When it comes to B2B lead generation, we understand that both volume and quality are highly important. You will spend less time nurturing and following up on unproductive leads, and by ensuring an overall higher conversion rate.
Create Demand before capturing
Our demand creation strategies and top of the funnel leads capturing capability helps you bring down your sales cycle by 30%
Bring real People into your Pipeline:
Our B2B Tech audience comprises of varies from all the titles designations and seniority. They have been our active subscribers for years. They have joined our community from different awareness channels like social media, SEO, community platforms like Discord, Slack, our podcast viewers so we know they are real and what they will buy when they can be at the buying decision stage and what topics they are interested in.
Top of the funnel Leads:
These leads are generated through our tech website, Techresearchonline.com. The MQLs are identified by tracking visitors who actively show interest in the whitepapers on this site. Often, this is done by downloading them through a customized landing page.
An intent based-content syndication program is run to unveil deeper insights about the identified leads. An AI-powered automation tool helps us capture and interpret behavioural data from the leads.
Mid Funnel Leads:
The MQLs are then vetted, qualified, and gauged for inside sales readiness. Prospects that show clear interest in receiving callbacks from inside sales reps are identified.
Sharing of repetitive information should be avoided – because it assumes leads have no prior knowledge of your products and services.
Instead, the sales team should continue the story that has been built via marketing.
UnboundB2B offers value for cost with project investments around $25,000 for lead generation, delivering high-quality prospects. Clients appreciate their flexibility, responsiveness, and effective communication, resulting in increased leads and ROI, making them a cost-effective partner for various marketing needs.
One client mentioned that the time difference could be an area for improvement, although it did not significantly impact the project’s success.
High-Quality Lead Generation
Multiple clients praised UnboundB2B for consistently delivering high-quality leads that meet their target demographics, resulting in significant business growth and successful outcomes.
Energetic and Knowledgeable Team
The team at UnboundB2B is described as young, energetic, and knowledgeable, with a proactive approach to experimenting and transparency about what works and what doesn’t.
Flexible and Responsive Partnership
Clients commend UnboundB2B for their flexibility, responsiveness, and willingness to adapt to client needs, often viewing them as an extension of their own team.
Strong Analytical and Data Management Skills
Clients appreciate UnboundB2B’s strong capabilities in market research, data analytics, and the ability to cultivate data for informed business decisions.
Positive Client Relationships
Clients feel that UnboundB2B builds strong partner relationships, enhancing the role of marketing as a revenue-generating function within their organizations.
Digital Marketing & Lead Generation for Tech Company
AdvertisingOther Digital Marketing
$10,000 to $49,999
Jan. 2022 - Ongoing
4.5
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
“Louis has been very accommodating, and we’ve started to view UnboundB2B as an extension of our team.”
Sep 20, 2022
Leader, Technology Company
Anonymous
Verified
Business services
Jersey City, New Jersey
1-10 Employees
Phone Interview
Verified
UnboundB2B has provided a technology company with lead generation support. They’ve identified residential real estate agents within the required demographics and submitted them via weekly lead generation forms.
UnboundB2B has consistently delivered qualified leads within the client’s budget and time frame. Their digital marketing efforts have been essential in enabling the client to meet their quarterly targets. They’ve been responsive, accommodating partners who’ve communicated effectively via email.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a leader at a technology company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with UnboundB2B?
We engaged UnboundB2B to identify real estate agents within our target demographics. Our goal was to build a pipeline of qualified leads for our sales team.
SOLUTION
What was the scope of their involvement?
UnboundB2B has helped us with content syndication and lead generation. We had an initial exploration call with UnboundB2B to share our quarterly goals. The team provided a brief overview of the types of leads they could help generate and devised a method to help us achieve our target numbers.
Since working together, UnboundB2B has sent us leads on a weekly cadence via a lead generation form. The team has made minor adjustments to our advertising copy and placement. They’ve also helped us test qualifying questions for our pilot lead generation program.
