Turum-burum

BACKGROUND

Please describe your company and position.

I am the Executive of Infoshina

Describe what your company does in a single sentence.

Infoshina is the leader of the tire and rim sales niche in Ukraine. Official dealer of Michelin, Goodyear, Dunlop, Continental and Nokian

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Improve the usability and user experience of our website to increase conversion rates
• Conducted A/B testing
• Conduct a detailed usability audit

SOLUTION

How did you find Turum-burum?

• Online Search
• Referral
• Clutch Site
• We selected Turum-burum due to their solid reputation, outstanding portfolio and client feedback.

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Deep understanding and experience in usability were key factors in our selection

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum addressed the most critical conversion issues in the interface by creating new design mockups for the main pages and conducting A/B testing to identify the best-performing designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Metric 1 The micro-conversion of the transition from the product card to the cart increased by 85.57%.

Metric 2 The micro-conversion of the transition from the cart to placing an order increased by 14.8%.

Metric 3 Micro-conversion from the checkout page increased by 20%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were highly impressed by Turum-burum's deep understanding of our market position and customer expectations, which they seamlessly translated into an intuitive and user-friendly interface. Their professionalism and attention to detail truly stood out.

What was your primary form of communication with Turum-burum?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turum-burum created its own approach to conversion rate optimization, focusing mainly on UX/UI. And this unique expertise, based on real facts and numbers, makes this company so unique.  

Are there any areas for improvement or something Turum-burum could have done differently?

We were highly satisfied with the collaboration and the results achieved. So that there is no areas for improvement or things that Turum-burum could have done differently.

BACKGROUND

Please describe your company and position.

I am the Founder of Audacious Commerce

Describe what your company does in a single sentence.

Ecommerce growth consultant 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• CRO for client

SOLUTION

How did you find Turum-burum?

Online Search

Why did you select Turum-burum over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I engaged Turum-burum for CRO consulting for a client of mine. They were a joy to work with as they provided valuable insights and recommendations that helped us understand how to improve our website’s performance, increase conversion rates, and most importantly, drive more revenue per website visitor.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The consulting was very useful and gave us clear directions for helping us drive more revenue. We got a better understanding of user behavior, identified key areas to focus on that move the needle on our KPIs, and received practical steps to make our website more effective.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turum-burum’s work was well organized. They gave us their advice on time and answered our questions quickly. Woking with them was easy and highly collaborative.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turum-burum really understood our goals, focused on what mattered for our clients, and offered practical solutions that made a real difference to the client's bottom line.

Are there any areas for improvement or something Turum-burum could have done differently?

No. They were a joy to work with and I'm looking for other projects to continue our relationship.

BACKGROUND

Please describe your company and position.

I am the Head of e-commerce of termincin.ua

Describe what your company does in a single sentence.

Termincin.ua is an online store and a chain of 18 large retail stores offering a wide selection of clothing, footwear, toys, accessories, and leisure products for the whole family.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• We hired Turum-burum to conduct a complete redesign of our website, with the goal of improving its usability, modernizing the design, and making the shopping experience smoother for our customers. We wanted to make it easier for visitors to navigate, find products, and complete their purchases.

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum worked on a full website redesign for us. They started by analyzing the current website to identify areas for improvement, focusing on user experience, design, and functionality. Then, they created a new, modern design that was more visually appealing and easier to navigate. They also streamlined the shopping process to help boost conversions.

Key deliverables included:

A detailed audit of the current website with recommendations
A new website design that improved both aesthetics and functionality
Optimized product pages and checkout flow
Responsive design for better mobile experience
Final prototype and implementation plan for the new design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the redesign, we saw a significant drop in bounce rates and an increase in the time customers spent on our site. The number of successful transactions grew, and we received positive feedback from customers about the improved navigation and shopping experience. Overall, the new design led to higher conversions and a more user-friendly site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turum-burum’s project management was excellent. They delivered everything on time and were very organized throughout the whole process. Whenever we had questions or needed adjustments, they were quick to respond and always made sure we were happy with the progress. Their team kept us updated regularly, and the entire process felt smooth and well-coordinated.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Turum-burum was how well they understood our goals and turned them into a practical, user-friendly design. They didn’t just focus on making the site look good—they made sure the user experience was easy and seamless. They were great at listening to our feedback and worked alongside us to fine-tune everything. Their balance of design and functionality really set them apart.

Are there any areas for improvement or something Turum-burum could have done differently?

