Branding & design for startups & small businesses
We solve creative problems and build brand foundations for early-stage startups and growing businesses.
We pride ourselves on combining strategic rigor and business acumen with the finest in visual design and aesthetics.
We work with founders and creative leaders from a wide range of industries, focusing on close collaboration and thoughtful iteration, always keeping our clients’ target audiences in mind as we co-create engaging brand experiences.

headquarters
other locations
-
105 Thompson Street #2New York, NY 10012United States
Recommended Providers
Focus
Portfolio
Human Results, Google, AeroSafe, Allied American, NYCEDC, The Mill, PetWell Partners, Chaffetz Lindsey, Cerimani, Storyhunter, Betr Health, Med Aditus, Polly Cooks, Talty Bar, Selene, Wilber's Barbecue, Piedmont Pennies, Betr Health, Rah Rah
Reviews
the project
Web Design for BioTech Startup
"They are nimble and able to fill in the gaps while still staying within the guidelines."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of a biotech startup.
For what projects/services did your company hire Thompson & Prince?
We had a very short deadline to produce a respectable website ahead of a public announcement.
How did you select this vendor and what were the deciding factors?
We were fortunate to have a referral from another Thompson and Prince client.
Describe the project in detail and walk through the stages of the project.
We needed a good looking website that represented us well after our first major financing event.
How many resources from the vendor's team worked with you, and what were their positions?
We primarily interacted with Chris (Founder & CEO) but he had a number of dev and design resources supporting him.
Can you share any outcomes from the project that demonstrate progress or success?
The Thompson & Prince team did an amazing job with our website in an unreasonably short amount of time. Chris was incredibly responsive to our near-term business deadline and delivered a fantastic product with time to spare. They offered a great combination of pulling from us on high level design and aesthetic while taking care of lots of little decisions. We received a really refined product matching our high level vision.
How effective was the workflow between your team and theirs?
Chris was pushing our team to allow him to hit *our* deadline! He was an amazing partner and we are fortunate to have found him.
What did you find most impressive or unique about this company?
They are nimble and able to fill in the gaps while still staying within the guidelines that we aligned upon.
Are there any areas for improvement or something they could have done differently?
They did a great job for what we were asking them to do. I have no complaints.
the project
Pitch Deck Development for Fintech Company
"Their ability to create great-looking slides was impressive in the workflow."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Cornerstone Global Management, Inc. is a fintech company geared towards bringing cryptocurrency mass adoption globally.
For what projects/services did your company hire Thompson & Prince?
We needed a quality investor pitch deck done in an expedient manner, combining our multiple services in a way that showed their uniqueness but ability to also work together, to allow for the best picture of what an investor would be participating with when putting money towards our company.
How did you select Thompson & Prince and what were the deciding factors?
They were referred to us. The individuals that referred him were our key to hiring them.
Describe the project in detail and walk through the stages of the project.
We just acquired a company and wanted to show our diversity in offerings in the deck. It was a bit confusing because our company name is not shown in either of the two services we provide, so Chris and his team had to be able to provide clarity to an otherwise potentially confusing investor pitch deck.
How many resources from the Thompson & Prince team worked with you, and what were their positions?
Essentially Chris headed the work from their end, and had an additional person on his team help with some aspects of the design, etc.
Can you share any outcomes from the project that demonstrate progress or success?
We've had nothing but positive feedback on the design and layout of the slides.
How effective was the workflow between your team and theirs?
It was effective once we were able to successfully understand how a proper pitch deck was supposed to look. Chris helped with that as well.
What did you find most impressive or unique about this company?
Their ability to create great-looking slides was impressive in the workflow.
Are there any areas for improvement or something they could have done differently?
No.
the project
Rebranding for Flooring Services Company
"The process was detailed and efficient."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CFO of a multifamily focused flooring business in the Sun Belt.
For what projects/services did your company hire Thompson & Prince?
We needed a full rebrand, from name to logo to website.
How did you select this vendor?
Recommendations from other companies who had used T&P.
Describe the scope of their work in detail.
It began with a collaboration process on the name of the company taking into account what we wanted to keep, emphasize, and capture. The process was detailed and efficient.