What is the team composition?
We’ve worked with Louis (SVP of Growth & Product) and 2–3 data processors from UnboundB2B.
How did you come to work with UnboundB2B?
We found UnboundB2B through a referral from one of our colleagues.
How much have you invested with them?
We’ve invested roughly $25,000 in the partnership with UnboundB2B.
What is the status of this engagement?
We’ve worked with UnboundB2B since January 2022, and the partnership is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
UnboundB2B has delivered a high volume of great-quality prospects. They’ve helped us consistently meet quarterly targets and sometimes even surpass them. We’ve aimed to generate roughly 2,000 qualified leads this quarter, and UnboundB2B has already delivered over half that amount at a reasonable rate.
How did UnboundB2B perform from a project management standpoint?
Louis has been very accommodating, and we’ve started to view UnboundB2B as an extension of our team. They’ve checked in with us each quarter and communicated effectively. The team has consistently delivered leads on time and willingly replaced unqualified leads for us. For example, when we received a commercial real estate agent, UnboundB2B immediately replaced them with a residential real estate agent.
What did you find most impressive about them?
We’ve been most impressed with the quality of leads UnboundB2B has delivered. They’ve also been very responsive partners; they’re always willing to chip in and help whenever we’ve had questions. At the end of the day, marketing isn’t brain surgery, but we’ve appreciated their responsiveness.
Are there any areas they could improve?
If I were to nitpick, I’d say the time difference is an area for improvement, but that hasn’t gotten in the way of the project.
Do you have any advice for potential customers?
I’d advise asking UnboundB2B questions upfront, being transparent about your goals, and outlining the rules of engagement.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead & Demand Generation for Industrial Technology Company
Content MarketingOther Digital MarketingPay Per ClickSearch Engine Optimization
$50,000 to $199,999
Mar. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"UnboundB2B has shown their understanding of the international market, which is a gold mine for lead generation."
Aug 23, 2022
VP of Worldwide Marketing, Fortive
Chris Salazar
Verified
Manufacturing
Boston, Massachusetts
1,001-5,000 Employees
Online Review
Verified
UnboundB2B helps an industrial technology firm create an end-to-end CX program that generates marketing qualified leads for their sales team. They lead the client's content, email, and paid marketing efforts.
UnboundB2B has helped the client increase their worldwide digital and marketing qualified leads. The client has also noticed a boost in their revenue by 24% YoY and a decrease in budget spending by 17%. Moreover, the vendor has helped build up marketing's role as a revenue-generating organization.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Fortive is a $20B market cap company with several brands in the umbrella. I am the VP of WW Marketing leading Digital, Brand, Demand, and SaaS.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire UnboundB2B?
For our brands, we struggled with being able to develop a proper lead and demand generation strategy for Fluke Health Solutions, Landauer, and RaySafe. We hired UnboundB2B for content creation, email, landing page, and paid marketing/media services.
SOLUTION
How did you select this vendor?
We went through a formal RFP process to to compare UnboundB2B against other vendors in the industry and due to their extensive knowledge in the full paid marketing stack, we trusted them with our business.
Describe the scope of their work in detail.
The UnboundB2B team created a full end-to-end customer experience program for us that fed top of funnel demand generation to our Sales team as MQLs. These MQLs ended up being of highest converting for our Sales channels; easily enabling our business to grow revenue.
What was the team composition?
We had a team of project managers, creative writers, digital specialist, and an account director. We interfaced with the team regularly for weekly calibrations and QBRs.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Quickly grew WW digital leads, MQLs, and revenue by 24% (+$millions) YoY with a 17% decrease in budget spend. Revitalized Marketing’s role as a revenue-generating organization; bridged strong partner relationships with Sales, Product, Finance, and Operations
How effective was the workflow between your team and theirs?