Everything was great. We have no complaints—Turum-burum delivered exactly what we needed, and their approach worked well for us. Nothing to improve.

BACKGROUND

Please describe your company and position.

I am the CMO of Stormotion

Describe what your company does in a single sentence.

At Stormotion, we build custom digital solutions for innovative companies in the Fitness, EV, IoT, and Preventive Health industries, helping them scale and grow through full-cycle product development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Create a clean, modern, and user-friendly UI/UX design for a fitness tracker app
• Ensure all design elements were clearly documented and structured in Figma for smooth handoff to development.
• Support a seamless development process by reducing the number of clarifications needed and speeding up implementation.

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum was responsible for the full UI/UX design of a fitness tracker mobile application. The project began with a discovery phase where they helped clarify user needs and app functionality. Based on this, they created wireframes and user flows that mapped out the entire user journey.

Once the structure was approved, Turum-burum moved on to designing high-fidelity mockups for all key screens, including onboarding, activity tracking, workout history, progress visualization, and settings. They paid close attention to usability, consistency, and modern design trends.

One of the standout aspects was the way they organized and documented everything in Figma. Components, interactions, and behaviors were all labeled and explained in detail, which made it incredibly easy for our development team to implement without constant back-and-forth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Faster development time: Thanks to the clear and detailed Figma files, our development team was able to implement the design with minimal clarification, reducing overall development time by an estimated 20–25%.
• Minimal rework: There were very few design-related issues during implementation, which helped us stay on schedule and avoid unnecessary revisions.
• Client satisfaction: Our end client was very happy with both the look and usability of the app, which contributed to a smooth delivery and positive feedback.
• Efficient handoff: The well-organized design system allowed developers to quickly find and reuse components, improving consistency and saving time across the board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turum-burum managed the project efficiently and professionally. All deliverables were provided on time, as agreed. They were highly responsive to our questions and requests, always making sure our needs were addressed promptly. Turum-burum's flexibility and proactive communication helped keep the project on track and running smoothly.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Turum-burum was the exceptional clarity and structure of their design files. Their attention to detail in Figma made the handoff to development seamless, with almost no need for clarification. It’s rare to work with a design team that understands the development process so well and anticipates what engineers need.

Their work was not only visually strong but also extremely well-structured, which made implementation smooth and efficient. They were responsive, professional, and easy to work with throughout the entire project. We're looking forward to working with them again in the future.

Are there any areas for improvement or something Turum-burum could have done differently?

Everything was great. We have no complaints at all — Turum-burum met all our expectations, and we’re very happy with the results.

BACKGROUND

Please describe your company and position.

I am the Head of Digital of Citrus

Describe what your company does in a single sentence.

Citrus is a well-known retailer in Ukraine with a network of over 71 stores and an online store and is a leading e-commerce brand in the Apple products segment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Assistance to the in-house CRO team in conducting a detailed usability audit
• Help to build effective UX strategy to improve the usability and user experience of our website to increase conversion rates

SOLUTION

How did you find Turum-burum?

• Online Search
• We selected Turum-burum due to their solid reputation, outstanding portfolio and client feedback.

Why did you select Turum-burum over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum co-worked with our in-house team for conducting a detailed usability audit. They shared their expertise and provided recommendations to improve conversion rates, including design solutions for the key website pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Assistance in UX audit and creation of the report on how users interact with the current version of the website
2. A UX/UI strategy worked out in collaboration with our team for conversion rate optimization;

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turum-burum displayed excellent project management skills throughout our collaboration. They always delivered items on time and responded promptly to our needs. We appreciated their clear communication and transparency, as well as their proactive approach to problem-solving. Overall, we were delighted with their project management and would recommend them to other companies seeking similar services.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about Turum-burum was their skills and expertise in the UX/UI field. They not only assisted our team in conducting a detailed usability audit but also offered recommendations based on the findings.

Are there any areas for improvement or something Turum-burum could have done differently?

We were satisfied with Turum-burum's work and did not identify any areas for improvement or anything they could have done differently.

BACKGROUND

Please describe your company and position.

I am the Head of Commerce & Strategic Marketing of KODI PROFESSIONAL

Describe what your company does in a single sentence.

For over 17 years, Kodi Professional has been creating professional beauty products for nail aesthetics, makeup, eyelashes, and brows, chosen by professionals in 100+ countries around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• We hired Turum-burum to redesign our website and improve its conversion rate and effectiveness. Our goal was to attract new customers, retain existing ones, and enhance their shopping experience.