From there, we used the chosen name and use a similarly effective process for the logo, keeping intact what part of our previous brand was important while evolving the fuller logo into a more modern look. After that, the T&P team tackled the website design and launch in consultation with the company.
What was the team composition?
Alongside our lead IT person, we worked closely with Chris, who managed his team of designers and developers.
Can you share any outcomes from the project that demonstrate progress or success?
We have received very positive feedback from our customer base, while potential M&A targets have been pleased to see our vision and what they would be joining.
How effective was the workflow between your team and theirs?
The workflow was highly effective on their part, both showing patience with our limited team while appropriately pushing us when necessary.
What did you find most impressive about this company?
Beyond the final work product, which is spectacular, T&P did an excellent job of adapting to our company and our work style while still getting the final work product done on time.
Is there any area for improvement or anything that could have been done differently?
No.
the project
Branding & Design Consultation for Financial Startup
"They remained professional and gave us the attention we needed to achieve our goals."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of corporate finance of a financial startup.
What challenge were you trying to address with Thompson & Prince?
With our company being in its early stages, we haven’t been able to focus and build our internal design capabilities. We have a background in consulting so a lot of our materials are dry and simple, so we wanted to incorporate our branding into our materials.
What was the scope of their involvement?
What Thompson & Prince did was provide us with branding and design consultation, specifically for templates to use and distribute within the company, so we can generate internal and external presentations. This enables us to have consistency within the organization and represent our brand the way our marketing team intended.
During our partnership, we’ve also talked about our goals, reviewed existing materials, and iterated some of the items in our brand guidelines.
What is the team composition?
Our main point of contact was Chris (Founder & CEO).
How did you come to work with Thompson & Prince?
I actually went to business school with Chris, and I called them to set up this consultancy. We talked about the different ways they could provide value for us, and we designed the project in a way that made sense for both companies.
How much have you invested with them?
We spent about $3,000.
What is the status of this engagement?
Our partnership ran from July–August 2021.
What evidence can you share that demonstrates the impact of the engagement?
The biggest thing that we’re seeing from their work is the consistency it provides us. They helped enable our team to produce well-designed materials, so we can focus on the content rather than the design.
How did Thompson & Prince perform from a project management standpoint?
We mainly communicated through phone and email.
What did you find most impressive about them?
We were impressed with their level of service and responsiveness. This wasn’t the biggest project for them, but they remained professional and gave us the attention we needed to achieve our goals.
Are there any areas they could improve?
No. It was a fairly straightforward project so I don’t have anything to say in terms of improvement.
Do you have any advice for potential customers?
My advice is to be prepared going in and make sure you have an idea of what you want. This is so you can get the most of out the engagement.
the project
Branding for Consumer Products Company
"They attest to the level of professionalism and care for their clients."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder
For what projects/services did your company hire , and what were your goals?
- Find a brand name for our company that meets our requirements and still available as a .com and social media handles
- Create a logo and icon for the brand name
How did you select this vendor?
Referred by my former teacher
Describe the scope of their work in detail, including any steps and the final deliverables.
- Very detailed online form and question.
- first set of 30 brand name choices, very wide range, well though thought, lost of research
- second round 10 names
- final round 1 name. For logo design, similar process, more complex because there are other considerations like font style, color, layout, icon, etc.
How many people from the vendor's team worked with you, and what were their positions?
one, the owner
Can you share any outcomes from the project that demonstrate progress or success?
Chris and his team came up with a amazing brand name, and amazing logo. No words to describe how happy we are. Spot on what we wanted.
Describe their project management style, including communication tools and timeliness.
Everything spot on. All discussion via zoom, the way it should be. Also good to see the face of an individual when communicating, body language is important. They attest to the level of professionalism and care for their clients.
What did you find most impressive or unique about this company?
How they were able to come up with 30 brand names, 90% of which I would use, that had .com and social media handle available.
Are there any areas for improvement or something they could have done differently?
no
the project
Branding for Angel Investment Organization
"I never felt unsure of where we were in the process, and I was confident that we would be moving at a good clip."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an operations lead for an angel investing group where a group of alumni comes together to invest in startup ventures.
