Watson Creative

BACKGROUND

Please describe your company and position.

I am an executive at Directors Mortgage

Describe what your company does in a single sentence.

Directors Mortgage takes a community-first, people-focused approach to the business of making homeownership dreams come true.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Increase social media interaction and brand identity

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson was in charge of creating a new corporate strategy and plan for social media interactions and improve our website traffic. They also created multiple corporate videos that we could use online and for other marketing efforts as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Interactions were more consistent and increased. We also got positive feedback from customers and our loan officers as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were consistently on time but we needed extra interactions at the start to get things going. Once the strategy and plan were setup they were very timely and responded very quickly when we put in requests.

What was your primary form of communication with Watson Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creative people and had the ability to make their vision of what we needed a reality.

Are there any areas for improvement or something Watson Creative could have done differently?

We had some interactions with our President that could have gone a bit smoother.

BACKGROUND

Please describe your company and position.

I am a Department Director at Kaiser Permanente

Describe what your company does in a single sentence.

Integrated care delivery providing high quality care, service and coverage to the communities we serve.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Branding
• Highlight and differentiate

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I've had the pleasure of working with Watson Creative, and they have consistently delivered outstanding work for Kaiser Permanente in the NW market. Whether it's developing campaign materials, creating compelling animations and videos, or designing eye-catching collateral, they have always approached each project with a high level of professionalism and a commitment to ethical standards.

Even when faced with challenging timelines or difficult circumstances, they always manage to follow through and deliver exceptional results. I can't recommend Watson Creative highly enough. Working with Watson Creative has been a game changer. Their expertise in branding and design has helped us elevate our marketing efforts to new heights.

They've helped us develop naming, collateral, videos, animations, and websites that have not only captured our audience's attention, but also effectively communicated our messages. They've also been a pleasure to work with - their team is responsive, collaborative, and always willing to go the extra mile. We look forward to continuing our partnership with them for years to come.

Lastly, I've had the pleasure of working with Watson Creative on several large-scale projects for Kaiser Permanente, and I have been continually impressed by their level of dedication and commitment to excellence. Their expertise in branding and design has helped us to develop materials that are both visually stunning and highly effective at communicating our messages to our target audiences.

But what sets them apart is their ethical approach to their work - they truly care about their client's success and go above and beyond to ensure we're happy with the result. I have no hesitation in recommending Watson Creative to anyone looking for a top-notch branding and design partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traction and enrollment tracking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes and was able to be heard and listened on my feedback.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They were a game changer for us!

Are there any areas for improvement or something Watson Creative could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the co-founder & CEO of Health & Help

Describe what your company does in a single sentence.

Health & Help is an international non-governmental humanitarian aid organization, providing medical care in developing countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• digital marketing
• marketing strategy
• omni-channel campaigns

SOLUTION

How did you find Watson Creative?

Clutch Site

Why did you select Watson Creative over others?

High ratings, Great culture fit

What was the size of Watson Creative’s team?

50+

What was your primary form of communication with Watson Creative?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

The key deliverables for this project included:

Digital Marketing Strategy: Watson Creative developed a comprehensive digital marketing strategy tailored to your organization's needs, goals, and target audience. This strategy included tactics such as social media marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

Branding Strategy: Watson Creative worked with your organization to define your brand identity, including brand positioning, messaging, visual identity, and tone of voice. This helped to ensure that our brand was consistent and effective across all marketing channels.

Marketing Campaigns: Based on the digital marketing strategy developed by Watson Creative, the agency helped our organization to plan and execute effective marketing campaigns that were tailored to your target audience and designed to achieve your specific marketing goals.

Metrics and Reporting: Watson Creative established metrics and KPIs (key performance indicators) to measure the success of your digital marketing and branding efforts. They also provided regular reporting on the performance of our campaigns and overall progress towards your goals.

Training and Support: Finally, Watson Creative provided training and support to our organization to help ensure that you had the skills and knowledge needed to effectively execute the digital marketing and branding strategies developed during the consulting engagement.

Overall, the scope of work for Watson Creative's consulting services was tailored to our organization's specific needs and goals, and was designed to help you achieve long-term success in your digital marketing and branding efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Website Traffic
• Improved Search Engine Rankings
• Growth in Social Media Following

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson Creative's project management for your non-profit organization's digital marketing and brand strategy was exemplary, delivering outstanding results and ensuring that your needs and expectations were met every step of the way.

