Web Design & Development for AI Company
Featured Review- Web Design Web Development
- Confidential
- Nov. 2025 - Mar. 2026
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their work itself was excellent."
- Arts, entertainment & music
- Redwood City, California
- 11-50 Employees
- Online Review
- Verified
Torii Studio designed and developed a website for an AI company using WebGL. The team created an immersive digital experience that reflected the client's product, incorporating 3D visuals and custom features.
The new site received the Awwwards Site of the Day and Developer Award, boosting the client's credibility. The client also saw an increase in time on site, demo requests, deposits, and positive investor reactions. The team delivered on time and impressed the client with their quality of work.
BACKGROUND
Introduce your business and what you do there.
I’m the founder of an AI company that creates revolutionary agentic computers without screens. Users can talk to our products through a natural language interface.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Torii Studio?
We’d been through a few iterations of our website, but nothing felt like it matched the ambition of what we were building. Our new product was a fundamentally new kind of computer: it was screenless, sensory, and lived in sound. However, our web presence still spoke the language of a traditional consumer electronics brand: clean but flat.We hired Torii Studio because we needed someone who could translate our philosophy into a digital experience. We didn’t just want to make our website look cool; we needed the site itself to feel like an extension of the product. When someone landed on our site, we wanted them to feel something before they understood something. That was how our product worked: sound hit users before language did. We wanted the web experience to operate on the same principle.Specifically, we were looking for three things: (1) a WebGL-driven experience that felt premium and immersive without being gratuitous (we weren’t a demo reel; we were a product company), (2) someone who could actually ship the product, not just conceptualize it (we’d seen too many studios design beautiful things they couldn’t build), and (3) someone who understood that craft at this level was a signal. When we asked people to trust a new category of hardware, every touchpoint mattered. The site needed to communicate that we obsessed over details the same way we obsessed over the fit of an earpiece.The Awwwards recognition was a nice validation, but the real goal was to make users leave the site believing this was a serious, world-class product. That was the bar.
SOLUTION
What was the scope of their involvement?
The scope of the project was pretty focused but deep. We weren’t looking for a full rebrand or a ground-up content strategy; we already had the brand identity, the story, and the product. What we needed was the engineering and design execution to bring the digital experience to the level the product deserved.The core of the project was the front-end build. The 3D product visuals, the WebGL layer, and the interaction design were all part of the work that made the site feel alive rather than just informative. Torii Studio took our existing brand direction and elevated it into something that actually moved. The team added scroll-driven animations, spatial audio cues, and a way for the product to reveal itself as users navigated the site. None of that existed before they got involved.If I had to break down the main deliverables, they were the immersive product experience pages (how our product was presented and how the features unfolded), the interaction layer across the site, and the performance work underneath all of it. The last part didn’t get talked about enough. It was easy to throw a bunch of shaders on a page, but it was hard to make the site run well across devices and still feel seamless. That was where we saw the engineering discipline versus just the creative ambition.Torii Studio also worked closely with our design team on motion direction. They didn’t just decide what animated; they also decided how it felt when it animated. The team worked on the timing, easing, and relationship between scroll position and visual state. That was painstaking work, and most studios either skipped it or hand-waved through it.The product showcase was entirely Torii Studio’s. The whole sequence where the device rotated in 3D space and the features unfolded as users scrolled was theirs. The team owned that end to end. We handed over the industrial design files and feature messaging, and they came back with something that made the hardware feel tangible through a screen.Torii Studio also built the transition system. Moving between sections didn’t feel like scrolling a webpage; it felt like moving through a space. That was custom interaction engineering — the spatial continuity and the way elements transformed rather than just appeared and disappeared. It was real architectural thinking about how the DOM and the WebGL layer talked to each other.Moreover, the team integrated sound. Our audio team defined what things should sound like, and Torii Studio made it actually work in a browser, responding to interaction state in real time. The team even worked on the 404 page. It was a small thing, but they turned it into a moment instead of phoning it in. That kind of detail told us everything about how the studio operated.
What is the team composition?
We worked with 2–5 teammates from Torii Studio.
How did you come to work with Torii Studio?
Someone referred Torii Studio to me.
What is the status of this engagement?
We worked with Torii Studio from November 2025–March 2026.