We worked efficiently together - at project kickoff, we worked daily, but quick shifted to our weekly syncs to keep up progress and overall success. The team is still working very closely and remains a great partner, especially as future quarterly/yearly planning takes place.
What did you find most impressive about this company?
The in-depth knowledge of the CEO (Ram) and his team was unmatched. Their team has the right industry knowledge that even extends beyond my own team (which is exactly what you look for in an agency partner). In addition, his team worked very flexible hours (based out of the East Coast), which we have found to be difficult. In addition, UnboundB2B has shown their understanding of the international market, which is a gold mine for lead generation, especially for companies running global campaigns.
Is there any area for improvement or anything that could have been done differently?
None at this time
RATINGS
5.0
"Best lead and demand gen agency that I've worked with in my 20+ year Digital career. I'll continue to leverage their expertise wherever I go."
Quality
5.0
Service & Deliverables
"Highest quality leads we have seen ever. MQLs are converting quite well into sales revenue."
Schedule
5.0
On time / deadlines
"Flexible across multiple time zones. Easy to work with and jump on quick calls to work on tactics and strategic roadmap conversations."
Cost
5.0
Value / within estimates
"Very reasonable. UnboundB2B worked against our budget, which is rare to find in this industry. They understand the importance of a partnership."
Willing to Refer
5.0
NPS
"Very likely. In fact, I've recommended UnboundB2B to several of my colleagues who hold Executive Digital roles.
Branding & Content Mktng for Performance Marketing Agency
BrandingContent MarketingDigital Strategy
$10,000 to $49,999
June 2021 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They have this practice of experimenting with things on which they keep clear transparency."
Mar 24, 2022
Founding Partner & COO, Tru Performance
Pankaj Sarin
Verified
Business services
India
11-50 Employees
Online Review
Verified
UnboundB2B was tasked with creating brand awareness for a performance marketing agency's end client. The team identified their user base, created an ICP, and now target them effectively out of a large audience.
UnboundB2B has helped the end client convert 78% of their quality MQLs into an ROI of 257%. They have well-documented workflows that made easy API for their CRM. Moreover, they are described as energetic, knowledgeable people who don't hesitate to explain what does and doesn't work.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Founding Partner & COO at Tru Performance India
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire UnboundB2B?
We were looking to create brand awareness for a new product our client has just launched but identifying a user base, making an ICP and targeting them effectively out of a large audience in different the industry was a challenge for us
SOLUTION
How did you select this vendor and what were the deciding factors?
UnboundB2B suggested UnboundB2B’s Lead Generation Programme-MQL to us based on our goals
Describe the project in detail and walk through the stages of the project.
UnboundB2B created a multi-channel plan to disseminate the content. Then they used Tech Research Online, publishing website of UnboundB2B, which have a huge subscriber base of technology readers. It was used to identify potential prospects who engaged with our's or similar content on the website. UnboundB2B also used its huge database to target the right audience on emails and social media. UnboundB2B’s AI-powered automation tool was used to identify and track each prospect’s activity across every channel which helped in identifying each prospect’s buying stage based on their engagement and the type of content they engaged with. Email newsletters and personalised emails were sent to the qualified prospects to further nurture the prospects and filter out the prospects that were not interested.
How many resources from the vendor's team worked with you, and what were their positions?
We were dealing with 3 People. One is the account manager, Marketing Head and Operations Head
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
UnboundB2B’s network helped the client in creating product awareness of their new product and generated 4028 quality MQLs. The client was able to convert 78% of the quality MQLs which increased their ROI by 257%.
How effective was the workflow between your team and theirs?
It was pretty smooth. they had all the workflows well documented and the weekly deliveries made as easy as they created custom API for our CRM
What did you find most impressive or unique about this company?
They are very young and energetic people. They know what they are doing. They don't hesitate to tell upfront what could not work and what could work. They have this practice of experimenting with things on which they keep clear transparency.
