Stackmatix

BACKGROUND

Please describe your company and your position there.

I am the head of growth marketing at PlayerZero - a PLG SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stackmatix, and what were your goals?

Stackmatix recently helped us detangle a messy web related to conversion tracking with speed and efficiency in time for a big launch. Without them, we wouldn't have had any visibility into who was taking key actions on our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

Matt & the Stackmatix team are fantastic marketing partners whom we've worked with several times in the past. It was an easy choice, they always knock it out of the park.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Stackmatix detangled a messy web related to our conversion tracking on Google and LinkedIn. They troubleshot Google Tag Manager & LinkedIn ads to ensure our key actions were firing and collecting within our tracking system.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Matt, one of the Founders of Stackmatix.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to track all of our key conversion actions - creating massive value for us.

How effective was the workflow between your team and theirs?

Absolutely seamless. Stackmatix plugged right into our existing team and handled the job with efficiency.

What did you find most impressive or unique about this company?

Matt & the Stackmatix team are fantastic marketing partners no matter what stage or need. Without their team we would've been pulling our hair out. They're not just efficient and effective. They genuinely gave their all to accomplish our needs. Hire Stackmatix, you won't regret it.

Are there any areas for improvement or something they could have done differently?

No, they deliver flawless work.

BACKGROUND

Please describe your company and your position there.

We're a community-based children's chorus. I'm the Administrative Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stackmatix, and what were your goals?

We are seeking to build our enrollment of young singers, which declined during COVID. In 26 years we have successfully relied on word of mouth, but this year we determined to give digital marketing/advertising a try.

SOLUTION

How did you select Stackmatix and what were the deciding factors?

Our President had heard of Stackmatix, so we contacted them directly and were very impressed with their insights into our organization and its challenges, and their proposed approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our campaign seeks to reach parents interested in enrolling their children in our choir. Stackmatix has created digital ads on Google, Facebook and Instagram using a diverse array of targeting criteria and messaging themes, fine tuning our spend as they measure response rates.

They also created a landing page with Calendly integration so we can easily schedule follow up conversations with our leads.

How many resources from the Stackmatix team worked with you, and what were their positions?

We're working with their co-founder and managing partner, as well as an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're now in the ramp-up phase of the campaign, but we are seeing a steady and increasing flow of leads. It is too early to determine the ultimate ROI, but the campaign seems on pace to meet or exceed its desired outcomes.

How effective was the workflow between your team and theirs?

During the design phase of the campaign we met (online) frequently and exchanged a great deal of information via email.

What did you find most impressive or unique about this company?

I would say two key elements stand out. First, how quickly they "got" our organization and its needs, as well as the likely drivers of acquiring new choristers. Second, we're a small non-profit, but their responsiveness and proactive outreach make us feel like a big account.

Are there any areas for improvement or something they could have done differently?

Not at this stage.

BACKGROUND

Please describe your company and your position there.

Captain Experiences (www.captainexperiences.com) makes booking fishing trips quick, easy, and safe. Instead of playing phone tag with guides, search Captain for your ideal trip and book on the spot. My name is Jonathan and I'm the Founder of Captain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stackmatix?

We were looking for help with our Google Ads and Facebook Ads campaigns. We've tried multiple different groups, but Stackmatix was the first to hit the nail on the head. Matt immediately identified where we had been failing in our previous campaigns and suggested spot-on fixes that are already showing returns.

What were your goals for this project?

We were looking for clarity into our digital marketing campaigns. As a founder with no background in marketing, Matt's consultation really cleared things up for us.

SOLUTION

How did you select this vendor?

We were referred to Matt through a friend in the Austin tech space. After reading other online reviews, we figured it'd be a great fit and it was!

Describe the scope of their work in detail.

Matt offered up his services to complete a free consultation. He took a look at our Google Ads and Facebook Ads strategies to-date and provided some awesome feedback.

What was the team composition?

Matt was all we needed!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My personal understanding of Google Ads and Facebook Ads is miles ahead of where it was prior to Matt's consultation. I can only image the benefits that working with Stackmatix would drive and look forward to once we have the budget.

How effective was the workflow between your team and theirs?

The workflow was seamless.

What did you find most impressive about this company?

Their timeliness and effectiveness.

Are there any areas for improvement?

None, they hit it out of the park.

BACKGROUND

Please describe your company and your position there.

Invisible Technologies provided a freelancer marketplaces to business clients. I was the Director of Growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stackmatix?

We worked with Stackmatix to set up end-to-end tracking, lead generation landing pages, digital advertising campaigns, and a whole lot more!

What were your goals for this project?

Set up and manage successful PPC campaigns.

SOLUTION

How did you select this vendor?

They came highly recommended by a mutual friend knowledgable in this area

Describe the scope of their work in detail.

Stackmatix was an extension of our team that led all digital advertising and analytics efforts. They setup Google, Facebook, and LinkedIn Ads and they helped setup tracking in both Hubspot and Google Analytics. Last but not least, they helped us with landing page optimization using Unbounce.

What was the team composition?

