Wave Interactive

BACKGROUND

Please describe your company and position.

I am the Corporate Marketing Strategist of an engineering company 

Describe what your company does in a single sentence.

Through engineering, architecture, surveying, planning, community engagement, environmental sciences, funding, and construction services, we excel in providing long-term solutions for our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wave Interactive to accomplish?

• Create a new website in WordPress
• Create templates that can easily be used and updated
• Create a site that allows creative freedom

SOLUTION

How did you find Wave Interactive?

Online Search

Why did you select Wave Interactive over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Wave Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A  website overhaul to redesign the website and rebuild it in WordPress using a
custom native blocks theme. A redesign phase with 2-3 iterations of mobile and desktop design mockups for up to 10 unique website page templates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Structured Collaboration – Regular check-in meetings ensured alignment on templates, design, and overall vision.
• Interactive Design Process – The creation of a demo site allowed for real-time collaboration and input on design, style, and flow.
• Iterative Testing & Refinement – Moving the finalized design to a demo page enabled thorough testing and navigation, ensuring functionality and user experience were optimized before final implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wave’s project management was highly responsive and proactive. They consistently delivered work on time and maintained clear communication throughout the process. If a deadline was approaching, they ensured transparency by providing advance notice. Their willingness to quickly respond to questions and jump on calls when needed made collaboration smooth and efficient.

What was your primary form of communication with Wave Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Wave was their creativity and commitment to finding solutions. They only met our needs and took the time to walk us through every step of the process. If something wasn’t feasible, they went the extra mile to find an alternative that worked. Their ability to take our ideas and goals and turn them into a functional, well-designed solution made them a great partner.

Are there any areas for improvement or something Wave Interactive could have done differently?

I don't feel there is. 

BACKGROUND

Please describe your company and position.

I am a manager at Wyoming Business Council

Describe what your company does in a single sentence.

As the state economic development agency, the Wyoming Business Council leads economic growth in order to build resilient communities and create opportunities for people to thrive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wave Interactive to accomplish?

• Optimize existing Salesforce org
• Create and Manage Applications for both Internal and External groups

SOLUTION

How did you find Wave Interactive?

RFP response

Why did you select Wave Interactive over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Wave Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review of existing environment with recommendations for improvement. 
• Implementation of recommended improvements, development of new applications, and continued support of Salesforce org.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Licensing/Profiles updated to modern architecture needs.
• Development of apps that successfully solved issues and provided a way to accept applications for differing types of grants.
• Provide an efficent means of managing application acceptance, grant distribution, and reporting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most items were delivered on time and when they were not, we were advised of reason, potential solutions, and expected new timelines.  All hard launch dates were met for public facing launches of applications.

What was your primary form of communication with Wave Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A willingness to learn about our needs and help us attain our stated goals.  Felt like they were a part of our team and not an outside contractor.

Are there any areas for improvement or something Wave Interactive could have done differently?

After a little bumpy start during the Discovery phase, actual development and implementation went quite smoothly.

BACKGROUND

Please describe your company and position.

 I am the Digital Channel Specialist of an Energy Services Company

Describe what your company does in a single sentence.

Provide energy services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wave Interactive to accomplish?

• Technical expertise
• ADA compliance
• Security
• Issue Resolution

SOLUTION

How did you find Wave Interactive?

Other

Why did you select Wave Interactive over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wave Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wave assists our company with website development, security and ADA compliance on an ongoing basis. Additionally, they provide technical expertise and reliable support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved mobile experience
• Improved readability
• Increased page views
• Improved accessibility

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We always work with Wave to set deadlines ahead of time. The Wave team will provide status updates along the way, which is extremely helpful to make sure we're on track. They are super great at responding in a timely manner.

What was your primary form of communication with Wave Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First and foremost, it is a great culture fit. The Wave employees are genuine and easygoing. We work with them on a daily basis and they are extremely responsive to our needs whether it be a request that's small or large. We feel confident that whatever we send their way, they will get it taken care of appropriately and on time. We truly trust their expertise and know we can always rely on them.

Are there any areas for improvement or something Wave Interactive could have done differently?

NA

BACKGROUND

Introduce your business and what you do there.

I’m the chief communications and talent officer and EVP for American National Bank.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wave Interactive?

We needed someone to provide us with web development services.

SOLUTION

What was the scope of their involvement?

