Thompson & Prince

BACKGROUND

Please describe your company and position.

I am the Executive of Wholely

Describe what your company does in a single sentence.

Wholely is a B2B digital wellness platform that helps businesses engage and retain their talent by providing wellbeing classes, coaching, and community led by coaches, psychologists, and physicians focused on preventative medicine and whole-person health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thompson & Prince to accomplish?

Create a Pitch Deck for Investors

SOLUTION

How did you find Thompson & Prince?

Referral

Why did you select Thompson & Prince over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Thompson & Prince were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create investor ready pitch deck for pre-seed raise.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I worked with the team to redo our (eye sore of a) pitch deck and they were absolutely phenomenal. They worked within our brand guidelines to present different options for the look and feel of the deck. 

Once I selected an option, they iterated on the slides and quickly incorporated any feedback I had to create the final version. This deck looks clean, beautiful, and communicates our message effectively. This pitch deck is already aiding us in unlocking both potential investor and sales conversations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The T&P team were very communicative and speedy while delivering high quality work. They finished all of this in less than two weeks and would have finished sooner if I had given them feedback faster. They went above and beyond to ensure their client loved the final product and support your business as a founder.

What was your primary form of communication with Thompson & Prince?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was clear that they understood what investors wanted to see and the health & wellness space more broadly. I thoroughly enjoyed working with the team and they really surpassed my expectations on both the quality and speediness of their delivery. I would definitely work with them again!

Are there any areas for improvement or something Thompson & Prince could have done differently?

Nothing that I can think of. They did a fantastic job!

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Mindful Growth Partners

Describe what your company does in a single sentence.

HR/people advisory, consulting, and fractional leadership roles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thompson & Prince to accomplish?

• Create a logo for my business
• Begin to develop the business brand identity (font, colors, tone)

SOLUTION

How did you find Thompson & Prince?

Referral

Why did you select Thompson & Prince over others?

Pricing fit our budget, Great culture fit, Good value for cost

What was the size of Thompson & Prince’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design business logo: 

• Briefing survey 
• Design brief
  • Round 1 - 10 distinct directions / options 
  • Round 2 - 3 distinct directions / options narrowed down based on Round 1 selections / feedback 
  • Round 3 - Final exploration / versioning / options of the final top choice

Deliverables: full logo, wordmark-only, symbol-only, social media avatar versions, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Full logo, wordmark-only, symbol-only, social media avatar versions, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Entire process was complete in less than 1 month. Incredibly efficient and timely with delivery of assets along the way. I never waited more than a few days for the next stage in the process. Always incredibly responsive with any questions.

What was your primary form of communication with Thompson & Prince?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their work was above and beyond my expectations. I truly loved all 10 of the first round of logos. Secondarily, the efficiency and speed of the process was incredible. There were very clear expectations set at the start and they were matched to a t.

Are there any areas for improvement or something Thompson & Prince could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the founder of sooth, a strategic marketing consultancy that launched in January, 2023.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thompson & Prince, and what were your goals?

I hired Thompson & Prince to build the initial website for my new company, and have since engaged him on two additional scopes to build out the site further. The goal was to have an engaging site that tells the most complete story possible for a brand new entity - and now that we are starting to build our business and gain more attention, Chris and team are working with us to expand the site and its capabilities.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed three ppliers, but felt like T&P represented the best balance of quality, speed and cost effectiveness.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

T&P built a webflow site for us, from front to back. We went from initial briefing to launch in about seven weeks with a steady flow of updates as we went along -- as we were literally creating our business model day by day based on development and protection of our IP. We did not make it easy, and they delivered.

How many people from the vendor's team worked with you, and what were their positions?

We only dealt with Chris, although we know there were others involved behind the scenes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

No results to report yet, but we've gotten consistently positive feedback on the clarity, design and responsiveness of the site.

Describe their project management style, including communication tools and timeliness.

They communicated with us mainly through cloud-based apps/docs, which proved to be very efficient.

What did you find most impressive or unique about this company?

They struck a very strong balance between our vision and their recommendations at every stage of design and development. And they communicated well and proactively throughout.

Are there any areas for improvement or something they could have done differently?

Working in Google docs as the primary means of communication may not be for everyone, but ultimately it worked out really well.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a venture capital firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thompson & Prince?

We were starting a new firm, and we needed Thompson & Prince’s help. 

SOLUTION

What was the scope of their involvement?

Chris (Founder & CEO) helped us start the new firm by helping with its naming, branding, and website development.

How did you come to work with Thompson & Prince?

We worked with them previously. 

How much have you invested with them?

We paid between $10,000–$49,000 for their services. 

