The OrangeByte

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Dapper.no

Describe what your company does in a single sentence.

Multi brand fashion store spanning online retail and two physical stores in Oslo

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The OrangeByte to accomplish?

• We wanted to strengthen our online presence while also improving our visibility in local search. The main challenge was reaching the right customers both online and around our physical locations in Oslo. We were looking for a team that could combine digital marketing with local SEO rather than treating these as completely separate activities.

SOLUTION

How did you find The OrangeByte?

• Referral
• Clutch Site

Why did you select The OrangeByte over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from The OrangeByte were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The OrangeByte started by looking at our existing online presence and identifying areas where we could improve our search visibility and digital marketing. They worked on our local SEO strategy, helped improve our visibility for relevant Oslo-based searches, and supported our paid marketing activities. The project was handled in stages, starting with research and an audit, followed by implementation and ongoing campaign optimization. They also looked at how our online marketing could support our physical locations and help us reach customers who were actively searching for relevant products and services locally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest improvement for us was having a much stronger and more structured digital presence. We saw better visibility for relevant local searches and improved engagement from people discovering Dapper through search and our digital campaigns. The work also gave us a clearer understanding of which channels and campaigns were producing meaningful engagement. Rather than simply running ads, The OrangeByte paid attention to the quality of the traffic and continuously looked for ways to improve the campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was straightforward and consistent. They kept us informed about what was being worked on and shared updates on campaign performance. Whenever something needed to be adjusted, they were responsive and willing to make changes based on the results.

What was your primary form of communication with The OrangeByte?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I liked that they were very practical in their approach. They didn't just focus on increasing traffic; they looked at how SEO and advertising could support the business. They also took the time to understand our brand and target customers, which made the marketing feel much more relevant to Dapper.

Are there any areas for improvement or something The OrangeByte could have done differently?

There wasn't anything major that stood out as a problem. Like any ongoing marketing project, there are always opportunities to test new ideas and improve campaigns further, but overall we were very happy with their work and communication.

BACKGROUND

Please describe your company and position.

I am former Investor | Founder of Milrab.com

Describe what your company does in a single sentence.

Milrab is an online store that sells equipment related to training, outdoor and tactical products. We have online stores in Norway, Sweden and Finland, an office in Oslo and are over 70 employees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The OrangeByte to accomplish?

• We hired The OrangeByte to help us develop AI-powered solutions for our e-commerce business. Our goal was to make the online shopping experience more intelligent and personalized while also improving how we manage and support customers at scale. We wanted to use AI in a practical way rather than simply adding AI as a feature. The focus was on making product discovery, customer interactions, and parts of the e-commerce workflow more efficient and useful.

SOLUTION

How did you find The OrangeByte?

• Online Search
• Referral
• Clutch Site

Why did you select The OrangeByte over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The OrangeByte were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The OrangeByte was involved in planning, developing, and implementing the AI-powered e-commerce solution. Their work included understanding our requirements, designing the AI functionality, integrating it with our existing e-commerce environment, testing the solution, and refining it based on our feedback. The team was easy to work with and had a good understanding of both the technical side and the business side of the project. Communication was straightforward, and they were willing to explain the reasoning behind their recommendations rather than simply delivering a technical solution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest result was having a practical AI solution that could be integrated into our e-commerce operation and support a better customer experience. The solution helped us make parts of the shopping journey more intelligent and reduced some of the manual work involved in handling customer and product-related interactions. We were particularly pleased with how the final solution fit into our existing e-commerce environment rather than feeling like a separate technology layer. The project also gave us a strong foundation for expanding our use of AI as our business continues to grow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth throughout the engagement. The team was responsive, communicated clearly, and kept us informed about progress. When we had questions or wanted adjustments, they were quick to address them. They also took feedback seriously and were flexible when we needed to refine parts of the solution. Overall, the communication and collaboration made the project straightforward from our side.

What was your primary form of communication with The OrangeByte?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to take a fairly complex AI concept and turn it into something practical for an e-commerce business. They didn't just focus on the technology; they took the time to understand what we were actually trying to achieve. I also appreciated their technical knowledge and their willingness to work through details with us. That combination of technical capability and business understanding made a big difference.

Are there any areas for improvement or something The OrangeByte could have done differently?

There were no major issues from our side. Like any technology project, there were moments where requirements evolved and some things required additional discussion and refinement. However, The OrangeByte handled those situations professionally and worked with us to get the solution where we wanted it. As the relationship continues, I would be interested in seeing even more proactive recommendations around additional AI opportunities within our e-commerce operation.

BACKGROUND

Please describe your company and position.

I am the CEO of Heimkaup

Describe what your company does in a single sentence.

Heimkaup is the largest e-commerce website in Iceland with a large warehouse and same day delivery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The OrangeByte to accomplish?

