Tennis

BACKGROUND

Please describe your company and position.

 I am the National Marketing Chair of an education company 

Describe what your company does in a single sentence.

We are a 7,000 member volunteer organization that provides recreational boater training across Canada

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tennis to accomplish?

• to rebrand the company
• to become more appealing the the newer, younger boater
• to modernize our image

SOLUTION

How did you find Tennis?

Referral

Why did you select Tennis over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Tennis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our organization had attempted to rebrand on a couple of occasions before we engaged Tennis. Tennis, brought us a proven process that included engagement at all levels within the organization and validated the final outcomes with our target market. The result was a new brand name, logo, colour pallet that was well received both internally and externally.

After the branding, Tennis also helped to redesign our website to improve the UX and incorporate the brand elements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A new brand that was accepted internally and externally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tennis facilitated the development of a detailed project plan which we followed closely. They were always available to answer questions, and we had regular status and progress review meetings to ensure the project stayed on track. Our internal team was small but contained the right people, including senior managers who could remove roadblocks as required.

What was your primary form of communication with Tennis?

Virtual Meeting

What did you find most impressive or unique about this company?

Tennis was easy to collaborate with and work with. They stuck to the agreed agenda and timing, but were also flexible when required. The personalities of their team made them a joy to work with. They were clearly the expert we hired but were never arragont in their approach, always guiding and patient.

Are there any areas for improvement or something Tennis could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a manufacturing company 

Describe what your company does in a single sentence.

We are global leader in electrification, designing and manufacturing advanced cable systems and solutions that support power generation, transmission, distribution, renewable energy, buildings, and other critical infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tennis to accomplish?

• Develop a modern, user-friendly web app to enhance our tradeshow experience, showcase our solutions and innovations, and make it easier for visitors to explore our products and engage with our team.

SOLUTION

How did you find Tennis?

Referral

Why did you select Tennis over others?

• Close to my geographic location
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Tennis was responsible for the design and development of a custom web application for  tradeshow experience.

The scope included understanding our business and user needs, defining the user experience, designing the interface, and developing the web application. Key deliverables included:

• UX and user journey design
• UI/visual design of the web application 
• Custom web application development
•  Integration and implementation of the approved designs
• Testing and refinement based on feedback
• Ongoing collaboration with our team throughout the development process 

The final result was a modern and engaging digital experience designed to help tradeshow visitors easily explore our solutions, technologies, and key offerings while supporting interaction and engagement at the booth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The first phase of the project successfully delivered a functional and engaging web application for tradeshow experience.

Key outcomes included:

• Successfully launched the first phase of the web application as planned.
• Created a more interactive and engaging digital experience for tradeshow visitors.
• Made our solutions and content easier for visitors to explore and navigate.
• Established a scalable digital platform that can be further enhanced as part of Phase 2.
• Received positive feedback from our internal team and stakeholders on the overall experience and quality of the work.

The project has provided a strong foundation for the next phase, and we are continuing to build on the results achieved

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tennis managed the project very well and kept communication clear.

They were responsive to our questions and feedback, and the team was flexible when adjustments were needed.

They delivered the key items on time and were proactive in addressing any questions or issues along the way, knowing that the deadlines were so tight. What really stood out was their commitment to the project's success, they even attended our first event in person to make sure everything was running smoothly and that we had the support we needed on-site.

Overall, the collaboration was smooth, and we always felt that our needs and feedback were heard and addressed.

What was your primary form of communication with Tennis?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Tennis was how invested they were in the success of the project. They went beyond simply designing and developing the web app, they took the time to understand our needs and were there to support us when it mattered most. In particular, having their team attend our first event in person to make sure everything was running smoothly really stood out to us. Their responsiveness, flexibility, and commitment to the overall experience made them a great partner to work with.

Are there any areas for improvement or something Tennis could have done differently?

Our experience with Tennis was very positive overall, and we did not encounter any major issues. As with any project, there were some adjustments and iterations along the way, but the team was responsive and worked with us to address them.

BACKGROUND

Please describe your company and position.