From the outset, the agency demonstrated a high level of professionalism and expertise, with a dedicated project manager overseeing the project and providing regular updates on progress. Throughout the project, Watson Creative delivered all items on time and to a high standard, with clear communication and transparency throughout.

They were responsive to your needs and requirements, providing proactive recommendations and solutions to help you achieve your goals. Watson Creative's project management approach was collaborative and flexible, adapting to changing circumstances and requirements as needed. They were able to effectively manage project tasks and deliverables, ensuring that everything was completed on time and within budget.

Overall, Watson Creative's project management was a good case, contributing to the success of your digital marketing and branding efforts and helping you achieve measurable outcomes and long-term growth for your organization.

Their professionalism, expertise, and commitment to your needs and expectations set them apart as a trusted partner in digital marketing and brand strategy.

What did you find most impressive or unique about this company?

What I found most impressive and unique about Watson Creative was their personal touch and commitment to our non-profit organization's needs, despite our low budget. The owner and team members went above and beyond to help us achieve our goals, showing a genuine interest in our mission and the impact we were trying to make.

Their dedication and professionalism, combined with their expertise in digital marketing and brand strategy, made them an invaluable partner in our journey. They were able to provide innovative solutions and creative ideas that helped us to stand out in a crowded marketplace and achieve measurable outcomes despite budgetary constraints.

What sets Watson Creative apart is not only their impressive portfolio of successful projects, but their people-first approach to business. They truly care about their clients and are willing to invest the time and resources needed to help them succeed. Their passion for their work and commitment to making a positive impact in the world is truly admirable, and it's no wonder that we felt such a strong connection to the owner and team.

Overall, we found Watson Creative to be a unique and impressive company, offering exceptional value and service to their clients. Their personal touch and commitment to helping non-profits like mine succeed is something to be celebrated, and we are grateful for their contributions to our organization's success.

Are there any areas for improvement or something {provider_name} could have done differently?

We had a great experience working with Watson Creative. We are very happy with the results and appreciate their dedication to our project. We look forward to the opportunity to work together again in the future.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Biamp

Describe what your company does in a single sentence.

Biamp builds and manufactures technology that connects people through extraordinary audiovisual experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

We sought to create an interactive experience that would help explain the breadth and depth of our product portfolio.

SOLUTION

How did you find Watson Creative?

Other

Why did you select Watson Creative over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build an interactive web experience that presents as a city map with multiple multi-layer venues that transition to individual room views highlighting specific solution sets with product imagery and copy.

Key steps:

• Content Strategy
• 3 Rounds of creative concepting to define
  • Illustration
  • Colors
  • Shapes
  • Gestures
  • Hierarchies
  • Typographies
  • Navigational Elements
• City view was reviewed for venue placement.
• Navigation for Venues with two to three room cutaways were developed to show views, transitions, product and furniture configuration.
• Call outs icons, copy and navigational elements were explored for the building and room levels.
• Custom Vector Illustrations:
  • City Sketch with generic buildings and ten (10) highlighted, slightly more detailed ‘Venue’s”. The venue buildings/campus showcased 1-7 room detail views. A total of 22 rooms were in the base scope.
• Development: Home Page with Mapping Technology MAP: Level one = City (pan, zoom) MAP: Level Two = Select buildings (pan, zoom) ROOM: Level three = Case Study page with clickable discovery about specific technology

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Site traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Watson Creative at both InFocus and Biamp has been a fantastic experience. Their expertise in branding and creative has been invaluable to our marketing efforts, and their team is always willing to go above and beyond to ensure our success. We have been consistently impressed with their ability to understand our needs and deliver exceptional results. Watson Creative feels like an extension of our team, and we couldn't be happier with our partnership.

What was your primary form of communication with Watson Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

They are a great blend of strategic thinkers and talented creatives, as well as skilled at execution.

Are there any areas for improvement or something Watson Creative could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the SVP, Marketing of Rafay Systems

Describe what your company does in a single sentence.

Rafay Systems provides solutions to streamline the management and operations of Kubernetes infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Positioning

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

Other

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables including branding and messaging for Rafay's core products and services as well as an open source project we were launching in the market

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Messaging of Rafay's core product
• Branding of Rafay's Open Source project

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team held regular meetings to keep us on track and delivered on time

What was your primary form of communication with Watson Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

I cannot thank Watson Creative enough for the outstanding job they did on our key messaging for Rafay. Our technology platform is built around Kubernetes, which can be a complex concept to explain to non-technical audiences. Watson Creative helped us simplify and define what Kubernetes are, and how they can benefit different personas in the industry. They also helped us develop a brand strategy that highlighted our competitive advantage in the market.

