UAWC Agency

BACKGROUND

Please describe your company and your position there.

I am the CEO and owner of a jewellery retailer in Melbourne. We specialise in diamond engagement rings, wedding rings and a broader/larger range of diamond products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAWC Agency?

We hired UAWC for on-going PPC campaigns for Google Adwords, Facebook and Instagram. Results are measured monthly and we have been happy with the ROI and performance provided by the agency. Their technical skills, expertise and recommendations have allowed our campaigns to run successfully and profitably.

What were your goals for this project?

To maximize our PPC spend and return a positive ROI.

SOLUTION

How did you select this vendor?

Based on their past projects and ability to demonstrate expertise in this area.

Describe the project in detail.

We hired UAWC for on-going PPC campaigns for Google Adwords, Facebook and Instagram. Results are measured monthly and we have been happy with the ROI and performance provided by the agency. Their technical skills, expertise and recommendations have allowed our campaigns to run successfully and profitably.

What was the team composition?

We've gone through the owner and have worked closely with him since the beginning several years back.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Google Adwords - 300-400% ROI
• Facebook 100-200% ROI
• Instagram 200-300% ROI

How effective was the workflow between your team and theirs?

Very effective and great accountability. Fast response and very agile in implementing new tests and campaigns.

What did you find most impressive about this company?

Their ability to understand the technical and also guide us on the right path blew us away.

Are there any areas for improvement?

Give us more of your time 

BACKGROUND

Introduce your business and what you do there. 

I’m head of digital strategy for a digital marketing agency based in Barcelona.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UAWC Agency? 

We do a lot of work with partners. We made the decision to hire UAWC Agency to provide our clients with PPC services.

SOLUTION

What was the scope of their involvement? 

UAWC Agency provides Google Ads services across search, display, and shopping. They work with 2–3 of our clients at the moment. We have a client whose team of developers was trying to sort out an analytics solution for several months. UAWC Agency now provides Google Analytics services for us as well. 

What is the team composition? 

We work with four people in total. Ivan (CEO, UAWC Agency) is my main point of contact. He and I talk about the optimization of our account from a top-level strategic view. 

How did you come to work with UAWC Agency?

I read a review on Clutch that's helped me find them.

How much have you invested with them?

We’ve spent about £15,000 (approximately $18,000 USD). 

What is the status of this engagement?

We’ve been working together around 4–5 months and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We're so happy with their results. Our clients are in some really competitive niches. We know that our competitors pay around £8 per lead and UAWC Agency gets us leads for £3. That’s outstanding in a highly-competitive industry. 

How did UAWC Agency perform from a project management standpoint? 

They're brilliant. UAWC Agency is very responsive and attentive to detail. I'm quite impatient when it comes to working with contractors. I can see that they're working every day on Google Ads. Changes are being made without me having to chase them, which is so refreshing. If we give them a deadline, they come back on that date with what they said they're going to provide.  

What did you find most impressive about them? 

I was very impressed that Ivan provided a solution for analytics tracking. He had it all sorted it out in two days. The quality of their work—especially compared to firms I've used from the UK—is second to none. 

Are there any areas they could improve? 

No, not at the moment. I'm very happy. 

Do you have any advice for potential customers? 

Just do it.

BACKGROUND

Please describe your company and your position there.

We are an e-commerce company helping women improve their feminine health. I was responsible for running our PPC campaigns until UAWC took over.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAWC Agency?

We hired UAWC for PPC. When UAWC came on board, our PPC campaigns were a mess. They did a great job cleaning up our account and improving all of our key metrics. Prior to hiring UAWC, we did work with one other PPC freelancer. This was not a great experience and we are very grateful that we found UAWC when we did.

What were your goals for this project?

Lower CPC, increase CTR, target new countries, target new keywords, lower CPA, add negative keywords (prevent your adds from being seen when a certain term is searched), test display ads, launch remarketing, and, of course, increase sales.

SOLUTION

How did you select this vendor?

We found UAWC on Upwork after interviewing at least 10 other PPC agencies and freelancers.

Describe the project in detail.

The first job for UAWC was to review and clean up our account. After that, they began adding new keywords and negative keywords. They then created new campaigns and went about testing and optimizing them.

What was the team composition?

We dealt directly with Alexey, who was great throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

UAWC helped us improve all our key metrics, we were very happy with their work and will work with them again.

How effective was the workflow between your team and theirs?

We held weekly calls on Skype and were in daily contact (when needed) via email. Communication was never a problem.

What did you find most impressive about this company?

The communication was great, and Alexey took the time to explain to us how and why he was making certain changes. This was very important to us and is something we value very highly when working with any freelancer or agency.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

We’re a B2B regulatory library and localization agency that provides legal support and information.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAWC Agency?

We needed help with the management of our Google Ads, Bing Ads, and Yandex.Direct.

What were your goals for this project?

To have higher KPIs in terms of our CTR, while operating at a lower budget.

SOLUTION

How did you select this vendor?

We initially found them over Freelancer.com. We looked at their track record of prior projects and reviews of their services and found they have solid experience in the PPC business for Russian and English-speaking markets.