What challenge were you trying to address with Thompson & Prince?
We hired Thompson & Prince to help us construct our visual brand identity.
What was the scope of their involvement?
To develop our brand identity, the team started with creating our logo. Thompson & Prince initially checked what we wanted to get out of the logo and the vision that we had for it. They took our inputs into consideration and then they worked with us to refine a series of possible logos. Once we narrowed it down to a few, we selected one and underwent a couple of rounds of revision.
The same process happened again when Thompson & Prince created a one-pager describing the purpose of our organization. They also helped us construct a PowerPoint template that we could use for our future deliverables. Overall, their services circled around developing a style guide and visual identity for us.
What is the team composition?
Chris (Founder & CEO) was the only person I directly interacted with.
How did you come to work with Thompson & Prince?
They were a referral from a colleague who had worked with them in the past. That person said they did great work and I put a lot of weight on that experience when evaluating whether we’d work with the team. I also had an explanatory call with Chris, and it was very clear that he was an expert at what he did. Most importantly, their pricing was competitive too.
How much have you invested with them?
We spent $2,000–$3,000.
What is the status of this engagement?
We worked with Thompson & Prince from January–February 2021. The project lasted six weeks.
What evidence can you share that demonstrates the impact of the engagement?
We didn’t market test the logos, so I’d say we measured the team’s success by the feedback from the advisory council of our group — they had positive responses on all the logo options that Thompson & Prince presented.
Chris and his team delivered right in line with what our internal team was expecting, and the revision process went smoothly. Overall, I’d say everybody was happy with the results, and we didn’t receive any negative comments about it.
How did Thompson & Prince perform from a project management standpoint?
Chris was great, and he was quick to respond to everything. He also made our interactions easy because we only communicated with him.
Additionally, teamwise, Thompson & Prince speedily incorporated all of our feedback. I never felt unsure of where we were in the process, and I was confident that we would be moving at a good clip.
What did you find most impressive about them?
I was really impressed that they exceeded the number of logo options that they were supposed to do. The team got excited about the project and presented a lot of creative ideas to us.
Moreover, Thompson & Prince was very transparent in the way they interacted. They always asked our opinions for everything, and that made us feel like we were part of the creative process. Overall, they went above and beyond during our collaboration.
Are there any areas they could improve?
This was my first relationship with a design vendor, so I don’t have anyone to compare them with. However, there was nothing that I felt was missing during our engagement since they delivered our requirements excellently.
Do you have any advice for potential customers?
Make sure your internal team is engaged from the start because Thompson & Prince is great about starting an interest survey that can help during the process. That way, there’ll be no crossed wires or mismatched expectations once the deliverables are done.
the project
Web Revamp for University Network App Company
"This is a great team! Very helpful for early and mid-stage startups like us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the co-founder and CTO of Rah Rah, which builds a mobile application for universities to connect their students with all of their student life offerings.
For what projects/services did your company hire Thompson & Prince, and what were your goals?
We needed to redo our company's main website (www.rahrahlife.com) with designs we had loosely outlined. We engaged Thompson & Prince to help us bring those designs into reality and then implement them on our instance of WordPress.
How did you select Thompson & Prince and what were the deciding factors?
Price, ease of working with Chris and his team, quality of their past work and eagerness to support us in anyway they could.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The project was to take designs that we had come up with, help us find a Wordpress template to implement them on, and then implement them. Additionally, they were to provide us with documentation for us to managed incremental site updates after the project had completed.
We met a few times to gather requirements, then Chris took those back, developed a POC for us that we signed-off on, then developed it and implemented it.
How many people from the vendor's team worked with you, and what were their positions?
2 people from the vendor's team worked with me: Chris Gorges and his developer Clara. Chris acted as the project manager with Clara doing much of the work in Wordpress.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The impact of their work can be seen in our page visit analytics. Page visitors are up by 10x, they are staying for more than 2x the time, and overall we are getting many one-off complements from friends and colleagues.
Describe their project management style, including communication tools and timelines.
