Stratticus

BACKGROUND

Introduce your business and what you do there.

I’m a department head at a healthcare institute. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stratticus?

We needed to develop a new website for our organization, and we also needed assistance with our social media marketing (SMM) campaigns. 

SOLUTION

What was the scope of their involvement?

Stratticus has designed and developed our new website. They’ve designed it in line with our corporate brand. Since our site has a large amount of content, our priority was to create a smooth user journey. We launched the site in September 2022, and Stratticus is currently working on the second version, which will have more functionalities. Stratticus also offers us web maintenance and troubleshooting services. 

Moreover, Stratticus manages our SMM campaigns on Meta, including Facebook and Instagram.

What is the team composition?

Our main point of contact is Stratticus’ client director. We also work with a project manager for the website and an account manager for the SMM. Stratticus has professionals from different areas of expertise that have worked on our project, including web developers, SEO, and designers.

How did you come to work with Stratticus?

We found Stratticus through a recommendation. They originally pitched their work back in 2018 but weren’t successful then. However, Stratticus’ credentials meeting impressed us, so we kept their contact and reached out for this project.

What is the status of this engagement?

We started working with Stratticus in December 2021, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website developed by Stratticus has been well-received by our members and is supporting us in providing our organization’s information. We’re also about to conduct a survey on the new website to have more feedback.

About the SMM campaigns, we don’t have the results yet since the campaigns are still running. Overall, Stratticus has been great — we’re satisfied with their services. 

How did Stratticus perform from a project management standpoint?

Stratticus has stayed on budget. They’re responsive and understand our brand. We have regular meetings with Stratticus’ project manager and work in a collaborative way. 

Stratticus hasn't met some of the initial deadlines; however, we discussed this during the project’s development.

What did you find most impressive about them?

I’m most impressed with Stratticus’ commitment to our project. Their team is highly responsive, which is really important to us. We also appreciate Stratticus’ strong design and creative skills.

Are there any areas they could improve?

The only thing Stratticus can improve is their project management, particularly the reporting and documentation aspects. I’d like a more robust reporting system. Although we meet regularly to discuss the project's progress, if Stratticus uses project management tools, they can document the project better. 

Do you have any advice for potential customers?

I definitely recommend working with Stratticus and having an in-house project manager during your engagement.

BACKGROUND

Please describe your company and your position there.

Sciex is a company manufacturing high tech instrumentation, MASS SPECTROMETRY, for the analysis of any molecule can be ionized. It´s used in different applications including pharmaceuticals, food and environmental, clinical and basic research. I´m the Market Development Manager for Pharma and Aftermarket.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stratticus, and what were your goals?

We want to have an external view in the way we´re promoting and marketing our products, from the new instruments to service products. Our will was not only them to comment in how we´re doing our job today but also how to be more creative to approach the market from a different angle because all brands actually are doing similar campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was a recommendation and after a first discussion we connected very well not only from the professional but also from the personal Point of View

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went to discovery phase looking for the scope of the product, market to attack, competition, key components and differentiators of our product, market done till now, and what we want to communicate. After presentation of 4 options with open discussion. Once we decided for the final project, new discussion for refining. At the same time, we had a very detailed quote with all deliverables separated in blocks (including corresponding prices) to choose what we really want to sign Delivery of all materials.

How many resources from the vendor's team worked with you, and what were their positions?

1 more resource. Marketing Campaign Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They meet expectations with the different campaigns we have been working together, accomplishing w,ith all the points we discussed in our first meeting, Creativity, functionality, use and understanding of some rules from our internal design team... Good impact of the campaigns internally and to the Customers.

How effective was the workflow between your team and theirs?

Very effective and responsive. Calls very well organized and structured. Very professionals but also approachable from the personal point of view. This is something that helps a lot in the communication and understanding in what they can offer and what we want as a Customers

What did you find most impressive or unique about this company?

They can do a full campaign on digital marketing, including the imagery, message, and videos in a very short time. In one week after the first call they usually come back with 4 good different ideas to develop.

