Syntactics, Inc.

BACKGROUND

Please describe your company and position.

I am the CEO of a lithium battery company.

Describe what your company does in a single sentence.

We design and sell high quality lithium batteries for camper vans, caravans, 4WDs, boats, off-grid and a whole host of related products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Syntactics, Inc. to accomplish?

• Increase our traffic
• SEO optimising

SOLUTION

How did you find Syntactics, Inc.?

Online Search

Why did you select Syntactics, Inc. over others?

• High ratings
• Pricing fit our budget

How many teammates from Syntactics, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work was supposed to increase our search engine ratings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Visitor numbers, keyword rankings, website health, sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We engaged Syntactics in late April 2025 for what was sold as a premium, targeted SEO campaign. The onboarding was friendly and confident, and we were told to expect high-quality, niche-relevant, Australian-based backlinks, technical SEO improvements, competitor analysis, and a clear roadmap.

Before choosing them, we noticed many positive reviews online. In our opinion, a large number of these appear to be from employees or otherwise not genuine, so we would strongly encourage potential clients to look beyond the star rating and read the details.

The reality for us was the opposite of what was promised, and the screenshots below speak for themselves:

Organic traffic fell by 370 visits per month after engagement

Top-ranking keywords in positions 1 to 3 dropped sharply

Site health score fell from the high 90s before Syntactics to 55

What Went Wrong

Performance Declines After Engagement
These drops happened after Syntactics began their work. There is no reasonable way to present this as a “foundation month” when the actual result was a backward step in rankings, traffic, and site health.

Backlink Strategy Misrepresented
We were promised Australian-based, industry-relevant backlinks. Instead, we received links from irrelevant forums and free blog platforms like Tumblr, Blogspot, and JustPaste. These had no topical or geographical relevance and were not what we agreed to.

Key Deliverables Missing or Late

Competitor analysis and keyword gap strategy were never delivered

Only 2 blogs in the first month instead of 3 as promised

Keyword targeting fell short of the 16 to 25 agreed

Technical SEO reporting was vague until repeatedly requested

Poor Communication
Meetings were missed or started late. Early reporting was high-level and avoided key performance issues. The NSW-only geo restriction in our structured data was never disclosed and was only discovered by our new SEO consultant.

The Outcome
Despite multiple opportunities to correct the work, the campaign failed to deliver on the core promises. We were left with worse rankings, lower site health, poor-quality backlinks, and additional costs to fix the damage.

Our Advice
If you value your search rankings and site integrity, avoid Syntactics. The screenshots above show exactly what happened to us in only a few months. 

What was your primary form of communication with Syntactics, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nothing, this company is terrible. In my experience, there was nothing impressive or unique about their work; apart from how quickly our rankings and site health declined after engaging them.

Are there any areas for improvement or something Syntactics, Inc. could have done differently?

Deliver the work promised in the proposal, use relevant and high-quality backlinks, provide transparent reporting from the start, meet deadlines, communicate proactively, and avoid making changes that harm search visibility without informing the client.

Company Responses

The service provider responded on August 11, 2025.

Dear Ruben,

We appreciate your feedback and believe it’s important to provide clarity for the benefit of everyone reviewing this thread:

Your 1-month foundational SEO campaign with Syntactics, Inc. (April 2025, per signed MOA) included a full technical SEO audit/fixes, keyword research, 2–3 optimized blogs, backlink acquisition, on-page optimization, and keyword tracking/reporting.

Traffic & Rankings: Our May report shows organic traffic dipped only 4.95% (84 visits), not the 370 claimed. Losses came from Direct (-52.92%) and Google Ads (-26.42%)—unrelated to SEO. Keyword movement in Month-1 is normal, yet “LiFePO4 battery” improved from Rank 66 to 32. Site health, per SEMrush, improved from 80 to 86 after 135+ errors and 1,000+ warnings were fixed.

Backlinks: We began with free but high-authority platforms due to your limited budget, which was explained before activation. Based on feedback, we pivoted to paid, niche AU blogs (e.g., australianblog.com.au) at no extra cost, documented in our May recovery plan.

Content & Keywords: Scope was 2–3 blogs/month; two were delivered, fully optimized, and remain live. The “16–25 keyword” figure applied to the full campaign; Month-1 targeted 8–10 high-value keywords.

Technical SEO: Detailed reports documented technical fixes, site speed gains (desktop: 62 → 73), metadata/schema updates, internal linking, and indexation.