Chris was incredibly accommodating as we had to reset our requirements a couple times after kicking off. We were up front in that we were novices when it came to projects like this, and he was able to support us all the way. Most of the communication was done through email, with a test webpage set-up for us to review their POC.
This was acceptable for us because the scope of the project wasn't too huge. Chris is a seasoned professional at this and had walked us through that his management tools and process would be right-sized for the job. We felt that was the case and it was very successful in our eyes.
What did you find most impressive or unique about this company?
I think the well-roundedness and quality of skill of Chris and his team. There were many times were Chris brought items to our attention both within and out of the scope of the work, they were alway valuable observations and insights. Additionally, the quality of the design work that we didn't end up using was very very high.
Are there any areas for improvement or something they could have done differently?
Nope! Keep up the great work.
the project
E-Commerce & Web Dev for Relic Shop
"Customers are loving the new site. Nothing but rave reviews!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner of the Civil War Image Shop. We offer high quality Civil War artifacts with an emphasis on original mid 19th century photographic images mainly focusing on war date images.
For what projects/services did your company hire Thompson & Prince, and what were your goals?
New website development and launch. Creating a more user friendly and professional site with a streamlined appearance.
How did you select Thompson & Prince and what were the deciding factors?
Was referred to them by a fellow dealer who highly recommended them. Reviewed several other sites that were created by Thompson & Prince which made it a no brainer.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Creating a new website from scratch. Setting up a new email address. New search options.
How many people from the vendor's team worked with you, and what were their positions?
2 or 3. I don't know what the exact positions are they held but all of them were very professional and knowledgeable in their fields.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Customers are loving the new site. Nothing but rave reviews!
Describe their project management style, including communication tools and timelines.
These folks worked around the clock. I don't think they even sleep to be honest. Working late hours to get the project done. Kept we well informed on the progress.
What did you find most impressive or unique about this company?
Their willingness walk me through and work with me on parts of the project that I didn't fully understand such as setting up a business email.
Are there any areas for improvement or something they could have done differently?
I was very impressed with ow the entire project was handled from start to finish!
the project
Marketing Booklet Design for Knowledge-Sharing Platform
"We were impressed with the flexibility and the willingness this company has to go above and beyond what is expected."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are an enterprise knowledge-sharing platform that makes it easier than ever for companies to onboard, train, and engage their teams while creating a culture of continuous peer-to-peer learning. I lead community-building efforts through TechKnowCon, a community we built to help foster relationships between our prospective customers. Additionally, I am also a part of the marketing team to build out our top of the funnel. I do everything from creating content to building out campaigns and direct prospect outreach.
For what projects/services did your company hire Thompson & Prince?
We hired Tompson & Prince to help us design our booklet series that we used to market to our prospective clients.
What were your goals for this project?
Our booklet series was a campaign designed to educate our clients about how others in their space were doing knowledge sharing through original pieces of thought leadership. We hoped to educate our prospective customers and use this as a piece to further engage with us. We wanted this to be something that was simply designed and easy to digest.
How did you select Thompson & Prince?
I looked for a design team that was well experienced and could help us navigate the campaign well. Our brand guidelines weren't completely fleshed out and definitely needed some work and updating. Before even getting started on the project, Thompson & Prince helped us understand what we were missing and how we can make the process smoother for everyone. I had a much better understanding of how to use our brand guidelines to create a well-designed marketing asset.
Describe the project in detail.
Like I mentioned earlier, Thompson & Prince not only helped us design this booklet series but they actually in a way acted as a consultant to us, helping us get our design guidelines up to par, not only for their use but for the future so that we have something we can use with any other partners we work with. Chris was very helpful by providing past examples and suggestions on how to structure and think of our brand and brand guidelines.
Once I built out an initial version of brand guidelines that his team could use, we then proceeded to complete the first booklet. I sent over the copy that our team wanted and the brand guidelines. His team sent over 3 initial different designs that our team could choose from. Once I received feedback from my team, I shared this choice with Chris and his team proceeded to send me at least 4 other design directions we could go. These designs included the first few pages of copy so I could see what it looked like and had awesome animations that everyone on my team loved.
