Unite Interactive

BACKGROUND

I am the Manager, Marketing & Corporate Communications – North America of Edmonton Exchanger

Edmonton Exchanger (EDEX) is a one-stop manufacturing and maintenance shop for the oil and gas, petrochemical, power generation, and other industries. 

OPPORTUNITY / CHALLENGE

• Develop new website reflecting the current state of the brand and portfolio of services available to the North American market.

SOLUTION

Online Search

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

United provided the design, development, and production of Edmonton Exchanger’s new corporate website. The project included modernizing the overall look and user experience, improving site navigation and content organization, incorporating updated EDEX branding, optimizing the website for desktop and mobile devices, and building out pages highlighting our capabilities, products, services, industries, and company information. Key deliverables included a fully responsive website, updated page layouts and functionality, content integration, testing, and final website launch.

RESULTS & FEEDBACK

The new website was just launched, so these key metrics will be determined in the future.

United managed the project very well, keeping the website development organized and moving forward throughout the process. They were responsive to our questions, feedback, and requested changes, and worked closely with us to ensure our needs were addressed. Deliverables were completed in a timely manner, and communication was clear and consistent throughout the project.

Email or Messaging App

The personal level of interaction, quick responses to requests and questions, and willingness to learn about our company.

Everything went well, but the completion timeline was sometimes unclear.

BACKGROUND

Please describe your company and position.

I am the Partner of Everything Plus Scaffold Solutions

Describe what your company does in a single sentence.

We work US and Canadian scaffolding, construction, oil and gas and other companies and industries that require scaffold products by providing them top-tier product and better pricing from multiple suppliers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unite Interactive to accomplish?

• Enhance the company profile and market our services across the US and Canada.

SOLUTION

How did you find Unite Interactive?

Online Search

Why did you select Unite Interactive over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Unite Interactive were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Unite Interactive conducted in-depth market research, performed competitive analysis, developed buyer personas, and crafted intuitive UX/UI and web design. We implemented a custom content management system and continue to provide ongoing SEO, digital marketing, and other tailored services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the Everything Plus Scaffold Products project include a significant increase in online visibility, higher website traffic, and improved engagement from targeted audiences across the United States and Canada. The project also resulted in better search engine rankings for key industry terms and an increase in inquiries and leads generated through the website, demonstrating its effectiveness in driving business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Unite Interactive showcased exceptional project management through clear communication, efficient coordination, and timely delivery of milestones. Unite Interactive maintained a structured timeline, ensuring all phases—market research, website development, and digital marketing implementation—were completed on schedule.

Regular updates and collaboration with the client ensured alignment with their goals, while proactive problem-solving addressed challenges effectively. The result was a seamless project execution that exceeded expectations and delivered measurable results.

What was your primary form of communication with Unite Interactive?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most Impressive Aspects of Working with Unite Interactive on the Everything Plus Scaffold Products Project included:

*Clear Communication: Consistent updates and transparent communication ensured alignment at every stage of the project.

*Data-Driven Strategies: Decisions were guided by analytics and research to ensure measurable success.
Proactive Problem-Solving: Challenges were addressed quickly with innovative solutions.

*They Understood Our Needs: Tailored website design and content management system met the unique needs of the business.

*Expert UX/UI Design: User-friendly interfaces enhanced the customer experience and engagement.

*Timely Delivery: The project was completed on schedule, meeting all agreed-upon milestones.

*SEO Expertise: Improved search engine rankings and online visibility demonstrated a strong understanding of digital marketing.

*Measurable Outcomes: Tangible results, such as increased traffic and lead generation, continue to highlight the project's overall success.

Are there any areas for improvement or something Unite Interactive could have done differently?

None. Working with Unite Interactive was simply exceptional!

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Rolly's Transfer

Describe what your company does in a single sentence.

Moving, Storage and Third Party Logistics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unite Interactive to accomplish?

• Redesign our company website

SOLUTION

How did you find Unite Interactive?

Referral

Why did you select Unite Interactive over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Unite Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Unite Interactive worked with Rolly's Transfer and conducted market research, and SEO analysis through SEM Rush and other auditing software solutions. The next actionable items included UX/UI design, web design, content development, implementing a content management system, building an online quote solution and continuing to do ongoing SEO and digital marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have increased our exposure to potential customers resulting in more quotation requests coming in than what would usually occur by phone. This has been a definite success for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team at Unite was consistently engaged. From our first on site meeting, followed by email correspondence and virtual meets they kept us involved every step of the way. The project was delivered on time and on budget.

