Stratticus

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a cybersecurity advisory company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We wanted a creative partner to develop a brand for us and apply it to marketing collateral.

SOLUTION

What was the scope of their involvement?

They ran several workshops geared toward developing a value proposition. From there, we tackled a naming project. Then, they built out logos, web design assets, presentations, white papers, and proposal documents for our company. 

What is the team composition?

There were three resources collaborating with us. 

How did you come to work with Atticus Creative?

I was referred to them and had always been impressed by their work. We kept in touch until there was an opportunity for a project. 

How much have you invested with them?

We’ve spent about £30,000 ($37,500 USD). 

What is the status of this engagement?

We started at the end of summer 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People seem to like the brand and new name, praising it for being modern and contemporary. We appreciate the positive feedback and were happy to hear that people think our name represents us well.  

How did Atticus Creative perform from a project management standpoint?

They did a brilliant job setting expectations and timelines. The timelines were very realistic, and they were able to meet them.

What did you find most impressive about them?

They went above and beyond the scope of the project, likely putting in extra hours. Without charging us extra, they were willing to do a few extra rounds of iterations. They’re creative and innovative. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

We were in good hands at every step of the project because they drove the process. Our interaction may have been easier than others because of our internal familiarity with the branding industry as well.

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of ABER Instruments Ltd

Describe what your company does in a single sentence.

ABER Instruments is a global leader in designing, manufacturing, and supplying advanced automated monitoring systems and specialised sensors predominatly for the biotech and  brewing sectors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratticus to accomplish?

• Create brand identity and marketing collateral for a new product line

SOLUTION

How did you find Stratticus?

Current Agency

Why did you select Stratticus over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Stratticus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assit in naming and branding the new product line and work alongside the internal product marketing and technical authoring teams to create all the necessary marketing collatoral for launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All assets created in good time ready for the product line launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stratticus delieverd this project on time and were very responsive to any additional requests we asked for during this process

What was your primary form of communication with Stratticus?

Virtual Meeting

What did you find most impressive or unique about this company?

The ease of communication and responsiveness were impressive.

Are there any areas for improvement or something Stratticus could have done differently?

N/a

UPDATED REVIEW

This review was published on December 22, 2020.
Director of Sales and Marketing, Biotech FirmOther industries

Alexandria, Virginia

11-50

Dec 2019 - Ongoing

$50,000 to $199,999

Verified

Project summary
Stratticus (formerly Atticus Creative) formulated a marketing strategy that includes video production, email marketing, content development, and social media management. They’ve also designed and developed a new website.

Feedback summary
Stratticus (formerly Atticus Creative) has an in-depth process that ensures client satisfaction. For each task, they interview the client, outline project goals, and provide many options for consideration. They also hold regular meetings to prioritize tasks and manage timelines.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing for a biotech firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We needed to improve our marketing efforts. This included everything from positioning to website design and branding.

SOLUTION

What was the scope of their involvement?

They’ve created a marketing strategy and have continued to manage it. They’ve produced content for brochures, datasheets, email blasts, and social media. They also produced a video and managed a third party who handled filming.

They’ve developed a website to promote our products from scratch. Overall, they’ve improved the look and feel of the site. They’ve also built a product configurator that uses an algorithm to help customers select various components that structure a system.

What is the team composition?

We worked with Sanjay (Owner) and a programmer.  

How did you come to work with Atticus Creative?

Our sales and marketing director in the UK chose them.

How much have you invested with them?

If I had to ballpark it, I think we’ve spent about $50,000.

What is the status of this engagement?

We started working with them in December 2019 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their materials are really good. They deliver quality work.

How did Atticus Creative perform from a project management standpoint?

I really like the approach they’ve taken. When we decide to tackle of project, they interview us to understand what we want to achieve. Then they come up with 3–4 options for us to consider. They present each option over a video conference call so we can debate the pros and cons, make modifications, and ultimately, select one. We’ve been able to review everything, including the website and videos before they are launched.

They used an Excel spreadsheet to manage timelines. We have regular meetings to take a look at the timelines, assess where we are, what progress we’ve made, and what action items remain.

What did you find most impressive about them?

They’re good at what they do. They’re exceptionally creative.

Are there any areas they could improve?

The web development process could have been faster.

Do you have any advice for potential customers?