SOLUTION

How did you find Turum-burum?

Our partners recommended Turum-burum to us as the experts in eCommerce UX/UI design.

Why did you select Turum-burum over others?

Because of their extensive experience in eCommerce UX/UI design and their innovative ESR approach

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum was responsible for the entire website redesign, aiming to create a user-friendly and visually appealing platform. They conducted a comprehensive UX audit to identify issues and opportunities for improvement. Based on the analysis, they developed a plan for an Evolutionary Site Redesign (ESR) approach to gradually improve the website. The work included enhancing the homepage, navigation, product page, shopping cart, checkout process, and personal account. New features like upsell and cross-sale tools were implemented to enhance customer experience.

Key deliverables included UX/UI design assets, wireframes, prototypes, and user testing reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementing the recommendations from Turum-burum, we observed a significant increase in the website's conversion rate, unique user count, number of orders, and average check size.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a pleasure to work with Turum-burum. Their project management was flawless, with all essential assets and reports delivered on time. Throughout the project, they were highly flexible and responsive to all of our demands, adapting changes and guaranteeing a smooth partnership.

What was your primary form of communication with Turum-burum?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by Turum-burum's expertise in e-commerce UX/UI design. Their creative and innovative methodologies, especially the ESR approach, made a big difference. They invested the time to understand our specific requirements and to convert them into a visually appealing and intuitive design. Their collaborative and communicative nature made the project a great success.

Are there any areas for improvement or something Turum-burum could have done differently?

No, we were very satisfied with the outcome of the project and Turum-burum's services

BACKGROUND

Please describe your company and position.

I am the Account Manager of Elogic Commerce

Describe what your company does in a single sentence.

Elogic Commerce is an international ecommerce development agency that designs, builds, and optimizes ecommerce websites to help businesses grow by using innovative technology solutions tailored to their needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Provide expert advice on making our clients' online stores easier to use and more effective.
• Improve the user experience (UX) and interface design (UI) on our clients' ecommerce websites.
• Optimize the conversion rate (CRO) to increase customer engagement and sales for our clients.

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For our clients' ecommerce projects, Turum-burum conducted thorough CRO (Conversion Rate Optimization) audits. These audits helped identify areas for improvement and maximize the potential of the websites. As a result, our clients received:

1. A list of hypotheses and growth points: Detailed recommendations were provided on how to improve website performance and increase conversions. These included actionable strategies to enhance user flow, optimize key pages, and adjust elements that impact customer decisions.
2. A dynamic dashboard in Looker Studio: This dashboard served as an additional tracking tool for ongoing performance monitoring. It allowed our clients to easily track key metrics and see the impact of the changes made over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress or success include:

1. Increased Conversion Rates (CRO): After implementing the recommendations from the CRO audit, our clients saw a measurable improvement in the conversion rate, meaning more visitors turned into paying customers.
2. Improved User Engagement: The UX improvements led to higher user engagement, as evidenced by increased time spent on the site, more pages viewed, and lower bounce rates.
3. Better Website Performance: With the dynamic dashboard in Looker Studio, our clients were able to track key performance indicators (KPIs) and see improvements in user behavior and site efficiency.

These outcomes show that the changes made were successful in boosting the overall effectiveness and performance of the ecommerce websites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turum-burum managed the project effectively. They delivered everything on time as promised. Whenever we had questions or needed changes, they responded quickly and made sure our needs were met. They were flexible and kept the project moving forward smoothly.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Turum-burum is their strong focus on user experience (UX) and conversion rate optimization (CRO). They don’t just make changes to the design; they really understand the goals of the business and make data-driven decisions to improve performance. Their quick response time and ability to adjust to our needs was also a key strength that stood out.

Are there any areas for improvement or something Turum-burum could have done differently?

Everything was great with Turum-burum. They delivered the project on time, responded quickly to our needs, and provided valuable insights. There's nothing they could have done differently — all was well done.

BACKGROUND

Please describe your company and position.

I am the Communication Manager of Centre for Economic Strategy

Describe what your company does in a single sentence.

