Tones & Colours

BACKGROUND

Please describe your company and position.

I am the Senior Brand Manager of a food & beverage company.

Describe what your company does in a single sentence.

Food & Beverages Manufacturers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tones & Colours to accomplish?

• Establish concept of a new category in Sri Lanka
• Build relevance of category amongst TG

SOLUTION

How did you find Tones & Colours?

Referral

Why did you select Tones & Colours over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Tones & Colours were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a consistent stream of youth-centric, relatable content for our Iced Tea to introduce and establish the iced tea category in Sri Lanka. The content needed to position iced tea as a refreshing, thirst-quenching solution for sunny, outdoor moments, while staying authentic, realistic, and true to our brand across static and video formats.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Exceeding targets on Digital Media KPIs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and reliable, with all assets delivered on time. They were responsive to feedback and flexible to our needs, making the process smooth and efficient.

What was your primary form of communication with Tones & Colours?

In-Person Meeting

What did you find most impressive or unique about this company?

Their creative excellence, strategic insight, dedication, and attention to detail ensured high-quality results.

Are there any areas for improvement or something Tones & Colours could have done differently?

N/A