Our board and executives had nothing but compliments on our new communications platform, even though they were skeptical before. Working with Watson Creative was an absolute pleasure, and their attention to detail and level of professionalism made the process seamless. I would highly recommend their services to anyone looking to elevate their brand and messaging.

Are there any areas for improvement or something Watson Creative could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Co-founder and President of 6453 ALUMNI

Describe what your company does in a single sentence.

We are a Nike alumni community and organization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Strategy Development
• Engagement and Growth

SOLUTION

How did you find Watson Creative?

Other

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After I retired from Nike in 2019, I started 6453 ALUMNI, a network for former Nike colleagues and retired Nike-sponsored athletes to connect from all over the world.

Having worked at Nike with Matt in the past, I was really interested in involving him and his agency in some of the events we were planning for 6453 ALUMNI. Watson quickly became experiential in our global sustainability organization. They were able to get people to understand that we needed to work as a team and come together to make our sustainability project possible.

The innovation team, who were focused on creating the future of materials, was super involved from strategy to execution. It was done absolutely beautifully. Watson also helped bring our materials and innovation projects to life. They made a huge impact not only on our audience but also on our jobs as creators in sustainability. Through the visuals, through the copy. The way everything came together really showed the quality of creative and strategy Watson brings.

Nike has a very high level of design integrity. They hire the best of the best. So having a partner who knows what that looks and feels like, is like working with a friend. Matt has created an agency that is very aligned with that. He has been a strategic thought-partner in creating our brand for Alumni. For these reasons, I highly recommend Watson Creative to anyone who is considering working with a creative agency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Exceptional design
• Cohesive branding across all touch points
• High level audience engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team approach overseen by owner/principal to ensure desired outcomes. Delivered on time and on budget. Listened well, collaborative real-time problem solving.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Watson Creative applies design thinking to every project they take on. They have a deep understanding of our company's culture and needs.

Are there any areas for improvement or something Watson Creative could have done differently?

None that come to mind.

BACKGROUND

Please describe your company and position.

I am the Director of Facilities and Events of YMCA of Marion and Polk Counties

Describe what your company does in a single sentence.

The YMCA's Mission The Family YMCA of Marion and Polk Counties has been putting Christian principles into practice through programs that build healthy spirit, mind, and body for all since 1892. The YMCA's Values Respect: Treat each other as we’d all like to be treated Responsibility: Be accountable for your promises and action Honesty: Be truthful in what you say and do Caring: Show a sincere concern for others

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Improve visual branding cohesiveness.

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Referred to me
• Company values aligned

What was the size of Watson Creative’s team?

20

Describe the scope of work in detail. Please include a summary of key deliverables.

As a director of the YMCA, I have had the pleasure of working with Watson Creative on several initiatives over the years. Starting with a food bank project, their team has consistently demonstrated a deep understanding of the nonprofit sector and our unique challenges. They have helped us develop key messaging, fundraising strategies, and growth plans that have positively impacted our organization.

From a creative perspective, Watson Creative has developed beautiful and effective identities, brand guidelines, campaigns, and digital assets that have elevated our brand and helped us reach a wider audience. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• site traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is easy to work with, responsive, and truly cares about our mission. I highly recommend them to any nonprofit looking for a trusted partner in creative services.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something Watson Creative could have done differently?

no.

BACKGROUND

Please describe your company and position.

I am the Principal of CSquared Creatives

Describe what your company does in a single sentence.

Brand Strategy & Product Creation Consultancy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Branding Guidelines
• Visual Center

SOLUTION

How did you find Watson Creative?

Other

Why did you select Watson Creative over others?

• Great culture fit
• Company values aligned
• Other

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson Creative provided our consulting agency a much needed branding strategy and visual center to bring our core competencies and personalities to life. Matt and his team did a great job of understanding our objectives and what was important to us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Branding and Logo Creation
• Visual Center
• Print and Digital Layouts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson Creative has a strength in understanding their clients and customizing a work back schedule that accomplishes all the deliverables. Watson Creative has a breadth of expertise that is comprehensive and keeps them on the cutting edge for design agencies.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I had the pleasure of working with Matt during his time at another company and was impressed by his strategic thinking and ability to execute impactful campaigns. When I needed brand services for a new project, I knew I wanted to work with Matt again.

