StartupCraft is a custom software and AI development agency in Sydney. We build the operational platforms businesses run on, and increasingly the AI that runs inside them.
Ten years. 120+ products delivered. Full-cycle engineering - discovery, architecture, build, launch, support. Senior engineers only. Built by engineers, not vibe coders.
Remote-first · HQ Sydney, Australia · Founded 2015 · info@startupcraft.io
What we do:
✔️ Custom operational platforms - the system a business actually runs on, replacing spreadsheets, disconnected tools and manual re-keying ✔️ Mobile apps for frontline and field teams - offline-first, photo and location capture, built for people who aren't at a desk ✔️ Applied AI inside existing operations - not a chatbot bolted on the side, but AI that removes work from a process people already follow daily ✔️ Systems integration - CRM, finance and industry platforms made to talk to each other. HubSpot, Xero, Procore, Power BI ✔️ Products taken from zero to scale - several platforms we've built now run tens of thousands of users
Proof:
✅ WorkAxle - workforce management platform. 30,000+ users online, enterprise in under three years ✅ Emajin - membership and networking platform. 72% faster time-to-market, 58% lower development cost ✅ Morpheus.Network - blockchain masternode platform for supply chain data assurance ✅ Worklair - our own project and delivery management platform, built and run in-house
Also delivered in construction cost control, automotive sales operations and healthcare.
How we start:
Every engagement opens with a paid discovery. We map the process, identify what is genuinely automatable, and hand back the architecture and sequencing. You keep the document whether or not we build.
StartupCraft offers competitive pricing, fitting various budgets, evidenced by project costs ranging from $25,000 to over $500,000. Clients praise their value for cost, strong communication, and timely delivery, indicating a high return on investment.
Clients consistently praise StartupCraft for their strong technical skills, especially in areas like AI, blockchain, Ruby on Rails, and React. Their ability to handle complex technical challenges is frequently highlighted as a key strength.
Commitment to Timelines and Budget
StartupCraft is praised for consistently delivering projects on time and within budget. Their ability to meet deadlines and manage resources effectively is noted as a significant advantage.
Adaptable and Flexible Approach
StartupCraft is noted for their flexibility in accommodating client needs and evolving project requirements. Their willingness to adapt and provide tailored solutions is appreciated by clients.
Effective Project Management Tools
StartupCraft utilizes proprietary tools like Worklair and Synchronos, which ensure transparency and effective project tracking. Clients appreciate the organized approach and seamless communication these tools facilitate.
Proven Expertise in Diverse Industries
StartupCraft Inc has demonstrated proficiency across various sectors, including healthcare, blockchain, real estate, and media. Their work includes custom software, mobile apps, and blockchain-based solutions, showcasing their versatility and industry-specific expertise.
Challenges with Initial Learning Curve
While clients generally praise the use of StartupCraft's proprietary tools, some mention an initial learning curve. However, the overall effectiveness and benefits of these tools are acknowledged.
"I was impressed with their high-quality code and willingness to go the extra mile to accommodate us."
Oct 5, 2024
CEO, Media Company
Anonymous
Verified
Media
Australia
1-10 Employees
Online Review
Verified
A media company hired StartupCraft Inc to design, develop, and launch an app. The team also fixed bugs and maintained the app post-launch.
StartupCraft Inc successfully built an app that met the client’s requirements. The team managed the engagement effectively using their own project management tool. Moreover, the quality of their code was great, and their teammates were willing to go above and beyond to meet the client’s needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of a media company
Describe what your company does in a single sentence.
We build a next-gen media platform.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire StartupCraft Inc to accomplish?
Design our app
Develop our app
Launch our app
SOLUTION
How did you find StartupCraft Inc?
Referral
Why did you select StartupCraft Inc over others?
Good value for cost
Referred to me
Company values aligned
How many teammates from StartupCraft Inc were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Design, development and launch of our app in the appstores as well as continued development afterwards to fix bugs and expand the project.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Development of the app that works as per our requirements.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They use their own tool, Worklair, which is very expansive and useful but requires an initial learning curve.