What is the status of this engagement?

The project took place in December 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received a fantastic name, logo, brand, and website. 

How did Thompson & Prince perform from a project management standpoint?

Thompson & Prince’s project management was fantastic. They were easy to work with and met all deadlines.

What did you find most impressive about them?

We were impressed with Chris’ creativity and professionalism. They also executed the project well. Usually, those qualities didn’t go together in other firms. 

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a biotech startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thompson & Prince?

We had a very short deadline to produce a respectable website ahead of a public announcement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were fortunate to have a referral from another Thompson and Prince client.

Describe the project in detail and walk through the stages of the project.

We needed a good looking website that represented us well after our first major financing event.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily interacted with Chris (Founder & CEO) but he had a number of dev and design resources supporting him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Thompson & Prince team did an amazing job with our website in an unreasonably short amount of time. Chris was incredibly responsive to our near-term business deadline and delivered a fantastic product with time to spare. They offered a great combination of pulling from us on high level design and aesthetic while taking care of lots of little decisions. We received a really refined product matching our high level vision.

How effective was the workflow between your team and theirs?

Chris was pushing our team to allow him to hit *our* deadline! He was an amazing partner and we are fortunate to have found him.

What did you find most impressive or unique about this company?

They are nimble and able to fill in the gaps while still staying within the guidelines that we aligned upon.

Are there any areas for improvement or something they could have done differently?

They did a great job for what we were asking them to do. I have no complaints.

BACKGROUND

Please describe your company and your position there.

Cornerstone Global Management, Inc. is a fintech company geared towards bringing cryptocurrency mass adoption globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thompson & Prince?

We needed a quality investor pitch deck done in an expedient manner, combining our multiple services in a way that showed their uniqueness but ability to also work together, to allow for the best picture of what an investor would be participating with when putting money towards our company.

SOLUTION

How did you select Thompson & Prince and what were the deciding factors?

They were referred to us. The individuals that referred him were our key to hiring them.

Describe the project in detail and walk through the stages of the project.

We just acquired a company and wanted to show our diversity in offerings in the deck. It was a bit confusing because our company name is not shown in either of the two services we provide, so Chris and his team had to be able to provide clarity to an otherwise potentially confusing investor pitch deck.

How many resources from the Thompson & Prince team worked with you, and what were their positions?

Essentially Chris headed the work from their end, and had an additional person on his team help with some aspects of the design, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had nothing but positive feedback on the design and layout of the slides.

How effective was the workflow between your team and theirs?

It was effective once we were able to successfully understand how a proper pitch deck was supposed to look. Chris helped with that as well.

What did you find most impressive or unique about this company?

Their ability to create great-looking slides was impressive in the workflow.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I'm the CFO of a multifamily focused flooring business in the Sun Belt.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thompson & Prince?

We needed a full rebrand, from name to logo to website.

SOLUTION

How did you select this vendor?

Recommendations from other companies who had used T&P.

Describe the scope of their work in detail.

It began with a collaboration process on the name of the company taking into account what we wanted to keep, emphasize, and capture. The process was detailed and efficient.

From there, we used the chosen name and use a similarly effective process for the logo, keeping intact what part of our previous brand was important while evolving the fuller logo into a more modern look. After that, the T&P team tackled the website design and launch in consultation with the company.

What was the team composition?

Alongside our lead IT person, we worked closely with Chris, who managed his team of designers and developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received very positive feedback from our customer base, while potential M&A targets have been pleased to see our vision and what they would be joining.

How effective was the workflow between your team and theirs?

The workflow was highly effective on their part, both showing patience with our limited team while appropriately pushing us when necessary.

What did you find most impressive about this company?

Beyond the final work product, which is spectacular, T&P did an excellent job of adapting to our company and our work style while still getting the final work product done on time.

Is there any area for improvement or anything that could have been done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the director of corporate finance of a financial startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thompson & Prince?

With our company being in its early stages, we haven’t been able to focus and build our internal design capabilities. We have a background in consulting so a lot of our materials are dry and simple, so we wanted to incorporate our branding into our materials.

SOLUTION

What was the scope of their involvement?

What Thompson & Prince did was provide us with branding and design consultation, specifically for templates to use and distribute within the company, so we can generate internal and external presentations. This enables us to have consistency within the organization and represent our brand the way our marketing team intended.

During our partnership, we’ve also talked about our goals, reviewed existing materials, and iterated some of the items in our brand guidelines.

What is the team composition?

Our main point of contact was Chris (Founder & CEO).

How did you come to work with Thompson & Prince?

