head of IT did an exhaustive search. They were local, but we selected them because they were the best option for us. They were our first choice.

How much have you invested with them?

We’ve spent $145,000 on the web development, and out budget for advertising this year is about $120,000. In total, we’ve spent about $300,000.

What is the status of this engagement?

We brought them on in April 2019 and we continue to work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our domain ranking for the merged sites is significantly stronger. The executed everything to perfection. They managed our data. And individual web presences effectively and we’re starting to see a significant uptick in sales.

We knew what we wanted to achieve, but they added a lot of creativity and programming knowledge to make our wish list a reality. They executed everything much better than we have internally.

Of course, with the COVID-19 outbreak and a global recession, we’re not exactly where we wanted to be, but that is to be expected.

How did WebFX perform from a project management standpoint?

Both leads for advertising and web development are very strong. They’ve executed on all of our requests and were very timely in their responses. They’re also very customer-focused. They really tried to understand our needs and were able to create tangible results.

Every week we got an update on project status and upcoming hurdles or deadlines. They were accountable and ensured that deadlines were met.

They’re very detailed in what they offer. The project was clearly defined. Anytime there was an issue, they worked fairly quickly to resolve the issue. They took care of it.

What did you find most impressive about them?

They’re customer-centric. They’re very data-driven, and that sets them apart from other companies. In the past, I’ve worked with other companies who thought the more we spent, the better. That isn’t the case with WebFX. They made sure that we were spending every dollar appropriately in order to maximize our ROI, increase traffic, and ultimately, convert.

Are there any areas they could improve?

Although this isn’t a fault of theirs, our team took on more of the project if we had a longer relationship with WebFX. Our internal team did some of the programming, but they could have done it just as effectively.

Do you have any advice for potential customers?

Anyone who chooses to work with them should outline the project and each facet of the project. They can probably save some time by working with WebFX.