TCF Team

BACKGROUND

Please describe your company and position.

 I am the Project Manager of a consumer products company 

Describe what your company does in a single sentence.

E-mobility tech innovation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• Kickstarter campaign management

SOLUTION

How did you find TCF Team?

Referral

Why did you select TCF Team over others?

• Great culture fit
• Referred to me
• Company values aligned
• Other

How many teammates from TCF Team were assigned to this project?

above 10

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency was responsible for the overall marketing work of our Kickstarter campaign. Their scope covered:

Campaign page design and optimization
Paid traffic and advertising management
Social media marketing
KOL and PR outreach
Design and editing of related copy, visuals, and video assets
Email marketing and affiliate marketing through dedicated platforms

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key deliverables/outcomes included:

3,927 backers acquired

approx. 1.6M raised

Nearly 10,000 new Instagram followers and 4,000+ new Facebook followers

These efforts were aimed at driving awareness, engagement, and pledges for the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager was reliable and professional, with timely responses considering the remote collaboration. Overall deliverables were provided on schedule. Their work in social media and PR was strong and often met our expectations independently. However, the quality of sales management and KOL outreach was more average, and these areas required more input from our side to reach a satisfactory level.

What was your primary form of communication with TCF Team?

In-Person Meeting

What did you find most impressive or unique about this company?

The professional contribution from the specific project manager assigned to us

Are there any areas for improvement or something TCF Team could have done differently?

Areas for improvement could include strengthening the quality of KOL outreach and providing a higher level of client service. In addition, the copywriting sometimes showed noticeable AI-generated traces, which should be refined for a more natural tone.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of VITALOOP

Describe what your company does in a single sentence.

Vitaloop is a first on the market automatic and portable water filtration solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF - The Crowdfunding Formula to accomplish?

• Achieve the financial target set for the crowdfunding campaign.
• Refine the product’s pitch to highlight its uniqueness and value effectively through storytelling and clear communication.
• Use TCF’s established channels and partnerships to broaden outreach.

SOLUTION

How did you find TCF - The Crowdfunding Formula?

Referral

Why did you select TCF - The Crowdfunding Formula over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Great impression after the first conversation

How many teammates from TCF - The Crowdfunding Formula were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

• Objectives: Build a successful crowdfunding campaign that reaches its financial goals. 
• Tasks and Activities: 
  • Prelaunch Page Creation: Develop and refine a prelaunch page based on backer feedback to determine the most compelling features and communication strategies. 
  • Kickstarter Campaign Development: Design and launch an engaging Kickstarter campaign tailored to capture the interest of potential backers. 
  • Advertising and Promotion: Implement a multi-channel advertising strategy, utilizing social media, targeted ads, and email marketing to maximize reach and engagement. 
  • Utilization of TFC Contacts: Leverage community newsletters and PR through TFC contacts to enhance visibility and credibility. 

Key Deliverables:

• Prelaunch Analysis: Insights on backer preferences and effective communication strategies derived from the prelaunch page. 
• Kickstarter Campaign: A visually appealing and fully operational campaign page on Kickstarter. 
• Marketing Outreach: Execution of a comprehensive multi-channel marketing campaign. 
• Financial Goals Achievement: Successful attainment of the campaign's financial target, demonstrating effective campaign strategy and execution. 
• Team Resources: Worked with a high-performing team, ensuring professional management and fast execution across all tasks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reaching the "fully funded" status within 2 hours. 
• High interest from backers, thanks to the compelling and visually appealing page. 
• Increase of conversion thans to TFC contacts with backers community newsletters

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was highly professional, consistently delivered on time, and was immediately available for any questions and advice.

What was your primary form of communication with TCF - The Crowdfunding Formula?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism and extensive knowledge of the crowdfunding industry. Tasks were efficiently distributed among a large team, ensuring quick delivery.

Are there any areas for improvement or something TCF - The Crowdfunding Formula could have done differently?

We are happy with each step and we don't see anything that should be improved.

BACKGROUND

Please describe your company and position.

I am the Project Manager of PANGEA Movement

Describe what your company does in a single sentence.

PANGEA was founded in 2018 by three travelers that met backpacking in Mexico. We sell various products, including apparel and accessories made from recycled trash - with a portion of the profits going towards organizing cleanup around the world. We started by creating the most funded travel towel on Kickstarter, twice. After 4 years, 40.000 products delivered & 45 cleanups around the world later, we have now figured out how to turn our cleanups’ plastic into amazing sunglasses!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF - The Crowdfunding Formula to accomplish?

• Optimizing Kickstarter conversion from ads

SOLUTION

How did you find TCF - The Crowdfunding Formula?

Referral

Why did you select TCF - The Crowdfunding Formula over others?