Describe the project in detail.

They began by understanding the specifics of our business, how our client traffic works, and how our search criteria developed. Using this information, they analyzed our search patterns and worked on finding the best optimization strategy for our PPC campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve been using their services for around five years on and off. Their team has improved our search traffic quality, optimized keywords, and utilized the most recent technologies for our platforms.

How effective was the workflow between your team and theirs?

The workflow is very satisfactory. Their team is quick to respond, with a good understanding of the PPC processes, enabling them to implement the most effective solutions.

What did you find most impressive about this company?

They have an effective team with a vast knowledge of PPC strategies. They’re also experienced in SEO, though to a less degree.

Are there any areas for improvement?

They don’t measure everything, in terms of KPIs, CTRs, and numbers in general. That means that we might have great performance indictors but the actual sales might not reflect those. It requires us to have an understanding of PPC processes and to keep an eye at the project at all times.

BACKGROUND

Please describe your company and your position there.

I am the founder of Winston J. Greene Academic Editing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAWC Agency?

I hired UAWC Agency to help organize a PPC campaign. Specifically, I needed them to set up my Google Ads account, pick specific keywords, and specify the target customer profile.

What were your goals for this project?

I wanted to have a working Google Ads campaign that would send customers to our website and generates leads and sales.

SOLUTION

How did you select this vendor?

After I found UAWC Agency via Upwork, it quickly became clear they were passionate about the work they perform. My excellent first impression of UAWC Agency proved to be true throughout the duration of our project. Our engagement is still ongoing.

Describe the project in detail.

We started with a few Skype meetings simply to get to know each other and to clarify the project. From there, they started working on the specifics. They regularly asked for our feedback. Everything went quickly and worked very well.

What was the team composition?

Three people were involved in total, which felt ample for my needs. Everyone on the team was very friendly and highly capable.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

UWAC Agency increased subscriber generation through our site by about 2000%.  As the main aim of this particular project, I'm very happy with the success they achieved for us.  

How did the UAWC Agency perform from a project management standpoint?

Project management was simply superb. I wish it felt as smooth working with my own team!

What impresses you about the UAWC Agency?

I was impressed by their dedication to satisfying the client. I haven't seen the same level of customer service with another team before or since. UAWC Agency really strives to make everything work for us.

Are there any areas for improvement?

I honestly don't see how their services could be improved.

BACKGROUND

Please introduce your business and what you do there.

We are a media buying company in the UK. I direct and manage all our clients and advertising companies. I am the Director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UAWC?

To get better results, I’m always looking for talent when it comes to PPC to work with native ads, Facebook, and AdWords. I wanted to optimize our strategies. I was driving traffic to the editorials, and my conversion was based on the number of video views in the article. I wanted to get the cost down by optimizing our AdWords campaign, including creating a larger audience and changing the targeting.

SOLUTION

What was the scope of their involvement?

They went in and started from scratch, creating new campaigns for the new targeting types almost daily. They blacklisted places that didn’t work and found new audiences. They really helped.

I was very demanding that we didn’t waste our clients’ money. For each of the client's accounts, we now have around 12 campaigns, and it all goes to the same set of URLs. Every campaign is just a different targeting type. Our communication was through Skype every day. They always responded on time, and we never exceeded the budget.

How did you come to work with the UAWC Agency?

I have a contact that recommended the UAWC Agency. I hired them directly.

How much have you invested with the UAWC Agency?

It was more than $200,000 over three months. Our spending changes, but usually per client we spend $3,000 to $5,000 a day.

What is the status of this engagement?

We started working with them in July 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work or the impact of the engagement?

I had other vendors working for some of my companies before, but UAWC Agency has so far delivered the best results. When we started with them, we had a CPA of $25-$35 bucks per video view because we’re going to a high-end audience. UAWC Agency was able to drop the CPA down to $7 to $10. That’s three times better.

How did the UAWC Agency perform from a project management standpoint?

In the morning we decided when we'd have a call. We use Skype and whenever we have ideas or questions, we just call them. We’re working with them right now on only two or three accounts, so it doesn’t make sense to use a task management tool. We have an agenda for each day, and we review the results in the evening.

What did you find most impressive about the UAWC Agency?

I’ve tried five teams before. So far I’ve given them more and more campaigns because I trust them. They always deliver and work hard. When you say we need to drop CPAs because this is how we get results, they work on it to make it happen. If it doesn’t happen, they come up with strategies to find out a way to accomplish it. They always find a solution. I would vouch for them [UAWC Agency]. I’m super satisfied with my experience with them.

Are there any areas the UAWC Agency could improve?

No, not in my case. The stuff we are doing is very specific; it’s promotional products. It’s more financial press releases. My niche is very challenging, but they still succeeded in impressing me with the results.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of New Reg Ltd, an online platform that helps consumers quickly sell end-of-life, damaged, or faulty cars. We offer national collection and instant payment while supplying vehicle stock and logistics solutions to automotive industry partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UAWC Agency?

We needed help managing our PPC campaigns on Facebook and Google.

SOLUTION

What was the scope of their involvement?