How did Torii Studio perform from a project management standpoint?
Torii Studio’s project management was tight. There were no unnecessary meetings and no fluff. Cris (Founder & Creative Director) ran lean, and we felt it in how fast the work moved.We adjusted the scope midproject a few times, and the team absorbed it without drama. They just solved it and kept shipping. Moreover, they delivered on time, which honestly surprised me for a WebGL-heavy build. Those projects usually blew past every deadline, but this one didn’t.Our primary forms of communication were virtual meetings and emails.
What did you find most impressive or unique about them?
Torii Studio built what they designed, which was rarer than it should be. Cris thought like a product person, not an agency person. He challenged a direction if it weakened the experience, even when it meant more work for him.Their craft was real; we could feel the hand in it. In an era where everyone shipped faster and cared less, that mattered.
Are there any areas they could improve?
If I were honest, the only thing I’d flag was the documentation. Their work itself was excellent, but when it came time for our internal team to maintain certain pieces (especially the WebGL layer), the handoff could have been more thorough. We figured it out, but a more structured knowledge transfer at the end would have saved us some time.However, in the context of everything they delivered, it was a minor point.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The obvious result was the Awwwards Site of the Day and Developer Award. Those weren’t vanity metrics for us; they were credibility signals. When we launched a new hardware category, people looked for reasons to take us seriously. An award-winning web presence told them that our team cared about craft at every level.Moreover, time on site went up significantly after the launch. People weren’t bouncing; they were staying and scrolling through the full experience. That told us the interaction design was doing its job. It was pulling people through the story instead of just presenting information and hoping they read it.We also saw a measurable lift in demo requests and deposit conversions after the redesign. I couldn’t attribute that entirely to the site since we were running other campaigns, but the before and after was hard to ignore. The product didn’t change; the way people experienced it digitally did.Average time on site roughly doubled compared to the previous version. We went from people spending around a minute to closer to two and a half minutes on average. For a hardware product page, that was significant. It meant people were actually going through the full experience, not just scanning and leaving.Demo requests were up around 35%–40% in the first month after the launch. Again, there were other variables in play, but the site was the biggest change we made in that window.Deposit conversions improved meaningfully, and the quality of inbound leads changed too. People showed up more informed and bought in. There were fewer basic questions and more “when can I get one” energy. Moreover, the bounce rate dropped by nearly 30%. That was probably the cleanest signal because it was the most directly tied to the experience itself.Performance was another result. The site ran smoothly across devices despite the WebGL complexity. That mattered because half our audience hit it on mobile first. If the 3D experience stuttered or the load time killed the moment, none of the design work mattered. Torii Studio delivered a site that looked like it should be heavy but didn’t feel heavy. That was engineering, not just design.Honestly, the less quantifiable result was the investor reactions that changed. When we sent the site in a deck or a follow-up, people responded differently. They showed up to calls already impressed. That was hard to put a number on, but it was real.The word that kept showing up in the feedback was “premium” — unprompted and consistently. That was exactly what we needed when we were selling a $600 device people hadn’t seen before.People described the site in physical terms: “It felt like holding the product” and “like walking through a showroom.” Nobody said, “Nice website.” That was the difference.The biggest shift was practical. Before the redesign, every meeting started with, “So what is this thing?” After the redesign, people showed up already understanding the product. The site was doing ten minutes of explanatory work for us before anyone got on a call.Moreover, the real deliverable was the feeling users got when they used the site. That was harder to put in a statement of work, but that was what we got.
How did Torii Studio perform from a project management standpoint?
Torii Studio’s project management was tight. There were no unnecessary meetings and no fluff. Cris (Founder & Creative Director) ran lean, and we felt it in how fast the work moved.We adjusted the scope midproject a few times, and the team absorbed it without drama. They just solved it and kept shipping. Moreover, they delivered on time, which honestly surprised me for a WebGL-heavy build. Those projects usually blew past every deadline, but this one didn’t.Our primary forms of communication were virtual meetings and emails.
What did you find most impressive or unique about them?
Torii Studio built what they designed, which was rarer than it should be. Cris thought like a product person, not an agency person. He challenged a direction if it weakened the experience, even when it meant more work for him.Their craft was real; we could feel the hand in it. In an era where everyone shipped faster and cared less, that mattered.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
