Watermelon Tecnologia

BACKGROUND

Please describe your company and position.

I am the Software engineer manager of Mosaico.

Describe what your company does in a single sentence.

Mosaico is the big price comparison platform in Brazil. We do price comparisons across more than 100M of offers in the best retailers 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watermelon Tecnologia to accomplish?

• Product Description enrichment
• Content Generation using IA
• Increase of SEO Organic Traffic

SOLUTION

How did you find Watermelon Tecnologia?

Other

Why did you select Watermelon Tecnologia over others?

• Great culture fit
• Company values aligned

How many teammates from Watermelon Tecnologia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They objective was to enhance organic traffic and search visibility for our eCommerce platform. Their approach included a comprehensive SEO strategy, technical optimizations, and content enhancements to ensure sustainable growth in organic search rankings and improve the overall discoverability of our products and services.

SEO Health Check

- Conducted a full SEO audit to identify technical and content-related issues.

- Assessed on-page and off-page SEO factors affecting rankings.

- Analyzed site performance, crawlability, indexation, and structured data compliance.

Technical SEO Fixes

- Implemented corrections for HTML tags, including missing or duplicate title tags, meta descriptions, H1-H6 structure, and alt attributes for images.

- Addressed canonicalization issues to prevent duplicate content problems.

- Fixed broken links, 404 errors, and redirect chains.

- Optimized page load speeds by minimizing render-blocking resources, compressing images, and refining JavaScript execution.

Content Strategy & Optimization

- Provided keyword research and gap analysis to identify missing search terms in our existing content.

- Trained the content team on keyword optimization, intent matching, and structuring articles for SEO.

- Recommended content topics based on competitive analysis and search demand.

Content Pruning

-Audited outdated, low-performing, and duplicate content.

- Removed or consolidated underperforming pages to enhance relevance and improve domain authority.

- Redirected outdated URLs where necessary to maintain link equity.

Content Linking Strategy

 - Developed an internal linking framework to improve navigation and distribute page authority.

- Established contextual linking strategies within category and product pages.

- Recommended anchor text optimizations to align with search intent and improve topic clustering.

 AI-Generated & Enriched Content Implementation

- Used AI-driven content generation to enrich existing product and category pages with dynamic descriptions, FAQs, and related keyword-rich content.

- Scaled AI-generated content distribution across the eCommerce catalog while maintaining brand tone and SEO best practices.

- Ensured structured data (schema markup) compliance for better visibility in search results (e.g., rich snippets, FAQs, product details).

Key Deliverables

1. SEO Health Report - Full diagnostic of technical and content SEO issues.

2. Technical Fixes Implementation - Updated HTML tags, fixed broken links, improved page speed.

3. Content Optimization Plan - Keyword gap analysis and content team training.

4. Content Pruning Strategy - Consolidation and removal of outdated pages.

5. Internal Linking Framework - Strategic linking recommendations for improved site structure.

6. AI-Enhanced Content Deployment - Automated content generation and distribution across the catalog.

Expected Impact

-Increased organic traffic and search visibility.

- Improved content relevance and user engagement.

- Higher rankings for targeted keywords.

-Better crawlability and indexation of pages.

- Enhanced eCommerce conversion rates through enriched product information.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased organic traffic and search visibility.
• Improved content relevance and user engagement.
• Higher rankings for targeted keywords.
• Better crawlability and indexation of pages.
• Enhanced eCommerce conversion rates through enriched product information.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management were very supportive 

What was your primary form of communication with Watermelon Tecnologia?

Virtual Meeting

What did you find most impressive or unique about this company?

They deeply understood our business needs by aligning SEO strategies with our e-commerce growth objectives. Their approach went beyond technical fixes, integrating content intelligence, AI-driven enhancements, and a structured internal linking strategy to maximize organic visibility. By identifying content gaps, optimizing search intent alignment, and ensuring seamless implementation, they not only increased traffic but also improved the overall user experience and conversion potential. Their ability to balance technical precision with strategic content improvements showcased a clear expertise in driving sustainable digital growth.

Are there any areas for improvement or something Watermelon Tecnologia could have done differently?

No suggestions

BACKGROUND

Please describe your company and position.

I am the Team Coordinator of CIASC

Describe what your company does in a single sentence.

We are the company responsible for information technology and automation services in the state of Santa Catarina - Brazil

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watermelon Tecnologia to accomplish?

• Provision of human resources for Java development
• Provision of human resources for ASP/.Net development
• Provision of human resources for PHP development

SOLUTION

How did you find Watermelon Tecnologia?

competition in public bidding

Why did you select Watermelon Tecnologia over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Watermelon Tecnologia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The works themselves consist of:
- Task definition meeting
- Delimitation of the scope of each task
- Handover to the development team for execution
- Receipt of completed activities;
- Tests in an approval environment
- Publishing in production environment

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With this company, staff turnover was very low, which allowed for great team engagement. In addition, the professionals presented an excellent level of knowledge in the languages ​​and resources required, which contributed to all projects being defined and delivered within the stipulated deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our internal development process is close to the Scrum model, with some adaptations.
Activities were defined and monitored weekly. Whenever there was an error or inconsistency in the codes, after the guidance, the new guidelines were adopted and the following deliveries continually improved their quality. There were deliveries every week, and few brought any adjustments. The team's quality of code delivery was a big differentiator for us.

What was your primary form of communication with Watermelon Tecnologia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were able to see that the company treats its employees fairly and, in return, professionals carry out their activities with great responsibility and proactivity.

Are there any areas for improvement or something Watermelon Tecnologia could have done differently?

As the contracting model was very specific, there was nothing left to be desired in the provision of services.

BACKGROUND

Please describe your company and position.

I am the Executive Manager de Martech, SEO e CRO of Banco PAN

Describe what your company does in a single sentence.

Medium Retail Bank

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watermelon Tecnologia to accomplish?

• Increased production in B2C loan sales
• Improve the ranking of our website/blog on Google
• Leverage our production of SEO-optimized content

SOLUTION

How did you find Watermelon Tecnologia?

Referral

Why did you select Watermelon Tecnologia over others?

• Pricing fit our budget
• Referred to me

How many teammates from Watermelon Tecnologia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Technical SEO optimization generating insights and information to improve our ranking on Google
Production of content for websites and blogs
Technical SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +100% increase in production of the bank's credit products
• Improvement in average position from 20th on Google to the 1st page of all main products
• Evolution of the blog and production of structured content 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most of the time, yes, however, at some points we felt the lack of more seniority in the project and participation of heads to help the team.

What was your primary form of communication with Watermelon Tecnologia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their accessibility has been impressive.
• technical allocation of professionals

Are there any areas for improvement or something Watermelon Tecnologia could have done differently?

In content themes, include more technology, AI and a bit of seniority in the people who are involved in the project. Monitor more closely to understand what is being delivered and how it is being delivered.

BACKGROUND

Please describe your company and position.

I am the Founder of ahgas tecnologia

Describe what your company does in a single sentence.

SaaS for Liquified Petroleum Gas retailers and distributors 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watermelon Tecnologia to accomplish?

• Software development
• Software Maintenance

SOLUTION

How did you find Watermelon Tecnologia?

Referral

Why did you select Watermelon Tecnologia over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Platform development for SaaS company in multiple features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Funcionality Deliveries with no issues

Proper Maintenance with no setbacks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything on time, within budget, proper communication, and proper Service Level.

What was your primary form of communication with Watermelon Tecnologia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to think beyond the project scope and deliver fully thought-out solutions stood out. Constant extra miles performed.

Are there any areas for improvement or something Watermelon Tecnologia could have done differently?

None that I could think of at this moment.