Are there any areas for improvement or something they could have done differently?

Not that I can comment.

BACKGROUND

Introduce your business and what you do there.

I was a volunteer for the Irish Red Cross Ukraine Appeal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stratticus?

They provided web design services for my fundraising campaign.

SOLUTION

What was the scope of their involvement?

I was raising money from the sales of sunflower seeds for Ukraine. They helped me develop and design a two-fold informative website to sell seeds online. They built it with Webflow and made sure the site was user-friendly, allowing me to maintain it myself since I’m not a tech-savvy person.

What is the team composition?

The promoter of the company oversaw everything, but I also worked with their design team.

What is the status of this engagement?

I worked with them from March–May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They worked on the website for over six weeks, treating it like a commercial project that they were getting paid for. I received the website for free, and it helped us raise €350,000 (approximately $360,000 USD).

How did Stratticus perform from a project management standpoint?

We communicated through emails and phone calls, and they always responded instantly.

What did you find most impressive about them?

I was impressed with their genuine investment in the project. They did it purely as a philanthropic exercise because they wanted to help the victims of the war in Ukraine. They were also insistent on helping me with this project without anything in return.

Are there any areas they could improve?

There is absolutely nothing that I can think of. I can’t speak highly enough of all of them and their professional nature. They really listened, understood what we needed, and worked hard to find a long-term solution for us.

Do you have any advice for potential customers?

Be open to their magnificent and creative ideas — they have a fantastic creative team that can come up with exceptional concepts.

BACKGROUND

Introduce your business and what you do there.

I'm Marketing Manager at SRO Solutions Ltd. We re-sell Maximo, an IBM-owned enterprise asset management software.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

Last year, IBM announced that they would stop supporting legacy versions of Maximo. As a result, many of our customers would need to upgrade their Maximo application.

We have a custom tool that is able to help our customers upgrade to the newest version without downtime. We brought on Atticus Creative to develop a webpage that invites visitors to book a demonstration with one of our specialists.  

SOLUTION

What was the scope of their involvement?

Atticus Creative developed a sleek, scroll-down webpage that features different animated assets. The webpage is on our website and helps our specialists talk through how our tool works. Each page describes the tool’s features, and how it can help customers mitigate risk by preventing downtime. They also developed a form that would steer visitors towards different types of upgrades.  

What is the team composition?

We worked with Sanjay (Owner) and David (Director). We worked most closely with David — he was responsible for delivering the project.

How did you come to work with Atticus Creative?

We found Atticus Creative through a consulting agency. We brought our problem to them and they set us up with several web design and development companies.  We viewed several proposals, but we chose Atticus Creative because their creative ideas blew us away. We loved what they had to offer, so we went with it.

How much have you invested with them?
We’ve spent about £13,000 (approximately $18,000 USD).

What is the status of this engagement?

We started working on the site in March 2021 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We plan to launch the site next week, so we don’t have metrics at this point. So far, we’ve received feedback from colleagues who have played around with the website and everybody has been very positive. Everybody loves how it works.

The site is very unique for our industry, which is exactly what we wanted. The site draws our users’ eyes and is a little bit out of our normal comfort zone. People definitely won’t forget our site.

How did Atticus Creative perform from a project management standpoint?

The entire project has gone smoothly. We’ve had a few calls, usually with David. In those calls, we discuss the nitty-gritty details of the site and how it would work. Generally, we communicate through Microsoft Outlook and Teams. They are easy to contact whenever we have questions or new ideas.

Overall, they’ve managed the project well. They’ve delivered everything as promised and in a timely manner.

Their team has been flexible as well. At one point, one of our key stakeholders needed to see the website, and Atticus Creative was exceptionally accommodating.

What did you find most impressive about them?

They’re very creative. We were able to run with their ideas, and we’re really happy with the result.

Are there any areas they could improve?