Geo-targeting: We did not configure NSW-only schema; archived code shows changes were made after our access ended.

Our testimonials reflect the genuine experiences of over 500 clients worldwide, built on a track record of integrity and measurable results. We welcome differing perspectives and remain confident in the documented quality of our work. We wish you every success and are committed to ensuring that the facts about this engagement are clear and accurate.

BACKGROUND

Please describe your company and your position there.

I am the Digital and brand marketing manager for my company. We have been helping Australians invest in prperty for 25 years - helping them retire comfortbaly. I am responsible for anything Marketing within the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Syntactics Inc, and what were your goals?

Create a website within 15 days. Due to the simplicity of the website we required a quicker build than usual and they came to the party. 100%

SOLUTION

How did you select this vendor and what were the deciding factors?

I wanted to test the agency on the ne project and continue on if conclusive - to help me with a variety of other web projects. I like the fact that they are very diversified in their skillset.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We would like first to get a website built in such a way that we are able to make basic amends if we need to afterwards (WORDPRESS). We'd like minimum plugins... aware it often affects the performance. After the website is built we would like to call on someone that is able to assist with:

• Website maintenance for best performance (hosting and security will be managed here onsite by our existing agency)
• Google Analytics for our other 4 websites (ensure goals are set and create reporting for easy weekly reporting to Management) We already have Existing Google Analytics account, just need spolishing.
• Assist if we need help with designing a new page or website (or something is broken). FOR NOW, the first project is below. please estimate # of hours and cost for this only for now. Including create a Google Analytics section to asses performance once live.

The website style we like is below: https://liveatsummerstone.com.au/ The sections we envisage will be:

• Home PAGE
• Use 1 shorter clip on loop.
• Land for sale page. We will simplify this page to just show the masterplan of development and we would make a button that says ‘Download Pricelist’. This will show in a separate window that we can update weekly.

Menu for our site:

• Home
• Land for Sale
• Dual Occupancy Homes
• Location
• Construction Updates
• Info for Builders
• Contact

Love the agent pic at the bottom with name, number and email.

How many people from the vendor's team worked with you, and what were their positions?

Adam - contract manager and Justine was the Project Manager, our point of contact for the entire project. They were hands on.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team worked together to deliver the project on the day we requested it. no delays. they kept us up to date every day or every other day. They provided us solutions along the way such as the hosting and SSL domains.

Describe their project management style, including communication tools and timeliness.

Always on contact. veryd etailed in tasks being executed. very responsive when I had questions or concerns. Always there to assist. Nothing was too hard to accommodate.

What did you find most impressive or unique about this company?

Their will to satisfy our needs. Working very well under pressure and being very forthcoming with information on outcome and challenges. The overall experience was truly outstanding. all the way to manual of videos for us to be able to manage the backend once project is handed over. Also makign sure that the site would have the best performance.

Are there any areas for improvement or something they could have done differently?

very minor. perhaps the images used onthe site would not need to be as big initially - but this was fixed. Same goes with the site speed which was also fixed straight away. I have nothing bad to say about the agency.

BACKGROUND

Please describe your company and your position there.

I am the founder of two start up companies. One is a manufacturing company in the ecommerce retail space, the other is a media agency. We have significant web and marketing needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Syntactics Inc?

We leveraged Syntactics' dedicated web services and virtual assistant to help us with web and marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

Good web services were hard to find. After searching in north america and india, and not finding any good support, we've expanded our search and found Syntactics.

Describe the project in detail and walk through their service package.

They made sure to move quickly in tasks implementation. Customer service was top notch. Pam and team were always available for our needs.

How many resources from the vendor's team worked with you, and what were their positions?

The VP of Sales was our main point of contact. Our dedicated web services team and marketing team was our day to day contact. There's also other staff available to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They finished site implementation faster and better than other teams we have worked with. They don't waste their time and their team is always asking for more work.

How effective was the workflow between your team and theirs?

Their web and marketing team are in our Slack channel and communicates with us on a day to day basis. They're also available to get on calls during US business hours.

What did you find most impressive or unique about this company?

Customer service is top notch. Someone is always available.

Are there any areas for improvement or something they could have done differently?

Syntactics can improve their training to be more aligned with Silicon Valley best practices.

BACKGROUND

Please describe your company and your position there.

