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Mar. - Apr. 2025

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"I especially appreciated that they treated this as more than another design job."

Nov 5, 2026

Co-Founder, CanFlowthrough.com

David Perry

Business services
Ottawa, Ontario
1-10 Employees
Online Review
Verified

STORY Web Design & Marketing Agency redesigned and rebuilt a website for a financial services company. They restructured the site, wrote the copy, and developed a new brand identity.

The website helped the client increase survey responses and gain more support for their initiative. STORY Web Design & Marketing Agency had a great ability to understand complex ideas and bring them to life. They delivered the project on time and within budget.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of CanFlowthrough.com

Describe what your company does in a single sentence.

Canada Flow Through Shares is an initiative advocating for the extension of flow-through shares to Canadian high-tech companies to encourage investment and support Canadian innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire STORY Web Design & Marketing Agency to accomplish?

Canada Flow Through Shares is an initiative advocating for the extension of flow-through shares to Canadian high-tech companies to encourage investment and support Canadian innovation.
Explain flow-through shares for high tech in clear language that people without a policy or investment background could understand.
Help more Canadians understand the opportunity and get involved in supporting the initiative.

SOLUTION

How did you find STORY Web Design & Marketing Agency?

Networking Event

Why did you select STORY Web Design & Marketing Agency over others?

Great culture fit
Good value for cost
Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

I had created our previous website myself. It served a purpose, but we needed a more professional presentation and a clearer explanation of the initiative. The Story rethought the page structure, wrote much of the website copy, developed a new brand identity, and redesigned and rebuilt the website in WordPress.

The most challenging part was the messaging. We needed to explain flow-through shares for high tech to people who were unfamiliar with the concept. The Story researched the subject and interviewed others involved in the initiative to make the benefits and opportunities for Canada easier to understand. The visual design also needed to bring together investment, high tech, and Canada.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website helped us increase survey responses and bring more people and organizations into supporting flow-through shares for high tech. It also gave us a much clearer way to explain and share the initiative. People have told me, "Now I get it," and "That homepage really grabbed me." That feedback captures the difference the new website made.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated through email and online meetings. The Story delivered the website on time and within the agreed budget, completing the project in less than six weeks.

What was your primary form of communication with STORY Web Design & Marketing Agency?

In-Person Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand a complex idea and bring it to life through both the words and the design. The initiative could easily have remained a dense, insider policy argument. They structured the pages, tightened the message, and found the right visual language so people could see it, understand it, and share it.

I especially appreciated that they treated this as more than another design job. They took the time to understand why it mattered for Canada and helped us communicate that to a broader audience.

Are there any areas for improvement or something STORY Web Design & Marketing Agency could have done differently?

None that come to mind.

RATINGS

5.0

STORY Web Design & Marketing Agency

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