We worked with both cofounders, Matt & James, as one Stackmatix's first customers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Stackmatix was able to run ROI positive campaigns for us on Google Ads. They were able to help us sign a large number of clients and drove leads like Sprint, ClearChannel, and other reputable names in the process.

How effective was the workflow between your team and theirs?

Matt & James stay on top of things and are really proactive in their project management approach.

What did you find most impressive about this company?

Most agencies just stick to the advertising platforms and don't do enough to help with the full funnel. Stackmatix does way more than most agencies by taking ownership of landing pages, analytics, and other parts of the funnel that help to drive results.

Are there any areas for improvement?

Stackmatix was able to take care of any digital marketing activities we needed from them.

BACKGROUND

Please describe your company and your position there.

I work for Groove, a leading sales engagement platform that makes B2B go-to-market teams more efficient and effective at finding, landing, renewing and expanding revenue. As the Director of Marketing, I drive the marketing department’s strategic direction and vision, including the management of account-based marketing, demand generation, and GTM activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stackmatix?

Stackmatix managed our Google Paid Search Ads for 2019. We have previously hired 2 other agencies to do the same thing but we wanted to get better ROI.

What were your goals for this project?

We wanted to improve our current ROI, CPA and other KPIs from Paid Search channel.

SOLUTION

How did you select this vendor?

After vetting Stackmatix and spoke with Matt numerous times, we know that Matt has a solid understanding of our space and our offering, and we were impressed with his knowledge on Paid Search and his hand on approach.

Describe the project in detail.

Stackmatix reviewed our prior campaign data and suggested a new strategy for Google Ads to drive better results than we had previously seen from our other partners. Aside from planning and strategy, Stackmatix team was also responsible for the account management and optimization. When we have new campaigns, the team was also really quick in incorporating those campaigns into their current ones.

What was the team composition?

We worked directly with Matt, one of the two Cofounders of Stackmatix.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Stackmatix reduced our customer acquisition costs by 50%

How effective was the workflow between your team and theirs?

The team is organized from a project management standpoint. We met with the team weekly to progress our marketing agenda.

What did you find most impressive about this company?

The team's focus on ROI and constant experimentation is a breath of fresh air. Stackmatix takes ownership over their work and takes pride in striving to drive the best results.

Are there any areas for improvement?

As a B2B company, content development can be an important aspect of our marketing campaigns. It could be interesting to see Stackmatix develop a B2B content practice in the future.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of The Factual, which uses A.I. to rate the credibility of news articles. We evaluate 10,000+ articles across hundreds of sites every day and curate and summarize the best stories in a daily email newsletter.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stackmatix?

We hired Stackmatix to run various experiments with digital ads (Facebook, Google) to test messaging and drive subscribers to our newsletter.

What were your goals for this project?

We wanted to lower our Cost-per-acquisition using digital ads.

SOLUTION

How did you select this vendor?

We were referred to Stackmatix by another client who I happen to know and trust. I spoke to Matt Pru and found him to be intelligent and thoughtful about my business. I also found their pricing to be very reasonable.

Describe the scope of their work in detail.

We asked Matt and his team to start Google ads and take over our existing Facebook ads to drive sign-ups to our newsletter. Central to digital ads is a strong mentality for iterative testing and Matt and his team follow that methodology well.

What was the team composition?

I work with Matt on Google and his associate Keenan who handles Facebook. Both weigh in on strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CPA improved by 50% and our positioning sharpened considerably in all our marketing materials.

How effective was the workflow between your team and theirs?

Good. Regular reports on ad spend and effectiveness. Good use of shared docs to coordinate testing strategies and results.

What did you find most impressive about this company?

Matt genuinely cares to make his clients successful. This isn't just about the money. He takes an interest in my product and my company's future. Hence I know his suggestions are thoughtful and in my best interest.

Are there any areas for improvement?

Reporting on Facebook performance could be a bit better.

BACKGROUND

Please describe your company and your position there.

I co-own an art consulting company for hotels, companies, hospitals, and banks. We sell to Hilton, Marriott International, Starbucks, and other Fortune 500 companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stackmatix?

We hired Stackmatix to assess if digital marketing could be a driver for our business.

What were your goals for this project?

The goal of the project was to see if we could drive qualified leads and ultimately sales from digital advertising.

SOLUTION

How did you select this vendor?

We selected Stackmatix based on their expertise and high level of customer service. The team works with clients closely and shows a great passion for their work.

Describe the scope of their work in detail.

Stackmatix setup digital marketing campaigns and tracking on our website to measure the performance of our campaigns. Stackmatix provides a full-service and short of providing them with access to things like our website, they take care of every activity independently.

What was the team composition?

We worked directly with one of the Cofounders.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of the first leads that Stackmatix drove was a Fortune 500 account, Hilton, and we close that lead in just a couple months. This outcome was a big deal for our business as there are only so many Fortune 500 hospitality companies and usually the sales cycle to close one of these clients is much longer through sales outreach methods.

How effective was the workflow between your team and theirs?

The workflow is seamless. Stackmatix takes care of all of the technical work and requires very little assistance from us.

What did you find most impressive about this company?

