Upturn Digital Agency

BACKGROUND

Please describe your company and your position there.

I'm the CFO in an IT development, marketing and research company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upturn Digital Agency?

While we were closing one part of the study, we needed a team that could conduct a digital study as part of monitoring the health of the brand, studying the banking market. There we began to cooperate with Upturn.

SOLUTION

How did you select this vendor?

We chose from 4 companies, but the Upturn team seemed the most professional to us. We are glad that we chose them, as they proved to be masters of their craft.

Describe the scope of their work in detail.

Monitoring of the health of the brand, web resources, mobile applications, social networks was carried out, as well as a comprehensive analytics of the digital activity of the main players in the banking sector.

What was the team composition?

We were assigned a project manager who professionally and promptly solved all the tasks. There was never even a question of going to their manuals for any additional communications.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main customer, the Bank, was very satisfied. And this is probably the main evidence of the result. Unfortunately, we cannot provide anything, because in the course of the research we came into contact with internal banking information and we have a fairly strict non-disclosure agreement.

How effective was the workflow between your team and theirs?

Their project manager has been added to our Notion. All communication was conducted through him. As mentioned earlier, he never let me down, he showed maximum professionalism and efficiency. In fact, our and their project manager simply communicated with each other.

What did you find most impressive about this company?

They do everything as quickly and professionally as possible, structuring everything in detail.

Is there any area for improvement or anything that could have been done differently?

They did everything as it should be, as quickly and professionally as possible.

BACKGROUND

Please describe your company and your position there.

I'm CEO of R&D Company UIS (Ukrainian Intelligent Systems) We develop software and equipment for logistic automation. We are leading company in this category and working with top logistic and retail companies in CIS region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upturn Digital Agency?

We hire them to finish development of our website and launch full spectre digital activities for promo our solution and lead generation.

What were your goals for this project?

Lead generation & sales

SOLUTION

How did you select Upturn Digital Agency?

My partner advised Upturn as a highly experienced and cost-effective team.

Describe the scope of their work in detail.

They help us to launch website (content preparation, development coordination) After that they start complex digital campaign, which included:

• SEO
• Google Ads
• Facebook ads
• Linkedin ads
• PR (they handle all process from negotiation with media to publish)

Also they help us with design of our presentstions.

What was the team composition?

Our project team consist of:

1. project manager
2. client success manager
3. ppc specialist
4. seo specialist
5. social media marketing manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since start our collaboration we have permanent inbound stream of qualified leads. Our sales increased - that was our main goal and it is reached.

How effective was the workflow between your team and theirs?

They are always in touch. There are no problems with communication.

What did you find most impressive about this company?

They provide result in sales, that is a main thing. Upturn team deeply understood our products and solutions and our target audience, they become like a part of our company.

Are there any areas for improvement?

No, all good.

BACKGROUND

Please describe your company and your position there.

We are an innovative logistics system developer. Our ecosystem combines both new technologies and a set of devices and provides target industries with an opportunity to create more value for their customers. I'm CEO of the Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upturn Digital Agency?

We have hired Upturn Digital for Brand identity.

What were your goals for this project?

The main goal of our project was to create a bright and clear brand visualization along with a modern style corporate presentation.

SOLUTION

How did you select Upturn Digital Agency?

My business partners already cooperating successfully with Upturn Digital Agency for a while. Nevertheless, it was due to a tender process involving several potential providers. Upturn provided the best offer.

Describe the scope of their work in detail.

Together we went through a brief we have provided beforehand and fixed key points including the potentially desirable result in terms of essence and timing.

What was the team composition?

We cooperated with the only one person being CEO of the agency who had then involved his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We still need time to evaluate the impact of the outcome from our potential customers. The results of this cooperation are in line with our internal initial expectations.

How effective was the workflow between your team and theirs?

We used mostly Telegram as a communication channel on a daily/weekly basis. The feedback from Upturn Digital Agency was pretty fast and professional.

What did you find most impressive about this company?

I do appreciate Kostyantyn's personal involvement in every single detail of our project and commitment to a wishful outcome.

Are there any areas for improvement?

There is always room for improvement They are hard workers and listen to the inputs carefully. Hope such an approach would bring them new clients and success.