What was your primary form of communication with Unite Interactive?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with Unite Interactive's ability to cover all our needs for this project, including design, development, SEO, and digital marketing.

Are there any areas for improvement or something Unite Interactive could have done differently?

Honestly, none that I can think of. It was a positive experience from start to finish.

BACKGROUND

Please describe your company and position.

I am the Clinical Psychologist of Mind Matters Clinic

Describe what your company does in a single sentence.

Provides psychological services through therapy, assessments and psychological skills groups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unite Interactive to accomplish?

• Rebrand our website
• Improve our SEO
• Enhance our web presence

SOLUTION

How did you find Unite Interactive?

Online Search

Why did you select Unite Interactive over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Unite Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at Unite Interactive was responsible for redesigning our entire website; layout, content and a focus on Google My Business along with strengthening our SEO campaign.,

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The feedback from our clients with both the desktop and mobile layout of our site, the feedback provided throughout led to meeting our exact needs from the start of the project and 90% of the people we surveyed gave very favorable commentary after seeing all the changes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I’ve worked with over 100 companies and I’ve never seen a group of individuals work so diligently to meet the goals on time with constant and frequent meticulous attention to detail. 

They were so consistent with communication without controlling the project as they always wanted to ensure each phase met our needs and captured the essence of what we are trying to convey. I’ve never seen a company pay so much direct and personal attention to the needs of the client so consistently. 

Our needs, questions, and concerns were responded to within 24 hours and if there was going to be any delay, they would inform us immediately.

What was your primary form of communication with Unite Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The previous question answers this, but i would add that the individual attention paid to our needs were so personal, it made it SO easy to work collaboratively with Unite.

Are there any areas for improvement or something Unite Interactive could have done differently?

NO! They were exceptional and of the 100+ companies I’ve worked with between Canada and the United States, 99% of them could’ve done something differently— not these guys!

BACKGROUND

Please describe your company and your position there.

I am a shareholder and manager of a family owned steel fabrication and erection facility in Sperling, MB.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Unite Interactive?

Our website was outdated and it did not properly showcase our abilities to potential clients. We hired Unite to re-vamp our site and hopefully draw more (industry targeted) customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

Price point was a factor but we also looked for communication responses (ie how quickly they responded), their ability to offer editing services/copywriting, and reviews from previous clients.

Describe the project in detail and walk through the stages of the project.

We had worked with another company in the preliminary stages of the re-design. With them, we created a site map. After this stage was complete, we weren't happy with their service or their pricing so we parted ways. I reached out to Unite and a few other website designing companies. After going through a few different online meetings, we chose to proceed with Unite. I provided the sitemap we had drafted and they worked on getting some page templates set up. I drafted and provided content and Unite organized it into a functional website. Once they had a draft of a page done, Mike would send me the link, I would review and send him back my edits. The entire website was re-structured with new content.

How many resources from the vendor's team worked with you, and what were their positions?

I mainly worked with Mike (CEO), but also had training and correspondence with Colin (Designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new website looks great and showcases our abilities much better than our old one.

How effective was the workflow between your team and theirs?

Mike was great to work with and always and consistently provided timely feedback. Once we established a routine for editing, the process worked really well.

What did you find most impressive or unique about this company?

I liked their knowledge behind the SEO scene. I also liked that they kept things simple but still listened to my feeback.

Are there any areas for improvement or something they could have done differently?

The only thing that I was a bit disappointed by was the completion timeline. Once the project and editing was started, things were good but, at the beginning, it seemed like a really long time before we could see any progress.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Jilmark Construction. We provide general contracting services for construction projects. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unite Interactive?

We hired Unite to update our website. 

SOLUTION

What was the scope of their involvement?

Unite built a brand new website for us from scratch and added new features to it. We collaborated on how the website should look. I wanted the site to be SEO-friendly to generate traffic, and they came up with all the keywords they used. Our team also wanted the site to be brighter, more colorful, and more user-friendly. They also put a video on the site’s homepage for users to see. 

What is the team composition?

We worked with Mike (CEO) and Colin (Senior Web Developer). 

How did you come to work with Unite Interactive?

We searched online for local teams to make sure they could focus our efforts on our local market. Our team interviewed Unite via a video conference, where they showed us the things they did in the past. What truly attracted us to their services was their work with other general contractors. That was good because we wanted to make sure that our partner had an understanding of our industry. Because of that, we hired them.

How much have you invested with them?

We spent around $10,000–$12,000. Our team made 3–4 payments of $3,000 throughout the engagement. 

What is the status of this engagement?

Our engagement lasted from May 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website’s quality was great. I showed the unfinished version of the website to a prospective client to show him what it could do, and he said it was fantastic. His reaction alone was great for us. Moreover, our own feedback on the website was positive. 

Overall, Unite took our needs into consideration while developing the website. They successfully made the adjustments we requested while also offering their feedback on how they could make everything better. 

How did Unite Interactive perform from a project management standpoint?

Unite met all the deadlines they set. In fact, I was the one who held the timeline up more than anyone else. To communicate, we used emails. 

What did you find most impressive about them?

Their communication level stood out. Mike talked well to me even though I didn’t know how website development worked — they communicated that to me so that I could understand what they were doing. 

Moreover, they worked hard to understand what we were trying to achieve through the website. Even when they missed a target, they had no problem making adjustments to accommodate what we wanted. Overall, they were truly attentive to our needs. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Working with Unite is a good move. Make sure you have a full understanding of what you want to achieve. Be open to their suggestions on how they can improve your product.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director for Castellan Information Security Services Inc, a provider of information security services, products, and professional consulting to our market share.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unite Interactive?

We wanted to establish our social media presence, have our website redesigned, and optimize our search engine results.

SOLUTION

What was the scope of their involvement?

Unite Interactive has helped us with all of our challenges. Initially, we had a few exploratory sessions where they learned what our company did. Then, they provided us with a proposal for how they would manage the project.

We liked Unite Interactive’s proposal and methodology, so we moved forward with the project. First, they built a new website for us from scratch, and they asked us to provide them with content to populate it, including service descriptions and staff portfolios. Later, they gave us access to a prototype URL so that we could see how the finished product would look before launching it to the public.

Currently, Unite Interactive is managing our social media presence and account. They also create marketing campaigns to optimize our positioning, and they create physical marketing campaigns as well.

Unite Interactive’s work has also involved branding to some degree. We provided them with our logo, which was already established, and they built our color and font schemes. Then, they started using those branding elements on our social media and Google Ads, building our marketing plan.

What is the team composition?

Our primary contact is Mike (CEO). He acts as the liaison between our teams, so I haven’t worked directly with any developers or designers.

How did you come to work with Unite Interactive?

I had a previous relationship with Unite Interactive because they built a website for a different company I own. Thus, for this project, I reached out to them and told them what we needed.

How much have you invested with them?

Our website costed about $10,000–$12,000 CAD (approximately $8,000–$9,500 USD). Additionally, we’ve spent around the same amount on their continuous support over the last three years.

What is the status of this engagement?

We started working together in the fall of 2019, and we launched the site around the beginning of 2020. Since then, our site has been refined, changing content and some of the flows. Those services are part of Unite Interactive’s ongoing support.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of the results that we noticed immediately was that the number of visitors to our social media platforms increased significantly. For example, we noticed an increase in our LinkedIn visitors because people were being directed there from our site. Additionally, the number of subscribers to our site increased significantly as well.

How did Unite Interactive perform from a project management standpoint?

Unite Interactive’s project management is very good. During the development project, we didn’t have any overages, which was important for us as a small company. We used a document to track the progress of the website, but we didn’t use any additional project management tools. We communicate via email, Zoom, and Microsoft Teams.

What did you find most impressive about them?

What I like about Unite Interactive is that they listen to their customers. They took the time to listen to us and what we were trying to accomplish, and they guided us through the process to help us make the right decision. To this day, they continue guiding us and helping us grow. Additionally, they’re very adaptable and flexible.

Are there any areas they could improve?

No, I don’t think so. Looking back at our engagement, whenever we had a delay, the responsibility fell more on our side for not being able to provide them with content or feedback quickly. They work very well, so I don’t think they have anything to improve.

Do you have any advice for potential customers?

The key to our successful engagement was ensuring that we communicated what we wanted to accomplish from a business perspective and listening to their advice. They’re the experts when it comes to building social media presence and marketing campaigns.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of Atlas Graham Furgale, a cleaning products manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unite Interactive?

We engaged with Unite Interactive after a bad experience with our previous web developer.

SOLUTION

What was the scope of their involvement?

Unite Interactive is our primary web development and design resource. They use Shopify to implement features such as full catalog listing and seamless online browsing.

Furthermore, they provide us with marketing and social media management to boost our online presence.

What is the team composition?

We work with Mike (CEO), a web developer, and a content developer.

How did you come to work with Unite Interactive?

They were recommended to us by a personal friend, and we chose to work with them because they were very responsive and honest, which resulted in us establishing a great working relationship.

How much have you invested with them?

So far, we’ve invested somewhere around $50,000.

What is the status of this engagement?

Our ongoing partnership started in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback from external stakeholders has been very positive and our website’s performance analytics is consistently strong.

How did Unite Interactive perform from a project management standpoint?

Their project management is smooth and easy to follow. They understand our needs, our pain points, and their communication is world-class.

We typically talk through email, phone, Zoom, and in person.

What did you find most impressive about them?

What distinguishes them from other vendors is the dedication and personal touch they provide to the project — they treat every aspect of the project with utmost importance.

Are there any areas they could improve?

There’s absolutely nothing in this group I can criticize for, and I would recommend them in a heartbeat.

Do you have any advice for potential customers?

I would advise letting Unite Interactive know what you’re looking for upfront. Be honest and make sure to involve yourself in every level of the communication and development process.

BACKGROUND

Please describe your company and your position there.

Multidisciplinary engineering consulting company since 1989. Marketing and HR Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Unite Interactive?

Our website was not refreshed since 2013 and was outdated. We needed a new website that better reflected our branding and values of our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a number of proposals. After reviewing multiple proposals, we chose Unite. We chose Unite because they addressed our stated needs and delivered a very respectful respectful proposal.

Describe the project in detail and walk through the stages of the project.

After a series discovery meetings and collateral reviews, we agreed on a design. They regularly came back to us for our feedback and approvals.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 1 liaison/project manager. This worked great for us, as we had limited time to work on this website design. The process was very organized and timely. If there were any bottlenecks, it was from us, the client, not Unite

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Training was provided to our communications personnel to easily update the site as required. We continue to hear positive feedback.

How effective was the workflow between your team and theirs?

The workflow from Unite's side was managed very well.

What did you find most impressive or unique about this company?

The project manager was easy to work with and provided frequent updates. We really appreciated how well he listened to us. Unite took our established messaging and values and successfully translated it for use on the website. We were very impressed with the quality of the website.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an investment company supporting entrepreneurs in Manitoba.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Unite Interactive, and what were your goals?

The company was a start-up company and seeking to develop a tailored software program to support the deal flow, documentation, and work flow process. The company engaged Unite Interactive to develop in partnership the software needed to manage the work flow of investment opportunities. The web based software also provided staff reminders for follow up tasks coupled with an innovative and unique dashboard to provide a visual account of the status of each opportunity.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found the company extremely professional, knowledgeable, and experienced in the field to provide the company guidance as we developed our tailored software solution. During our discovery process, it was obvious through the interview process and quality of questions that Unite Interactive's management understood what was needed to develop a valuable solution. In addition, their attentiveness to detail and recommendations made it an easy decision to award the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Working through a discovery process, Unite Interactive helped map our internal investment process. As we mapped this out, we discovered that some of our processes could be enhanced through the use of technology thus increasing the efficiency of the staff and process. At this point, a document was provided that outlined the project, its deliverables, the technology, and the value of the project.

How many people from the vendor's team worked with you, and what were their positions?

There were two people who worked with us being the CEO and the software engineer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The software has managed our process to ensure every step of our approved processes are completed and documented.

Describe their project management style, including communication tools and timeliness.

Many of our interactions were either face to face and/or over the telephone. These discussions were followed up with an email to confirm understandings.

What did you find most impressive or unique about this company?

I was impressed by the depth of knowledge and their ability to communicate the solution in a way that I understood. These factors coupled with their genuine desire to meet our expectations created an environment where I trusted the company to look after our best interests. I'm proud to say that after all these years, I continue to highly recommend United Interactive.

Are there any areas for improvement or something they could have done differently?

Keep up the great work !