I am an executive at Jacknife

Describe what your company does in a single sentence.

Jacknife is recognized as one of the leading branding agencies in Canada. Our team is made up of seasoned experts across many areas of design: from strategic concept ideation, to brand development, visual identity, marketing communications, and digital and physical experiences.

We're known for developing powerful, meaningful brands and bringing them to life in ways that are unique and memorable. We create bespoke solutions tailored to our clients; goals and work to achieve those goals with every touchpoint

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tennis to accomplish?

• We want a trusted digital development partner who can bring strong technical expertise and execution to our projects while integrating seamlessly with our process.

SOLUTION

How did you find Tennis?

Other

Why did you select Tennis over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Tennis supports Jacknife with digital development across select projects. The scope varies, but it typically includes technical planning, development, implementation, testing, and launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our ongoing partnership across multiple projects is a strong measure of success. Tennis consistently delivers reliable, high-quality development work, meets project requirements, and works effectively within our timelines and processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have always met project deadlines. 

What was your primary form of communication with Tennis?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is their combination of technical expertise and collaboration. They’re responsive, reliable, thoughtful in their problem-solving, and easy to integrate into our process.

Are there any areas for improvement or something Tennis could have done differently?

No, they have met our deadlines and deliverables. 

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Neighbourhood Pharmacy Association of Canada

Describe what your company does in a single sentence.

We advocate for pharmacies' role in caring for Canadians, both behind and in front of the counter. We aim to advance healthcare for Canadians by leveraging over 12,000 pharmacies conveniently located in communities throughout the country as integral points of patient care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tennis to accomplish?

• Website and CRM integration

SOLUTION

How did you find Tennis?

Other

Why did you select Tennis over others?

Other

How many teammates from Tennis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

Tennis provided Drupal web development and technical integration support to help connect our website with our new CRM system. Their scope included stepping in late in the project to assess the Drupal-side requirements, troubleshoot integration needs, and support the technical work required to ensure the website and CRM could function together properly.

Key Deliverables

Tennis helped deliver the Drupal development support needed to complete the website-to-CRM connection, including reviewing the existing website setup, identifying what was required to support the integration, implementing the necessary Drupal-side updates, and assisting with testing and issue resolution. They worked quickly and professionally within a very tight timeline, helping us move the project across the finish line at a critical stage. Their support was instrumental in ensuring our website was properly connected to the new CRM system and ready for launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tennis helped us keep a critical website-to-CRM integration on track despite a very tight timeline. Their Drupal development support enabled us to complete the necessary website-side work, resolve integration issues, and avoid project delays. The measurable success was that the website was connected to the new CRM system, the project continued moving toward launch, and our team had the technical support needed at a critical point in the implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tennis managed the project extremely well, especially given the tight timeline and late-stage nature of the work. They were quick to understand our needs, responsive in their communication, and efficient in moving the Drupal-side integration work forward.

They delivered what we needed on time and were highly responsive throughout the process. When issues or questions came up, they acted quickly, provided clear guidance, and helped keep the project on track. Their professionalism, flexibility, and calm approach made them a pleasure to work with during a critical point in the project.

What was your primary form of communication with Tennis?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Tennis’s ability to step in at a critical point, quickly understand the technical requirements, and immediately add value. They joined the project on a very tight timeline and brought a calm, professional, solutions-focused approach that helped move the work forward when we needed it most.

Their responsiveness, Drupal expertise, and willingness to jump in late in the process made them stand out. They were not only technically capable, but also collaborative and easy to work with, which made a significant difference during a high-pressure stage of the project.

Are there any areas for improvement or something Tennis could have done differently?

There are no significant areas for improvement that stand out. Tennis stepped in at a critical point in the project, worked quickly, and delivered exactly what we needed within a very tight timeline. Given the urgency of the work, their responsiveness, professionalism, and ability to move quickly were very much appreciated.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a company that creates meaningful connections using branded merchandise.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tennis?

We wanted to stand out and be unique. We also wanted to provide an experience to our clients and our team that was fun, inviting, professional, and forward-looking.