Referred to me

What was the size of TCF - The Crowdfunding Formula’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Crowdfunding Formula assisted our Kickstarter campaign for the Pangea Mangrove sunglasses project. Their objective was to enhance our conversion rates and boost sales throughout the campaign. The scope of their work encompassed:

• Generating contents for Facebook ads utilizing the assets we had provided and supplied
• Overseeing ad expenditure in line with our budget and performance on a daily basis
• Furnishing us with daily reports on ad performance
• Connected us to several newsletters to promote our campaign at a discounted rate

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Numbers of backers who pledged to the project - traffic from ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Although the outcomes did not precisely align with our initial projections, we were pleased with TCF's cooperative and transparent approach to managing the project. They maintained a high level of professionalism throughout the campaign and provided regular updates on ad performance and campaign metrics.

In terms of timeliness, they delivered their services in a timely manner and were able to meet our deadlines. Their communication was also prompt and efficient, with regular updates on the performance of our Facebook ads and suggestions for improvement. Their transparent communication and willingness to collaborate with us on adjustments and improvements made them a trustworthy partner in the campaign.

What was your primary form of communication with TCF - The Crowdfunding Formula?

Virtual Meeting

What did you find most impressive or unique about this company?

I had the pleasure of communicating with Seda and Kare. As a client, I found their expertise invaluable in providing insights in fb ads, particularly during our discussions around analyzing the ad report. Their knowledge and guidance helped me to gain a better understanding of how to optimize our campaign for success and measure the result correctly.

Are there any areas for improvement or something TCF - The Crowdfunding Formula could have done differently?

Time difference can be challenging. Sometimes we make ourselves available early morning or after office hour to be able to connect with third parties, to prevent delays in timeline or target. It would be great if we can take turns in taking early or late response.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a brand of lodging accommodations that provides short term rentals for vacationer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TCF - The Crowdfunding Formula ?

I hire TCF because I was in need of a company that could boost the results of Indiegogo campaign post-launch.

SOLUTION

How did you select this vendor?

I chose them after making an analysis of multiple reviewers. I also did some research on the work they did in the past.

Describe the scope of their work in detail.

TCF took on my campaign after I reached around 110k in funding. My campaign was staling so I needed a company to boost the marketing and the visibility of the campaign. Their job was to spread the word about my campaign and put it on front of possible backers using social media/pr/news media

What was the team composition?

I was assigned to a manager that would communicate with me on a daily basis for all general questions.. At least 20 professionals were working on my campaign. From graphic designers/copywriters/ social media experts/pr experts. You name it

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When I signed up with them I was at 110 k of funding and the campaign close a 1.25 million dollars. In just a month they were able to help me raise over a MIL

How effective was the workflow between your team and theirs?

The workflow was perfect. Just like a river

What did you find most impressive about this company?

I was impressed with the momentum that they created. A very large team works together with an eye on the bullseye at all time. They do not stop till they succeed.

Is there any area for improvement or anything that could have been done differently?

Not that I can think of

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a male sexual health company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Crowdfunding Formula?

We needed a company that could help us with our crowdfunding campaign on Kickstarter.

SOLUTION

What was the scope of their involvement?

The Crowdfunding Formula has managed an advertising campaign on Facebook and Instagram for us. They’ve also handled influencer marketing campaigns on TikTok and worked collaboratively with our teams to create content for our campaigns. Finally, they’ve created a database of magazines and journalists and helped us with our prospecting and pitching efforts.

How did you come to work with The Crowdfunding Formula?

We met The Crowdfunding Formula at a technology fair.

What is the team composition?

We have two people managing the campaigns, a person in charge of sales, a person managing the influencers we work with, and two account managers.

How much have you invested with them?

We’ve spent around $15,000 so far.

What is the status of this engagement?

We started working together in September 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ad campaign on Facebook and Instagram accounts for half of the donations we’ve gathered. In just about 40 days, The Crowdfunding Formula has helped us reach a ROA of more than 5x the industry standard. The influencer campaigns have also helped us improve our brand visibility and the number of visits to our website.

How did The Crowdfunding Formula perform from a project management standpoint?

The Crowdfunding Formula has performed well in terms of project management. We typically communicate through Slack and email.

What did you find most impressive about them?

We’re impressed with The Crowdfunding Formula’s industry expertise and extensive database of journalists, influencers, magazines, and publications.

Are there any areas they could improve?

We have so many channels on Slack that it’s sometimes difficult to keep track of information.

Do you have any advice for potential customers?

It’s important that you find the best way and channel to communicate with them.

BACKGROUND

Please describe your company and your position there.

I'm the project director of the Duovox Mate Pro campaign, a world-leading night-vision camera.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TCF - The Crowdfunding Formula , and what were your goals?