I am the Creative Director for Marketing at R&R Law Group. We are a criminal defense law firm that does video marketing on YouTube and many other social media sites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Syntactics Inc?

We hired Syntactics to help with tasks related to our video production systems. Tasks include updating our blog posts on our website, converting videos into the proper format for each social media site, optimizing all of our videos on YouTube and Facebook for the best performance, updating and creating thumbnails as needed, and uploading videos to various social media sites.

What were your goals for this project?

Our goals included creating a video production system to constantly create, post, and update content. This impacts our business because we reach a greater audience with video marketing by providing value across a wide range of different platforms.

SOLUTION

How did you select Syntactics Inc?

We selected Syntactics Inc due to their great reviews and follow- up. The team at Syntactics is always willing to take on new projects and easily adjusts to changes and new tasks.

Describe the video(s) and the process in detail.

Our video process begins by creating the video at our firm and then passing the video off to Syntactics to edit and post to the various platforms. The videos have to be converted to the proper size and time frame depending on the social media site and what the platform allows to be posted. Then, certain logos and subtitles must be added. After posting, the video must be optimized accordingly to perform well.

What was your vendors' project management or feedback process?

I work directly with Syntactics and we communicate back and forth as necessary. The communication is direct and we work through any concerns together. Everything has been very easy to work through and there are few to none in regards to problems.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have over 100K subscribers on YouTube. This would not be possible without the help from everyone involved in the video process. Our number one source of revenue is from the clients we receive that see our videos online.

How effective was the workflow between your team and theirs?

Amazing! We normally just communicate through email and there have been no issues. If needed, a video tutorial will be made for how to exactly complete a certain task. Everything has been very straightforward and easy.

What did you find most impressive about this company?

The team member we work with is always willing to take on new projects. His communication is superb. There are never any issues that cause major problems. It feels like a friendship as well as a business- work relationship.

Are there any areas for improvement?

We are very satisfied. Keep it up!

BACKGROUND

Please describe your company and position.

I am the Owner of a coffee company

Describe what your company does in a single sentence.

We are a specialty cafe/roastery. We roast our own beans

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Syntactics, Inc. to accomplish?

• We hired them to help is develop our webpage

SOLUTION

How did you find Syntactics, Inc.?

Online Search

Why did you select Syntactics, Inc. over others?

High ratings

How many teammates from Syntactics, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The prject includes developing a webpage that reflects our branding - who we are and what we do. The deliverables include webpage design, layout, uploading the company photos and products.

They were also the one whi designed our company logo

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met all project milestones ahead of schedule

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They offer very quick feedback and resolutions to any necessary adjustments. The communication has been really good and the customer service is truly impeccable. I would absolutely recommend them to family and friends

What was your primary form of communication with Syntactics, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The customer service was always excellent! Easy to reach and easy to talk to. Professionalism on point.

Are there any areas for improvement or something Syntactics, Inc. could have done differently?

Hmm maybe we could do more one one in person meetings? But otherwise its all good

BACKGROUND

Introduce your business and what you do there.

I’m an IT officer at LGU-CDO, a government company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Syntactics, Inc. to accomplish for LGU-CDO?

We needed help with domain and productivity tools subscriptions.

SOLUTION

What was the scope of their involvement?

Syntactics, Inc. provides us with procurement services related to government agencies. The team also provides setup and support for our subscriptions.

What is the team composition?

We don’t know how many teammates from Syntactics, Inc. are assigned to our project.

How did you come to work with Syntactics, Inc.?

We found them through an LGU interaction. We chose them because their pricing fit our budget.

What is the status of this engagement?

We started working with them in July 2014, and the engagement is ongoing.

RESULTS & FEEDBACK

How did Syntactics, Inc.'s involvement impact your business?

We’ve seen positive results from their work.

How did Syntactics, Inc. perform from a project management standpoint?

Syntactics, Inc. delivers on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Syntactics, Inc. is kind and approachable. The team is also considerate and attentive to their client’s needs.

Are there any areas they could improve?

They can’t do anything better so far.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a marketing company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Syntactics, Inc. to accomplish for your advertising and marketing business?

We needed quality and affordable web design and SEO services.

SOLUTION

Can you describe the scope of work Syntactics, Inc. handled for your marketing project? Please include the main deliverables if you can.

Syntactics, Inc. was responsible for the graphic design, development, and deployment of many website projects. The team worked on informative business websites and e-commerce websites.