SOLUTION

What was the scope of their involvement?

Tennis provided online and in-person experience consulting and execution for several of our campaigns and events. The team learned about our audience and created something novel and trendy that would engage the audience and increase our interaction with prospective and existing customers.

Tennis delivered a merchandise ideation website with a novel search capability. The team also created and managed displays and experiences at our live events, such as a virtual reality experience and a live interactive education wall.

What is the team composition?

We worked with 2–3 teammates from Tennis.

How did you come to work with Tennis?

Tennis was referred to me during my time at Staples Promotional Products by our then head of marketing. We chose Tennis because they understood our goals.

What is the status of this engagement?

We worked with Tennis over several years across multiple projects. The projects finished a few years ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We gave Tennis the goal of increasing engagement with our branded merchandise customers and positioning our brand as forward-thinking. We measured success quantitatively by the number of quotes produced from the online tool they created and from the qualitative feedback we got from participants at our events.

We noticed a lot of anecdotal engagement and feedback from clients praising Tennis' events and efforts. The clients thought the experiences were cool, novel, interesting, and engaging, which provided a favorable response to our brand efforts.

How did Tennis perform from a project management standpoint?

Tennis' project management was always professional, timely, and transparent. We communicated via calls, emails, meetings, and demos.

What did you find most impressive about them?

We were impressed by Tennis' understanding of our goals. The team took great personal care to make the project successful. We could tell they took personal pride in their work.

Are there any areas they could improve?

I can't think of anything for Tennis to improve.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of a Cybersecurity Firm

Describe what your company does in a single sentence.

We're a global cybersecurity firm specializing in recovery-led incident response, digital forensics, ransomware recovery, and proactive cyber defense - delivered 24/7 with no outsourcing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tennis to accomplish?

• Build an Engaging, Scalable Experience: Develop a user-friendly and visually compelling platform that makes cybersecurity awareness training intuitive, interactive, and easy to scale globally.
• Integrate Real-World Threat Intelligence: Incorporate up-to-date scenarios, including phishing simulations and ransomware case studies, drawn from our frontline experience to make the content relevant and impactful.
• Drive Measurable Behavior Change: Implement analytics and reporting features that track user progress, identify knowledge gaps, and demonstrate tangible improvements in cyber readiness across organizations.

SOLUTION

How did you find Tennis?

Referral

Why did you select Tennis over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Tennis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom Gamified Cybersecurity Awareness Training Platform
In Partnership with Tennis

We partnered with Tennis to design and develop a fully customized, gamified cybersecurity awareness training platform tailored to modern enterprise needs. The platform was built to transform traditional training into an engaging, interactive experience—leveraging real-world threat intelligence, modular content, and advanced gamification to drive meaningful behavior change across organizations.

 
Scope of Work (Completed)
1. Discovery & Planning
We conducted collaborative discovery sessions to define user personas, training objectives, and success metrics. Together, we outlined the platform’s architecture, gamification mechanics, and content roadmap, ensuring alignment with our brand and cybersecurity strategy.

2. UX/UI Design
Tennis designed a clean, responsive interface optimized for both desktop and mobile. The user experience incorporated points, badges, levels, and role-based learning paths to enhance engagement across a diverse user base—from frontline employees to executive leadership.

3. Platform Development
We built the platform from the ground up using a modular, scalable architecture. It included a content engine to deliver video, quiz, and scenario-based training, as well as an administrative dashboard for tracking user progress, engagement, and performance metrics. The platform was fully integrated with our authentication systems and third-party HR tools.

4. Gamification & Content Integration
Our real-world cyber threat data was transformed into dynamic training modules that simulate phishing, ransomware, and insider threat scenarios. Tennis implemented branching narratives and interactive simulations to provide a realistic, decision-based learning environment.

5. Testing & Deployment
We conducted thorough QA and user acceptance testing to ensure functionality, performance, and ease of use. Following final revisions, the platform was successfully launched and onboarded across our internal teams and select client environments.