Wave Interactive is our primary WordPress web development partner, and they help us maintain overall web functionality and UI/UX. The platform they support is a banking services and portal for client resources either to access our digital offerings or other relevant information.

We have a roadmap for development and optimization, and we work with them to assess the performance of the deliverables and get feedback for future web projects.

What is the team composition?

We mainly work with Sam (VP of Client Services), Skeet (Managing Partner), and Travis (Director of UX).

How did you come to work with Wave Interactive?

Wave Interactive was referred to me by an existing client of theirs, who I happened to have in my network.

How much have you invested with them?

We’ve spent somewhere between $50,000–$100,000.

What is the status of this engagement?

Our ongoing partnership with Wave Interactive started in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with their team, our capability to significantly increase the amount of content we’ve been able to put on the site has been expanded, and we can now seamlessly monitor traffic and referral sources on a monthly basis.

We’ve had a couple of technical issues, but they’re able to resolve everything right away.

How did Wave Interactive perform from a project management standpoint?

They’re quite reliable when it comes to project management, as they implement a two-week sprint cycle that keeps us mindful of any changes to the plan.

We collectively use Asana and communicate through Teams and email.

What did you find most impressive about them?

We like the fact that they’re local to our region, which makes them incredibly responsive to our needs. We’re also impressed with how knowledgeable they are about the core aspects of what we’re trying to accomplish, so we’ve been able to get to know them as true partners instead of just a transactional relationship.

Are there any areas they could improve?

I can’t think of anything they need to improve on.

Do you have any advice for potential customers?

I would say to approach them as a comprehensive partner who’s willing to invest in understanding your business — look at them as a more holistic relationship.

BACKGROUND

Introduce your business and what you do there.

We’re a medical treatment clinic that does hormone replacement therapy, peptide treatment, and other medical treatments. I’m the director of marketing, but I wear many operational hats here.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wave Interactive?

We wanted to set up a website to be ready for organic traffic and SEO. It was already set up for conversions from ads and our placements in traditional media. 

We wanted to establish ourselves higher up in the sales funnel to educate patients and eventually convert them into an appointment. There were also generic branded keywords we wanted to target, such as “medical clinic near me.” In short, we were hoping for our website to be a traffic generator in its own right.   

SOLUTION

What was the scope of their involvement?

Our initial project involved a redesign of the site to make it more compatible with search engines. I provided my vision, content, and intended audience in our early conversations. From there, they took on coding toward SEO best practices throughout every step of the redesign. We wanted to communicate our value through quizzes and interactive components as well, which we were missing from our original site. 

After we built up the content on our site, they conducted a competitive landscape review and shifted their focus toward ongoing SEO improvements. They determined what kind of blogs we should be creating and what kind of content would attract the right audience for conversion. I’m no longer directing any of the content— they’ve taken over that part of the site.   

What is the team composition?

I first worked with Peggy (Former Managing Partner).  She left the company, so we had to transition our communications to Jamie (Vice President).

How did you come to work with Wave Interactive?

I’d worked with them in the past on a project for another company. During that time, Skeet (Managing Partner & Owner) and I worked very closely. He helped me get a lot done in that role. When we needed a team to help us with his project, I reached out to them based on my experience working with them in the past.

How much have you invested with them?

In 2020, we spent about $25,000 on their work. Our spend with them was about $45,000–$50,000 in 2019.  

What is the status of this engagement?

We’ve been working together since around March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I measure their success based on how many patients sign up for treatment. We’ve been happy with their work and accountability against conversions on our site. If they didn’t make me look good, we wouldn’t continue spending money on their services. 

We’re getting good traffic to the site as well as conversions through the platform. I’ve doubled the money I spent with them from last year to this year.  

How did Wave Interactive perform from a project management standpoint?

We had some challenges with the design part of the project at the beginning of our work together. Some of that is our fault, but they weren’t holding me accountable for anything. We addressed this during a meeting, and everyone got on the same page. Everything has been wonderful since then.

What did you find most impressive about them?

I’m always confident that they care about our business and want to provide a good experience for us.

Are there any areas they could improve?

It would be helpful for them to proactively come to us with new ideas for the site. I’m driving much of that at this point. However, I’d rather have them spend their budgeted hours addressing our requirements. 

Do you have any advice for potential customers?

Be committed to the long game. SEO requires a long-term commitment, but it pays off if you stick with it.