What was your primary form of communication with StartupCraft Inc?
Virtual Meeting
What did you find most impressive or unique about this company?
I was impressed with their high-quality code and willingness to go the extra mile to accommodate us.
Are there any areas for improvement or something StartupCraft Inc could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PWA Development for Business Management Consulting Firm
"Their development speed and accuracy were impressive."
Jan 28, 2024
Futurist, Business Management Consulting Firm
Mark van Rijmenam
Verified
Other industries
Sydney, Australia
1-10 Employees
Online Review
Verified
StartupCraft Inc developed a progressive web app (PWA) for a business management consulting firm. The app would allow users to have access to real-time insights and on-demand conversations with the client.
Much to the delight of the client, the resulting app aligned with their requirements and was launched successfully. StartupCraft Inc managed the whole project well and boasted the ability to deliver reliable services without compromising the quality of their outputs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Futurist of The Digital Speaker
Describe what your company does in a single sentence.
The Digital Speaker is a strategic futurist.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire StartupCraft Inc to accomplish?
Develop a Progressive Web App to offer real-time insights via the app and enable users to have on-demand conversations with my digital twin.
SOLUTION
How did you find StartupCraft Inc?
Other
Why did you select StartupCraft Inc over others?
High ratings
Other
How many teammates from StartupCraft Inc were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Develop a Progressive Web App to share real-time insights and recommendations and connect it to my digital twin to enable on-demand conversations.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Launch of the app
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Good PM using their proprietary project management tool.
What was your primary form of communication with StartupCraft Inc?
Virtual Meeting
What did you find most impressive or unique about this company?
Their development speed and accuracy were impressive.
Are there any areas for improvement or something StartupCraft Inc could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Design & Development for Various SaaS Products
Custom Software Development
$10,000 to $49,999
Jan. 2019 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“I love working with StartupCraft Inc’s team. They truly care about the quality of the work.”
Apr 30, 2019
President & Managing Partner, SaaSquash Technologies
Chris Defour
Verified
Other industries
Montreal, Quebec
1-10 Employees
Online Review
Verified
StartupCraft Inc provides design, frontend, backend, and business analysis services to create internal SaaS products for companies with multiple locations.
StartupCraft Inc produces high-quality products. They’re good at managing expectations and follow an agile methodology. So far, all development projects have been successful.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the president of SaaSquash Technologies and am in charge of managing client projects.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire StartupCraft Inc?
We hired them to develop cutting-edge solutions for multi-location businesses.
What were your goals for this project?
Our goal was to keep growing our client list and grow our internal SaaS products by staying dedicated to high-quality software.
SOLUTION
How did you select this vendor?
I have worked with them on other projects in the past, and they have always delivered results.
Describe the project and the services they provided in detail.
Our firm uses them for business analysis services, design work, and front- and backend development to drive results for our clients.
What was the team composition?
They have assigned a business analyst, a designer, and front- and backend developers.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
The projects have all been successful to date. Our early pilot in one of the projects went so well that we decided to accelerate development.
How was project management arranged and how effective was it?
They’re extremely realistic from an expectations standpoint; there’s no fluff.
What did you find most impressive about this company?
I love working with StartupCraft Inc’s team. They truly care about the quality of the work, and I appreciate how lean and agile they are to meet our clients’ needs.
Are there any areas for improvement?
No, not that I can think of.
RATINGS
5.0
"I'm quite happy with our working relationship. We think of them as one of our strongest teams."
Quality
4.5
Service & Deliverables
"I'm a happy client."
Schedule
5.0
On time / deadlines
"Their scheduling is easy and to the point."
Cost
5.0
Value / within estimates
"The cost is above average, but it's worth it."
Willing to Refer
5.0
NPS
"I'm very willing to refer them.
Software Dev for Audio Platform
Custom Software Development
$50,000 to $199,999
May 2017 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They’ve been very effective in providing solutions when we had an issue or new feature requests."