What is the team composition?

We worked with 2–5 teammates from Syntactics, Inc.

How did you come to work with Syntactics, Inc.?

We found them through an online search. We chose them because they were a great culture fit and offered good value for the cost.

What is the status of this engagement?

We worked together from July 2017–July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Syntactics, Inc. completed quality website projects that are now live. The SEO-optimized websites perform at a high level, increasing online visibility by 50%.

How did Syntactics, Inc. perform from a project management standpoint?

We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

We were impressed by the quality of people they employed. The team was very kind, had good customer service, and we enjoyed working together.

Are there any areas they could improve?

There’s nothing we can come up with.

BACKGROUND

Please describe your company and position.

I am the Sales and Marketing Manager of Camco Mega Sales Corp

Describe what your company does in a single sentence.

We Offer Pre-Fabricated Structures and We customize according to the clients need.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Syntactics, Inc. to accomplish?

• To enhance our Ads reach
• To maximize the budget

SOLUTION

How did you find Syntactics, Inc.?

• Referral
• Other

Why did you select Syntactics, Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Syntactics, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our approach focuses on optimizing ad performance to ensure maximum engagement and cost efficiency. The scope of work includes:

•Target Audience Optimization – We will refine the target audience based on demographics, interests, and behaviors to ensure ads reach the most relevant users.
•Maximizing Budget per Ad Set – Budget allocation will be optimized to ensure the best possible return on investment (ROI), balancing reach and engagement effectively.
•Ensuring the Right Audience Selection – Continuous audience testing and refinement will be conducted to confirm that the selected audience aligns with campaign goals.
•Age Bracketing – Audience segmentation by age groups will be implemented to analyze performance across different demographics and adjust targeting accordingly.
•Monitoring "Cost per Message" – Real-time tracking and analysis of cost-per-message will be conducted to maintain cost-efficiency and optimize ad performance.
•Increasing Audience Reach – Strategies will be applied to expand the audience base, ensuring broader exposure while maintaining engagement quality.

"Key Deliverables"
•Data-driven audience segmentation and targeting strategy
•Optimized budget allocation plan for each ad set
•Regular performance reports and insights for audience validation
•Age-specific ad performance breakdowns
•Cost-per-message analysis and recommendations for improvement
•Scalable strategies to increase audience reach and engagement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project demonstrated success through consistent progress updates, The team provided proactive recommendations, helping to optimize decisions and enhance the overall quality of the project. Efficient execution was evident through the timely completion of key milestones, reflecting strong project management. Most importantly, client satisfaction was achieved through effective communication, regular updates, and valuable recommendations, making the process smooth and well-managed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated effective project management by maintaining clear communication and providing regular updates on progress. They ensured that deliverables were completed on time, keeping the project on schedule. Their responsiveness to our needs was commendable, as they actively listened to our concerns and provided timely recommendations to improve the project. Their proactive approach and commitment to quality make the entire process smooth and efficient.

What was your primary form of communication with Syntactics, Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their dedication to clear communication and proactive problem-solving. They consistently provided updates, ensuring transparency throughout the project. Their ability to recommend the best solutions based on our needs showed their expertise and commitment to quality. Their professionalism, reliability, and client-focused approach made working with them a smooth and efficient experience.

Are there any areas for improvement or something Syntactics, Inc. could have done differently?

Overall, the experience with Syntactics, Inc. was positive.

BACKGROUND

Please describe your company and position.

I am a manager at BPP Coaching Inc

Describe what your company does in a single sentence.

We are an online sex education company with a YouTube channel, masterclasses, and one-on-one coaching services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Syntactics, Inc. to accomplish?

• Delegating Tasks
• Creating an easeful workflow
• Growing our YouTube channel

SOLUTION

How did you find Syntactics, Inc.?

Upwork

Why did you select Syntactics, Inc. over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Syntactics, Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Administrative and Marketing Assistant with expertise in managing marketing channels, overseeing content quality control, uploading video content, and maintaining Patreon membership operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

YouTube channel has grown 200,000 subscribers in the last year 

Successful launch to Patreon launch 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Victor is VERY responsive and gets everything done in a timely manner. He's communicative and detail oriented. 

What was your primary form of communication with Syntactics, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

I really liked how they matched me with Victor based on his skill set and past experience. He has been such an amazing asset to the team. 

Are there any areas for improvement or something Syntactics, Inc. could have done differently?

N/A