I enjoyed working with them, so I would recommend that any new customer have faith in them. They’re great partners.

STAR RATINGS:
Overall rating: 4.5  

Quality: 4.5   

Cost: 4.5  

Schedule: 4   

Willing to refer: 4.5  

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This review was published on December 21, 2020.
VP Technology, Biotechnology CompanyOther industries

Arlington, Virginia

11-50

Jul 2018 - Ongoing

Verified

Project summary
Stratticus (formerly Atticus Creative) provides marketing services to a biotechnology company. This has included a website redesign and social media management. 

Feedback summary
Customers and internal stakeholders have only had positive feedback on Stratticus' (formerly Atticus Creative) work. The team has exceptional project management skills, and they’re strong communicators. Clients can expect to work with a customer-service oriented team that is receptive to feedback. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of technology for a biotechnology company. We cater to the biopharmaceutical and brewing industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We wanted a complete marketing overhaul. We had positioned our company a certain way for several years, but we wanted to make some changes. We had a big competitor enter the space which prompted us to find someone to help us.

SOLUTION

What was the scope of their involvement?

They’ve done quite a bit of work for us including working on our website. They’ve also been coming up with marketing strategies for our product launches, public announcements, social media presence, and conference marketing strategies.

For the website, they did a complete overhaul. The marketing message of the website was changed along with the look and feel. They provide regular updates for our network on LinkedIn and similar platforms. We also work with Aspen Alert, a well-known service in our industry. Aspen Alert provides us opportunities to showcase our product line and technology. Atticus Creative has been managing that as well.

What is the team composition?

I’ve worked with three people including a project manager. They’ve also hired external vendors for projects. 

How did you come to work with Atticus Creative?

Our sales and marketing director found them.

What is the status of this engagement?

We started working together in July 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We look at traffic on our website and our virtual conference platforms and the feedback we receive. Our customers have nothing but positive things to say. People have commented about how fresh the website looks. They appreciate the change in our marketing strategy. I don’t have specific quantitative metrics, but we often hear how appreciative our distributors are about the look and feel.

How did Atticus Creative perform from a project management standpoint?

Project management is where they really shine. They identify the stakeholders within our company for a particular project. They then reach out to all the stakeholders separately, talk to them about their motivation, and see the project succeeding. Based on all the information, they come up with a strategy. They put that together very comprehensively and share it with all stakeholders, and they get feedback from the stakeholders. 

They’re very open to feedback and criticism. I’ve been involved with projects with them where we’ve decided on one plan, but then have gone back to the drawing board because someone at our company wasn’t completely satisfied with it. They’re more than happy to go back to the drawing board and work to ensure everyone is completely satisfied.

What did you find most impressive about them?

The way they approach projects and their collaborative nature is what is most impressive. They are willing to understand what the business, the people, and clients are all about. They never hesitate to ask if they don’t understand a particular business aspect because our business is highly technical.

Are there any areas they could improve?

No. They’ve done all things correctly so far. They’ve been excellent.

Do you have any advice for potential customers?

Be very open with them. They’re open to criticism, feedback, and information. Share as much as you can with them. They’re a trustworthy bunch. The more information you share, the better the output from the other end.

STAR RATINGS:
Overall rating:  4.5  

Quality:  4.5  

Cost: 4.5   

Schedule: 4   

Willing to refer: 5

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This review was published on June 18, 2020.
Eifion Loosley
Marketing Manager, Aber Instruments Ltd.Other industries

United Kingdom

11-50

Feb 2019 - Ongoing

$50,000 to $199,999

Verified

Project summary
Stratticus (formerly Atticus Creative) assisted the client with a brand positioning project. Their work included redeveloping the client’s website and social media strategy. 

Feedback summary
As a result of Stratticus' (formerly Atticus Creative) work, impressions on posts have gone up tenfold and the number of page views on the website has more than quadrupled. The client is happy with the team’s collaborative and organized nature. They’re focused and deliver high-quality content.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Aber Instruments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We needed a brand refresh, in order to position ourselves as the market leader for our technology.

SOLUTION

What was the scope of their involvement?

We brought them in for a small project initially, and that expanded into the larger brand positioning project. They spoke to senior members of the team and the CEO, to get a deep understanding of our marketplace and competition, and to determine how we could get to a stronger positioning.