BACKGROUND

Please describe your company and your position there.

I am marketing director OKIS BROW. The main office of the company is located in Ukraine. We work in the field of beauty.

Our niche eyebrows and all that is connected with an eyebrow products, training, brow bars. We have received many awards for our products and activities in the eyebrow industry. More information on our web-site okis.ua

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upturn Digital Agency?

We needed help with integration into the Digital Space: seo, ppc, social media and other.

What were your goals for this project?

we had to set up services on Google Maps to show advertising campaigns on the Internet, to develop a web strategy to raise the position in the search and go to the Google Merchant Center

SOLUTION

How did you select Upturn Digital Agency?

selected by recommendations

Describe the scope of their work in detail.

The agency has set up services on Google Maps to display advertising campaigns on the Internet, we have developed a web strategy to raise the position in the search for and put into Google Merchant Center.

What was the team composition?

participate in the project of 2 people on each side

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we went to the first position in the branded search increased customer base, the agency has made e-commerce and we got a sale through the our web-site-on this stage, it is already more than 15% of total turnover, which is very important for us.

How effective was the workflow between your team and theirs?

Always prompt and constructive responses. Any ideas come quickly and accurately.

What did you find most impressive about this company?

speed, customer orientation, quality, the ability to hear and listen to the customer

Are there any areas for improvement?

I wish to continue to grow

BACKGROUND

Please describe your company and your position there.

International logistics operator Meest has been operating for over 30 years in 25 countries around the world. The company is engaged in international transport, courier delivery has its own offices around the world and has the largest network of parcel terminals in Ukraine. My position in the company is Global Product Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upturn Digital Agency?

We work with Upturn Digital Agency on marketing tasks: SEO optimization, PPC, SMM, automation, and promotion of locations on Google Maps and Facebook Location.

What were your goals for this project?

First of all, we needed to create all advertising accounts and set up analytics on the site. After that, we created a media plan for advertising, a promotion strategy, and a content plan for social networks.

SEO optimization of the site was made, we were offered options for promoting locations. After agreeing on all the tasks, we wrote out all the planned indicators that we want to achieve and started work.

SOLUTION

How did you select this vendor?

They showed their successful cases, presented a high level of knowledge, and offered good working conditions.

Describe the scope of their work in detail.

SEO optimization of the site was done for us and a plan of monthly tasks was developed for which we worked. All ad accounts and analytics have been created and configured. A content plan for social networks and daily work with it was developed.

Advertising campaigns were created in Google Ads and Facebook Business and were accompanied. 4500 locations of Meest in Ukraine on Google Maps were redesigned, after which we launched a promotional campaign to increase the rating on them.

What was the team composition?

I worked directly with the project manager who, in turn, has already delegated tasks to responsible persons. Also, the head of the company was often involved in our discussions, as he was involved in all the details and processes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have tidied up 4,500 locations Meest on Google Maps and automated the process of loading data via API. We brought the site to the TOP 3 for targeted queries in 3 months. We have run over 20 successful ad campaigns that have resulted in over 50,000 leads.

How effective was the workflow between your team and theirs?

We held weekly online meetings at which we summed up the results of the week's work, coordinated tasks for the current week, and solved problematic issues. I think they have one of the most efficient workflows.

What did you find most impressive about this company?

• Focus on results
• Transparent task management
• Weekly interim results
• Professionalism in every task they took on
• Correct and positive negotiation
• Initiative
• Loyalty to urgent, unplanned tasks

Are there any areas for improvement?

Everything was very comfortable and efficient.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an online veterinary practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Upturn Digital Agency?

I needed help with digital marketing and SEO.

SOLUTION

What was the scope of their involvement?

Upturn built and improved our system design and are now helping with marketing. The marketing work includes SEO, contextual advertising, social media marketing, etc.

I had an idea of what I wanted to create, but we needed a creative company who could program the site because it’s quite large. Upturn did the whole system for me. After creation, we needed to boost the service to the audience through marketing of our service. 

They created the entire marketing strategy for our company. They buy backlinks for our project and find keywords to suit our audience. They created banners. They write content for our social media and boost our posts by advertising on Facebook and Instagram.

We also created a new product which is a subscription for pet owners to pay monthly for our service. They helped us with the programming part.