Jul 17, 2018
CEO, Media Production Company
Anonymous
Verified
Arts, entertainment & music
Madrid, Spain
1-10 Employees
Online Review
Verified
StartupCraft Inc built a web platform based on a pre-existing design and utilizing end-to-end development.
Internal reviews for the new site are very positive. StartupCraft Inc worked independently and responded quickly to inquiries. They are consistent communicators and have never missed a deadline thanks to their use of project management tools.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the founder and CEO of a specialized, media production company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire StartupCraft Inc?
We needed a development team to take us from design to release.
What were your goals for this project?
We needed an ongoing development team that would provide best practices and modern execution.
SOLUTION
How did you select this vendor?
We sent out an RFP and they responded with a reasonable statement. We were impressed with their capabilities and their development methodology.
Can you go into detail about the services they provided and the scope of the project?
We were building our web platform from scratch. They provided full development based on our guidelines.
What was the team composition?
We communicate with their CEO, BA, and QA resource on a regular basis, as well as front- and backend developers. There’s been over 10 people involved during the busiest weeks.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
StartupCraft delivered exceptional results that met an extensive list of requirements.
How was project management arranged and how effective was it?
It’s been very positive because I don’t have to actively manage the work that they do. They deliver by a specified date, and we follow up with them through a project management tool.
What did you find most impressive about this company?
Their communication and performance has stood out. They’ve been very effective in providing solutions when we had an issue or new feature requests.
Are there any areas where they can improve?
For now, I have no criticism. We’re happy with the performance and solutions provided.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-24 of
24 Reviews
Blueprint
Blueprint is a concise representation of business logic mixed with some technical components. Deliverables include:
- visual schematic including database architecture and business logic flow
- roadmap is described as a set of tasks with an individual estimation
- roadmap schedule Gantt timeline
More info: https://startupcraft.io/blueprint
Small
Small startups without complex business logic
$3,500
/total
Team hours: 25
TEAM
Technical expert
Project Manager
1
week
delivery
Medium
Includes blockchain/AI tech research
$5,000
/total
Team hours: 40
TEAM
Technical expert
Project Manager
Blockchain/AI expert
2
week
delivery
Large
Includes UI design and prototype
$10,000
/total
Team hours: 100
TEAM
Technical expert
Project Manager
Blockchain/AI expert
4
week
delivery
Features
Small
$3,500
/total
Medium
$5,000
/total
Large
$10,000
/total
Team hours
25
40
100
TEAM
Technical expert
Project Manager
Blockchain/AI expert
–
UI Design of the solution
–
–
Small
$3,500
/total
Team hours
25
TEAM
Technical expert
Project Manager
Blockchain/AI expert
–
UI Design of the solution
–
Medium
$5,000
/total
Team hours
40
TEAM
Technical expert
Project Manager
Blockchain/AI expert
UI Design of the solution
–
Large
$10,000
/total
Team hours
100
TEAM
Technical expert
Project Manager
Blockchain/AI expert
UI Design of the solution
Our Story
Sydney engineering team building AI systems, operational platforms and mobile apps. 10+ years, 120+ products delivered.
Senior engineers only. No juniors learning on your budget.
We start with the process, not the code. Every engagement opens with a paid discovery, and you keep it whether we build or not.
What Sets Us Apart
Senior Engineers Only
We operate with a senior-only engineering team. Every project benefits from experts in React, React Native, Node.js, Postgres, AWS, and AI - ensuring faster delivery, cleaner architecture, and fewer surprises.
Product Thinking, Not Just Coding
We think like founders. Our team blends engineering with product strategy, helping clients build scalable, commercially sound platforms - not just features. Every decision is aligned with real business outcomes.
Proven Track Record at Scale
We’ve delivered 120+ products across web, mobile, and AI, including platforms serving 25,000+ daily users. Our experience in real-time systems, integrations, and AI agents allows us to build reliably at scale.
Verified means Clutch independently confirmed StartupCraft is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 23 verified client reviews averaging 5.0 stars.
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