One of the biggest aspects of the project was redeveloping the website. We’re a global business operating out of the UK, so the website was a key digital asset for communicating our brand. Much of the rebranding work was fed into the website development and our social media strategy.

We identified the areas where we hadn’t made the most of what we were as a company, and we moved that into the website, to address some of the weaknesses in our communication strategy. 

White papers are a big part of our positioning in the scientific field that we’re in. There are educational programs that lead to sales, and we were able to tidy up some of those assets and convert them into thought pieces for the website. Atticus engaged with some of the scientific members of the team as well as with the admin team, to dive deep into the business and understand it, before converting that into a marketing strategy.

We went through some wireframing processes for the website work, using Adobe XD. It was a thorough process of wireframing, getting the team on board with that, and converting it into a WordPress site.

Content development was a mixture of rebranding existing assets and developing new ones from ground zero. We went through 2–3 photography sessions, with product photography and people using our equipment. Atticus got a professional photographer to our location and off-site and directed them creatively.

What is the team composition?

Sanjay (Owner) and David (Director) are our main points of contact.

How much have you invested with them?

We’ve spent $30,000–$80,000 with them so far.

What is the status of this engagement?

We had the kickoff project with Atticus in February 2019, building a microsite. That led to the rebranding work and into the full website development which we started in August 2019. We launched just before the COVID-19 lockdown in March 2020. 

The timing was really good, in terms of everything going digital. Our sensors can be used for vaccine production, so it was really important for us to get that out. Atticus has been able to work on some short-notice campaigns related to vaccine production and COVID-19.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a really large project, and Atticus was able to engage with the whole team in a collaborative way. We saw higher engagement, more lead generation across the board, and significant increases in product sales as a result of Atticus’s work.

We didn’t have much social media presence prior to the project. Impressions of our posts have gone up tenfold. The number of page views on our website has more than quadrupled. We’re seeing more activity generally. The problem with our industry is that the lead time is very long. We could have an interested party for our products in the pharmaceutical sector, they could come to us, and it could be two years before we have a sale.

It’s very hard to attribute for that, but, in terms of the intangibles, Atticus as a company is engaging and very easy to work with. They’re also creative and approachable. We’re a small company, and they almost feel like an extension of our marketing department. That’s really refreshing to see. We’re only at the start of our relationship with them, and I think we’re just at the start of what we can achieve with them.

How did Atticus Creative perform from a project management standpoint?

They’re super responsive and in-tune with what we need. They sometimes get in touch with us to share an idea before we approach them. From that point of view, we couldn’t ask for more. On a project management front, they’re on the ball. They’re consistent and quick, and everything is well-managed across the team. Our whole team has benefited from their good project management skills.

What did you find most impressive about them?

Their collaborative approach and willingness to learn about our business and then direct their creativity and recommendations to us is most impressive. It’s not a one-way approach –– it’s a relationship.

Are there any areas they could improve?

No, I’ve been super impressed with them. They’re very focused as an agency, and there are things they admit they wouldn’t get into. There’s certain 3D video work for which they might get an outside agency. They know what their skillsets and strengths are, and they’re honest with that. They’re collaborative in the way they recommend other people to us. 

I guess not being able to do everything could be seen as a negative, but, as an agency, we want them to focus on certain things. We could have an agency that could do pretty much everything, but I think we’d lose the quality. Atticus is high-quality and focused.

STAR RATINGS:
Overall rating:  5  

Quality: 4.5   

Cost: 4 

Schedule:  4.5  

Willing to refer: 5  

BACKGROUND

Please describe your company and your position there.

Founder of a legal entity

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atticus Creative, and what were your goals?

I was desirous of starting a legal entity with unique and targeted branding. I wished to attract clients with particular kinds of legal matters.

SOLUTION

How did you select this vendor?

Atticus was recommended to me by a friend.

Describe the scope of their work in detail, including any steps and the final deliverables.

To develop the brand, logo, website motif and social media campaign.

How many people from the vendor's team worked with you, and what were their positions?

Two directors

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A strong brand concept has emerged. The project is still ongoing.

Describe their project management style, including communication tools and timeliness.

Timely delivery of service a comprehensive timeline is presented at the outset and it is kept to. Accessible and clear communication. Proactive and interactive project management style.

What did you find most impressive or unique about this company?

I've been impressed with their willingness to understand my vision for the company.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of now.