What is the team composition?

We’re in contact with four people, but there are a lot more people involved.

How did you come to work with Upturn Digital Agency?

We were looking for a company that works with startups. They were recommended to us.

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

We started working together in January 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Upturn is very professional. I enjoy working with them.

How did Upturn Digital Agency perform from a project management standpoint?

The team’s project management is good. They’re super punctual.

What did you find most impressive about them?

Upturn is very involved; they’re like a part of our own team. They gave us a lot of ideas.

Are there any areas they could improve?

There’s nothing I’d have them improve.

Do you have any advice for potential customers?

I recommend working with them.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at SoftServe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Upturn?

We were looking to use AdWords to promote our services.

SOLUTION

What was the scope of their involvement?

Upturn first performed an SEO analysis or audit on our site and created a one-year strategy. Our site wasn’t ready for Google AdWords, so we worked with them to fix our bugs. After that, they worked with us to do advertising for three cities: Lviv, Kharkiv, and Dnipro. They also made a YouTube promo for us available for all of Ukraine.

We’ve also worked with their recruitment marketing department. They did the same SEO audit for our vacancies and made changes on our website. They started to promote us in Bulgaria and Poland as well. At the beginning of 2019, they made a list of keywords for us, which we’ve refreshed since to include some new ones.

What is the team composition?

Vladyslav (Co-Founder and CEO, Upturn Digital Agency) was our project manager. We spoke with him about our financial and payment documents, as well as about our strategy and design. relayed to his team what we wanted and came back to us with feedback and comments.

How did you come to work with Upturn?

We did extensive research at the end of 2018 and came up with five companies. We got in touch, told them what we wanted, and compared their proposals and pricing. Upturn offered the full stack of what we wanted, and, though they might’ve been a bit high-price, it was okay from our side because we considered using them for YouTube and other services. They could do everything we wanted.

How much have you invested with them?

The cost for one month was $1,500. I don’t know what the budget was for the recruitment marketing effort.

What is the status of this engagement?

We started working with Upturn in January 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were good. We wanted to have some results in half a year, and they made that deadline for us. We’re waiting for a very big report on 2019, and they’re sending us some recommendations for next year as well. We’ve already discussed what to do and where to go though. We have a good site right now, and we want to have an advanced strategy for next year to understand how we’re going to work.

How did Upturn perform from a project management standpoint?

The communication is very good. They don’t require official letters, and If I have something to ask, I can just reach out to Vladyslav via Facebook Messenger and he’d respond quickly. We’ve also spoken via email. They’re open to using instant channels to address our problems more quickly.

What did you find most impressive about them?

We did work with a freelancer in the past, and it was horrible. The work was limited, and we didn’t know on what exactly we were spending our money. Working with an actual agency was much better for us. They made an SEO audit of our site and asked very good questions. They also had calls with us to explain the things we didn’t understand and how to solve problems.

Are there any areas they could improve?

They could be more proactive. I wrote them asking for half-year metrics for our site, and I think it would’ve been better if they did it before I asked about it. Everything else has been okay so far.

Do you have any advice for future clients of theirs?

Clients should give them a vision of what they want and be open to their recommendations. We didn’t know about SEO reviews before they proposed one to us, and it proved to be a good choice. Build requirements very well to understand what you want.

BACKGROUND

Introduce your business and what you do there.

My name is Anna Plavenchuk. I’m CEO of Bersenev’s Medical Center. 
Bersenev’s Medical Center is a neurological clinic. It has been developing new medical technologies of treating (metameric method) for patients with diseases such as complicated forms of osteochondrosis and neurological  pain syndromes. Also  we stimulate the regeneration of the nervous system for children with stable neuropathologic affection like cerebral palsy.  
For the last 25 years this method has been applied to more than 80 thousand patients. Looking at the analysis of medical influence and studying the catamnesis, shows, that there is an effective and guaranteed system of treating patients suffering from osteochondrosis. The novelty of this treatment method is supported by patents. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Upturn Digital Agency?

We needed to restart all our old marketing activities it was SEO and Google Ads and create something new such as Facebook and Instagram corporate page and making content for them, YouTube Channel and collaborations with influencers.

SOLUTION

What was the scope of their involvement?