We were launching the next generation night-vision camera, but the challenge is to reach the right audience for this type of product. Our initial goal was around $50K USD however with TCF's help we have exceeded 500% of the original goal.

SOLUTION

How did you select this vendor and what were the deciding factors?

The main reason we selected TCF was because of its excellent track record in crowdfunding. They have consistently helped raise multi-million dollar projects hence we wanted to leverage their expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

TCF has designated a full team of experts, dedicated to our campaign, from design to PR and advertising. They have leveraged TCF's proprietory pre-launch.com, M5 video production, Perkfection and many other unique tools to name a few.

How many resources from the vendor's team worked with you, and what were their positions?

TCF has designated multiple resources to the campaign, from Ivaylo to Mughesh as campaign managers, to Gohar in finance and Artak in PR.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign is a great success overall with 500% of the original goal.

How effective was the workflow between your team and theirs?

We had daily communications with the team on Slack. Workflow is very effective and fluid.

What did you find most impressive or unique about this company?

The most unique part of TCF was their dedicated team. They do not share key resources between projects, which means their resources work as an extension of my own team.

Are there any areas for improvement or something they could have done differently?

The overall cost can be lower to help improve the ROI of campaigns and margin.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of GillyGro, a lifestyle backpack startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF - The Crowdfunding Formula?

We needed someone to support our crowdfunding campaign.

SOLUTION

What was the scope of their involvement?

TCF helps us by supplementing our crowdfunding efforts through social media advertising and marketing, specifically through Facebook.

They have a design team that develops creative assets through initial drafts of images and scripts I provide — but they also sometimes design images from scratch.

What is the team composition?

I mainly interface with an account manager and two campaign managers.

How did you come to work with TCF - The Crowdfunding Formula?

TCF was referred to me by my Kickstarter mentor. We chose to work together because they instantly responded to our invitation to connect and were able to identify our target audience with agility.

How much have you invested with them?

So far, we’ve invested about $5,000.

What is the status of this engagement?

Our ongoing partnership started in May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TCF is able to bring in about 15% of the total funded amount thanks to their digital marketing efforts.

How did TCF - The Crowdfunding Formula perform from a project management standpoint?

They perform well from a project management perspective. We typically communicate through Slack and share files through Google Docs.

What did you find most impressive about them?

What impresses me the most is the spirit and value they hold as a marketing agency. They still stick with us even if the campaign doesn’t do well, which is something that’s hard to find in this market. 

Are there any areas they could improve?

They could maybe incorporate a management tool like Monday so the progress of the project is more visible.

Do you have any advice for potential customers?

Before engaging with TCF, I would advise you to discuss and confirm which project management tool you want to implement in your project.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Altifarm, and we’re a manufacturing and exporting company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF - The Crowdfunding Formula?

We needed help launching a Kickstarter campaign. 

SOLUTION

What was the scope of their involvement?

We’ve worked with TCF - The Crowdfunding Formula on three Kickstarter campaigns. First, we’ve signed a contract, and they’ve studied our product. After that, they’ve provided a forecast of how our product will perform. From there, they’ve created landing pages and analyzed customer reactions. 

TCF - The Crowdfunding Formula has also provided us with advertising, PR, and customer engagement services. They’ve handled our press releases, blog posts, promotional videos, and speeches. We’ve relied on them for all our Kickstarter needs. 

What is the team composition?

I’ve worked with 15 people.

How did you come to work with TCF - The Crowdfunding Formula?

We’ve known each other for a long time.

What is the status of this engagement?

We’ve been working together since June 2019, and our collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

TCF - The Crowdfunding Formula has raised more than $2 million so far. Our campaigns have positive metrics.

How did TCF - The Crowdfunding Formula perform from a project management standpoint?

TCF - The Crowdfunding Formula’s project management has been excellent. They’re highly organized, very approachable, and always available. The project has been collaborative, and we’ve enjoyed working with them. We communicate through Slack, WhatsApp, and email. 

What did you find most impressive about them?

TCF - The Crowdfunding Formula has a professional team. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

The more you collaborate with them, the more fruitful the partnership becomes.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a company that makes dog toys.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed help validating our concept, funding the initial manufacturing run, and establishing our brand presence.

SOLUTION

What was the scope of their involvement?

TCF Team was instrumental in bringing our Kickstarter campaign to life. They managed every aspect of the project, from creating and optimizing the Kickstarter product page to developing many visual and media assets, including photos and videos. They also handled marketing across social media, email, and influencer channels, ensuring the campaign reached the right audience. Beyond execution, they provided guidance and consultation on anything and everything that came up throughout the process.

What is the team composition?

We worked with 8–10 teammates from TCF Team.

