Spiralytics, Inc.

BACKGROUND

Please describe your company and position.

I am the COO of VPA Australia

Describe what your company does in a single sentence.

VPA Australia is a protein and supplement brand based out in Brisbane, Australia. We are 100% Australian owned and operated. We pride ourselves as the market leader in the direct-to-consumer sector for health and fitness supplements in the country. The company has since grown rapidly since 2009, now with 25,000 kg of supplements being processed every month, from the world's leading suppliers.

With our in-house state of the art (export registered) manufacturing facilities and equipment, we are committed to furthering product innovation and have allocated significant resources to research and development in this area. VPA Australia only suppllies the highest quality products that have been tried and tested. Fillers, bulkers or thickening agents are not in use in any of the products. 100% pure products are guaranteed at the best prices possible. 

VPA Australia is committed to supporting local organisations in the body building and wider health, fitness and sport industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spiralytics, Inc. to accomplish?

• Online Paid Advertising

SOLUTION

How did you find Spiralytics, Inc.?

Online Search

Why did you select Spiralytics, Inc. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Spiralytics, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Spiralytics has managed all aspects of our PPC campaigns across various platforms:

• Google
• Meta
• Bing
• Pinterest
• Tiktok. 

Deliverables:

• Campaign creation and optimisation
• Keyword research
• Ad copy
• Weekly reports with detailed insights and recommendations on next steps
• Research and analysis on industry trends

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gave them metrics that we wanted to achieve for our campaigns and they were able to deliver.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes their reports were very timely and it gave us the assurance to understand the health of our campaigns. Whenever we had requests that were either scheduled or ad hoc, they were always quick to respond. We've been working with Carla; she's done really well in looking after our ads.

What was your primary form of communication with Spiralytics, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by their ability to answer questions promptly and how they take a step further to help you understand the technicalities of PPC. Their deep understanding of their roles is also a big plus. On a separate note, we had to transition from a different Client Specialist as the previous one had moved one and I must say, the transition was seamless. As if nothing happened. 

Are there any areas for improvement or something Spiralytics, Inc. could have done differently?

None that I can think of at this stage.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager for a fintech company that helps SMEs grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spiralytics, Inc.?

Spiralytics helped us rebuild our digital advertising campaigns, aiming to drive customer acquisition while keeping spend below a target unit cost.

SOLUTION

How did you select this vendor?

We invited 3 companies to bid and selected the best proposal out of those who pitched for the project.

Describe the scope of their work in detail.

I cannot share details of the work they did, but they essentially helped us rebuild our campaign from scratch—including planning, technical setup, and even a bit of finance-related troubleshooting.

What was the team composition?

We worked closely with our account manager but not their specialists. They were almost always able to help us with whatever we needed though, and I personally appreciate that we only had to coordinate with one person. It made communication very easy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I cannot share specific numbers, but Spiralytics was able to help us generate a very significant amount of business through our digital ads.

How effective was the workflow between your team and theirs?

Communication was great. The team is very collaborative and we were able to accomplish a lot together.

What did you find most impressive about this company?

They were a team that really knew what they were doing. Very often, I encounter marketing agencies that charge crazy prices and turn out to have no clue what they're doing or how their work needs to tanslate into business results. While Spiralytics isn't perfect, they are lightyears ahead of most agencies I've worked with in this regard.

Is there any area for improvement or anything that could have been done differently?

There were a couple of times when there would be some errors in the ad setup. Nothing major thankfully, but I do think the more complex campaigns especially can sometimes have errors so it's best to check when you can as well.

BACKGROUND

Please describe your company and your position there.

I'm with the marketing team of an outsourcing company that is dedicated to providing businesses, entrepreneurs, and professionals with awesome virtual assistants who can support them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spiralytics, Inc., and what were your goals?

We wanted to grow our leads and see how effective PPC would be for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Spiralytics is one of the reliable and established digital marketing agencies that have a great portfolio in running campaigns for several industries.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had Spiralytics run PPC and Facebook ads for us. They prepared all the nitty-gritty from studying our company and requirements, creating copies and graphics, proposing and implementing the plans, monitoring and reporting results.

How many people from the vendor's team worked with you, and what were their positions?

2 from their Client Success Management

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We did not reach the desired outcome due to many factors that are not directly controlled by Spiralytics. However, they still did a great job in assisting us from the start until the end of the campaign.

Describe their project management style, including communication tools and timeliness.

They are proactive and dedicated to help in your needs. They constantly communicated with us, sharing ways on how we could improve. They've prepared good reports and take the time to listen and understand to what we need. They are also on track with the campaign.

What did you find most impressive or unique about this company?

They have a good Client Success Team that takes the extra mile in really getting to know about the company and its needs. They will check and advise what can be done.

Are there any areas for improvement or something they could have done differently?