6. Ongoing Collaboration
Post-launch, Tennis has continued to support the platform with performance optimizations, new feature rollouts, and content expansions aligned with evolving threat trends and client needs.

 
Key Deliverables
Strategic roadmap and requirements documentation
UX/UI design system with full gamification elements
Custom awareness training platform (desktop & mobile responsive)
Scenario-based training modules with multimedia content
Integrated admin dashboard with reporting and analytics
SSO and HRIS integration
QA, staging, and production deployment
Ongoing maintenance and feature enhancements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success of the gamified cybersecurity awareness platform was demonstrated through strong engagement metrics, improved user behavior, and positive organizational impact. Key outcomes included:

1. Increased Engagement
85%+ completion rate across all awareness training modules within the first 60 days
3x increase in voluntary participation in optional learning challenges and simulations
Average session duration increased by 42%, indicating deeper user interaction with content
2. Improved Cyber Hygiene
60% reduction in phishing simulation click-through rates over a 3-month period
Significant increase in reported suspicious activity, with employee-reported incidents up by 70%
Executives and high-risk departments demonstrated faster response times in real-time threat simulations
3. Scalable Enterprise Adoption
Successfully deployed to thousands of users across multiple regions, with multilingual support
Seamless integration with HR systems and SSO enabled automated onboarding and progress tracking
Positive feedback from enterprise clients and legal partners on content relevance and effectiveness
4. Enhanced Brand Positioning
Platform became a core part of our Cyber Certainty™ offering, driving new business and partnership opportunities
Positioned us as a leader in cybersecurity awareness innovation, increasing inbound interest from insurers, law firms, and global enterprises

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tennis demonstrated exceptional project management throughout the entire engagement. They delivered every milestone on time—or ahead of schedule—and maintained clear, proactive communication at every stage. Their team was highly responsive to our evolving needs, accommodating changes quickly and offering thoughtful recommendations that improved both the user experience and technical delivery. From sprint planning to final deployment, Tennis operated with professionalism, agility, and a true partnership mentality. Their ability to balance speed with quality made a measurable difference in the success of the platform.

What was your primary form of communication with Tennis?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Tennis was their ability to seamlessly become an extension of our team. They didn’t just deliver a product—they brought our vision to life with care, creativity, and precision. From day one, they were fully invested in our goals, offering thoughtful guidance, solving challenges proactively, and consistently going above and beyond. Their blend of deep technical expertise, smart problem-solving, and true partnership mentality set them apart. Tennis showed up not as a vendor, but as a trusted collaborator—one that we could rely on, and one we’re proud to continue working with.

Are there any areas for improvement or something Tennis could have done differently?

Our experience with Tennis was overwhelmingly positive, but like any complex project, there were a few opportunities to streamline communication during key decision points. At times, more frequent check-ins or clearer alignment on priorities could have helped accelerate certain approvals or refinements. That said, the team was always receptive to feedback and quick to adjust, which made collaboration easy and productive. Their willingness to listen and evolve is part of what made the partnership so successful—and we’re confident future projects will be even smoother as a result.

BACKGROUND

Please describe your company and position.

I am a manager at University of Toronto

Describe what your company does in a single sentence.

Higher education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tennis to accomplish?

• Develop a flexible, digital-first platform to help incoming students prepare for university.

SOLUTION

How did you find Tennis?

• Online Search
• Referral

Why did you select Tennis over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Tennis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope included:

• Designing and developing a fully responsive Webflow website
• Creating a filterable resource and events database
• Setting up a scalable CMS structure for future expansion
• Hosting collaborative workshopping sessions to align on user journeys and design direction
• Providing thoughtful, timely responses to feedback throughout
• Launching the site within a short timeline

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site launched on time and met the need for a digital-first platform ahead of orientation. It improved how our audience discovers and accesses information, while giving our team full control over content updates. Internal feedback has been overwhelmingly positive and user engagement has been high.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tennis managed the project efficiently and delivered everything on time, even with a tight turnaround. They responded quickly to requests, communicated clearly and adapted easily to feedback. Their collaborative approach made the process smooth from start to finish.