I actually went to business school with Chris, and I called them to set up this consultancy. We talked about the different ways they could provide value for us, and we designed the project in a way that made sense for both companies.

How much have you invested with them?

We spent about $3,000.

What is the status of this engagement?

Our partnership ran from July–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest thing that we’re seeing from their work is the consistency it provides us. They helped enable our team to produce well-designed materials, so we can focus on the content rather than the design.

How did Thompson & Prince perform from a project management standpoint?

We mainly communicated through phone and email.

What did you find most impressive about them?

We were impressed with their level of service and responsiveness. This wasn’t the biggest project for them, but they remained professional and gave us the attention we needed to achieve our goals.

Are there any areas they could improve?

No. It was a fairly straightforward project so I don’t have anything to say in terms of improvement.

Do you have any advice for potential customers?

My advice is to be prepared going in and make sure you have an idea of what you want. This is so you can get the most of out the engagement.

BACKGROUND

Please describe your company and your position there.

Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire , and what were your goals?

1. Find a brand name for our company that meets our requirements and still available as a .com and social media handles
2. Create a logo and icon for the brand name

SOLUTION

How did you select this vendor?

Referred by my former teacher

Describe the scope of their work in detail, including any steps and the final deliverables.

1. Very detailed online form and question.
2. first set of 30 brand name choices, very wide range, well though thought, lost of research
3. second round 10 names
4. final round 1 name. For logo design, similar process, more complex because there are other considerations like font style, color, layout, icon, etc.

How many people from the vendor's team worked with you, and what were their positions?

one, the owner

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Chris and his team came up with a amazing brand name, and amazing logo. No words to describe how happy we are. Spot on what we wanted.

Describe their project management style, including communication tools and timeliness.

Everything spot on. All discussion via zoom, the way it should be. Also good to see the face of an individual when communicating, body language is important. They attest to the level of professionalism and care for their clients.

What did you find most impressive or unique about this company?

How they were able to come up with 30 brand names, 90% of which I would use, that had .com and social media handle available.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m an operations lead for an angel investing group where a group of alumni comes together to invest in startup ventures. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thompson & Prince?

We hired Thompson & Prince to help us construct our visual brand identity.

SOLUTION

What was the scope of their involvement?

To develop our brand identity, the team started with creating our logo. Thompson & Prince initially checked what we wanted to get out of the logo and the vision that we had for it. They took our inputs into consideration and then they worked with us to refine a series of possible logos. Once we narrowed it down to a few, we selected one and underwent a couple of rounds of revision. 

The same process happened again when Thompson & Prince created a one-pager describing the purpose of our organization. They also helped us construct a PowerPoint template that we could use for our future deliverables. Overall, their services circled around developing a style guide and visual identity for us. 

What is the team composition?

Chris (Founder & CEO) was the only person I directly interacted with. 

How did you come to work with Thompson & Prince?

They were a referral from a colleague who had worked with them in the past. That person said they did great work and I put a lot of weight on that experience when evaluating whether we’d work with the team. I also had an explanatory call with Chris, and it was very clear that he was an expert at what he did. Most importantly, their pricing was competitive too. 

How much have you invested with them?

We spent $2,000–$3,000.

What is the status of this engagement?

We worked with Thompson & Prince from January–February 2021. The project lasted six weeks. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We didn’t market test the logos, so I’d say we measured the team’s success by the feedback from the advisory council of our group — they had positive responses on all the logo options that Thompson & Prince presented. 

Chris and his team delivered right in line with what our internal team was expecting, and the revision process went smoothly. Overall, I’d say everybody was happy with the results, and we didn’t receive any negative comments about it. 

How did Thompson & Prince perform from a project management standpoint?

Chris was great, and he was quick to respond to everything. He also made our interactions easy because we only communicated with him. 

Additionally, teamwise, Thompson & Prince speedily incorporated all of our feedback. I never felt unsure of where we were in the process, and I was confident that we would be moving at a good clip. 

What did you find most impressive about them?

I was really impressed that they exceeded the number of logo options that they were supposed to do. The team got excited about the project and presented a lot of creative ideas to us. 

Moreover, Thompson & Prince was very transparent in the way they interacted. They always asked our opinions for everything, and that made us feel like we were part of the creative process. Overall, they went above and beyond during our collaboration. 

Are there any areas they could improve?

This was my first relationship with a design vendor, so I don’t have anyone to compare them with. However, there was nothing that I felt was missing during our engagement since they delivered our requirements excellently. 

Do you have any advice for potential customers?

Make sure your internal team is engaged from the start because Thompson & Prince is great about starting an interest survey that can help during the process. That way, there’ll be no crossed wires or mismatched expectations once the deliverables are done.