They can advise us on what keywords and channels best fit our company and needs.

BACKGROUND

Please describe your company and your position there.

I am the SEO Manager of the largest telecommunications company in the Philippines.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spiralytics, Inc., and what were your goals?

We hired them to provide full-scale SEO services to help improve our search rankings and increase our organic search traffic.

SOLUTION

How did you select Spiralytics, Inc. and what were the deciding factors?

We had a previous engagement before through a different set of contacts within our company. We decided to re-engage and build on the scope and relationship we've already established.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They help us monitor the organic search performance of our website. They also provide link building and content marketing services to develop our online magazine, our online shop, and the rest of our landing pages.

How many people from the vendor's team worked with you, and what were their positions?

We currently work directly with a client success manager and two SEO specialists. We also collaborate with their content production team on a regular basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with them, our website's organic search traffic has been constantly increasing year-on-year. Our most notable success so far is a more than 200% increase in organic search traffic for our online magazine in a period of 2 years.

Describe their project management style, including communication tools and timelines.

They are communicative and open to creative criticisms. They also have remarkable initiative and a sense of urgency. It's always easy to discuss how we can tweak processes and deliverables to make sure we get the best possible results in every aspect of the engagement.

What did you find most impressive or unique about this company?

Their skills, sense of urgency, responsiveness, professionalism, and friendliness are superb qualities that make working with them pleasurable.

Are there any areas for improvement or something they could have done differently?

There are occasional lapses in judgment from their team. It would be great if they can always keep our company's values, brand, tone, and existing content in mind when creating new content for us.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Specialist handling two brands at PawnHero Pawnshop Philippines, Inc. - PawnHero Pawnshop and Luxe In. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spiralytics, Inc.?

We were looking for a professional team that could help us in executing our several digital advertisements across Google, Facebook and Instagram that would effectively lead them to our websites and be successfully converted. We were happy to have found and partnered with Spiralytics, Inc.

What were your goals for this project?

Our goal was to increase and maintain that high number of ticket requests for PawnHero Pawnshop. For Luxe In, we wanted to gain more sales through effective advertisement strategies. Moreover, through this partnership, we thought that we could be able to execute our branding and marketing strategies for PawnHero Pawnshop and Luxe In better with their assistance.

SOLUTION

How did you select Spiralytics, Inc.?

We were carefully researching for the best digital marketing partner that could cater for our needs effectively and for long, at the same time meet us halfway for the costings. After a long and careful deliberation among several digital marketing companies, it was Spiralytics, Inc. who deemed fit as our partner.

I believe those involved in the selection process were our CEO, CFO, former marketing head and current marketing head. The deliberation was a team work among the management team to be sure that we selected the best digital marketing partner.

Describe the scope of their work in detail.

Since choosing them as our digital marketing partner, they have since been handling our Pay-Per-Click advertisements, search engine optimization and content marketing. They also communicate regularly with our team for updates and suggestions. They are easy to talk to and always suggest the best solution there is.

What was the team composition?

Our main contact person has always been Jes Tek-Ing, a senior client success manager at Spiralytics, Inc. She is our point person for all the ads that we'd like to execute. I am not 100% certain how many they are in her team, but I'm pretty sure she has team members that help her execute the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since partnering with Spiralytics, Inc., our PawnHero Pawnshop ticket number requests and Luxe In sales have been increasing monthly, so we could say that their strategies are working. For those months that we could have done better, they were always prepared with suggestions on how to optimize our strategies.

How effective was the workflow between your team and theirs?

Jes, the senior client success manager assigned to us has been very kind in assisting us in our ideas, recommendations and ad requests. She always knows what she's talking about which makes her always confident during our monthly meetings and an effective communicator.

If there are questions or confusions from us, she makes sure that everything is clarified by answering our query/ies very clearly.

What did you find most impressive about this company?

They are experts in their fields and would know right away which ads to improve, the hows and whys.

Are there any areas for improvement?

It's not a major issue, but we'd appreciate it if they could run us all the digital ad placements that we are on especially on Facebook for PawnHero Pawnshop.

BACKGROUND

Please describe your company and your position there.

I am the Communications and Publicity Officer at Makati Medical Center

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spiralytics, Inc.?

We partnered with Spiralytics for our social media development and management and needs as the hospital ventured online to have a wider reach.

What were your goals for this project?

We're looking to get in touch with the hospital's patients and publicize the institution's services through social media. It solidifies the company's presence in the online sphere. It also gives the institution an idea on how the hospital is perceived by the public.

SOLUTION

How did you select Spiralytics, Inc.?

I was not involved in the selection process as I joined our company when Spiralytics was already a partner institution.

Describe the scope of their work in detail.

For their social media development and management service, Spiralytics set up the official accounts according to the hospital's branding. They conceptualize monthly posts which include copy and art execution.

