UAWC Agency

BACKGROUND

Please describe your company and your position there.

We are an e-commerce company helping women improve their feminine health. I was responsible for running our PPC campaigns until UAWC took over.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAWC Agency?

We hired UAWC for PPC. When UAWC came on board, our PPC campaigns were a mess. They did a great job cleaning up our account and improving all of our key metrics. Prior to hiring UAWC, we did work with one other PPC freelancer. This was not a great experience and we are very grateful that we found UAWC when we did.

What were your goals for this project?

Lower CPC, increase CTR, target new countries, target new keywords, lower CPA, add negative keywords (prevent your adds from being seen when a certain term is searched), test display ads, launch remarketing, and, of course, increase sales.

SOLUTION

How did you select this vendor?

We found UAWC on Upwork after interviewing at least 10 other PPC agencies and freelancers.

Describe the project in detail.

The first job for UAWC was to review and clean up our account. After that, they began adding new keywords and negative keywords. They then created new campaigns and went about testing and optimizing them.

What was the team composition?

We dealt directly with Alexey, who was great throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

UAWC helped us improve all our key metrics, we were very happy with their work and will work with them again.

How effective was the workflow between your team and theirs?

We held weekly calls on Skype and were in daily contact (when needed) via email. Communication was never a problem.

What did you find most impressive about this company?

The communication was great, and Alexey took the time to explain to us how and why he was making certain changes. This was very important to us and is something we value very highly when working with any freelancer or agency.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

We’re a B2B regulatory library and localization agency that provides legal support and information.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAWC Agency?

We needed help with the management of our Google Ads, Bing Ads, and Yandex.Direct.

What were your goals for this project?

To have higher KPIs in terms of our CTR, while operating at a lower budget.

SOLUTION

How did you select this vendor?

We initially found them over Freelancer.com. We looked at their track record of prior projects and reviews of their services and found they have solid experience in the PPC business for Russian and English-speaking markets.

Describe the project in detail.

They began by understanding the specifics of our business, how our client traffic works, and how our search criteria developed. Using this information, they analyzed our search patterns and worked on finding the best optimization strategy for our PPC campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve been using their services for around five years on and off. Their team has improved our search traffic quality, optimized keywords, and utilized the most recent technologies for our platforms.

How effective was the workflow between your team and theirs?

The workflow is very satisfactory. Their team is quick to respond, with a good understanding of the PPC processes, enabling them to implement the most effective solutions.

What did you find most impressive about this company?

They have an effective team with a vast knowledge of PPC strategies. They’re also experienced in SEO, though to a less degree.

Are there any areas for improvement?

They don’t measure everything, in terms of KPIs, CTRs, and numbers in general. That means that we might have great performance indictors but the actual sales might not reflect those. It requires us to have an understanding of PPC processes and to keep an eye at the project at all times.

BACKGROUND

Please describe your company and your position there.

I am the founder of Winston J. Greene Academic Editing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAWC Agency?

I hired UAWC Agency to help organize a PPC campaign. Specifically, I needed them to set up my Google Ads account, pick specific keywords, and specify the target customer profile.

What were your goals for this project?

I wanted to have a working Google Ads campaign that would send customers to our website and generates leads and sales.

SOLUTION

How did you select this vendor?

After I found UAWC Agency via Upwork, it quickly became clear they were passionate about the work they perform. My excellent first impression of UAWC Agency proved to be true throughout the duration of our project. Our engagement is still ongoing.

Describe the project in detail.

We started with a few Skype meetings simply to get to know each other and to clarify the project. From there, they started working on the specifics. They regularly asked for our feedback. Everything went quickly and worked very well.

What was the team composition?

Three people were involved in total, which felt ample for my needs. Everyone on the team was very friendly and highly capable.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

UWAC Agency increased subscriber generation through our site by about 2000%.  As the main aim of this particular project, I'm very happy with the success they achieved for us.  

How did the UAWC Agency perform from a project management standpoint?

Project management was simply superb. I wish it felt as smooth working with my own team!

What impresses you about the UAWC Agency?

I was impressed by their dedication to satisfying the client. I haven't seen the same level of customer service with another team before or since. UAWC Agency really strives to make everything work for us.

Are there any areas for improvement?

I honestly don't see how their services could be improved.

BACKGROUND

Please introduce your business and what you do there.

We are a media buying company in the UK. I direct and manage all our clients and advertising companies. I am the Director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UAWC?