The team's ability to turn around results quickly and efficiently. The team set up our campaigns in days and we started getting great leads immediately in the first month. The team has constantly been evolving the strategy for the almost two years that we have been working with them and we have confidence they'll always strive to get us the best results.

Are there any areas for improvement?

Not in particular. The team takes care of our digital marketing needs and we're happy with the service.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Playbook Products, which makes unique sports gifts based on diagrams of the greatest moments in history. We currently have about 250 teams and 5,000 SKUs, and these numbers are growing quickly. Our products make great gifts for true fans who love to reminisce about sports moments in history.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stackmatix?

I hired Stackmatix to initially manage SEM and Google Shopping ads, but their work (based on their success) has expanded to include FB marketing, Instagram marketing, Amazon marketing, and more soon. There are ongoing campaigns in popular markets as well as focused campaigns around major buying holidays and sporting events.

What were your goals for this project?

Conversions. We want to become the de facto gift for the true sports fan. We want to reach fans of every team in every market with ads specifically tailored to their sports memories.

SOLUTION

How did you select this vendor?

It was an easy decision. I knew Matt and James from their previous company, in whose office my startup sub-leased some space. They did a phenomenal job growing that company and then started Stackmatix, which began running ads for my previous startup to great effect. As Playbook Products was growing, I knew I needed some extra firepower. I trusted the founders and knew the kinds of results they could get.

Describe the scope of their work in detail.

The Stackmatix team is responsible for managing our marketing campaigns across Amazon, Facebook, Instagram and Google with a focus on both profitability and scaling. The team is proactive in their efforts and require little management.

What was the team composition?

I worked directly with the Cofounders, Matt & James, on the strategy. They have platform experts to help with the running and setup of many campaigns across Facebook, Google & Amazon. Very pleased across the board!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team got campaigns turned around in one week that lead to a 250% return on our investment for the holiday season, and with more time to optimize, the team is averaging a 400% return on our campaigns at this time and have scaled the budgets significantly in the process.

How effective was the workflow between your team and theirs?

Very effective. The communication, weekly syncs, and regular reports have kept all expectations in line and all results apparent.

What did you find most impressive about this company?

Results. Ultimately, that's what this comes down to. They're data-driven and constantly refining and improving campaigns to get better results and focus on the campaigns and settings with the best conversions.

Are there any areas for improvement?

Honestly, their capacity is beyond our currents needs. I'm looking to hand over more work and channels to the team and I have full faith they'll figure everything out if it's not currently in their wheelhouse. They're wickedly smart and capable.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Remoov, a decluttering service startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stackmatix?

Our biggest challenge has been building a sustainable and efficient marketing campaign, finding the right leads, and optimizing conversion. As a small company, we're lacking an in-house marketing department, so we reached out to Stackmatix to help us with our digital strategy. 

SOLUTION

What was the scope of their involvement?

Initially, they helped us identify the best ways we could have an impact with our budget. They reviewed our analytics, conducted research around our target audience, identified keywords, and executed a strategy. They've spearheaded lead-targeting initiatives to drive leads to our different funnels and recommended designers to work with us to develop the creatives needed.

What is the team composition? 

I work with Matt and James (Co-Founders, Stackmatix). 

How did you come to work with Stackmatix?

I previously worked with another consultant, but I was looking for a more professional team to partner with as our business grew. A friend of mine had worked with Matt, so he recommended them.

What is the status of this engagement?

We've been working together since late 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Stackmatix cut our CAC in half. They significantly improved our marketing ROI. We're very happy with the results of the conversion optimization work they've done overall.

How did Stackmatix perform from a project management standpoint?

They're extremely responsive. We meet once a week to go over progress, analytics, and other data, which is all tracked through shared documents. 

What did you find most impressive about them?

Their responsiveness and ability to think outside the box sets them apart. Regardless of the size of a company, they're able to come up with creative solutions that work. They're also data and results driven, and have a proven track record of executing on strategies well. 

Are there any areas they could improve?

As they grow, I hope they are able to offer creative solutions in house or a group of preferred partners depending on the budget.

Do you have any advice for potential customers?

Provide clarity around project goals. Their team is very knowledgeable when it comes to Google products, so take advantage of their expertise but explore other options beyond AdWords. 

BACKGROUND

Please describe your company and position.

I am an Executive at Townhall.pro

Describe what your company does in a single sentence.

We gamify Zoom to boost and measure engagement in real-time!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stackmatix to accomplish?

• Inbound lead generation
• Website development
• Google ads setup

SOLUTION

How did you find Stackmatix?

Referral

Why did you select Stackmatix over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Stackmatix were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build SEO dashboard, track CPC, conversion and key word performance. Setup, run and manage Google ads to drive customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CPC, trials started,platform users

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. Highly responsive and delivered on time for sure. Great project management.

What was your primary form of communication with Stackmatix?

Virtual Meeting

What did you find most impressive or unique about this company?

They operate as an extension of our team. They don't wait for our direction, but rather review our situation and propose actions to drive conversion.

Are there any areas for improvement or something Stackmatix could have done differently?

No