What was your primary form of communication with Tennis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tennis stood out for their ability to create smart, scalable solutions. They quickly understood our goals, asked the right questions and delivered high-quality work with professionalism and care. Their responsiveness and collaborative style made them feel like an extension of our team.

Are there any areas for improvement or something Tennis could have done differently?

No. The team was great to work with.

BACKGROUND

Introduce your business and what you do there.

Dave: I’m the manager of communications for a nonprofit organization. We represent a growing national network of industry professionals dedicated to strengthening the ornamental horticulture sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tennis?

Dave: We needed experts for our website redesign project.

SOLUTION

What was the scope of their involvement?

Dave: Tennis handled the full redesign and rebuild of our website, including UX design, development, and content integration. They delivered a flexible, CMS-compatible platform and coordinated directly with our team throughout the project. The process included clear change request protocols, contingency planning, and support documentation. We retain full ownership of the final deliverables, and they provide a 90-day warranty post-launch.

What is the team composition?

We worked with three to four people from Tennis.

How did you come to work with Tennis?

Dave: I found them through a cold call I almost didn’t take. They had the best answers and understood the association space. They also won the tendering process, which included an evaluation grid.

How much have you invested with them?

Dave: The total project budget was approximately $90,000 CAD (around $66,000 USD).

What is the status of this engagement?

Dave: The project officially began with the agreement dated December 13, 2023. The launch took place on June 2, 2025, and we’re still working out a few kinks and providing backend training to the in-house staff.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Dave: We set out to build a better, smarter website — one that reflected our national role and made it easier for members to find what they need. Tennis delivered on that. We’ve got a clean, modern design, a CMS we can manage ourselves, and a structure that supports all our programs and campaigns in one place.

We’ve been delighted with the new site, and the feedback has backed that up. Internally, the team loves how much easier it is to make updates without needing to call for help every time. From members and partners, we’ve heard the site feels cleaner, more modern, and way easier to navigate. It finally reflects the scope of what we do, and it’s made a real difference in how people interact with our programs and resources.

How did Tennis perform from a project management standpoint?

Dave: Tennis was solid on project management from start to finish. They kept things on track, communicated clearly, and adapted quickly when we needed to shift priorities or clarify direction. Expectations were well-managed, and the whole process felt organized and collaborative. It was clear they had experience with complex builds like ours, and they delivered exactly what we needed. We primarily communicated via email and Zoom meetings.

What did you find most impressive about them?

Dave: What stood out most about working with Tennis was just how sharp they are. They know their stuff. Every question we threw at them, they had a clear, thoughtful answer. Nothing rattled them. They were helpful and friendly throughout the process, and their approach was incredibly organized. Their process is solid, and it enabled the whole project to move forward smoothly, even when we encountered the inevitable curveballs.

Are there any areas they could improve?

Dave: If there’s one thing we might’ve wished for, it’s that a few parts of the project could’ve moved a bit faster. Tennis was thorough and detail-oriented, and that level of care shows in the final product. We’d take quality over speed any day.

BACKGROUND

Introduce your business and what you do there.

I’m the associate and director of marketing at Moriyama Teshima Architects (MTA). We provide sustainable architecture, landscape architecture, and urban planning services for diverse projects in Canada and internationally, including educational, cultural, corporate, and public facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tennis?

We needed to build an accessible and dynamic new website.

SOLUTION

What was the scope of their involvement?

Tennis designed and built our website. The team was responsible for the layout and development.

What is the team composition?

We worked with 2–5 teammates from Tennis.

How did you come to work with Tennis?

We found Tennis through an online search. We chose them because their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We worked together from July 2025–July 2026

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Tennis delivered an AODA-compliant website. We also received positive feedback from stakeholders.

How did Tennis perform from a project management standpoint?

Tennis was good at keeping the project on the timeline, sometimes to the detriment of the project. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Tennis’ willingness to collaborate was impressive.

Are there any areas they could improve?

Their communication could have been more transparent.