His team at Watson Creative exceeded my expectations, delivering exceptional work on time and within budget. Their creativity, attention to detail, and commitment to our success truly set them apart. I would recommend Watson Creative to anyone looking for a trusted partner to help elevate their brand.

Are there any areas for improvement or something Watson Creative could have done differently?

Watson Creative hit all the right notes for our project

BACKGROUND

Please describe your company and your position there.

We are a 133 year old member owned non-profit private social club in Seattle.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Watson Creative?

Branding and Marketing. When I first started with the private social club, I knew we were going to need a relaunch soon, especially after the pandemic hit. We couldn’t assume people in Seattle knew about us anymore, and we really needed more awareness to help grow membership.

SOLUTION

How did you select this vendor?

My team researched about 30 marketing companies nationwide. When I first came across Watson Creative, I knew I liked them immediately. Their progressive values and ideas were clearly reflected on their website, and they also had an edge about them that I really liked. Who they were and what they stood for was very apparent from the beginning.

Describe the scope of their work in detail.

One of the main challenges we faced was not feeling like we had a real brand identity. We needed to figure out who we were and learn how to embrace it before we could move forward successfully. We were able to cancel out concepts that we didn’t want to go towards, and we found new components that were essential for shaping the future of the Club. This was a critical foundation that the Watson team set for us before they even dove into the actual marketing plan.

In the marketing plan, the team identified personas that were not the traditional personas we were expecting. These personas were evolving and changing. This became a crucial concept in our campaign plan. They also presented us with three different taglines that were exactly what we needed.

What was the team composition?

Matt and his team visited the Club and were able to get a feel for our brand first-hand. They knew exactly what questions to ask, and were able to guide us through an exercise that helped us discover who we wanted to be. They had an expert in each field who explained what the current environment was, what we needed, and then another on how to get there. They took the time to get to know who we were and brought out the best in us. They proved to us that they really care about the companies they work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first month that we launched the campaign we had almost 1000 leads and we were able to get our name back in to the community. Until today, we use the taglines and vision that Watson helped us create to move our campaigns forward.

How effective was the workflow between your team and theirs?

Excellent. My team always enjoyed our interactions and meetings. We felt motivated and were constantly learning new trends and marketing concepts in the industry. We had a tight deadline and they were very busy but they worked with us. Watson was able to produce the work with out sacrificing the quality.

What did you find most impressive about this company?

Foresight. Many companies can create a marketing campaign. I was impressed with Watson Creatives' ability to think ahead. Ask the question of where you see yourself in 5 to 10 years and create a plan on how to get there. Watson helps build a solid foundation for the future and every campaign has a purpose to move you forward.

Is there any area for improvement or anything that could have been done differently?

I wish we could have worked with them longer.

BACKGROUND

Introduce your business and what you do there.

I’m the owner, founder, and head brewer of a small craft brewery called Upright Brewing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Watson Creative?

We wanted to get more exposure via social media channels.

SOLUTION

What was the scope of their involvement?

They most notably help with Instagram, but also Twitter and Facebook as well. I review content before they post it, but they create the content. They work off of a monthly calendar that I provided them. Some of the photography work they’ve done, we’ve used on our website as well. Around our 10th anniversary, they helped with events including a prize giveaway and promotion, making a lot of printed materials.

What is the team composition?

Ava (Content Writer) is my main point of contact.

How did you come to work with Watson Creative?

They’re actually our neighbors in the office building we’re in. We got connected just from them visiting the brewery and then they offered to work with us. It’s an informal setup.

What is the status of this engagement?

We began working together in the summer of 2018 and the relationship is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had a lot of general positive feedback from our customers.

How did Watson Creative perform from a project management standpoint?

We have in-person meetings where we go over the metrics and they show me how everything is performing numerically. Primarily, we communicate via email but we also communicate over the phone and in person. 

What did you find most impressive about them?

I’m really impressed with the quality of people there overall. They’re all really good at what they do. I think that the work they’ve provided for us is really excellent and it has been a really easy go.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

They seem to cover a broad range, so I feel like they could do well with all manner of businesses. I recommend them to just about anyone because they seem versatile.