Way Creative

BACKGROUND

Please describe your company and position.

I am the Manager of Here, There, and Gone Touring

Describe what your company does in a single sentence.

HTAG is a live music touring entity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Way Creative to accomplish?

• Logo Design

SOLUTION

How did you find Way Creative?

Referral

Why did you select Way Creative over others?

• Great culture fit
• Company values aligned

How many teammates from Way Creative were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Way Creative to create a logo for my artist. They worked with me from a hollistic perspective on how their logos would represent my artist from an evergreen standpoint. From the ideas phase to the various rounds of development to final delivery, Way Creative was completely invested in ensuring the designs represented my artist.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Application is still being rolled out on our logos, but the reception of new logos in a live performance setting have been unanimously positive. Quantitative assessment of outcomes will come when the logo is applied to consumable product(primarily merchandise).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Way Creative was either early on deliverables or accurately on time. They went above and beyond to be responsive to my creative needs.

What was your primary form of communication with Way Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Way Creative uniquely made efforts to identify the ethos of my client, doing their own research while actively inquiring on elements that were well beyond the simply scope of design to deliver a product that was uniquely calibrated to the needs of my artist and their brand.

Are there any areas for improvement or something Way Creative could have done differently?

There were no areas for improvement, Way Creative delivered at well above industry standard and expectation of work.

BACKGROUND

Please describe your company and position.

I am the Chief of Staff of Harbor Capital

Describe what your company does in a single sentence.

Harbor Capital, anchored in Austin, Texas, is a leading force in Texas industrial real estate private equity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Way Creative to accomplish?

• Rebrand
• New website
• Deck design
• Package design

SOLUTION

How did you find Way Creative?

Online Search

Why did you select Way Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Way Creative were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our website and brand were in need of a revamp after the immense growth we've experienced since our launch in 2021. We were requesting a new website, brand guide including logo, colors, fonts, etc., packaging design, letter design, deal deck design, and email signature design. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Way was consistently on schedule with their design, often delivering even beyond than what was in their initial scope at no extra charge. They worked directly with my web developer, saving me a lot of time and back and forth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can't sing their praises enough here in terms of project management. Super communicative, down to earth, easy to talk to, reasonable, timely, I could go on and on. They were just above and beyond an amazing group to work with. 

What was your primary form of communication with Way Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The amazing people, the ease of communication, and their designers are incredibly talented.

Are there any areas for improvement or something Way Creative could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Food and Farm Marketing Specialist

Describe what your company does in a single sentence.

We are a professional services firm that provides business and marketing consulting to farms and food-related businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Way Creative to accomplish?

• Create a logo for a newly merged company.

SOLUTION

How did you find Way Creative?

• Referral
• Other

Why did you select Way Creative over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Way Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with this team to get a new logo for a recently merged company. Final deliverables included one primary logo (in several colorways) as well as 3-4 secondary/alt logos/logo graphics. The final deliverables also included primary, secondary, and tertiary brand color pallets as well as a well-executed style guide that shows practical and industry-appropriate applications and uses for these colors. 

Final logo also included versions and without our tagline, and were delivered via several different file types.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We worked with Way Creative after working with another agency that delivered inferior logo options. Sucess is measured by the fact that we have received a logo that we love and plan to use whole-heartedly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Way Creative team was very timely. It felt like our project was a top priority; emails were answered very quickly, and they kicked off design process promptly after our first meeting. Overall, the process was quicker than we expected.

What was your primary form of communication with Way Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of design work and the degree to which it fit our exact needs and expectations. From the initial logo designs presented to us to the final iteration, we were impressed with each deliverable.

Are there any areas for improvement or something Way Creative could have done differently?

Nothing to note here. Excellent experience working with Way Creative, and would highly recommend the experience.

BACKGROUND

Please describe your company and position.

I am the Managing Member of Studio Marchant

Describe what your company does in a single sentence.

Graphic Design & Creative Business Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Eye Like Design to accomplish?

• Logo
• Brand Style Guide
• Guidance for Visual branding

SOLUTION

How did you find Eye Like Design?

Referral

Why did you select Eye Like Design over others?

• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

I approached Eye Like Design for a simple logo design and ended up being so happy with the exceptional quality of the work that I wished I had hired them for my website. They gave me a style and color guide for my web designer and several versions of my logo for use on different platforms. They were open to my ideas and really were able to translate my intension into a brand identity that I am thrilled with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They always delivered the graphics work I requested on time. For some of the work there were tight timelines and they performed beautifully within the time constraints. Eye Like Design elevated the profile of my business with the sophistication of their visual communication. What I liked most was their ability to bring to my attention things about my company visual branding that I had not considered. They asked great questions and I felt strongly that they were invested in my project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and I always felt that my project was a priority for their team.

What was your primary form of communication with Eye Like Design?

Virtual Meeting

What did you find most impressive or unique about this company?

It can be difficult to find a company as creative as Eye Like Design that is also committed to professionalism in their business practices. I feel very lucky to have been referred to this company and had the opportunity to work with them. I've received lots of positive feedback about my visual branding.

Are there any areas for improvement or something Eye Like Design could have done differently?

I can't think of anything that I would want to be different.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Whole Earth Provision Co.

Describe what your company does in a single sentence.

Outfitting Texans for adventure from Kerrville to Kilimanjaro since 1970.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Way Creative to accomplish?

• Brand Guide
• Updating vintage graphics

SOLUTION

How did you find Way Creative?

Online Search

Why did you select Way Creative over others?

• Great culture fit
• Company values aligned
• Matching aesthetic

How many teammates from Way Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired WAY Creative to develop a robust Brand Guide to be used internally and externally. Additionally we provided WAY Creative with a host of vintage hand drawn graphics with the intent of updating, and modernizing for use in marketing campaigns. 
Additionally, WAY assisted with print marketing campaigns and marketing templates used company-wide. WAY played a huge role in filling empty wall space at our Flagship store with compelling art designed and curated with our brand mission and history front and and center. Our company is also utilizing WAY's web design services to enhance branding and functionality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our stores have seen a significant uptick in foot traffic as well as traction with our Whole Earth apparel brand that they helped design the branding for. We've received much feedback in the way of advertising from print to digital. Additionally, we've seen success in merchandise designed by WAY.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I enjoyed working with WAY Creative through Basecamp which made creating, assigning, and communicating about projects seamless. WAY was proactive in asking clarifying questions to ensure we received deliverables on time.

What was your primary form of communication with Way Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are most impressed with their effortless style and taste. From the jump, WAY understood our brand and our brand goals. The style and quality of deliverables surpassed our expectations, and there were nearly zero times edits were requested.

Are there any areas for improvement or something Way Creative could have done differently?

None that come to mind!

BACKGROUND

Please describe your company and position.

I am the executive of voodoo6delta

Describe what your company does in a single sentence.

Technology consultant

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Way Creative to accomplish?

• Branding
• Web Design

SOLUTION

How did you find Way Creative?

Online Search

Why did you select Way Creative over others?

• High ratings
• Company values aligned

How many teammates from Way Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Way Creative did a fantastic job helping my technology consulting firm improve our branding and online presence. They worked with us to refresh our brand identity, creating a new logo, color scheme, and messaging that really align with who we are. They also completely redesigned our website, making it much more user-friendly and visually appealing. The new site not only looks great but is also optimized for search engines, which has helped potential clients find us more easily.

Overall, the process was smooth, and they made sure we understood every step. The result is a brand and website that truly reflect our company and make it easier for clients to understand the value we offer. Working with Way Creative was a great decision, and we’re thrilled with the outcome.

Key Deliverables:

• Brand Identity Package: This included a new logo, color scheme, and guidelines on how to use these elements.
• New Website: A fully revamped website with a better user experience, modern design, and optimized for search engines.
• Content: New website content that clearly communicates our services and value proposition.
• Digital Strategy: Recommendations for maintaining and improving our online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our Creative project led to more people visiting our website, asking about our services, and becoming customers. Our updated branding and clearer communication helped more people recognize us and find us online, which had a positive impact on our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Way Creative managed the project excellently, keeping everything on track and delivering on time as promised. Communication was clear and consistent, and they were always responsive to our needs. They quickly addressed our questions and made sure we were happy with the progress. Their attention to detail and commitment to meeting deadlines made the whole experience smooth and stress-free.