There isn’t anything they should have done differently. We’re really happy with their work.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and director of ShimmerBlue, a South African-based clothing manufacturer that is focused on protecting the environment and promoting inner beauty. Rather than selling clothes to women so they would be beautiful, we want to tell women they’re already beautiful, but that our clothes will help them show their inner beauty.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

As a new company, we needed to build our brand identity and wanted to make sure we had a clear definition of what the brand values were.

SOLUTION

What was the scope of their involvement?

Over the course of several interviews, we identified our core values and how we could communicate them to customers. After our initial interview, they presented a set of options for us to choose from. Then we went through those options, selected a couple that we really liked, and tweaked their recommendations a little bit so it would fit our needs better.

Through this process, we came up with a number of taglines and phrases that we could use. They also provided logos and a positioning document that featured typography and email templates.

What is the team composition?

I worked with Sanjay (Owner) and David (Director).

How did you come to work with Atticus Creative?

I’ve known Sanjay for many years and have kept an eye on Atticus Creative via social media. We went to them because we needed a partner we could trust. I knew that they would deliver what we needed in a timely fashion.

What is the status of this engagement?

We started the project in August 2020 and they completed the project in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re very happy with what they did with the brand. Recently, we were able to deploy our website featuring all the work they did. Over the last few days, our marketing consultants have said that we have a premium, high-end brand.  

How did Atticus Creative perform from a project management standpoint?

Project management was excellent. They established project plans and communicated well. They frequently gave us updates on how things were progressing. Even though we usually communicated via email, we often had telephone calls to review their progress and address issues.

What did you find most impressive about them?

They were very intuitive. They were able to extract our core values and use images or phrases to accurately describe us.

Are there any areas they could improve?

No, they were absolutely brilliant.

Do you have any advice for potential customers?

I would definitely recommend them.

BACKGROUND

Please describe your company and your position there.

Global Brand Manager in a global B2B textile manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atticus Creative?

We hired Atticus Creative for a 360 Branding project, which includes a refresh of brand identity, purpose statement, positioning, brand narrative, and the design of Brand Playbook.

What were your goals for this project?

The goal was to bring alignment and consistency in the way we position our brand internally and externally.

SOLUTION

How did you select Atticus Creative?

We received proposals from 3 brand and design agencies and Atticus Creative did the most thorough and strategically-strong job. In addition, they have great experience working with other B2B companies.

Describe the scope of their work in detail.

Firstly, Atticus Creative spent a significant amount of time doing brand research, interviewing a variety of different stakeholders (from sales and technical teams to senior leaders within the company).

They did it in a very efficient manner as well. They put a lot of effort into understanding the internal politics, which levers to pull, what drives people, etc. Then, they identified a couple of strategic territories where we could go to, based on the brand's USPs.

Once the core idea and strategic direction were agreed (the archetype of our brand), Atticus Creative developed the rest of the assets (copywrtied the statements, narrative, positioning, etc.).

What was the team composition?

I worked directly with the Managing Director and the Founder, as well as with their Brand Strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a lot of positive feedback from the Board of Directors, Senior Leadership, wider Marketing and Communications teams. Now, that we incorporate their work and outputs into wider marketing communications initiatives, campaigns, and assets. We saw a clear uplift in brand awareness and relevance.

How effective was the workflow between your team and theirs?

We built a very strong partnership with Atticus Creative. They are reliable and proactive, which is exactly what you need when working with external parties and agencies.

What did you find most impressive about this company?

Atticus Creative go above and beyond with every little task, which is a dream come true. They are 100 involved, proactive, energetic, and patient with 180 turns along the way (which often happened in our case).

Are there any areas for improvement?

I only wish them to grow more and grow stronger.

BACKGROUND

Please describe your company and your position there.

I am the Head of Communications at a non-profit affordable housing provider in the East of England. With a small team and lots to shout about, a few years ago Atticus played a key role in translating our ambition to grow and modernize into a relatable brand story.

Ultimately this led to growth - a merger - and the co-creation of a new organization Eastlight Community Homes, which we welcomed back Atticus to look at it with fresh eyes to develop its brand story and make it fit for the future.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atticus Creative?

What stands Atticus out from the crowd is their enthusiasm and thought leadership. They don't just think about the project as the creation of a logo and corporate identity, first, they deeply understand where the organization is and where it wants to get to.

We have welcomed their ability to engage with all our relevant audiences and reflect back on their thinking which shapes the creative strategy. Not afraid to push the boundaries, their creativity when presenting concepts, and ways of applying branding are really exciting.

We have benefited from their insight to shape the rebranding strategy at Colne Housing. Create a thought leadership film to spark conversations with the public and partners. Rebrand the Colne office in Colchester into a more welcoming, creative and modern environment.

Develop our foundation of brand guidelines for our new organization Eastlight Community Homes so they are relevant to all our audiences. Rebrand our homes repairs service and core product.

What were your goals for this project?

To have a modern, vibrant brand that captures the essence of our organization and its ambitions for the future. Reflect this consistently across our channels ensuring it is received well by our primary and secondary audiences

SOLUTION

How did you select Atticus Creative?

They had been recommended to us.

Describe the scope of their work in detail.

For the rebrand of Colne Housing, they carried out a series of workshops to shape the brand strategy. They developed concepts and a strapline which we worked with them to refine.

Once finalized a suite of graphic language was produced and templates for a variety of communications. This was all documented in new brand guidelines. At Eastlight, Atticus has been our critical friend.

Sense checking in housework and being a sounding board for creative ideas and brand development. They have understood our vision and mission and will now help us rebrand our key customer-facing service area - home repairs.

They kicked off with a discovery workshop with staff and customers followed by competitor analysis, before shaping the name and brand identity for launch in 2021.

What was the team composition?

I worked directly with the creative team - the Creative Directors to shape the strategy and then day-to-day with a project manager. I welcomed the fact that they were flexible and always available when we needed them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Recognition of and praise for the rebranded Colne Housing was evident from all of our audiences. Not only that the strapline and brand story were catalysts for our staff to change their thinking, culture, and service model. Atticus' work was more than a creative output, it helped shape the modernization journey which led to the fulfillment of its growth ambition with a successful merger.

How effective was the workflow between your team and theirs?

It was more effective at the shaping stage than delivery as there were multiple members of the team involved with the detail.

What did you find most impressive about this company?

We are most impressed by the effort and time they put in to understand our vision before shaping the brand strategy.

Are there any areas for improvement?

We feel that as our sector evolves there will always be room for improvement. The world has changed and will keep changing. The people we work with need to understand that and help us adapt and succeed amid the challenges that face us all.

BACKGROUND

Introduce your business and what you do there.

We’re a law firm with arms in financial advisory, intellectual property, and HR that are all marketed separately. We’re an established firm that caters to 50% of commercial clients and 50% individuals and families. I’m the marketing manager at the firm.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We’d had an individual marketing consultant that had previously worked as the marketing manager of the firm. They knew us incredibly well but ended up retiring. We had the opportunity to rethink our creative needs by hiring a new team for marketing assistance.

SOLUTION

What was the scope of their involvement?

They handle all of our creative design and manage our advertising, also assisting us strategically. We count on them for collateral like social media assets, leaflets, email marketing campaigns, and mailing campaigns. All of their work is connected back to our core processes and mission, which allows all the collateral to work together to represent bigger picture ideas at the company. 

What is the team composition?

We work with three people, including someone who acts as a project manager. 

How did you come to work with Atticus Creative?

We were preparing to send out a tender and happened to receive an inventive mailing from their team. That encouraged me to ask if they were interested in pitching, which they were. We wanted a demonstration of creativity that would push our limits to elevate our marketing. They also seemed like they were capable of proactively managing our relationship over time.

What is the status of this engagement?

We’ve been working together since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We get a lot of positive feedback about our creative artwork and the level of our marketing in our local area. They challenge us in our marketing, which has helped our team grow and improve internally as well.  

How did Atticus Creative perform from a project management standpoint?

At one point, things weren’t getting back quickly enough, and the project wasn’t moving forward on the timeline that we set out. When we noticed that communication was lacking, we had a frank conversation with them about how they could improve in our partnership. Since then, project management has been brilliant. They respond very well to open conversions and act on feedback.