The Centre for Economic Strategy is a non-governmental research center on economic policy issues.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Improve user experience and make the website more convenient
• Create a client-oriented web product design

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Strong experience and skills in UX/UI design

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum conducted a UX audit of CES website and provided us with deep insights on how our customers interact with the platform. Then they worked out a list of usability issues along with the strategy of their illumination.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Metric 1: Detailed report on customer interaction with the current website version;

Metric 2: A list of available usability and design issues that impact business KPI’s;

Metric 3: A UX/UI recommendations for building an interface that aligns with business goals.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time and tailored to our wishes and preferences. The team always asked us for feedback and quickly responded to it. 

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turum-burum is amazing at combining detailed analytics with practical advice. They accurately identified usability issues and provided us with hands-on recommendations on how to improve our website to increase customer loyalty and boost KPI’s.

Are there any areas for improvement or something Turum-burum could have done differently?

No. We are pleased with the service and work done. I sincerely recommend this UX/UI studio.

BACKGROUND

Please describe your company and position.

I am the CEO of Numeraire Future Trends (NFTrends)

Describe what your company does in a single sentence.

NFTrends is a cutting-edge CultureTech company that merges cultural sector with technology by creating AI- and blockchain-based Digital Product Passports for provenance tracking and authentication of high-value objects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Turum-Burum's task was to design the user experience (UX) and user interface (UI) for the NFTrends platform and personal accounts from scratch, accommodating four distinct user flows.
• As our business matured, we turned to Turum-burum once more to re-brand the website.

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been actively collaborating with Turum-Burum for more than two years, during which the company has provided us with UX/UI services. In 2022-2023, they designed a brand-new website and developed a digital package for our new product, NFTrends, including its internal panel. Over time, as our business evolved and we decided to rebrand the website, we once again turned to Turum-Burum. They successfully helped us convey the key benefits of our services and the essence of our brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We created a new website that meets our and our investors' business goals. The updated design improved how users interact with the site and made it easier for customers to engage with us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turum-Burum managed the project very well. Inspite of very challeging times, they always delivered their work on time and kept their promises. The team was quick to respond to our needs, listened to our feedback, and made changes when needed. Their clear communication and flexibility made the process easy and smooth for us.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Turum-Burum was their exceptional listening skills, flexibility, and attention to detail. They took the time to truly understand our needs and were open to feedback and adjustments. Their clear communication ensured a smooth process and kept everyone aligned. These qualities made working with them a truly enjoyable and productive experience.

Are there any areas for improvement or something Turum-burum could have done differently?

Turum-Burum has a very supportive, open, and professional business culture. While our experience was very positive, there is always room for improvement. Providing more detailed explanations for certain design decisions could have made the process even clearer.

BACKGROUND

Please describe your company and position.

I am the CMO+COO of 100CBD+iProspect Ukraine

Describe what your company does in a single sentence.

Full-media digital agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Adopt the UX flow for b2c e-com needs
• Update UI
• Grow CR%

SOLUTION

How did you find Turum-burum?

Previous experience

Why did you select Turum-burum over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've hired Turum-burum at the time of launching B2C directly to strengthen our own e-commerce channel. Until 2023, the brand mainly worked through offline distribution. However, due to blackouts and a general increase in fatigue and sleep problems among Ukrainians due to Russian war on Ukrane, we've decided to focus on online sales.

During the project, we conducted a usability audit of the site, created prototypes and handed it over to the customer's design team for implementation. At each stage of the implementation of the changes, Turum provided author's supervision so that all UX/UI solutions were implemented correctly to achieve the set goals (improving usability and optimizing conversion).

The main goal was to create a site design that corresponds to the premium positioning of the brand, satisfies user needs and fulfills business tasks. And here's what we achieved:

The number of users increased by 6 times;
The bounce rate decreased by 17%;
The duration of mobile user sessions increased by 32%;
Exits from product pages decreased by 45%;
Sessions from product pages became longer by 198%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main goal was to create a site design that corresponds to the premium positioning of the brand, satisfies user needs and fulfills business tasks. And here's what we achieved:

The number of users increased by 6 times;
The bounce rate decreased by 17%;
The duration of mobile user sessions increased by 32%;
Exits from product pages decreased by 45%;
Sessions from product pages became longer by 198%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is on time, clear with a short, unambiguous and relevant connection

What was your primary form of communication with Turum-burum?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of expertise, immersion in a new category for them, sincere interest in studying the tasks of different audiences and users of our product - both among civilians and military.
It is inspiring and even surprising that we received questions and clarifications about the progress of affairs after the implementation on the site. This is about customer service and support.
We are currently preparing an interface update, and we are doing it with Turum.

Are there any areas for improvement or something Turum-burum could have done differently?

No