Upturn are providing all digital services and doing operational processes in their side. They started preparing to launch marketing from scratch, it means we had quite long briefing time and discussions before starting our advertise, and it was right approach to clients business because advertising agency should understand products or  services of their clients perfectly. For each service they have individual specialists that working over their part of responsibility.

How did you come to work with Upturn Digital Agency?

It was direct contact to me from co founder of Upturn.

What is the status of this engagement?

We started work in 2018 and still working now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I am a perfectionist and always wants that all details be perfect even if it is related to shades of colors or punctuations and i always have positive response from Upturn to my requiring. I can get consultation from Upturn anytime with any question. 

How did Upturn Digital Agency perform from a project management standpoint?

Their model of work with clients looks quite effectively. I as a client have communication with one person (account manager) from their side that translate all my comment and proposal other member of Upturns team. Most of our communications go through email or phone call.

What did you find most impressive about them?

If I will have any task or question about digital marketing, I can trust Upturn Digital Agency to handle it well.

Are there any areas they could improve?

I just wish them luck. As for me everything was impeccably on each step of our cooperation.

BACKGROUND

Introduce your business and what you do there.

I’m a business manager at Techsvit. Techsvit is a Google Cloud partner. We perform resale, implementation, and support for Google products such as G Suite, Google for Education, Chrome Enterprise, Google Maps, Chrome devices, and Jamboard. We’re also an Apple partner, providing solutions for enterprises. We’re currently present in Ukraine, Poland, The Netherlands, and Qatar.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Upturn Digital Agency?

They’re digital consultants for me; I call them whenever I need arbitrage. I needed them because they know a lot about digital marketing, specifically social networks, SEO, and Google Ads.

SOLUTION

What was the scope of their involvement?

Upturn has worked on lead generation, product brand promotion, and digital services in general. They have run several campaigns for different products and in different regions. They also help us write articles through our web page. Whenever we want to advertise a new product, they do the initial research. They determine what kinds of searches there might be for a certain category, the keywords for it, and so on.

Each campaign is specific. We start from the idea, develop action plans, identify the market, then find the right keywords and descriptions. However, we do use another company for website creation and design. We have a trust with them and, even though we have different subcontractors, I go to Upturn to discuss new opportunities and how to make things right.

What is the team composition?

They have a team of consultants.

How did you come to work with Upturn Digital Agency?

It was through a recommendation.

What is the status of this engagement?

We started working with Upturn in 2016, and the project is ongoing. We’re currently jointly running a campaign for one of our products.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They handle all aspects of digital marketing effectively. Whenever we have a task, we work with Upturn. I would recommend them to anyone. I’m not the easiest customer to work with because I always pay attention to details. I’d never let something bad be released, especially online. We can say that they’re strong enough to work with me.

How did Upturn perform from a project management standpoint?

They’re doing well. They use a project management system to track everything, so they’re more organized than us in this sense. They’re using Jira, and we use Google Hangouts for communication. Both of our companies are using G Suite products.

What did you find most impressive about them?

When it comes to providing this kind of service, there will always be troubles and unexpected things. There will always be mistakes, but I know that, if something that’s their fault happens, they’re ready to change it back and to support me. For me, it’s important that the partner is willing to go to the end and get the result.

Are there any areas they could improve?

I just wish them luck. For me, it’s fine.

BACKGROUND

Please describe your company and your position there.

I'm CTO in Vidverto.io, video platform for In-Content Ads

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upturn Digital Agency, and what were your goals?

We hired Upturn Digital to provide full-scale SEO services to improve our rankings and grow traffic to our existing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had few recommendations of this company from well-known persons.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They performed all we needed in internal SEO optimization: keyword research, in-page optimization, site speed optimization etc.

How many people from the vendor's team worked with you, and what were their positions?

4 people:

• Chief Officer
• Account manager
• Project manager
• SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We increased Google Page Speed up to 100, get the first place with several keywords in SERP, increased site engagement.

Describe their project management style, including communication tools and timeliness.

One of the best client support via email, IM, phone. Excellent sprint and deadlines planning.

What did you find most impressive or unique about this company?

Professionalism, support services and prices.

Are there any areas for improvement or something they could have done differently?

Don't have any ideas. As for me everything good.