To get better results, I’m always looking for talent when it comes to PPC to work with native ads, Facebook, and AdWords. I wanted to optimize our strategies. I was driving traffic to the editorials, and my conversion was based on the number of video views in the article. I wanted to get the cost down by optimizing our AdWords campaign, including creating a larger audience and changing the targeting.

SOLUTION

What was the scope of their involvement?

They went in and started from scratch, creating new campaigns for the new targeting types almost daily. They blacklisted places that didn’t work and found new audiences. They really helped.

I was very demanding that we didn’t waste our clients’ money. For each of the client's accounts, we now have around 12 campaigns, and it all goes to the same set of URLs. Every campaign is just a different targeting type. Our communication was through Skype every day. They always responded on time, and we never exceeded the budget.

How did you come to work with the UAWC Agency?

I have a contact that recommended the UAWC Agency. I hired them directly.

How much have you invested with the UAWC Agency?

It was more than $200,000 over three months. Our spending changes, but usually per client we spend $3,000 to $5,000 a day.

What is the status of this engagement?

We started working with them in July 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work or the impact of the engagement?

I had other vendors working for some of my companies before, but UAWC Agency has so far delivered the best results. When we started with them, we had a CPA of $25-$35 bucks per video view because we’re going to a high-end audience. UAWC Agency was able to drop the CPA down to $7 to $10. That’s three times better.

How did the UAWC Agency perform from a project management standpoint?

In the morning we decided when we'd have a call. We use Skype and whenever we have ideas or questions, we just call them. We’re working with them right now on only two or three accounts, so it doesn’t make sense to use a task management tool. We have an agenda for each day, and we review the results in the evening.

What did you find most impressive about the UAWC Agency?

I’ve tried five teams before. So far I’ve given them more and more campaigns because I trust them. They always deliver and work hard. When you say we need to drop CPAs because this is how we get results, they work on it to make it happen. If it doesn’t happen, they come up with strategies to find out a way to accomplish it. They always find a solution. I would vouch for them [UAWC Agency]. I’m super satisfied with my experience with them.

Are there any areas the UAWC Agency could improve?

No, not in my case. The stuff we are doing is very specific; it’s promotional products. It’s more financial press releases. My niche is very challenging, but they still succeeded in impressing me with the results.

BACKGROUND

Please describe your company and position.

I am the Lead Senior Media Buyer of EXMO.com

Describe what your company does in a single sentence.

EXMO.com is a cryptocurrency exchange platform that enables users to buy, sell, and trade a variety of digital currencies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Consulting and assistance in Web2App flow implementation

SOLUTION

How did you find UAWC Agency?

UpWork

Why did you select UAWC Agency over others?

• Pricing fit our budget
• Great culture fit
• The perfect match in the experience we need

How many teammates from UAWC Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project involved both consulting services and direct assistance from the team to implement a seamless Web2App flow. Their expertise ensured users transitioned smoothly from web to app, with accurate tracking and improved conversion attribution.

Scope of Work

 1. Consultation and Planning:

 • Conducted a detailed assessment to identify Web2App goals, tools, and integration points.

 • Provided strategic recommendations for best practices in Web2App implementation.

 2. Tracking and Integration Setup:

 • Configured AppsFlyer and Facebook SDKs within the app, along with Google Tag Manager (GTM), to manage tags and track key events.

 • Set up Facebook Conversion API (CAPI).

 3. Event Mapping and Testing:

 • Mapped essential user actions (installs, registrations, etc) as custom events for better targeting and optimization.

 • Conducted thorough testing of Web2App.

 4. Post-Launch Monitoring and Optimization:

 • Monitored initial performance, provided insights, and suggested optimizations for continuous improvement of the Web2App flow.

Key Deliverables

 1. Project Plan & Documentation: Detailed documentation of setup and integration steps.

 2. Web2App Flow & Deep Links: Fully configured flow with working deep links for user transitions.

 3. Custom Event Tracking: Configured and validated events to optimize targeting.

 4. Testing Report & Optimization Insights: Testing summary and post-launch recommendations for improved tracking accuracy.

Feedback

Thank you for the exceptional work! You were always available, with both professionalism and communication at the highest level. Working with ivan, Dimitri and the team was a genuine pleasure, as your combination of technical skill and soft skills created an ideal partnership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good Conversion Rates on Key Events. 

Reduced cost per Conversion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always available, with Dmitry was highly responsive and quick to jump into action to address any tasks needed for the integration.

What was your primary form of communication with UAWC Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism and wonderful eco-friendly communication!!

Are there any areas for improvement or something UAWC Agency could have done differently?