For community management, a social media specialist from their team responds to the messages and inquiries sent by users on the platforms according to the script approved by us. Spiralytics also submits monthly progress reports and strategy proposals.

What was the team composition?

I've closely worked with one client success manager who in turn relays to the team with consisting of a social media specialist, writers, and artists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A few months since the social media accounts were launched proved to be quite difficult as we adjust to the birth pains of the project. But we smoothly adjusted with the operation as we communicated the difficulties between us and Spiralytics team.

As a result, the social media pages of the hospital gained traction and is doing very well now in terms of reach and engagement of the pages. We succesfully launched one of our online campaigns to share inspirational stories of patients highlighting the good service of the institution.

How effective was the workflow between your team and theirs?

It's easy to reach the team as we are all in a group chatroom where we can communicate any sudden requests. The client success manager quickly responds which is important as we deal with social media that has a real-time nature. Deadlines of deliverables are set and communicated well.

What did you find most impressive about this company?

The team assigned to us is very patient when it comes to approval of materials. We tend to make several comments and edits on copies, artworks, and blog but the right revisions are made promptly.

Are there any areas for improvement?

There were times when scheduled posts are posted but I understand that it's usually due to system glitch. Suggestion for improvement is to always monitor if materials are posted on time. Other than that, Spiralytics is doing well and providing good service.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager of a recruitment agency based in Manila. We do local placements of executive, managerial, IT, and technical roles. I see to it that we get good quality inbound leads which was unheard of for recruitment agencies in the Philippines who tend to use their marketing teams in a different way.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spiralytics, Inc., and what were your goals?

Back in 2016, we are a small recruitment agency who is trying to inch their way in a market full of veteran companies with huge networks and budgets to spend. We worked hard for every placement using our own method of headhunting.

Finding success in our methods, the company was ready to scale thus we took Spiralytics on board to spread the message and have this ambitious attempt of changing the way people do headhunting.

SOLUTION

How did you select this vendor and what were the deciding factors?

Most recruitment agencies in the Philippines heavily rely on their outbound sales team or their recruiters to market their companies.

We decided on capturing the new wave of businesses that would need recruitment services in the Philippines. This way, we knew that the right channel to go would be search as an additional marketing channel instead of relying solely on our network.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with an assessment of the search market alongside our brand and what markets we can capitalize on. A well drawn out SEO and PPC strategy came from all the insights and is a start of our 4 year client-agency relationship.

If it has to do with search, PPC, and content marketing we start from their own insights. We also get yearly reports that include of a road map on where we should go for the upcoming year.

How many people from the vendor's team worked with you, and what were their positions?

An Account Manager is assigned to me and I also have contact with her superior. I know they have a bigger team behind them, but our Account Manager is all the contact we need.

Me and my team never felt the need to bring anybody else on board and there is a seamless single point of contact for our needs. That feeling as a client that sometimes you want to go directly to the person doing the work and directly give feedback? That never happened to us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have increased our amount of qualified leads from 3-5 per week to an average of 20+. They are also helping us out during COVID and is delivering fantastic results. All of these qualified leads allowed us to ramp our business. For every peso we spend on Spiralytics, 7-10 pesos comes back.

Describe their project management style, including communication tools and timeliness.

We mostly use email, Google apps, and Skype to communicate. But before COVID, their Account Manage would visit us in our office every week. Their style is very technical and gives no BS data-driven insights. If you are a visionary, then Spiralytics will ground you with what needs to be done based on what is actually happening.

What did you find most impressive or unique about this company?

The results in our bottom line. Simply put.

Are there any areas for improvement or something they could have done differently?

I wish they are more creative in terms of design and on-ground human insight which am very particular about. I gave them this feedback and there is marked improvement on their creatives.

BACKGROUND

Please describe your company and your position there.

I am the head of Business Development for SolarNRG, a renewable energy EPC, focused on commercial and industrial solar power.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spiralytics, Inc., and what were your goals?

We had to revamp our existing website and increase our online presence with our target market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to them, and they provided a very competitive package, along with weekly performance updates.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

There was a website turnover from our former provider to Spiralitycs, after which they completed a full redesign, and now are optimizing our SEO, and generating significant client leads from our website.

How many people from the vendor's team worked with you, and what were their positions?

We have a team of 3 persons working on our account, 2 technical people, and one account executive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new website has generated over 100 qualified leads in the last 4 months and is now always on the first page of Google when a user searches for solar power in the Philippines.

Describe their project management style, including communication tools and timeliness.

They always meet the required deadlines and are readily available to troubleshoot our issues when they arise.

What did you find most impressive or unique about this company?

It's a one-stop-shop for all our online needs.

Are there any areas for improvement or something they could have done differently?

Their service seems to be top-notch. They even provided us with additional content by way of infographic design.