What was your primary form of communication with Way Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Way Creative impressed us by understanding our industry and using that knowledge to create a brand and website that truly represents our company. They customized everything to fit our specific needs, and their creativity, attention to detail, and dedication to our vision made them stand out. The result was an authentic brand and online presence that aligns with our company's values.

Are there any areas for improvement or something Way Creative could have done differently?

Honestly, we don’t have any complaints about our experience with Way Creative.

BACKGROUND

Please describe your company and position.

I am the Creative Director of a design company

Describe what your company does in a single sentence.

The Long Time Texas is a one of a kind, sandlot baseball themed, event space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Way Creative to accomplish?

Brand Development

SOLUTION

How did you find Way Creative?

Mississippi

Why did you select Way Creative over others?

• Great culture fit
• Company values aligned

How many teammates from Way Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Graphic Design, Branding, Web Design, Merchandise, Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Big Money

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Honest, Friendly, Efficient. Always on time , usually ahead of time. Often under budget .

What was your primary form of communication with Way Creative?

In-Person Meeting

What did you find most impressive or unique about this company?

They just nailed the entire project.

Are there any areas for improvement or something Way Creative could have done differently?

I can’t think of anything.

BACKGROUND

Please describe your company and position.

I am the Founder of a Restaurant

Describe what your company does in a single sentence.

Provides a unique culinary experience, rotating chefs monthly at privately hosted parties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Way Creative to accomplish?

• Logo Design
• Project name selection
• Landing page

SOLUTION

How did you find Way Creative?

• Online Search
• Searched for creator of another logo

Why did you select Way Creative over others?

• Great culture fit
• Company values aligned

How many teammates from Way Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding (logo design, naming) of a new restaurant in West Texas

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Truly subjective measurement, in that I had to like what they produced in their creative process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered in a timely manner. We went off-script and outside of our initial scope (at my request and direction) and they were incredibly accommodating and responsive.

What was your primary form of communication with Way Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Way Creative is made up of incredibly talented, gifted, and caring people. Their design team has no equal!

Are there any areas for improvement or something Way Creative could have done differently?

It was a perfect experience from start to finish, so there's no area for improvement.

BACKGROUND

Please describe your company and position.

I am the Co-Executive Director & Founder of ATX TV

Describe what your company does in a single sentence.

Television Festival and Year Round community that celebrates TV through events (virtual and in person).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Eye Like Design to accomplish?

• Redesign

SOLUTION

How did you find Eye Like Design?

Referral

Why did you select Eye Like Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Eye Like Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I hate to say it, but so much has happened since then that I'm not 100% on the scope without looking at the AWESOME documents they provided. Key was a logo redesign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Art deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did -- great communication and delivery.

What was your primary form of communication with Eye Like Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team itself and they way they worked together and spoke to us.

Are there any areas for improvement or something Eye Like Design could have done differently?

I want to be constructive, so I'm sure there was/is -- I'd love to work with them again, budgets were probable our breaking point.

BACKGROUND

Please describe your company and position.

I am the Senior Environmental Designer of Blackland Collaborative

Describe what your company does in a single sentence.

Ecological Restoration and Design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Eye Like Design to accomplish?

• Logo Development
• Website Design

SOLUTION

How did you find Eye Like Design?

• Know them personally

Why did you select Eye Like Design over others?

• Great culture fit
• Company values aligned
• Want to support talented friends

How many teammates from Eye Like Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Worked with Eye Like Design team to develop vector based logos from our initial image files. They then worked with those concepts to develop color palette and website that allows clients to explore our work in terms of past projects, our process for ecological design, and means to contact our firm.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great new website!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Process was smooth and the project manger was always accesible.

What was your primary form of communication with Eye Like Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great local business that understands local flavor. We wanted a unique site and they delivered.

Are there any areas for improvement or something Eye Like Design could have done differently?

We weren't as familiar with the initial branding process as this was our first time. However, as we went through the process they were patient and delivered a great product.