In the course of our work, I did not see any elements that need to be improved. My only recommendation is to become a great migeit to attract more great professionals to cover more projects. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Retech

Describe what your company does in a single sentence.

Leading electronics and accessories store specializing in Apple technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Fix tracking issues
• Increase website traffic
• Reduce cost per conversion
• Increase conversions&revenue from PPC
• Set up email marketing flows

SOLUTION

How did you find UAWC Agency?

Online Search

Why did you select UAWC Agency over others?

• High ratings
• Pricing fit our budget

How many teammates from UAWC Agency were assigned to this project?

5-6

Describe the scope of work in detail. Please include a summary of key deliverables.

They resolved our tracking issues, which had been one of our biggest challenges. After that, they quickly delivered high results across the Google Ads channel, Meta Ads and Email marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our cost per order (CPO) decreased, meeting our KPI, and we are now scaling the budget. They are providing clear weekly reports, make account adjustments, listen to our requests, optimize our budget to maximize our performance. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tasks are delivered on time, feedbacks are quick.

What was your primary form of communication with UAWC Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are skilled, efficient, flexible, and attentive. They showed excellent management, transparent communication, and consistently quick delivery of impressive results.

Are there any areas for improvement or something UAWC Agency could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Director of YOU&BOO

Describe what your company does in a single sentence.

Ecommerce baby products brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Media buy

SOLUTION

How did you find UAWC Agency?

Online Search

Why did you select UAWC Agency over others?

High ratings

How many teammates from UAWC Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Ads placements for Meta 
• Assist in ads content 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CPC 
• ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very responsive

What was your primary form of communication with UAWC Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were responsive.

Are there any areas for improvement or something UAWC Agency could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the COO of Easy Legal Finance Inc.

Describe what your company does in a single sentence.

Specialty lender.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Create a PPC strategy based on an outlined budget and market
• Re-open and establish google ads acounts
• Ongoing reporting and account adjustments for maximum effectiveness

SOLUTION

How did you find UAWC Agency?

Clutch Site

Why did you select UAWC Agency over others?

• High ratings
• Great culture fit

How many teammates from UAWC Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Engaged the firm to:

• Create a PPC and Facebook advertising strategy for a few of our brands
• Re-create and establish new google adwords accounts
• Create ongoing reporting and account adjustments for maximum effectiveness

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Satisfied the orginal outline of requests made
• Established weekly and ad-hoc communication for ongoing project success
• Made the necessary program adjustments to increase quality sales leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional, responsive and organized SMEs. The very best I have dealt with in this category. We used the Basecamp app to keep things organized and the flow of communication organized.

What was your primary form of communication with UAWC Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

UAWC Agency was professional, organized, accommodating, responsive, and maintained open and constant communication.

Are there any areas for improvement or something UAWC Agency could have done differently?

To maintain their service levels. They are exceptional.  I was very happy with the service. I have referred them and would not hesitate to work with them again.

BACKGROUND

Please describe your company and position.

I am the COO of Trot Pets

Describe what your company does in a single sentence.

E-Commerce provider of pet products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Setup campaigns for Klaviyo, Google & Meta ads.
• Campaign optimization.
• Consultation & reporting.

SOLUTION

How did you find UAWC Agency?

Referral

Why did you select UAWC Agency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from UAWC Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UAWC works very closely with us to plan and create our marketing campaigns then targets the right audience and channels to optimize our results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Detailed weekly reports showing various metrics detail ad investment and resulting sales return.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes.

What was your primary form of communication with UAWC Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

Creativity and in-depth expertise of the industry.

Are there any areas for improvement or something UAWC Agency could have done differently?

We are very happy with our partnership thus far.

BACKGROUND

Please describe your company and position.

I am the Head of Digital

Describe what your company does in a single sentence.

One of the UK's leading car platforms that brings together buyers and sellers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAWC Agency to accomplish?

• Increase website traffic
• Reduce cost per conversion
• Overall increase in results from PPC

SOLUTION

How did you find UAWC Agency?

• Online Search
• Other

Why did you select UAWC Agency over others?

• High ratings
• mix of capabilities

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged UAWC initially to help us out with our analytics, especially attribution. We then engaged them to take over our whole paid advertising efforts. The deliverables were attribution, then most importantly a reduction in cost of acquisition for a given input of ad spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Material reduction in cost of ad conversion per lead . Granular and thorough understanding of our analytics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UAWC does that they say they are going to do, on time and on budget.

What was your primary form of communication with UAWC Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very smart people, delivering what they say they will.

Are there any areas for improvement or something UAWC Agency could have done differently?

None.