• Our main challenge was optimizing same-day deliveries as order volumes increased. We needed a better way to manage delivery routes, vehicle capacity, delivery windows, and changing order volumes without relying so heavily on manual dispatching. We wanted to build a solution that could make smarter routing decisions and also support the delivery options shown to customers during checkout. The goal was to reduce unnecessary mileage and operational complexity while maintaining our same-day delivery promise. The OrangeByte understood that this wasn't simply a matter of creating another logistics dashboard. The solution needed to work with our real operational constraints and respond to changing delivery requirements.

SOLUTION

How did you find The OrangeByte?

Clutch Site

Why did you select The OrangeByte over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from The OrangeByte were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started with an assessment of our existing delivery and fulfillment workflow. The team looked at how orders moved from checkout through the warehouse and eventually into delivery, and identified where manual decisions were creating bottlenecks. From there, The OrangeByte worked on the AI-driven logistics optimization solution, including the routing logic and the different constraints that needed to be considered when assigning deliveries. The solution was then integrated with our existing systems so that delivery information could flow between our e-commerce operation, warehouse processes, and delivery planning. A significant part of the project was testing the system against real operational scenarios and making adjustments based on what we were seeing in practice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest improvement was the reduction in manual effort involved in planning and optimizing deliveries. We now have a much more structured and automated approach to route planning instead of relying as heavily on manual dispatch decisions. The solution also gave us better visibility into delivery capacity and routing, which is particularly important when dealing with same-day delivery and changing order volumes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was straightforward and consistent throughout the project. The team kept us informed about progress, discussed technical decisions with us, and was responsive when we had questions or needed changes. I also appreciated that they were willing to listen to feedback from our operational team. That was important because some of the challenges only become obvious when you look at how the system behaves in real-world logistics situations.

What was your primary form of communication with The OrangeByte?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me was their ability to take a complicated problem and turn it into a practical technology solution. Logistics is not always predictable. Orders change, delivery capacity changes, and there are many different constraints that have to be considered simultaneously. The OrangeByte was able to understand those challenges and build the technology around the way our business actually operates.

Are there any areas for improvement or something The OrangeByte could have done differently?

I don't have any major concerns to highlight. If anything, I would encourage even more upfront documentation of edge cases during the early stages of a project like this, simply because logistics can involve many unusual scenarios.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of a real estate company

Describe what your company does in a single sentence.

In August 2022, our company raised a US$12M Series A led by Vertex Ventures, the VC arm of Temasek, the investment company owned by the Government of Singapore and the Series A lead investor of Grab. Our mission is to help people build wealth with real estate.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The OrangeByte to accomplish?

• We hired The OrangeByte to help us with AI and automation solutions for our real estate operations. We were looking for ways to use AI more effectively across our workflows, reduce repetitive manual work, and make it easier for our team to handle information and customer interactions efficiently.

SOLUTION

How did you find The OrangeByte?

• Referral
• Clutch Site

Why did you select The OrangeByte over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from The OrangeByte were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The OrangeByte helped us design and implement AI and automation solutions tailored to our real estate operations. The scope of work involved understanding our existing workflows, identifying areas where AI and automation could reduce repetitive tasks, and developing practical solutions around those needs. Key deliverables included AI-powered workflow automation, integration of AI capabilities into our existing processes, automation of repetitive operational tasks, and solutions to help our team access and manage information more efficiently. The team also handled the technical development, testing, refinements, and implementation of the solutions. They worked closely with us throughout the process to understand our requirements, incorporate feedback, and make sure the final solutions were aligned with how Propseller operates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project improved the efficiency of several of our workflows by reducing repetitive manual tasks and introducing more automation into our operations. We were able to streamline processes that previously required more manual involvement and give our team better support for handling information and customer interactions. The project also gave us a stronger foundation for expanding our use of AI across Propseller. The practical improvements in workflow efficiency and automation were the main indicators of success for us, and the solutions delivered by The OrangeByte have made our operations more scalable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth overall. Communication was consistent, and the team was willing to listen to our feedback and make adjustments when needed. They were also proactive in explaining technical points in a way that was easy for our team to understand.

What was your primary form of communication with The OrangeByte?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about The OrangeByte was their ability to understand our business requirements and translate them into practical AI and automation solutions. They didn’t approach the project as simply a technical implementation; they took the time to understand our workflows and where automation could actually create value. I also appreciated how responsive and solution-oriented the team was throughout the engagement. They were willing to listen to our feedback, make adjustments, and find practical ways to address challenges as they came up.

Are there any areas for improvement or something The OrangeByte could have done differently?

There wasn't anything significant that negatively affected the project. As with any technology project, there were moments where requirements needed to be clarified or adjusted, but the team handled those situations well.