How did you select this vendor and what were the deciding factors?
Most recruitment agencies in the Philippines heavily rely on their outbound sales team or their recruiters to market their companies.
We decided on capturing the new wave of businesses that would need recruitment services in the Philippines. This way, we knew that the right channel to go would be search as an additional marketing channel instead of relying solely on our network.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement began with an assessment of the search market alongside our brand and what markets we can capitalize on. A well drawn out SEO and PPC strategy came from all the insights and is a start of our 4 year client-agency relationship.
If it has to do with search, PPC, and content marketing we start from their own insights. We also get yearly reports that include of a road map on where we should go for the upcoming year.
How many people from the vendor's team worked with you, and what were their positions?
An Account Manager is assigned to me and I also have contact with her superior. I know they have a bigger team behind them, but our Account Manager is all the contact we need.
Me and my team never felt the need to bring anybody else on board and there is a seamless single point of contact for our needs. That feeling as a client that sometimes you want to go directly to the person doing the work and directly give feedback? That never happened to us.