Social Market Way

BACKGROUND

Please describe your company and position.

I am the Associate Director of E-Tabs

Describe what your company does in a single sentence.

E-Tabs has been providing award-winning, leading data visualization and reporting solutions to the market research industry for over 30 years. We help businesses all over the globe boost their productivity and engagement by making the process of producing their reports and visualizations quick, simple and cost effective.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To elevate E-Tabs’ visibility within the market research and data visualization community through strategic and consistent content distribution across all key social media platforms
• To drive targeted website traffic to key solution pages with the intent of converting high-value visitors into sales-qualified leads
• To position E-Tabs as a thought leader in automated reporting and data visualization by showcasing our team’s expertise, award-winning innovations, and customer success stories in ways that would resonate with our industry audience

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was both strategic and execution-focused. Social Market Way began with a deep dive discovery phase where they thoroughly reviewed our current brand assets, social media footprint, and industry benchmarks. Following that, they developed a custom social strategy aligned with our quarterly business goals. Key deliverables included: 

• A monthly social media content calendar tailored to each platform (LinkedIn, Twitter, Facebook) with a mix of educational, promotional, and thought leadership content 
• Original graphics and branded assets designed to align with our visual identity and resonate with the research industry 
• A series of LinkedIn ad campaigns targeting market research professionals, which included A/B tested creative, copy variations, and refined targeting over time 
• Monthly performance reports with recommendations and data-backed insights into what was working, what needed adjustment, and how to improve ROI over time 
• Community management support involving engagement with comments, shares, and direct messages in a tone consistent with our brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw several tangible outcomes over the course of the campaign. One key area was the increase in qualified traffic to our solutions pages, which resulted in a steady rise in demo requests. We also experienced a noticeable uptick in engagement metrics on LinkedIn, which is our most active platform, including more comments and shares from relevant industry professionals.

There was a substantial improvement in our brand sentiment across social media, especially following posts that showcased our work on award-winning projects and behind-the-scenes team highlights. We also saw stronger attendance at webinars and virtual events, which we attribute in large part to the promotional support from Social Market Way.

Lastly, the paid LinkedIn campaigns directly contributed to generating new business conversations with firms in North America and Europe, which aligned with our international growth goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was one of the highlights of the engagement. The team used a shared project tracking system that gave us real-time visibility into upcoming content, ad campaigns, and status updates. They scheduled biweekly check-in calls which were concise and action-oriented.

Deliverables were consistently on time, and if a delay ever occurred due to evolving campaign priorities or our internal input, they were proactive in informing us and adjusting accordingly. What stood out most was their responsiveness — even for last-minute requests, such as promoting an event or webinar, they were able to adjust priorities and deliver without sacrificing quality.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Social Market Way was their ability to deeply understand the nuances of our industry. The market research world can be quite technical and niche, but their team took the time to learn the terminology, understand our value proposition, and speak the language of our clients.

Another unique aspect was how proactive they were in identifying content opportunities. For instance, when we had a major industry award win, they quickly crafted a mini-campaign to celebrate it online and extended its reach far beyond what we could have achieved internally. Their approach was never cookie-cutter; every strategy, visual, and piece of content felt like it was created specifically for E-Tabs.

Are there any areas for improvement or something Social Market Way could have done differently?

There were very few areas needing improvement. One suggestion would be to offer more interactive content options such as polls or live Q&A sessions to diversify engagement formats. While the static and video content was strong, experimenting with new formats could have provided additional data on audience preferences.

BACKGROUND

Please describe your company and position.

I am the President of Perceptics

Describe what your company does in a single sentence.

As North America’s most trusted vehicle imaging company, Perceptics understands the mission-critical need to manage operations with the highest intelligence at your fingertips. For more than 40 years we have designed, engineered and delivered vehicle identification and license plate recognition products to safeguard national borders; to optimize tolling operations; and to ensure that roadways, commercial vehicle traffic and the motoring public are kept safe. We are driven to understand your needs, and we can deliver the accuracy and reliability required for your mission’s success. We are the imaging company that listens to your needs, forms lasting relationships and strives to always exceed your expectations. WE READ YOU LOUD AND CLEAR.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To improve the visibility and brand awareness of Perceptics across LinkedIn and Twitter, particularly among federal agencies, transportation authorities, and engineering consultants.
• To generate targeted engagement and high-quality leads by promoting our vehicle identification technologies and border security solutions to decision-makers in government and logistics.
• To establish thought leadership by regularly publishing educational and solution-driven content, such as use cases, customer stories, and R&D insights, that highlight our four-decade-long expertise in license plate recognition and vehicle imaging systems.

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Market Way began by performing a competitive audit, reviewing our existing digital footprint, and developing detailed audience personas based on our target clients in border security, tolling systems, and intelligent transportation. They developed a comprehensive content calendar tailored to LinkedIn and Twitter, with three to four posts per week. Created a mix of promotional posts, industry commentary, and thought leadership content including posts authored under my name, which helped elevate our brand's voice. Launched multiple paid campaigns to promote whitepapers, product overviews, and industry event participation such as our presence at ITS America. Designed visual assets such as infographics, animations of our license plate recognition systems, and customer testimonial quote cards. Monthly analytics reports were presented, including insights into audience engagement, post performance, follower growth, click-throughs to product pages, and lead capture via gated assets. Weekly stand-up calls ensured we were aligned on progress and provided room to pivot or test new messaging angles. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Several outcomes stood out which are: 

• A clear uptick in qualified website traffic from LinkedIn, with most visitors landing on our product and contact pages.
• A 30% increase in inbound inquiries through the website’s “Request a Demo” form, specifically from DOTs and transportation consultants.
• Our content started being referenced in niche industry discussions online, and one of our whitepapers was picked up by a regional transportation innovation board for internal training.
• Internally, our sales team reported warmer leads who mentioned seeing our content beforehandand we got a significant improvement from our earlier cold outreach methods.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was highly organized and responsive. The team used a shared Trello board that outlined content themes, post dates, and asset requirements. They never missed a single content deadline and always came prepared to our status meetings with data and suggested next steps. When we had to pivot our messaging to align with changes in federal procurement timelines, they adapted quickly, revised content with a turnaround time of less than 24 hours, and even proposed alternatives that we hadn’t considered internally. Their responsiveness was a standout.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most was how quickly they grasped the nuances of our industry. We operate in a highly technical and regulated space where working with agencies like Customs and Border Protection, and the content we share must walk a fine line between being informative and being appropriately discreet. Social Market Way not only respected that boundary but found a way to make our content compelling without oversimplifying or overpromising. Their ability to speak both "engineer" and "marketer" was a rare combination that proved incredibly valuable.

Additionally, they took the time to involve our internal SMEs in the content creation process, which added authenticity and trust to every post.

Are there any areas for improvement or something Social Market Way could have done differently?

If there’s one area for improvement, it would be the addition of more interactive content formats. While the visuals and copy were on point, we would have appreciated exploring things like interactive LinkedIn polls, short-form video snippets, or even brief client spotlight interviews via social. These would have added another layer of engagement to our content mix. That said, the team was always receptive to feedback, and we believe they would have integrated these ideas had we brought them up sooner.

BACKGROUND

Please describe your company and position.

I am the CEO of Saks Global

Describe what your company does in a single sentence.

Saks Global is the largest multi-brand luxury retailer in the world, comprising Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Saks OFF 5TH, Last Call and Horchow. Its retail portfolio includes 70 full-line luxury locations, additional off-price locations and five distinct e-commerce experiences. With talented colleagues focused on delivering on our strategic vision, The Art of You, Saks Global is redefining luxury shopping by offering each customer a personalized experience that is unmistakably their own

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To improve our keyword rankings for high-traffic, high-value keywords in the fashion and apparel industry
• To enhance our website’s technical SEO to improve load times and user experience
• To drive a more sustainable approach to link-building, ensuring quality rather than quantity

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was extensive and involved several phases, which allowed us to monitor progress step by step: Social Market Way audit helped us understand where we stood in terms of SEO and what needed improvement. They analyzed our existing content, site structure, technical issues, and backlink profile. They identified high-value keywords that were aligned with our product offerings and customer intent. The strategy also focused on long-tail keywords and local SEO. The team revamped product pages, blog content, and category descriptions, ensuring that each page was optimized for its targeted keywords while maintaining a natural flow for readers. They executed a targeted link-building strategy, focusing on high-authority sites in the fashion and retail space. This helped us improve domain authority and credibility with search engines. They tackled site speed optimization, mobile responsiveness, and clean coding, addressing issues that were slowing down our site or creating barriers to a smooth user experience. We expanded our focus to local SEO, optimizing our listings and content for location-based search queries, which was crucial given our large brick-and-mortar presence. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes from this project were evident in several key areas:

• We saw a noticeable improvement in our rankings for several high-priority keywords, including both branded and non-branded terms.
• Organic traffic steadily increased, bringing in more qualified visitors who were more likely to convert.
• The changes made to our website, particularly in terms of user experience and technical SEO, resulted in a lower bounce rate and improved session durations.
• Our link-building efforts helped improve domain authority, which not only boosted rankings but also increased trust among our target audience.

These outcomes weren’t just theoretical, we saw them reflected in our monthly reports, which showed steady growth across key metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management process was seamless from start to finish. The Social Market Way team utilized project management tools to track progress, set deadlines, and keep everyone aligned. We were given clear timelines, and they adhered to those timelines, consistently delivering items on schedule. Whenever there was a shift in priorities or a new challenge arose, they responded quickly with solutions.

What stood out to me was their proactive communication. I never had to chase them for updates, and they always anticipated our needs. Whenever we had questions or needed clarification, they were more than willing to walk us through the details. This made the entire process feel collaborative rather than transactional.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me the most about Social Market Way was their deep understanding of the fashion retail landscape. Their ability to not only deliver on the technical aspects of SEO but also provide a strategy that aligned with our brand voice and customer needs was unique. It wasn’t just about rankings for them, it was about delivering a holistic strategy that drove meaningful engagement and conversions.

Additionally, their transparent approach to analytics and reporting was a breath of fresh air. They made sure we understood the data behind the decisions, empowering us to make informed choices about future marketing strategies.

Are there any areas for improvement or something Social Market Way could have done differently?

While our experience was overwhelmingly positive, one area for improvement would be their reporting cadence. At times, we felt there could have been more frequent updates, especially during the initial months when we were still trying to gauge the early impact of the changes. However, once we discussed this with the team, they were quick to adapt and adjusted their reporting schedule to fit our needs.

BACKGROUND

Please describe your company and position.

I am the CEO of Rocket Matter

Describe what your company does in a single sentence.

Voted by Forbes as Best for Firms of All Sizes, Rocket Matter’s legal practice management software is the best way for growing law firms to manage and expand their practice. From innovative timekeeping to award-winning responsive client support to its industry-leading QuickBooks integration, Rocket Matter provides law firms one source of truth to run an efficient, profitable practice. Rocket Matter centralizes all client matters, documents, emails, tasks, and billable activity in one place so nothing falls through the cracks

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To increase qualified traffic to our website and improve lead generation through organic search.
• To enhance our visibility in highly specific keyword areas related to IT consulting, legal technology, and cloud-based IT solutions fields where competition is extremely stiff.
• To improve the technical health of our website so that it could scale without running into search performance bottlenecks.

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project began with a comprehensive SEO audit, which identified issues with site speed, indexing, and duplicate content. From there, the team delivered: A revamped keyword strategy tailored to our niche industry. On-page optimizations, including meta data restructuring and internal linking improvements. Monthly content recommendations and blog topics aligned with keyword gaps. High-quality backlinks through outreach to industry-relevant publishers. Monthly reporting that clearly tracked growth in rankings and organic leads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw steady increases in organic traffic, particularly to service-specific pages that previously had little visibility. Our website began ranking for terms we had been struggling with for years, and those rankings translated into inquiries from prospects who were directly aligned with our target market. We also noticed a tangible improvement in lead quality, with more inquiries coming from organizations actively seeking IT consulting services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. Deliverables were consistently provided within the promised timelines. Our project manager held bi-weekly calls to update us, review results, and set the next milestones. Any time we had a question or concern, whether about sudden changes in rankings or needing urgent content adjustments, they were responsive within a business day, often much quicker.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Social Market Way was their ability to deeply understand our industry rather than applying a generic SEO formula. They invested time in learning about the nuances of IT consulting and legal technology, which made their content recommendations and keyword strategies extremely relevant. Their transparency in reporting was also refreshing; they didn’t just present numbers but explained what they meant in real-world terms for our business.

Are there any areas for improvement or something Social Market Way could have done differently?

If there is one area for improvement, it might be expanding their offering to include more design-related support alongside SEO. At times, implementing some of their technical recommendations required us to loop in our own developers. Having an in-house web design or development arm could make the process even smoother for future clients.

BACKGROUND

Please describe your company and position.

I am the CEO of Color

Describe what your company does in a single sentence.

Color Health delivers expert-led, virtual-first Cancer Care that cares. From screening to survivorship, we help people act earlier—and stay supported every step of the way. We are the only solution fully-focused on cancer—for your full workforce. #CancerCareThatCares #BuiltByColor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To enhance our digital visibility, particularly in the highly competitive healthcare space.
• To stand out as the go to platform for cancer care across the full workforce, from screening to survivorship.
• To boost our SEO performance, refine our messaging, and increase awareness of the Cancer care initiative

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Market Way took a comprehensive approach to understanding our brand and goals. Their team conducted an in-depth SEO audit, analyzing not just our website, but also our competitor landscape, and even our audience’s search behavior. They created a customized SEO strategy, focusing on optimizing our website’s content and improving technical SEO to ensure we were ranking for the most relevant keywords in cancer care.

Key deliverables included:

They worked on improving site architecture, page load speeds, and mobile responsiveness, all crucial for retaining visitors and ensuring a seamless user experience.

They produced an actionable content plan that centered on long-tail keywords and high-intent search phrases. Their team helped us craft blog posts, articles, and resource pages focused on cancer care, aimed at educating and engaging our audience.

They led a strategic link-building initiative, securing quality backlinks that elevated our domain authority and search engine rankings.

Social Market Way also provided monthly reports, analyzing the impact of our SEO efforts and making data-driven recommendations for continuous improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been remarkable. While we haven’t tracked specific percentages, we saw a noticeable increase in organic traffic, particularly from users searching for cancer related services for employees. More importantly, we observed a shift in how potential clients viewed our brand many reached out directly, impressed by our content and our message around comprehensive cancer care.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Market Way project management was exemplary. They kept us in the loop throughout the process, delivering all items on time and responding quickly to any feedback or adjustments we requested. Their proactive communication ensured that we always felt supported, which made a big difference in keeping the project on track.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their level of expertise and their personalized approach. They took the time to truly understand our business goals, and their work wasn’t just about driving traffic, it was about aligning our SEO strategy with our larger mission of delivering compassionate, expert-led cancer care. They went beyond the basics of SEO and became a valuable extension of our team.

Are there any areas for improvement or something Social Market Way could have done differently?

As for areas for improvement, I would say there’s always room to grow in terms of keeping up with rapidly changing SEO trends. But even then, Social Market Way was quick to adapt and update strategies as necessary, so it never felt like a significant issue. I wholeheartedly recommend Social Market Way for any company looking to elevate their SEO efforts. Their expertise, attention to detail, and commitment to delivering results make them an invaluable partner. If you’re looking to improve your digital presence with a team that is both knowledgeable and responsive, Social Market Way is the right choice

BACKGROUND

Please describe your company and position.

I am the CEO of Oyster

Describe what your company does in a single sentence.

Our mission is to create a more equal world by making it possible for companies everywhere to hire people anywhere. We believe it should be easy for any company to hire any person, no matter where they are located in the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To elevate our social media presence and drive brand awareness for Oyster, our mission-driven company that aims to create a more equal world by enabling companies to hire people anywhere
• To Create engaging content that resonates with our target audience, including HR professionals, business owners, and remote workers
• To Drive website traffic and generate leads through social media channels

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Market Way provided a comprehensive social media marketing strategy that included:

1. Conducting a thorough analysis of our existing social media presence and identifying areas for improvement
2. Developing a tailored content strategy that aligned with our mission and objectives
3. Creating high-quality, engaging content includes blog posts, videos, infographics, and social media posts that showcased our expertise and thought leadership
4. Managing and scheduling content across all social media platforms
5. Monitoring and responding to comments and messages in a timely and professional manner
6. Analyzing performance metrics and providing regular reporting and insights to optimize our social media strategy

Key deliverables included:

- A monthly content calendar outlining planned content and themes
- Bi-weekly social media management and engagement reports
- Quarterly performance reviews and strategy sessions to discuss progress and adjust the strategy as needed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes were impressive. Within 3 months, we saw:

A four-fold increase in followers across all social media platforms
A significant spike in website traffic, with social media channels driving over 500 new visitors per month
A notable increase in lead generation, with a substantial number of leads coming from social media channels
Our thought leadership and brand awareness goals were met, with Oyster being recognized as a leading voice in the global employment and remote work space

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Market Way demonstrated exceptional project management skills. They were always on time with deliverables, and their communication was clear and concise. Whenever we had questions or concerns, they responded promptly and provided solutions. Their flexibility and adaptability were impressive, as they adjusted to our evolving needs and priorities.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their deep understanding of our mission and values. They didn't just create content; they crafted stories that resonated with our audience and reflected our brand's personality. Their creativity, attention to detail, and passion for delivering high-quality work were evident in every aspect of their work.

Are there any areas for improvement or something Social Market Way could have done differently?

One area for potential improvement could be exploring more video content opportunities. While they did create some video content, we believe there's room to further leverage this format to engage our audience and showcase our brand story.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Suntel Analytics, LLC

Describe what your company does in a single sentence.

We provide risk intelligence and security related consulting services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• SEO

SOLUTION

How did you find Social Market Way?

Online Search

Why did you select Social Market Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Market Way leveraged strategic digital marketing to increase our company's visibility on search engines, improve brand recognition, and promote business growth. This was typically achieved through a combination of technical SEO, content marketing, social media management, Pay-Per-Click (PPC) advertising, and reputation management.

Timeline and Deliverables: The following is a general timeline for the delivery of services.

• Month 1:
  • Discovery and Audit Initial consultation to understand the company's goals, target audience, and competitive landscape
  • Comprehensive website audit to identify existing strengths and areas of improvement
  • Keyword research to identify high-value search terms in your industry
  • Analytics setup (if not already in place) for tracking website traffic and conversions
• Month 2:
  • SEO Optimization
  • Technical SEO adjustments to your website, improving site speed, mobile optimization, and fixing any identified issues from the audit
  • On-page SEO implementation, including optimized title tags, meta descriptions, headers, and content updates
  • Creation of a content marketing strategy based on identified keywords and target audience interests
• Month 3-4:
  • Content and Social Media Regular creation and publication of SEO-optimized blog posts, articles, and website content
  • Setup and management of social media profiles, if not already in place Initiation of a regular posting schedule for social media, promoting new content and engaging with followers
  • Creation and implementation of a backlink strategy to increase website authority
• Month 5:
  • PPC and Reputation Management
  • Creation and management of PPC campaigns, if required Monitoring and management of online reviews and reputation
  • Ongoing adjustments to SEO, social media, and content strategies based on analytics data
• Month 6 onwards:
  • Maintenance and Growth
  • Continued content creation, social media management, and PPC campaign management
  • Regular SEO audits and adjustments to maintain and improve website ranking
  • Regular consultations to discuss progress, analytics data, and potential adjustments to the strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Organic Traffic: Over the course of the project, we've seen a significant increase in organic traffic to your website. There has been a 45% increase in unique visitors per month compared to the pre-project period, resulting from our targeted SEO efforts.
• Improved Search Engine Rankings: The website now ranks on the first page of Google search results for 20 of your targeted keywords, compared to just 5 before the project. This represents a significant improvement in visibility.
• Increased Conversion Rate: Through optimizing site design and content, the website's conversion rate has improved from 2% to 4.5%. This means a higher percentage of site visitors are now engaging with your business.
• Decreased Bounce Rate: We've reduced the bounce rate from 65% to 40%, indicating users are finding the site more engaging and relevant to their needs.
• Growth in Social Media Engagement: Since the beginning of our social media management efforts, your follower count has increased by 70% across all platforms. Engagement with your posts, including likes, shares, and comments, has more than doubled.
• Improved Click-Through Rate (CTR) for PPC Campaigns: Our targeted PPC campaigns have improved the click-through rate from 3% to 5.8%, ensuring more effective use of your ad spend.
• Positive Online Reviews and Improved Online Reputation: Since the launch of our reputation management efforts, the number of positive online reviews has grown by 80%. This has substantially improved your overall online reputation and increased trust in your brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Market Way's project management was exemplary throughout the entirety of our SEO and digital marketing project. They were incredibly proactive, maintaining a meticulous project timeline that ensured every aspect of the project was delivered on schedule. The team at Social Market Way developed a comprehensive project plan at the outset, clearly defining each milestone and deliverable. This transparency enabled us to know exactly what to expect and when to expect it.

Impressively, each milestone was reached on time, and in some instances, even ahead of schedule. One of the strongest aspects of Social Market Way's project management was their adaptability. They were highly responsive to our needs, promptly addressing any concerns or adjustments that arose during the course of the project. The team was always available for consultation, providing swift and informative responses to our inquiries.

Their dynamic approach and commitment to meeting our specific needs made for an efficient, effective project timeline. Regular updates and meetings kept us in the loop at all times, and their willingness to accommodate changes demonstrated their client-focused approach.

Their commitment to delivering on their promises, coupled with their flexibility in adapting to our needs, made our collaboration with Social Market Way an entirely positive experience. Their timely delivery and strong project management skills played a significant role in the success of our SEO and digital marketing project.

What was your primary form of communication with Social Market Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The standout feature of Social Market Way was their holistic and integrated approach to digital marketing and SEO. Their ability to intertwine various aspects of digital marketing - from SEO to social media management, PPC campaigns, and online reputation management - was nothing short of impressive.

The team's unique blend of creativity and technical know-how made a considerable difference in the campaign's effectiveness. They weren't just looking at numbers; they were designing a user experience that was genuinely engaging and beneficial for our audience. This approach not only improved our rankings but also helped build a more meaningful connection with our customers.

Additionally, the team’s dedication to constant learning and staying abreast of the latest digital trends was inspiring. They consistently incorporated innovative strategies and techniques into our project to ensure our digital presence was not only strong but also modern and forward-thinking.

What really set Social Market Way apart, however, was their people-focused approach. Despite being a technology-based field, they never lost sight of the human element. They prioritized understanding our business and our customers, ensuring the strategies implemented were tailor-made for our specific needs and market.

Their team demonstrated an incredible commitment to our project's success and consistently went above and beyond to ensure we were satisfied with the results. This unique blend of technological expertise and human-centric customer service was what truly set Social Market Way apart in our experience.

Are there any areas for improvement or something Social Market Way could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Founder & Managing Director of Asto Consumer Partners

Describe what your company does in a single sentence.

Astō Consumer Partners exists to help disruptive brands, and visionary leaders behind the brands, achieve their fullest potential.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To increase visibility among early-stage consumer brand founders seeking capital partners. We noticed that our digital presence wasn’t reflecting the strength of our brand or the value we bring to founders. Our goal was to appear when the right kind of entrepreneurs were searching online for funding or strategic guidance. SOCIAL MARKET WAY was brought in to make that happen.
• To optimize our website’s SEO structure and content for higher engagement and discoverability because our website had not been built with SEO in mind. We needed expert help in making it not only search-engine friendly but also aligned with the search behavior of our ideal audience. The goal was to improve the technical structure, rewrite and optimize content, and ensure that every page had a clear purpose and visibility strategy.
• To establish thought leadership through content that ranks for high-intent search terms, by optimizing content that demonstrated our expertise and positioned us as thought leaders in the consumer investment space. This included blog posts, guides, and case studies tailored around topics founders were actively researching. The goal was to attract organic interest from serious, mission-driven entrepreneurs by offering real value before a conversation even began.

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement began with a deep dive into our current digital footprint. They performed a full technical SEO audit of our website and presented findings in a detailed document that broke down immediate, short-term, and long-term priorities. They then conducted keyword research based on the search habits of founders, operators, and brand builders within the consumer space. Using those insights, they mapped keywords to specific pages, rewrote content on key service pages, and identified content gaps. In parallel, they began building backlinks from respected and relevant platforms, avoiding the generic directories and low-quality links often associated with SEO firms. They also helped us optimize newly published blog content to ensure it ranked competitively. Key deliverables included: A complete technical SEO audit with a prioritization matrix A strategic keyword roadmap tailored to our niche Updated metadata and internal linking structure across the site Optimization and creation of over ten key pages Monthly backlink reports showing placements and authority Performance dashboards using Google Analytics and Search Console Strategy calls every other week to assess progress and adapt if needed 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the most immediate outcomes was an increase in high-quality traffic to our website. Within a few months, we started receiving inbound inquiries from founders who had discovered us through search, an occurrence that had been quite rare before.

We also noticed more branded searches for Asto Consumer Partners, indicating growing awareness in our space. Blog articles and case studies they helped optimize started appearing on the first page for keywords we had previously not ranked for at all.

Importantly, we had a few warm leads from companies that directly mentioned reading our content or finding us via specific searches like “VC for consumer products” or “capital for growth-stage CPG brands.” These moments of validation made it clear that the SEO work was not just theoretical it was impacting our pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was consistently strong and professional. Every phase of the project was mapped out clearly from the start. They used a shared project tracker, which gave us transparency into ongoing tasks and allowed our internal marketing lead to stay aligned without needing to follow up frequently.

Deliverables were completed on time without exception. In one instance, we had a fast-approaching launch of a new portfolio company, and they accelerated optimization for a supporting page to ensure it ranked in time. Their responsiveness was equally impressive. Whether it was a technical question or a strategic shift we needed to consider, we always heard back within 24 hours, often much sooner. They made us feel like a priority, not just another account.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out was their ability to tailor a highly technical and complex process like SEO to fit a specialized, non-commoditized industry like ours. Most SEO firms I’ve come across seem built for eCommerce or tech startups. SOCIAL MARKET WAY took the time to understand what makes our audience different and developed a strategy that was rooted in relevance, not just rankings.

They asked smart questions early on ones that showed they were thinking beyond keywords. They considered the founder’s journey, the kinds of questions a brand builder would ask when looking for capital, and how to weave that into content and structure. Their ability to pair technical rigor with brand sensitivity made them a rare partner.

Are there any areas for improvement or something Social Market Way could have done differently?

If I had to suggest one area for improvement, it would be in sharing more comparative benchmarks early in the project. While our niche is unique, seeing anonymized data from similar clients or other investor-focused brands would have helped us calibrate expectations faster.

That said, once we got into the process, the clarity and results spoke for themselves. Their team adjusted quickly to our preferences, and the collaboration felt smooth and natural from that point on.

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Green Pest Management

Describe what your company does in a single sentence.

Small pest control start-up looking to provide the best service in the area. We provide residential and commercial pest control service in Delaware, southern Philadelphia, eastern Maryland, and western New Jersey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To increase the number of inbound phone calls and form submissions from potential customers looking for pest control services in our main service areas including Delaware and southern Philadelphia.
• To improve the efficiency of our Google Ads budget and bring down our cost per lead after experiencing poor performance with a previous vendor.
• To enter new local markets like western New Jersey and parts of eastern Maryland through targeted ad campaigns aimed at homeowners who had never heard of us before.

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They started by researching our industry and how people in our specific regions were searching for pest control services. Then they built out a campaign strategy that included multiple ad groups targeting different services like ant control, termite treatment, and bed bug removal. Each ad group was customized for a specific service and geographic location to keep the targeting as accurate as possible. They also set up tracking systems so we could monitor phone calls and form submissions from the ads. Throughout the campaign, they regularly tested new ad copy and adjusted keyword bids based on performance data. They provided detailed performance reports during biweekly check-ins, and they consistently recommended ways to improve both the ads and the landing pages we were using. One small but helpful change they suggested was adjusting the phrasing on our contact form to match the tone of the ads. That made it feel more natural for people moving from search to submission.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We noticed a steady increase in high-quality leads coming in from the areas we were targeting. Our technicians were being dispatched to neighborhoods that had previously been quiet for us. That alone was a good sign that the campaign was reaching new people. One memorable result came during a wasp infestation period in August. We had a campaign focused specifically on wasp removal, and the call volume nearly overwhelmed our staff. That burst of activity confirmed that the ads were getting in front of the right audience at the right time.

We also saw improvement in lead-to-customer conversion. That was partially because the quality of the leads was better and partially because people landing on our site were more prepared to take action.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was strong and reliable. Every deliverable we expected was provided on time. Our meetings were never missed, and they came into every call prepared with updated numbers, trend analysis, and next steps. They were also responsive in between meetings. On one occasion, we saw a sudden dip in call volume. We flagged it, and within a few hours they diagnosed the issue and resolved it by adjusting the ad schedule. We appreciated that kind of responsiveness because downtime hurts us quickly in this business.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out the most is how well they understand the pest control industry and the way local service businesses operate. They didn’t try to apply cookie-cutter digital marketing tactics. Instead, they listened to us, asked the right questions, and developed strategies based on how our customers search for help and what influences them to call. They were also good at translating data into clear, actionable steps. That helped us make confident decisions without needing to be marketing experts ourselves.

Are there any areas for improvement or something Social Market Way could have done differently?

One area that could have been improved was the rotation of ad creatives. Over time, we noticed the same headlines and descriptions repeating, which made us wonder if they could go stale. When we brought it up, they were quick to refresh everything and even gave us seasonal variations to try. So it was handled well, but a more proactive approach to ad creative updates would have made the campaigns feel fresher month to month.

BACKGROUND

Please describe your company and position.

I am the CEO of Taurean

Describe what your company does in a single sentence.

Taurean helps organizations prevent loss and avoid damaged reputation by securing their most important asset – information. We specialize in Program Management, Logistics, Unified Process Innovation, and Security. We strive to impact both our clients and our communities positively. Our Mission is to find relevant work, create meaningful jobs, and transform lives – for the glory of God. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To generate qualified leads from organizations needing cybersecurity, program management, and logistics expertise.
• To elevate our credibility online with a professional presence that reflected the trust and reputation we already had in person.
• To strengthen our online visibility so that potential clients in both government and enterprise sectors could easily discover us.

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project began with a full audit of our site. They then reorganized our web pages to be search-friendly, rewrote metadata, and improved our mobile performance. A big part of the scope was content strategy, they created articles that spoke directly to the challenges of compliance, program management, and information security. They also worked behind the scenes to improve load speeds and strengthen our presence in relevant industry directories.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We began receiving more inquiries directly through the website, including from agencies and companies we had been hoping to reach. Another tangible outcome was credibility: several prospects mentioned finding us through search and commented positively on how our site presented our services compared to competitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was responsive and organized. We had bi-weekly calls where updates were presented, and they were always open to adjusting priorities. For example, when we asked to shift focus toward a new service offering midway through the project, they quickly reorganized their tasks and implemented the change without losing momentum.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their ability to tie SEO directly to business outcomes. They did not drown us in technical jargon, they explained how every adjustment would help us reach our target audience and strengthen our reputation. Their approach felt customized to our mission rather than generic.

Are there any areas for improvement or something Social Market Way could have done differently?

The only improvement I would suggest is in reporting. At first, the reports leaned too technical, which made it harder to present internally. Once I gave feedback, they quickly adapted and began providing summaries that connected the data back to business value.