Are there any areas for improvement or something they could have done differently?
As of now, I can't think of any.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Market Research & Data Analytics for Strategic Advisory Firm
Market Research
$10,000 to $49,999
Jan. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They're a hands-on team with great communication skills and talent."
Aug 24, 2022
Co-Founder, BeeSeen Solutions
Peter Pinto
Verified
Advertising & marketing
Huntington, New York
11-50 Employees
Online Review
Verified
UnboundB2B provides market research and data analytics services for a full-service strategy advisory firm. They manage the entire process and help the client cultivate data to be used in business decisions.
The company has seen increased business opportunities, and their strategy sessions continue to produce successful results. UnboundB2B facilitated weekly meetings. The team is hands-on and has great communication skills and talent. They're flexible and serve as a true partner to the firm throughout.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
BeeSeen Solutions is a Full-Service Strategic Advisory delivering Digital Marketing, Consulting, Target Lead Generation, Business Development,Sales and Marketing, Call Center Services,and Intelligent Automation Solutions. Located in Long Island, New York with a Global Reach.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire UnboundB2B?
We were looking for a strong team to help with market research and data analytics.
SOLUTION
How did you select this vendor?
Through a vetting process and interview.
Describe the scope of their work in detail.
Project outline of specific outsourcing and market research for global insight. The team handled the entire process, helped cultivate data that was able to be utilized in making good sound business decisions.
What was the team composition?
We worked with analyst, engineers, and designers to help us construct the entire process.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
we have seen an increase in business opportunities and continued success through strategy sessions.
How effective was the workflow between your team and theirs?
We had weekly meetings that have not transferred to 2 times a month. They're a hands-on team with great communication skills and talent.
What did you find most impressive about this company?
Flexible and understand what it takes to be a partner.
Is there any area for improvement or anything that could have been done differently?
There is always room for improvement, and adjusting. But nothing that stood out that was negative.
RATINGS
5.0
"5 out of 5"
Quality
5.0
Service & Deliverables
"Strong"
Schedule
5.0
On time / deadlines
"Easy"
Cost
5.0
Value / within estimates
"In line with Budgets"
Willing to Refer
5.0
NPS
"Very strong
Lead Generation Services for Cybersecurity Company
Business ConsultingOther Digital Marketing
$10,000 to $49,999
Dec. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are an extension of your sales team at a minimum cost."
Jun 13, 2022
Marketing Manager, WinMagic
Melissa Dsouza
Verified
Other industries
Toronto, Ontario
51-200 Employees
Online Review
Verified
UnboundB2B has been hired by a cybersecurity company for lead generation services. The team mainly focuses on outbound campaigns — reaching out to potential prospects and pitching the client's offered services.
Thanks to UnboundB2B, the client has a consistent flow of leads, ultimately leading to a high volume of income. They regularly meet weekly to review processes and develop better strategies. As a partner, the client describes the team as flexible, thanks to their ability to scale up as required.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Marketing Manager
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire UnboundB2B?
We had a dry lead pipeline. Smaller in-house team. No outbound program
SOLUTION
How did you select this firm and what were the deciding factors?
Reference from the industry
Describe the project in detail and walk through their service package.
They have a dedicated team of professionals for every account. This team will reach out to potential prospects from the targeted industry and pitch the services. If interested, they will handover/set meeting with the lead and the internal sales team for further process. They have quality checks for these leads.
How many resources from the vendor's team worked with you, and what were their positions?
10
RESULTS & FEEDBACK
Can you share any outcomes from the engagement that demonstrate progress or success?
We had a healthy flow of leads. The SQLs were good quality which generated a high volume of business.
How effective was the workflow between your team and theirs?
Weekly meeting cadence to review process and strategy
What did you find most impressive or unique about this company?
They are flexible. They are able to scale up as required. They are an extension of your sales team at a minimum cost.
Are there any areas for improvement or something they could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-5 of
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