SEO & GEO Services for Custom Cabinetry Company
- Search Engine Optimization
- Less than $10,000
- Jan. 2026 - Ongoing
- Quality
- 5.0
- Schedule
- 4.5
- Cost
- 5.0
- Willing to Refer
- 5.0
"What genuinely sets VOCTOS apart is that they treat GEO not as a marketing buzzword."
- Other industries
- Saudi Arabia
- 11-50 Employees
- Online Review
- Verified
VOCTOS provides SEO and generative engine optimization (GEO) services for a custom cabinetry company. The team has conducted a technical audit of the client's site and implemented a localized keyword strategy.
VOCTOS's work has helped the client achieve a 170% increase in organic traffic and rank on the first page of Google for over 55 keywords. The team has a structured and professional workflow. VOCTOS has been the only agency that tracks AI systems citations for the client's brand, setting them apart.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Saif Cabinets Decor. We specialize in custom wardrobes in Riyadh, as well as designing modern and classic kitchens, executing interior decoration works, and TV units with the highest quality and guaranteed materials. We provide smart solutions for optimizing space usage with modern designs that suit all tastes.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with VOCTOS?
We hired VOCTOS to solve a critical visibility problem. Our interior design and custom cabinetry business was nearly invisible online despite offering premium-quality products and services across Riyadh, Jeddah, and Dammam.
Our goals were to increase qualified organic traffic from customers actively searching for custom wardrobes, fitted furniture, dressing rooms, and interior design services. We also wanted to achieve page 1 Google rankings across all three major Saudi cities simultaneously and establish our presence not just in traditional search results but inside the AI-generated answers that tools like ChatGPT and Google AI Overviews now deliver to users asking questions like “best custom cabinets in Riyadh” or “interior design companies in Saudi Arabia.”
SOLUTION
What was the scope of their involvement?
VOCTOS has executed a comprehensive SEO and generative engine optimization (GEO) strategy across five clear workstreams. They started with a full technical audit of our website, fixing speed issues, mobile rendering problems, and crawlability gaps that were silently blocking us from ranking.
From there, they moved into structured data implementation, adding Organization, LocalBusiness, Service, and FAQ schemas so that AI systems like ChatGPT and Perplexity could identify our business as a trusted, citable entity rather than an unknown website.
The keyword strategy was genuinely localized. VOCTOS mapped over 55 high-search-volume terms across Riyadh, Jeddah, and Dammam separately, understanding that these are distinct markets with different search behaviors. They then restructured our core service pages using answer-first content architecture, which is the format AI engines favor when generating summaries and citations.
Finally, VOCTOS built targeted backlinks from relevant Arabic-language home design and real estate publications, focusing entirely on quality and topical relevance.
What is the team composition?
We’ve worked with 2–5 teammates from VOCTOS.
How did you come to work with VOCTOS?
We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.
How much have you invested with them?
We’ve spent less than $10,000.
What is the status of this engagement?
We started working with them in January 2026, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The results have gone well beyond what we originally expected. Organic traffic from Google has grown by 170% compared to our baseline before the engagement, which is genuinely significant for a local interior design business in a competitive market like Riyadh.
We now rank on page 1 of Google for more than 55 high-search-volume keywords simultaneously across Riyadh, Jeddah, and Dammam, covering terms related to custom wardrobes, fitted kitchens, dressing room design, and interior decoration.
However, the outcome that has surprised us the most is the AI visibility. Our business now appears in ChatGPT responses when people ask about interior design and custom cabinetry companies in Saudi Arabia, and we’ve been included in Google AI Overviews for several high-intent queries in the Riyadh market.
Being cited by AI search engines as a credible answer to a user’s question is a fundamentally different kind of visibility than a traditional ranking, and VOCTOS is the only agency that’s even tracking this metric, let alone delivering it.
We’ve seen a clear and measurable improvement in the quality and volume of inbound inquiries through our website. Customers reaching us through organic search are arriving with more specific requests, mentioning services like custom dressing rooms or fitted wardrobes for specific rooms, which tells us the right audience is finding us.
Organic channels have become our most reliable source of new client consultations, and the volume has grown steadily month over month since the campaign began. While we don’t publicly disclose exact revenue figures, the return on what we’ve invested with VOCTOS has been significant, and we’ve continued the engagement without hesitation.
How did VOCTOS perform from a project management standpoint?
Project management has been structured and professional throughout. We have a consistent point of contact who’s responsive and proactive, and deliverables have been met within the timelines we agreed on at the start.
The one area where the process has taken longer than we initially anticipated is the technical audit phase at the beginning, which has uncovered more legacy issues on our website than expected. In hindsight, the thoroughness of that audit has been entirely in our interest and directly contributed to the results we’ve achieved. For any business with a similar situation, I would budget extra time for that initial phase rather than rushing past it.
What did you find most impressive about them?
What genuinely sets VOCTOS apart is that they treat GEO not as a marketing buzzword but as a concrete, trackable deliverable. While every other agency I evaluated was still talking about keyword rankings and traffic reports, VOCTOS was monitoring whether our brand was being cited by AI systems. That distinction matters enormously.
Most SEO vendors will show you a graph of traffic going up. VOCTOS has shown us that ChatGPT was recommending our business by name when users asked about interior design companies in Saudi Arabia and that Google AI Overviews was including us as a cited source for queries in our market.
Being cited by an AI as the credible answer to a user’s question is a fundamentally different and more durable form of visibility than a traditional ranking position. For a local business competing across three cities in a crowded market, that kind of future-proofing is exactly what we need, and no other agency we spoke with even knew to offer it.
Are there any areas they could improve?
The initial onboarding phase has taken slightly longer than we expected, primarily because of the depth of the technical audit. While this has ultimately been in our favor, clients with urgent launch timelines should plan for a more extensive discovery period upfront.
We would also have welcomed more proactive guidance on our social media content strategy to complement the organic search gains, though that falls slightly outside the core scope of what we hired them for. These are minor points relative to the overall experience and results.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
4.5On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS