Unified

BACKGROUND

Please describe your company and position.

I am the Director of a furniture company.

Describe what your company does in a single sentence.

We're a contemporary furniture business specialising in thoughtfully designed, high-quality pieces that combine functionality, craftsmanship and timeless design across modern living, workplace and outdoor environments, serving both direct-to-consumer and B2B customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unified to accomplish?

• Improve ecommerce conversion and website performance
• Drive sustainable customer acquisition and growth
• Strengthen CRM and customer retention
• Create a stronger test-and-learn approach
• Create a clear, reliable data foundation

SOLUTION

How did you find Unified?

Online Search

Why did you select Unified over others?

• Great culture fit
• Company values aligned
• Clear communication from the first conversation

How many teammates from Unified were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project

Ecommerce Support / Growth & Digital Marketing 

The main objectives have been to improve ecommerce performance, establish a stronger data foundation and create a scalable growth strategy across acquisition, conversion and retention.

Main Deliverables

• Data & Analytics: Data clean-up, improved reporting and clearer performance insights.
• Customer Acquisition: Growth opportunities, acquisition strategy and scalable growth plans.
• Website & CRO: Website, SEO and technical improvements, including PDP redesign and conversion optimisation.
• CRM & Klaviyo: Improved customer data usage, CRM strategy, automation and retention activity. Strategic Support:
• Ongoing ecommerce strategy, prioritisation and hands-on support across digital growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the project is still live and the partnership is ongoing, the full impact and commercial outcomes are not yet able to be measured. However, the work to date has delivered a stronger data and analytics foundation, improved visibility across customer acquisition and ecommerce performance, enhanced website and conversion opportunities, and strengthened CRM and retention activity. Most importantly, it has given us a clear, data-led and scalable roadmap for continued ecommerce growth, with further results expected as the project progresses.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Unified have been excellent in their project management and have consistently delivered work in a timely and organised manner. Communication is clear and transparent, with regular updates and a good understanding of priorities and deadlines. They are responsive to our needs and flexible when priorities change, while still maintaining momentum across the wider project. We particularly value their proactive approach — they don’t simply wait for direction, but identify opportunities, make clear recommendations and work collaboratively with our in-house team to find the right solutions. Overall, they have been reliable, responsive and easy to work with throughout the ongoing partnership.

What was your primary form of communication with Unified?

Virtual Meeting

What did you find most impressive or unique about this company?

What we find most impressive about Unified is the breadth of expertise they bring and the way they take a genuinely holistic view of our business. They don’t operate as just an agency delivering individual projects; they work as an extension of our in-house team and take the time to understand our wider commercial goals. Their ability to connect data, customer acquisition, website performance, SEO, CRM and long-term growth strategy makes their approach particularly valuable. Combined with their proactive communication, commercial mindset and willingness to challenge and recommend new opportunities, they feel much more like a long-term strategic partner than a traditional agency.

Are there any areas for improvement or something Unified could have done differently?

As the partnership is still ongoing, there are always areas we can continue to refine as we work together, particularly around prioritising the many opportunities available to the business. However, we’ve been very happy with Unified’s approach and responsiveness to date. As the relationship develops, we’ll continue to work together to refine priorities, measure the impact of initiatives and ensure our focus remains on the areas that will deliver the greatest commercial value.

BACKGROUND

Please describe your company and position.

 I am the Head of Digital of a retail company 

Describe what your company does in a single sentence.

We're one of the few remaining family-owned jewellers on London. Founded in 1798, the company has grown from a county jeweller to a leading British luxury brand, with ten showrooms across the UK and Ireland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unified to accomplish?

• Creating our online experience
• Visual and technical advice for our digital areas with innovation
• Drive engagement and conversion

SOLUTION

How did you find Unified?

Online Search

Why did you select Unified over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned
• Personalised

How many teammates from Unified were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve worked closely with Unified for many years to create a website that reflects who we are and to create an online experience. From the very beginning, Unified took time to understand our brand, our story, heritage and what makes us special. Our website allows us to share our designs, craftsmanship and family story in a more engaging way, whilst offering our customers a clear user journey online where they can either purchase online or enquire for a personalised experience. Unified have advised us on our digital presence and have developed our website to keep it best in class, modern and clear to navigate as well as incorporating the brand identity through UX designs on Shopify.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase engagement and conversion
• Bring our online experience through UX design
• Mobile friendly website
• Modern and easy to navigate website through Shopify

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We wanted to launch our website ahead of Christmas and decided to launch in the October that year which was met on time.

Unified took the time to understand what we wanted to achieve such as increased online sales, modern website, clear back end system, secure and with a great UX design.

We had frequent calls to discuss progress and a project timeline

We had some bespoke requests, so working with Unified to understand these and how they could be achieved was very easy.

A set budget for the website project was very helpful as we knew from the start what would be possible.

What was your primary form of communication with Unified?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy communication

Great in house knowledge

Friendly team

Suggestions from their side that we may not have thought about

Set price for the project

Deliver projects on time and get to know the client and their aims. The deliverables always look great and work well. They have taken time to understand our brand and how we can reflect it online.

Are there any areas for improvement or something Unified could have done differently?

Multiple creative routes to give more variety

Future projects to have set quotes for design and build like the full website project

Forward thinking with further ideas that we should be considering

Costs and quotes are quite high for small projects

BACKGROUND

Introduce your business and what you do there.

SIKADA is the distributor of Salt-Water Sandals in the UK, EU, and Asia. We sell durable, water-resistant leather sandals across B2C and B2B in various colors and styles. Our sandals are known for their craftsmanship and heritage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unified?

We needed help with Magento upgrades and Shopify builds.

SOLUTION

What was the scope of their involvement?

Unified has worked with us on Magento 1 to Magento 2 upgrades, Magento to Shopify builds, and general assistance across our sites. For the Shopify build, Unified personalized a bespoke theme using e-commerce best practices and specialized must-haves for our multi-territory business. Once designed, they worked to ensure the new site was user-friendly for customers and compatible and fully integrated with external platforms, including NetSuite. Unified also worked with us to ensure each site was fully localized for our cross-territory needs. 

For the Magento upgrades, Unified ensured our site was fully updated to Magento 2 and built bespoke page builders to ensure the CMS was user-friendly for our company. Shopify was launched in 2020, and our site maintenance is ongoing with them.

What is the team composition?

We have a pod of four teammates, but we’ve had expertise from other highly experienced members of Unified along the way.

How did you come to work with Unified?

We were originally with Diligent, who merged with another company to become Unified. We chose Unified over other options because of our long-standing partnership with key employees in the company and their impressive credentials with expansion.

What is the status of this engagement?

We’ve worked with Unified for many years, and our engagement is ongoing. The Shopify launch was in 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have multiple fully functioning sites that generate revenue and work as expected. The new Shopify site has far better UX and mobile experience, which was a priority for us. We always have a dedicated team member on hand to assist.

How did Unified perform from a project management standpoint?

Unified’s project management has been fantastic. We primarily communicate using the JIRA platform and Teams meetings. The team is proactive and flexible to requirements. They’re always willing to take the time to talk or explain.

What did you find most impressive about them?

Unified has a dedicated team with a variety of expertise across the board, including design, build, best practices, analytics, and digital marketing.

Are there any areas they could improve?

No, there’s nothing I can come up with.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Alternergy Ltd

Describe what your company does in a single sentence.

Solar PV Distributor within the UK

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unified to accomplish?

• Upgrade to Adobe Commerce B2B
• Move servers to Sonassi
• Improve performance and efficiency

SOLUTION

How did you find Unified?

Referral

Why did you select Unified over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from Unified were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project involved the seamless migration of our e-commerce platform from Magento 2 to Adobe Commerce B2B. The primary objective was to enhance the platform's functionality, improve performance, and provide a robust infrastructure tailored to the needs of a B2B environment. 

Successfully migrated all data, including product catalogs, customer information, order history, and other critical business data, from Magento 2 to Adobe Commerce B2B. Implemented optimizations to enhance site speed, reduce load times, and improve overall user experience.
Transitioned the hosting environment to Sonassi, a high-performance hosting solution tailored for Adobe Commerce and they configured the new hosting environment for optimal performance, scalability, and reliability. Also performed comprehensive testing, including functional, performance, and regression testing, to ensure a flawless transition.

This project ensured a smooth transition to Adobe Commerce B2B, delivering a scalable and high-performing e-commerce platform tailored to our specific business needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project ensured a smooth transition to Adobe Commerce B2B, delivering a scalable and high-performing e-commerce platform tailored to our specific business needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management overall met our expectations, though the journey had its challenges. Initially, there were some issues with communication and timeline clarity, which led to delays and a slower start than we had anticipated. However, as the project progressed, the team demonstrated a commitment to delivering a quality outcome.

They maintained a professional approach throughout the process, addressing our concerns and adapting their workflows to better align with our expectations. While the project took longer than originally planned, the final deliverables met most of our requirements, and the quality of work was up to standard.

In the end, the team successfully completed the project and ensured most of our needs were addressed, showcasing their capability to deliver on their promises despite initial setbacks.

What was your primary form of communication with Unified?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people we worked with on a daily basis. Especially Luca and Ben!

Are there any areas for improvement or something Unified could have done differently?

The original timeline was a bit overpromising, and their pricing is on the higher end of the market. 

BACKGROUND

Please describe your company and position.

I am the COO of WCF Ltd.

Describe what your company does in a single sentence.

Retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unified to accomplish?

• Re-platforming of our retail e-commerce estate

SOLUTION

How did you find Unified?

Online Search

Why did you select Unified over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Unified were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full scoping, design and implementation of 4 Shopify stores - migrating from different legacy systems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptional. Communucation, management of client and 3rd parties. On time. Very responsive. Awesome team

What was your primary form of communication with Unified?

Virtual Meeting

What did you find most impressive or unique about this company?

Unified's alignment with our culture and values was outstanding.

Are there any areas for improvement or something Unified could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I'm the website manager at FIXFAST Ltd. We specialize in designing, manufacturing, and supplying specialist building fasteners and components.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unified?

We hired Unified to improve the performance of our original website.

SOLUTION

What was the scope of work done?

Unified helped us redesign our website from the ground up, from design to the actual build. They delivered a new style guide and frontend redesign of key pages in the e-commerce journey. They also implemented a Magento Hyva frontend theme and a Storyblok CMS for key CMS page types. Additionally, Unified implemented Akeneo PIM to manage product information.

What is the team composition?

There were 10 teammates from Unified assigned to our project.

How did you come to work with Unified?

We found Unified through an online search. We chose them over other options because of the range of services they offered and their competence.

How much have you invested with them?

We spent approximately $160,000 with Unified.

What is the status of this engagement?

We worked together from January–August 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website usage and Google SERPs ranking improved after the project. We also received lots of positive feedback from customers and general website users.

How did Unified perform from a project management standpoint?

The project management was excellent, and Unified delivered on time despite some late change requests from ourselves. We kept in contact via email and Slack, and we also held regular project meetings via Teams.

What did you find most impressive about them?

Their professionalism and can-do attitude were impressive.

Are there any areas they could improve?

There’s nothing I can come up with at the moment.

BACKGROUND

Please describe your company and position.

I am the Head of Online of Equip Outdoor Technolgies

Describe what your company does in a single sentence.

Outdoor clothign and equipemnt brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unified to accomplish?

• Increase brand presentation
• Increase CR%
• Improve UX

SOLUTION

How did you find Unified?

Online Search

Why did you select Unified over others?

• Great culture fit
• Company values aligned
• understand of brief and requirements

How many teammates from Unified were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project goals:
Improve brand representation
Improve UX
Increase CR%
Increase size of customer database

 Method:
1. Implement styling. Brand needs to be more emotive.
2. Modernise look and feel. Improved interaction and higher quality content, (whilst also impriving sped)
3. Improve UX to increase CR%
4. Market leading use of technical and performance data.
5. Highlight product comparison
6. Generate more "opted-in" emails/increase account creation.
7. Improve front end site speed

Implementation on AdobeCommerce (Magento) utilising Hyva front end and Storblok CMS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in CR%

Increase in page speed.

Increase in user engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Unified provides excellent project management. Open and honest communication.

What was your primary form of communication with Unified?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Willingness to understand our requirements. 

Delivery of development.

Communication.

Are there any areas for improvement or something Unified could have done differently?

A few small issues, but we had a meet to discuss to iron out going forward.

BACKGROUND

Please describe your company and position.

I am a Manager of Ehrman Tapestry

Describe what your company does in a single sentence.

Online crafts store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unified to accomplish?

• Klaviyo implementation
• Email marketing strategy
• Digital marketing
• Art direction

SOLUTION

How did you find Unified?

Online Search

Why did you select Unified over others?

• High ratings
• Close to my geographic location
• Quality of work

How many teammates from Unified were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Email marketing services. Identifying and integrating a new platform for email campaigns. Improving automated flows and campaign segmentation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased revenue from email marketing channels by 21%

Increased open rate by 22%

Increased click-through rate by 114%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed well and on time

What was your primary form of communication with Unified?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their quality of design work impressed us.

Are there any areas for improvement or something Unified could have done differently?

The project was delivered well