What did you find most impressive about them?

They’re big-picture thinkers that are able to tie all their work back to our core messaging. When we request collateral, they always provide us with options. Typically, they produce an example that pushes our creative limits, another that aligns very closely with our suggestions, and one more that’s a bit safer. More and more often, we decide on the one that’s challenged us creatively. They’re pushing us to be different, which is exactly what we want.

Are there any areas they could improve?

We addressed their need to communicate and deliver according to our deadlines, and they’ve adapted to that. At this point, I can’t think of anything. They’ve picked up extra work during the pandemic and have been brilliant to work with.  

Do you have any advice for potential customers?

Let them be creative. Even if I have an idea of what something should look like, I communicate that but still allow them to explore other directions. Have a clear brief with some room to be creative. That’ll help you get the most out of them.

BACKGROUND

Introduce your business and what you do there.

I’m the former chief commercial officer at King’s College Hospital London in the UAE.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We didn’t have much footprint in the Middle East. King’s College Hosptial is known in the UK for being an NHS Trust teaching hospital, so they face all sorts of problems such as underfunding and underpayment for employees. 

In Europe, the NHS is seen as a lower-quality service, so the brand was suffering from a bit of distrust. In the UAE, no one knew about the hospital. There was an overall negative effect on our target audience who didn’t understand how brilliant the hospital actually was.

SOLUTION

What was the scope of their involvement?

Atticus Creative worked with us right from the start. First, we worked with them to articulate the brand and understand its key pillars. They then visualized the brand and implemented it digitally. Once they had built our websites, they went on to carry out SEO work.

They also served as our creative design agency, developing print ads, OOH ads, videos, and social templates. The team helped to take the brand through two different specialties including a pediatric specialty brand and an aesthetic brand, which we helped them to conceptualize. 

All of the brands were launched into the market, along with our flagship clinics. Additionally, they helped us launch a mutli-specialty 200-bed hospital, and that shaped what our digital offering was.

What is the team composition?

We worked with a core team of 5–6 individuals, including SEO specialists, a creative director, a client service manager, and a digital designer.  

How did you come to work with Atticus Creative?

My previous boss recommended that we use them. We chose them because they had done work in the healthcare space which a global American brand and had done a successful job on their London property. 

How much have you invested with them?

We spent roughly $140,000 building the website and the brand. We then spent about $5,000 for the monthly retainer for the following two years and $6,000–$7,000 for other branding projects.  

What is the status of this engagement?

We began working with them in July 2017. I left the organization in May 2019, but Atticus Creative still had a contract with the organization at that time. They carried on doing SEO, digital, and brand formation work until September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a new website, we had no ranking on Google. After working with Atticus Creative, we went up by 200,000 places on our top 1,000 keywords in the space of 12 months, which was great. We had some beautiful brand creative.

Everything was strategic and thought-based and did something that healthcare didn’t do in this part of the world. Healthcare is very technical and clinician-led, but we put meaning behind the brand and gave it purpose.

I would recommend Atticus Creative to anybody because they’re willing to go above and beyond. What you get for your money is great. 

How did Atticus Creative perform from a project management standpoint?

They looked after us very well. We had monthly briefing sessions over the phone, and they implemented the feedback as they went. They also kept us up to date on every step in terms of weekly reports.

Even though they had their own opinion, they listened to what we wanted and suggested the best ways to go about it. Atticus Creative knew what would move us up in Google rankings. The team truly understood what they were doing. 

What did you find most impressive about them?

They knew the healthcare industry, so we didn’t need to educate them on the specialties. Their keyword work was based on an in-depth knowledge of how healthcare was built. It was impressive that they knew the sector inside and out because it’s very complex. 

Are there any areas they could improve?

No, I have no suggestions. 

Do you have any advice for potential customers?

Give them a brief but also allow them leeway in terms of creativity because their work is very powerful. Take a step back and let them create. That way you’ll get what you want.