UAWC Agency has set up our Google PPC campaigns, including keywords and searches. The team has also set up our Facebook campaigns, including graphics. UAWC Agency is responsible for the ongoing management and improvement of our campaigns. The team also provides performance insights.

What is the team composition?

We've worked with 2–5 teammates from UAWC Agency.

How did you come to work with UAWC Agency?

We found UAWC Agency on a website where companies advertise their services. The team had high ratings, their pricing fit our budget, and they offered good value for the cost. Additionally, UAWC Agency was referred to me.

What is the status of this engagement?

We started working with UAWC Agency in January 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our cost per acquisition is the key metric for this project. Our cost per acquisition has remained the same, but UAWC Agency has allowed us to outsource our already strong performance. The team has also set up new campaigns for Facebook and new business lines.

How did UAWC Agency perform from a project management standpoint?

UAWC Agency delivers on time and is available at short notice. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

UAWC Agency is proactive, experienced, and has a positive outlook. Any issues are quickly dealt with.

Are there any areas they could improve?

Sometimes, UAWC Agency's language skills aren't perfect regarding written English, which should be double-checked, but they are very quick to address any concerns.

BACKGROUND

Please describe your company and position.

I am the Founder of a creative strategy and solutions company.

Describe what your company does in a single sentence.

Creative Strategy & Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Accurate Ads Tracking
• Ads Management

SOLUTION

How did you find UAWC Agency?

Online Search

Why did you select UAWC Agency over others?

Great culture fit

How many teammates from UAWC Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Setting up server-side tracking and managing Google Search & PMax campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Accurate tracking set-up. ROAS of 3 within month 1 in ads account.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Efficient, helpful with good comms via basecamp.

What was your primary form of communication with UAWC Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

UAWC Agency has an excellent team of capable, friendly, and efficient people who deliver. They provide confidence that you don't need to check up on everything all the time.

Are there any areas for improvement or something UAWC Agency could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am an executive at FROME

Describe what your company does in a single sentence.

FROME transforms movies, music, and memories into unique art and accessories — from phone cases to canvases — by turning iconic moments into vibrant, modern designs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Run Meta and Google Ads

SOLUTION

How did you find UAWC Agency?

• Online Search
• Other

Why did you select UAWC Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from UAWC Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with UAWC Agency to manage and optimize our digital advertising campaigns across Facebook and Google. Their scope of work covered the full spectrum of paid media — from market and audience research, creative strategy, and campaign setup, to ongoing optimization, performance tracking, and detailed reporting.

The team worked closely with us to understand our brand vision and goals, then built data-driven campaigns designed to drive conversions and increase ROI. On Facebook, they created and tested multiple ad variations, leveraging A/B testing to refine messaging and creatives. On Google, they handled both search and display campaigns, ensuring our products reached the right audience at every stage of the funnel.

Key deliverables included:

Comprehensive ad account audit and strategy development
Creative ad copywriting and visual asset recommendations
Full setup of Facebook Ads Manager and Google Ads campaigns
Targeted audience segmentation and retargeting strategies
Continuous campaign optimization to lower acquisition costs
Weekly performance dashboards and detailed monthly reports
Overall, UAWC has demonstrated a high level of professionalism, responsiveness, and technical expertise. Their structured approach and attention to performance metrics have helped us scale our campaigns efficiently while maintaining brand consistency

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved a satisfactory Return on Ad Spend (ROAS) across both Facebook and Google campaigns.
Significantly optimized ad spend, ensuring budget allocation toward the highest-performing campaigns and audiences.
Improved conversion rates and cost per acquisition, resulting in more efficient scaling of campaigns.
Delivered clear performance reports that demonstrated consistent progress against KPIs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always prompt in response to any queries

What was your primary form of communication with UAWC Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about UAWC is their team structure. They provide access to experts in each area — a Facebook Ads specialist, a Google Ads specialist, a separate SME for website/Shopify optimization, and a creative strategist. This model meant we benefited from a broad range of highly skilled professionals without being limited to the knowledge of just one person, ensuring every part of our campaigns was handled with expertise. 

Are there any areas for improvement or something UAWC Agency could have done differently?

One area that could make UAWC’s offering even stronger would be the option of a bundled or discounted package for managing multiple channels — for example, Meta ads, Google ads, and email campaigns together. Since many businesses like ours run marketing across all three, an integrated package would simplify management and add even more value.

BACKGROUND

Please describe your company and position.

I am the Founder of YP Club

Describe what your company does in a single sentence.

A home for pioneers shaping tomorrow, together.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Powerful ads strategy to drive acquisitions

SOLUTION

How did you find UAWC Agency?

Online Search

Why did you select UAWC Agency over others?

High ratings

How many teammates from UAWC Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ads strategy, campaign formation, reducing CAC, driving revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CAC was reduced by 80%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a pleasure to work (and continue to work) with UAWC. I have recommended them to other business owners. Truly an exceptional team with a wealth of knowledge.

What was your primary form of communication with UAWC Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their tenacity and ability to be flexible to accomodate quick changes in strategy. Truly supportive.

Are there any areas for improvement or something UAWC Agency could have done differently?

None.