How did you come to work with TCF Team?

We found them through an online search. We chose them over other options because they had very successful prior campaigns in the dog space. I spoke to those owners, and they both raved about their experience with TCF Team. Additionally, they had high ratings, and their pricing fit our budget.

What is the status of this engagement?

We worked together from September–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TCF Team's work resulted in a high ROAS, many backers, a lot of money raised, and a high ROI. We also received many positive comments on our Facebook ads, Kickstarter page, and Instagram ads.

How did TCF Team perform from a project management standpoint?

They were extremely organized, diligent, communicative, and timely. We primarily communicated via email and messaging apps.

What did you find most impressive about them?

We were impressed by their passion, openness, transparency, and results.

Are there any areas they could improve?

They could have been more flexible in how the marketing budget was distributed. Ultimately, I wish I could have used some of the marketing budget to help make samples for the influencers. 

BACKGROUND

Please describe your company and position.

I am the CEO of SUNEU LLC

Describe what your company does in a single sentence.

We harness our profound solar technology and energy storage expertise to provide innovative, efficient, and sustainable solutions tailored to everyday applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• Secure press coverage to build awareness and social proof for our Kickstarter launch (press pitching & follow-ups).
• Build a qualified pre-launch audience and email list via Facebook/Instagram lead ads to warm up the Kickstarter campaign.
• Run and optimize Meta (FB/IG) ads during the live campaign to drive pledges, maximize ROAS, and scale winning ad sets.

SOLUTION

How did you find TCF Team?

Online Search

Why did you select TCF Team over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Hands-on consulting & training

How many teammates from TCF Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged TCF to support our Kickstarter campaign end-to-end through two workstreams: (1) press pitching to build awareness and social proof, and (2) Meta (Facebook/Instagram) advertising for pre-launch lead generation and in-campaign conversions. 
The scope included asset review, media list building, tracking press hits, ad setup using pixel/UTM tracking, creative iteration and A/B testing, daily budget management, and optimization during the live campaign. TCF also coordinated weekly check-ins, shared dashboards, and provided recommendations for landing pages and updates.

Key deliverables: media list and outreach log; press mentions/links; pre-launch lead list; ad account structure and campaign setup; creative variants; daily/weekly spend & performance reports; end-of-campaign wrap report with ROAS/learning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Pre-launch growth: TCF’s lead-gen brought our landing-page subscribers to a launch-ready list size in a short window, giving us confidence to start the KS campaign on schedule.
• Launch momentum: With their day-1/day-2 ad push, we hit our minimum funding goal within 24 hours and kept strong early-stage momentum.
• Press pitching: The team secured multiple media mentions/features and maintained a steady cadence of outreach with timely updates, sustaining visibility throughout the campaign.
• Advertising execution: Campaigns were set up, tested, and optimized (audiences, creatives, budget pacing), providing consistent traffic and conversions to support the live KS push.
• Communication & reporting: Clear weekly check-ins, dashboards, and fast responses helped us make quick decisions.
• Value for cost: Overall, the deliverables and results represented good value for our budget and contributed meaningfully to the campaign outcome.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TCF’s project management was professional, structured, and highly responsive. We ran a clear weekly cadence with timelines, deliverables, and milestone check-ins. They delivered ad creatives, audience tests, and press outreach on time and provided actionable guidance for our landing page.

Communication was excellent. Via online meeting and real-time messaging, they responded quickly and kept us updated on performance, optimizations, and next steps. When challenges arose (budget pacing, audience results, press timing), they proactively proposed solutions.

The ads team iterated rapidly with A/B tests, while the press team maintained consistent outreach and reporting. Local-language support and smooth cross-timezone coordination also helped.

Overall, they managed the project with strong transparency, reliability, and adaptability—enabling us to stay on track and launch successfully.

What was your primary form of communication with TCF Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about the TCF Team was their substantial value-for-cost and flexible service structure. They don’t force a one-size-fits-all package — instead, they thoughtfully tailor their support to each project’s actual needs, which made us feel truly supported as a startup.

Their team shows excellent initiative and momentum. Once priorities were aligned, they moved quickly into execution without needing hand-holding, while still keeping us in the loop at every stage.

We also appreciated how well-organized their advertising rhythm was and how efficiently their cross-functional team collaborated (ads + press + account management). The responsiveness, clarity, and overall professionalism made the collaboration smooth and productive.

Overall, they provide a uniquely efficient and startup-friendly marketing service that balances results, cost, and flexibility.

Are there any areas for improvement or something TCF Team could have done differently?

Overall, we are very satisfied with the collaboration. At this moment, we don’t see any specific areas that need improvement. If anything comes up in future projects, we’ll be happy to share — but for now, everything has been great!