My team chose the design direction that we wanted to take and Chris's team proceeded to design the rest of the booklet. After they designed the entire booklet, they sent it back to us for feedback and after a few rounds of back and forth, booklet one was completed! Since we had set the standard we wanted for the first booklet, the second booklet was pretty straightforward. We sent the copy to the team and they proceeded to design it.
What was the team composition?
I contacted Chris and he was my main contact the entire time. I believe he worked with a designer (maybe two) to get the design done. He was the liaison between my team and Thompson & Prince designers. This was very helpful because I'm not as familiar with working with design agencies and how I should be making recommendations. He was very helpful in providing guidance in that way.
Can you share any outcomes from the project that demonstrate progress or success?
This booklet project was really helpful for us because we finally had an asset we could share with prospective customers that provided a lot of value and prospects were interested in. We more than doubled our leads by using a booklet to draw in website visitors to our top of funnel.
How effective was the workflow between your team and theirs?
Like I mentioned earlier, I mainly communicated with Chris and it was very smooth. Chris handled the details of the design updates I wanted and relayed all of the information to his designer. Due to my lack of experience working with design agencies, I wasn't versed with the proper way to give recommendations (by this, I mean that I wasn't specific enough or didn't notice all of the changes I should have given feedback on). Chris was great in coaching me that way!
What did you find most impressive about this company?
We were impressed with the flexibility and the willingness this company has to go above and beyond what is expected. The scope of the project changed throughout the duration of the project and Chris was willing to renegotiate the contact details with me. It was relatively easy to do so. Additionally, on my end, I missed a lot of the timelines I predicted for my team to get the necessary things to the Thompson & Prince team and the team was very flexible with us. Lastly, I'm impressed by the ability of this company to go above and beyond. I expected a simple booklet that would get the job done and it was so well designed and everyone on the team appreciated the work.
Are there any areas for improvement?
None that I can think of. They were a great partner to work with.
the project
Branding & Deck Design for Environmental Consulting Group
“The team was responsive and very attuned to current branding trends."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the preservation manager for an environmental consulting firm. I’m also an associate in the company.
What challenge were you trying to address with Thompson & Prince?
We use PowerPoints a lot for client presentations. Recently, we decided to modernize our website’s look and feel. We needed a company PowerPoint template that would be easy for staff to use across PowerPoint deliverables that we produce.
What was the scope of their involvement?
First, we talked to Chris (Founder) about producing a deck with 5–7 options. He asked some questions about what we were looking for in the design and what kind of look and feel we needed. Then, he created an outline and we had a shared Google document, where he asked some questions. He held us accountable where we might have some conflicting ideas.
It helped us take a closer look at what our expectations were from him. Then, Chris sent the plans over to his designer and we got a draft. We provided some feedback and went through an iterative process. He asked a lot of clarifying questions, which I found helpful. They produced more slide options than agreed upon and recreated our logo, too.
What is the team composition?
I worked with Chris and one designer.
How did you come to work with Thompson & Prince?
Chris was referred to me by a friend. We decided to go with them because they have a competitive price and we were able to get the job done quickly.
What is the status of this engagement?
We started working together in August 2020, and we wrapped up in September 2020.
What evidence can you share that demonstrates the impact of the engagement?
The teammates working on the project were definitely pleased with the end result. Everyone compliments how good it looks and how easy it is to use.
How did Thompson & Prince perform from a project management standpoint?
They did well. The team met their deadlines for the most part; when they didn’t, it was because we were late in providing the feedback they needed to move onto the next stage.
What did you find most impressive about them?
The team was responsive and very attuned to current branding trends. It was knowledge we really relied on them for as a company.
Are there any areas they could improve?
Maybe they could improve a little on the timeline. Working through Chris to get to the designer could have been a bit faster. Overall, we were pleased.
Do you have any advice for potential customers?
Chris offered to have a short call at the beginning of the engagement, which I did. It helped on a deeper level than just exchanging emails. Take them up on that 1x1 consultation.
Thompson & Prince delivered a website that matched the high-level vision of the company. Through their quick work, the team was able to complete the project in time for the client's target event. They meticulously employed predetermined aesthetics to achieve a refined design.